Cloud is the new normal - it continues to deliver amazing new technologies and drive us to innovate our operational models. Cloud also gives us new capabilities to see the tremendous financial impact to our businesses. As you journey into the cloud, your teams will need to wield the cloud power responsibly. They will need more visibility into the financial impact of their resource usage in order to make the best decisions for today and for the longer term. Join Cloudability and HERE Technologies as we guide you through the journey to financial agility on the cloud as we have seen it play it out in hundreds of customers. You’ll walk away with the steps you need to take and the mindset your teams will need to adopt in order to achieve financial agility. Topics include: - Discovering and validating your goals (needs, requirements, responsibilities) - Analyzing and closing the gaps between your goals and your reality - Developing a new operational model that provides the financial agility and predictability - HERE Technologies case study Session Sponsored by Cloudability

1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
EN T208
AWS re:INVENT
From Cloud Cost Management to
Financial Agility: The Journey to
Success

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From AWS to Cloudability: My Journey

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*https://www.kcoleman.me/coleman-
laws/
“The less you know about
something the simpler it seems.”

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Cloud Financial Management is new.

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Strategy Execution

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Business Agility
Economic Value

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Understanding the
Goals

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Rehost Replatform Refactor
Retain, Retire, Repurchase

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Rehost
Pro Con
Cheap Least Savings
Easy-ish Least Cool
Fast

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Replatform
Pro Con
New Tech Takes Longer
Culture Change Culture Change
Greater Savings More Disruption
Less Future Overhead

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Refactor
Pro Con
New Tech Takes Longer
Culture Change Culture Change
Best Savings More Disruption
Real Cloud Architecture

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Refactor

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Rehost Replatform Refactor
Retain, Retire, Repurchase

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Strategy Operations and Execution

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17. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
• Pricing Models and
Programs
• Automation and Governance
• Software Licensing
• Network Intensive
Workloads
• Application Inventory
• Team Knowledge
• Accounts and Tagging
• Financial Rules or
Regulations
• Invoice reconciliation
• Chargeback requirements

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Importance Difficulty
Disruption Priority

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Are are READY! Take off!
Now you have the tools, the insight,
and the skills to achieve your cloud
financial goals! What next!?

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1. Look
2. Classify
3. Quantify
4. Suggest
5. Act
6. Measure
7. Report

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Look.

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Classify
Expected Unexpected
Helpful
(Good)
● Buying Reservations
● Shutting Down
instances.
● Increase in spend due
to planned migration.
● AWS Cuts prices
● Teams self optimize
● Better than expected
outcome from
refactoring
Harmful
(Bad)
● Cost increase due to
slower than planned
migration progress
● Costs increase upon
Reservation expiration
● Uncontrolled/unexpec
ted cloud usage
● Teams missing
deadlines to take
corrective actions
● Malicious cloud usage

23. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Quantify
• How long has this behavior
been happening?
• How spend did this behavior
already account for?
• If unchecked – how much more
spend will this account for?
• How will this impact our
budget and goals?

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Suggest. Act. Measure. Report.

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Financial Agility

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From concept to True Cloud cost:
Putting it into practice…

27. HERE Technologies
AWS re:Invent 2017
Jason Fuller
Head of Cloud Management & Operations
November 27, 2017

28. Jason Fuller
HERE Technologies
Head of Cloud Management & Operations
2016 - Present
Contact: Jason.Fuller@here.com
© 2017 HEREAWS re:Invent 201728

29. © 2017 HEREAWS re:Invent 201729
On Demand Economy
9.5 B ARRobotics Quantum Computing
Megacities Artificial Intelligence Sustainability
Neural
Networks
Data Analytics
Location
Location
Location
Location
Location
Location
Location
Location
Location
Location
Location
Location

30. © 2017 HEREAWS re:Invent 201730
200
Countries mapped
4of5
In-car navigation
systems in Europe
and North America
use HERE maps
30+
Years of
experience
transforming
location
technology
7,000+Employees in 56 countries
focused on delivering the world’s best
map and location technologies
HERE Maps on board of
100Mvehicles and counting
3D data points
per second per car
700,000
collecting
data for
our
maps
400
HERE cars
28TB map data
collected
perday

31. Cloud First Strategy
© 2017 HEREAWS re:Invent 201731
Customer and Advanced AWS Partner (APN) for over 8 years.

32. AWS Strategy for Devs vs. Enterprise
Reality
© 2017 HEREAWS re:Invent 201732

33. Billing and Usage Data BC Architecture
AWS re:Invent 201733
Bill Split
Lots of Java
Open Tool
(visibility)
© 2017 HERE
Amazon
S3
Microsoft
Excel
Data Sources:
CUR / DBR(T)

34. Billing and Usage Data with Cloudability Architecture
AWS re:Invent 201734
Very little
Java
© 2017 HERE
Internal
IAM / AD
Amazon
S3
Microsoft
Excel
API
Data Sources:
CUR / DBR(T)

35. Billing and Usage Data with Cloudability Architecture
AWS re:Invent 201735 © 2017 HERE
Internal
IAM / AD
Financial
Plan Data
Enterprise
SystemsAPI
API
API
API
Data Sources:
CUR / DBR(T)
Amazon
Redshift

36. Thank you
Contact
Jason.Fuller@here.com

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Come see us at Booth #1410, grab a book, and
let’s keep the conversation going.