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© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Building a Case for Cloud
How to engage stakeholders across your business
Ekkarat Klinbubpa
Partner Success Manager
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Today’s Speaker
Ekkarat Klinbubpa
Partner Success Manager, AWS, APAC
Helps customers optimise spend &
realise business value
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Simplifying your case for the cloud
Building your business case
Where to start?
Application discovery
What can / should be
migrated?
Building the business case
Preparing to migrate
How do I get started?
Trends
Ask the Experts
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Migrating existing
applications as
quickly as possible
Deploying new
applications to the
cloud by default
Cloud computing has become the new normal
AWS serves more than a million active customers every month in 190 countries.
Through customer obsession and an increasing pace of innovation,
AWS became the fastest technology vendor in history to reach a $10B run rate.
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Why are companies shifting?
Move from capital
expenditure to variable
expenditure
$
Lower variable expense than
they could achieve on their
own
Stop guessing capacity
Increased agility and
platform for innovation
Remove undifferentiated
heavy lifting
Go global in minutes
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Source: World Economic Forum
More than 50% of the Fortune 500
firms listed in 2000 are gone.
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Disruption demands a response.
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
But it is hard to drive real change when so
much budget just supports the status quo.
Up to 80% of IT budgets are spent on maintaining existing
workloads
Mature organisations are often built upon a complex digital
tapestry that embodies years of technical debt
Addressing this issue allows IT organisations to better serve the
needs of the business, and enable digital transformation
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Responding to disruption requires
a new model.
Focus IT on what differentiates your business.
Retire technical debt.
Innovate at start-up like speed
Reduce risk.
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Simplifying your case for the cloud
Building your business case
Where to start?
Application discovery
What can / should be
migrated?
Building the business case
Preparing to migrate
How do I get started?
Trends
Ask the Experts
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Establishing an effective business case for the
adoption of AWS for your application workloads
requires knowledge of how your organisation does
things now.
By understanding your existing on-premises or co-
location environments as well as the challenges
that sit around them, you will be able to lay the
groundwork for an effective business case.
Building a Business Case
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Senior
Leadership
Finance and
Procurement
Product /
Application
Owners
Architecture
Team
Developers Operations
Legal and Risk Internal
Marketing /
HR
Where to start…..
The People
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Legal and risk / security and compliance
Education on AWS security measures
• Shared responsibility model
• Compliance accreditations: https://aws.amazon.com/compliance/
• Features and services around security
• AWS Technology Partners, AWS Marketplace
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Finance and procurement
How to avoid the idea of “billshock”
• Capital expenditure to operational expenditure
• On-demand billing
• Cost monitoring mechanisms – AWS Budgets, Amazon
CloudWatch
• AWS Pricing Philosophy
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Simplifying your case for the cloud
Building your business case
Where to start?
Application discovery
What can / should be
migrated?
Building the business case
Preparing to migrate
How do I get started?
Trends
Ask the Experts
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Portfolio
Assessment
CMDB
Application
Inventory
Inflight
Projects
vCenter
Output
RISC
Cloudscape
Application
Discovery
Application
Assessment
Workshops
Operational
Analysis
Workshops
- AWS Landing Zone
- Cloud Centre of
Excellence
What can/should be migrated?
Application Discovery
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Portfolio
Assessment
CMDB
Application
Inventory
Inflight
Projects
vCenter
Output
RISC
Cloudscape
Application
Discovery
Application
Assessment
Workshops
Operational
Analysis
Workshops
- AWS Landing Zone
- Cloud Centre of
Excellence
What can/should be migrated?
Application Discovery
• 6R Pattern
• Cloud compatibility
• Instance sizing
• Cost profiling
• Portfolio Scoring
• Productivity Gain
RE-HOST
RE-PLATFORM
REPURCHASE
REFACTOR
RETAIN
RETIRE
Not Moving
Decommission
Lift and Shift
Lift and Reshape
Drop and Shop
Re-architect / Re-develop
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Portfolio
Assessment
CMDB
Application
Inventory
Inflight
Projects
vCenter
Output
RISC
Cloudscape
Application
Discovery
Application
Assessment
Workshops
Operational
Analysis
Workshops
- AWS Landing Zone
- Cloud Centre of
Excellence
What can/should be migrated?
Application Discovery
74%
of Apps
9%
of Apps
7%
of Apps
• Targeted for Rehost/
Replatform / Rearchitect
• Already virtualized / x86
• Well-defined boundaries
• Cloud licensing model
• Known dependencies
• Targeted for Repurchase
• Application will be
replaced, potentially to
new cloud-native
application or SaaS
platform
• Targeted for Retain
• Hardware appliance
• Non-x86 workload
• Licensing Restrictions
• On Premise dependency
Cloud Now
344/467
Cloud
Native
Projects
41/467
Cloud
Not Now
34/467
10%
of Apps
• Targeted for Retire
• Application to be
decommissioned
Retire
48/467
• Operational Efficiencies
for Cloud Now
applications 17%
Effort
Reduction
Operational
Efficiency
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Simplifying your case for the cloud
Building your business case
Where to start?
