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Observation #2:
Digital Helps to Improve Customer Experiences
 New technologies…
 … and seamless customer journeys…
 … help to improve service quality,
convenience and cost
From Conversions to Experiences | June 5, 2014 - 9 -BMW, Audi
Observation #3:
Buying Behavior Changed Significantly
 “I've never received an email saying:
I want that car, here's my credit card
number…”
[Car Dealer, 2012]
From Conversions to Experiences | June 5, 2014 - 10 -
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing
From Conversions to Experiences: Challenges in Automotive Marketing

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From Conversions to Experiences: Challenges in Automotive Marketing

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. Observation #2: Digital Helps to Improve Customer Experiences  New technologies…  … and seamless customer journeys…  … help to improve service quality, convenience and cost From Conversions to Experiences | June 5, 2014 - 9 -BMW, Audi Observation #3: Buying Behavior Changed Significantly  “I've never received an email saying: I want that car, here's my credit card number…” [Car Dealer, 2012] From Conversions to Experiences | June 5, 2014 - 10 -