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FROM AUTO PILOT TO
ATTACK FORMATION
WHEN SLEEPING CITIZENS AWAKE
1941
PEARL HARBOR
AMERICA AWAKES
“AMERICAN CENTURY”
BRITISH-AMERICAN COOPERATION
THAT SPECIAL RELATIONSHIP
2016
RUSSIANS ATTACK
TRAUMA, TRIGGERING, TRUMP…
IS THIS OUR AMERICA?
• Mexicans: “murders, rapists”
• Islam demonized
• Jews attacked
• White nationalism
• All PoC under fire
• Women degraded, hated
• Crooked Hillary
• Lyin’ Ted
• Little Mario
CELEBS FLEE!
NOT OUR COUNTRY
IT CAN’T
HAPPEN HERE
SUBVERTED ELECTION
DISMANTLED GOVERNMENT
STRIPPED AGENCIES
COMPLICIT GOP
FRACTURED MEDIA
FRACTURED CITIZENRY
TRUMP’S “TRAVEL” BAN
WILL WE FLEE
OR FIGHT?
WOMEN’S MARCH
WHEN SLEEPING CITIZENS AWAKE
12 DAYS • 7 DAYS, REALLY
HOUSTON WOMEN’S MARCH
• 12 days - contacted WM
• 11 days - contacted City Hall, 400
marchers
• 10 days - 900 marchers
• 9 days - contacted allies, 1200
marchers
• 8 days - 2 team members, 2500
marchers
• 7 days - team meeting, 3600
marchers
• 6 days - GoFundMe launched, 5000
marchers
• 0 days - 23,000+ marchers, $38,000
HUNDREDS OF CITIES, MILLIONS OF MARCHERS
US & WORLD
• millions of people
marching for
freedom, equality,
kindness, health,
education…
• millions of newly
activated citizens
asking “what’s
next”
US VOTING RATES ARE ATROCIOUS
REBOOTING DEMOCRACY
• Texas among the most populous states
• Texas bottom of the barrel in voting participation
• Urban areas blue-red, rural areas red-blue
• Gerrymandering, apathy, gridlock, money, habits
• Voting Rights Act overturned
• Texas voter laws unconstitutional
• Majority minority population growing more progressive
BRAND SHIFT FOR MOMENTUM, MOVEMENT
HOUSTON WOMEN MARCH
• Houston —> Texas —> America
• 4th largest city, most diverse, welcoming immigrants, refugees
• Low voter turn-out
• cultural and generational
• sleepy, apathy, same-same, MVDM
• barriers to voting (education, trusted sources, timing, locations, on-
demand thinking)
• Opportunity
CONVERSATIONS ABOUT OUR HOME
A MILLION WOMEN
• 6 million in Houston MSA (and growing)
• Women are 51-54% of population
• Reaching 1 in 3 women
• 40th Anniversary
• Super neighborhood plan for 150,000 new* voters
• 18 months
• Volunteers and a non-profit organization
SUPPORTED BY DIGITAL
HUMAN TO HUMAN
• in-person conversations
• in-person actions
• who lives near me? who doesn’t? (gated communities)
• meet our neighbors
• pioneers, prospectors, settlers
• diversity, including the socio-economic divide
18 MONTHS
WHAT WOULD YOU DO?
”
“
From Sleeping Citizens to Awakened Activism: How Grassroots Organizing Inspired Political Participation in Houston

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From Sleeping Citizens to Awakened Activism: How Grassroots Organizing Inspired Political Participation in Houston

  • 1. FROM AUTO PILOT TO ATTACK FORMATION WHEN SLEEPING CITIZENS AWAKE
  • 6. TRAUMA, TRIGGERING, TRUMP… IS THIS OUR AMERICA? • Mexicans: “murders, rapists” • Islam demonized • Jews attacked • White nationalism • All PoC under fire • Women degraded, hated • Crooked Hillary • Lyin’ Ted • Little Mario
  • 7.
  • 10.
  • 11. SUBVERTED ELECTION DISMANTLED GOVERNMENT STRIPPED AGENCIES COMPLICIT GOP FRACTURED MEDIA FRACTURED CITIZENRY
  • 13. WILL WE FLEE OR FIGHT?
  • 15. 12 DAYS • 7 DAYS, REALLY HOUSTON WOMEN’S MARCH • 12 days - contacted WM • 11 days - contacted City Hall, 400 marchers • 10 days - 900 marchers • 9 days - contacted allies, 1200 marchers • 8 days - 2 team members, 2500 marchers • 7 days - team meeting, 3600 marchers • 6 days - GoFundMe launched, 5000 marchers • 0 days - 23,000+ marchers, $38,000
  • 16. HUNDREDS OF CITIES, MILLIONS OF MARCHERS US & WORLD • millions of people marching for freedom, equality, kindness, health, education… • millions of newly activated citizens asking “what’s next”
  • 17. US VOTING RATES ARE ATROCIOUS REBOOTING DEMOCRACY • Texas among the most populous states • Texas bottom of the barrel in voting participation • Urban areas blue-red, rural areas red-blue • Gerrymandering, apathy, gridlock, money, habits • Voting Rights Act overturned • Texas voter laws unconstitutional • Majority minority population growing more progressive
  • 18. BRAND SHIFT FOR MOMENTUM, MOVEMENT HOUSTON WOMEN MARCH • Houston —> Texas —> America • 4th largest city, most diverse, welcoming immigrants, refugees • Low voter turn-out • cultural and generational • sleepy, apathy, same-same, MVDM • barriers to voting (education, trusted sources, timing, locations, on- demand thinking) • Opportunity
  • 19. CONVERSATIONS ABOUT OUR HOME A MILLION WOMEN • 6 million in Houston MSA (and growing) • Women are 51-54% of population • Reaching 1 in 3 women • 40th Anniversary • Super neighborhood plan for 150,000 new* voters • 18 months • Volunteers and a non-profit organization
  • 20. SUPPORTED BY DIGITAL HUMAN TO HUMAN • in-person conversations • in-person actions • who lives near me? who doesn’t? (gated communities) • meet our neighbors • pioneers, prospectors, settlers • diversity, including the socio-economic divide
  • 22. WHAT WOULD YOU DO? ” “