Application discovery
What can / should be
migrated?
Building the business
case
Preparing to migrate
How do I get started?
Trends
Ask the Experts
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
All In Cloud Migration
Data Centre(s) exit, Cloud
first application policy
Hybrid Cloud
Progressive, case-by-
case migration
vs
Do Nothing
Maintain existing
infrastructure
vs
Building a Business Case
Scenarios for comparison
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Building a Business Case
Comparing the costs
Hybrid Cloud All-In Migration Cost Savings
Migration Effort $125,000 $1,094,007
Infrastructure - On-Prem $5,617,140
Infrastructure - AWS $1,010,000 $2,913,916
Network Services $3,204,242 $2,016,230
Managed Services $6,632,952 $4,200,182
Programmatic Discount ($290,946)
Total (5 Years) $16,589,334 $9,933,390 40%
5-Year Savings $6,655,944
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Tangible benefits
Uptime, Performance Uplift, TCO, ROI
Intangible benefits
Agility, Rapid Innovation, Digital
Transformation, New Markets, Reduced Bugs,
Product Quality
Building a Business Case
Tangible vs Intangible Benefits
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Simplifying your case for the cloud
Building your business case
Where to start?
Application discovery
What can / should be
migrated?
Building the business case
Preparing to migrate
How do I get started?
Trends
Ask the Experts
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS
Landing Zone
Security &
Compliance
Portfolio Migration
Planning
Cloud Operations
Model
Cloud Center of
Excellence
Detailed Migration
Business Case
Migration Readiness and Planning
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Additional Resources
Make your cloud migration a success, like thousands before you
From the experience and learnings of helping thousands of
organisations like yours migrate to the AWS Cloud, here are some of
the success stories.
DBS Bank: https://aws.amazon.com/solutions/case-studies/dbs-bank/
LTA Singapore: https://aws.amazon.com/solutions/case-studies/land-
transport-authority-singapore/
SingPost: https://aws.amazon.com/solutions/case-studies/singapore-post/
Visit AWS Summit On-Demand and other case studies »
https://aws.amazon.com/events/asean/webinar-series/english/
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Thank you!
Q&A

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Build Your Case for the Cloud: How to Engage Stakeholders Across Your Business

  • 1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Building a Case for Cloud How to engage stakeholders across your business Ekkarat Klinbubpa Partner Success Manager
  • 2. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Today’s Speaker Ekkarat Klinbubpa Partner Success Manager, AWS, APAC Helps customers optimise spend & realise business value
  • 3. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Simplifying your case for the cloud Building your business case Where to start? Application discovery What can / should be migrated? Building the business case Preparing to migrate How do I get started? Trends Ask the Experts
  • 4. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Migrating existing applications as quickly as possible Deploying new applications to the cloud by default Cloud computing has become the new normal AWS serves more than a million active customers every month in 190 countries. Through customer obsession and an increasing pace of innovation, AWS became the fastest technology vendor in history to reach a $10B run rate.
  • 5. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Why are companies shifting? Move from capital expenditure to variable expenditure $ Lower variable expense than they could achieve on their own Stop guessing capacity Increased agility and platform for innovation Remove undifferentiated heavy lifting Go global in minutes
  • 6. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Source: World Economic Forum More than 50% of the Fortune 500 firms listed in 2000 are gone.
  • 7. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Disruption demands a response.
  • 8. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. But it is hard to drive real change when so much budget just supports the status quo. Up to 80% of IT budgets are spent on maintaining existing workloads Mature organisations are often built upon a complex digital tapestry that embodies years of technical debt Addressing this issue allows IT organisations to better serve the needs of the business, and enable digital transformation
  • 9. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Responding to disruption requires a new model. Focus IT on what differentiates your business. Retire technical debt. Innovate at start-up like speed Reduce risk.
  • 10. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Simplifying your case for the cloud Building your business case Where to start? Application discovery What can / should be migrated? Building the business case Preparing to migrate How do I get started? Trends Ask the Experts
  • 11. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Establishing an effective business case for the adoption of AWS for your application workloads requires knowledge of how your organisation does things now. By understanding your existing on-premises or co- location environments as well as the challenges that sit around them, you will be able to lay the groundwork for an effective business case. Building a Business Case
  • 12. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Senior Leadership Finance and Procurement Product / Application Owners Architecture Team Developers Operations Legal and Risk Internal Marketing / HR Where to start….. The People
  • 13. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Legal and risk / security and compliance Education on AWS security measures • Shared responsibility model • Compliance accreditations: https://aws.amazon.com/compliance/ • Features and services around security • AWS Technology Partners, AWS Marketplace
  • 14. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Finance and procurement How to avoid the idea of “billshock” • Capital expenditure to operational expenditure • On-demand billing • Cost monitoring mechanisms – AWS Budgets, Amazon CloudWatch • AWS Pricing Philosophy
  • 15. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Simplifying your case for the cloud Building your business case Where to start? Application discovery What can / should be migrated? Building the business case Preparing to migrate How do I get started? Trends Ask the Experts
  • 16. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Portfolio Assessment CMDB Application Inventory Inflight Projects vCenter Output RISC Cloudscape Application Discovery Application Assessment Workshops Operational Analysis Workshops - AWS Landing Zone - Cloud Centre of Excellence What can/should be migrated? Application Discovery
  • 17. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Portfolio Assessment CMDB Application Inventory Inflight Projects vCenter Output RISC Cloudscape Application Discovery Application Assessment Workshops Operational Analysis Workshops - AWS Landing Zone - Cloud Centre of Excellence What can/should be migrated? Application Discovery • 6R Pattern • Cloud compatibility • Instance sizing • Cost profiling • Portfolio Scoring • Productivity Gain RE-HOST RE-PLATFORM REPURCHASE REFACTOR RETAIN RETIRE Not Moving Decommission Lift and Shift Lift and Reshape Drop and Shop Re-architect / Re-develop
  • 18. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Portfolio Assessment CMDB Application Inventory Inflight Projects vCenter Output RISC Cloudscape Application Discovery Application Assessment Workshops Operational Analysis Workshops - AWS Landing Zone - Cloud Centre of Excellence What can/should be migrated? Application Discovery 74% of Apps 9% of Apps 7% of Apps • Targeted for Rehost/ Replatform / Rearchitect • Already virtualized / x86 • Well-defined boundaries • Cloud licensing model • Known dependencies • Targeted for Repurchase • Application will be replaced, potentially to new cloud-native application or SaaS platform • Targeted for Retain • Hardware appliance • Non-x86 workload • Licensing Restrictions • On Premise dependency Cloud Now 344/467 Cloud Native Projects 41/467 Cloud Not Now 34/467 10% of Apps • Targeted for Retire • Application to be decommissioned Retire 48/467 • Operational Efficiencies for Cloud Now applications 17% Effort Reduction Operational Efficiency
  • 19. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Simplifying your case for the cloud Building your business case Where to start? Application discovery What can / should be migrated? Building the business case Preparing to migrate How do I get started? Trends Ask the Experts
  • 20. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. All In Cloud Migration Data Centre(s) exit, Cloud first application policy Hybrid Cloud Progressive, case-by- case migration vs Do Nothing Maintain existing infrastructure vs Building a Business Case Scenarios for comparison
  • 21. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Building a Business Case Comparing the costs Hybrid Cloud All-In Migration Cost Savings Migration Effort $125,000 $1,094,007 Infrastructure - On-Prem $5,617,140 Infrastructure - AWS $1,010,000 $2,913,916 Network Services $3,204,242 $2,016,230 Managed Services $6,632,952 $4,200,182 Programmatic Discount ($290,946) Total (5 Years) $16,589,334 $9,933,390 40% 5-Year Savings $6,655,944
  • 22. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Tangible benefits Uptime, Performance Uplift, TCO, ROI Intangible benefits Agility, Rapid Innovation, Digital Transformation, New Markets, Reduced Bugs, Product Quality Building a Business Case Tangible vs Intangible Benefits
  • 23. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Simplifying your case for the cloud Building your business case Where to start? Application discovery What can / should be migrated? Building the business case Preparing to migrate How do I get started? Trends Ask the Experts
  • 24. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS Landing Zone Security & Compliance Portfolio Migration Planning Cloud Operations Model Cloud Center of Excellence Detailed Migration Business Case Migration Readiness and Planning
  • 25. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Additional Resources Make your cloud migration a success, like thousands before you From the experience and learnings of helping thousands of organisations like yours migrate to the AWS Cloud, here are some of the success stories. DBS Bank: https://aws.amazon.com/solutions/case-studies/dbs-bank/ LTA Singapore: https://aws.amazon.com/solutions/case-studies/land- transport-authority-singapore/ SingPost: https://aws.amazon.com/solutions/case-studies/singapore-post/ Visit AWS Summit On-Demand and other case studies » https://aws.amazon.com/events/asean/webinar-series/english/
  • 26. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Thank you! Q&A