Friends' Web Workshop
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- 2. Today: Agree howwe achieve our aims Set our targets
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- 4. Improve layout/navigation Fundraiseonline Develop the sense of who we are Increase visitors to site Have clear procedures Friends’ Web Survey Nov. 2009
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- 6. Top OHP pages2800 visits per month Top Friends’ pages 370 visits per month Average length of visit 3 minutes Average no. of pages viewed 4 or 5
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- 8. To donate Toattend our events Friends’ Web Survey Nov 2009
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- 25. Developing our brandonline
- 26. Brand Identity Strongmasthead and logo Social networking logos up front Login to the Met ‘Family’ Distinctive brand colour palette Dramatic images that tell a story Rich with images light on copy Additional value-added functions Clear call to action Education programme
- 27. Another great brandworking well online
- 28. Images can haveimpact and tell a story…
- 29. … sayingmore about your brand than a thousand words
- 30. What are ourstories? Who do we help? Who makes that happen? How can we tell people what we’re about? Colour palette strong but muted Typography and white space Images
- 31. Strong logo andmasthead? Distinctive colour palette? Imagery that is dramatic, colourful and tells a story? Clear typography and white space (copy light)? Tone of voice: friendly, polite, succinct and to-the-point, clear calls to action? Review our online brand identity
- 32. Inclusive (85%) Professional(79%) Forward-thinking (79%) Community-based (71%) Creative (65%) Friends’ Web Survey Nov 2009 But a brand is more than a logo … It is how we are perceived
- 33. Affordability Education CommunityInclusiveness Excellence Integrity Should underpin all of our online communication Our brand values
- 34. Our brand personalityFriendly Professional Modern Polite Elegant Forward thinking Open Inclusive Clear To the point Fun Exciting Caring Respectful
- 35. Agree how weachieve our aims Set our targets How can our brand values and personality be communicated on the web site? What are the stories we can tell to support them? How can we show who we are and what we do through the website?
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- 39. Source: Alexa Mostvisited sites (UK) 1. google.co.uk 2. facebook.com 3. google.com 4. youtube.com 5. yahoo.com 6. bbc.co.uk 7. live.com 8. ebay.co.uk 9. wikipedia.com 10. twitter.com 11. blogger.com 12. amazon.co.uk
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- 42. Source: Nielson CountryUnique Audience (000) Time per person United States 142,052 6hr 9min United Kingdom 29,129 6hr 7min Germany 28,057 4hr 11min France 26,786 4hr 4min Spain 19,456 5hr 30min Italy 18,256 6hr 0min Australia 9,895 6hr 52min
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- 44. “ Facebook surgedto the number 1 position among social networks for the first time in May 2009, and continued its strong growth trajectory throughout the year - finishing with 112 million visitors in December 2009, up 105 percent during the year.” (comSource)
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- 47. Opportunities Risks Greaterengagement Broader audience Your brand
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Editor's Notes
- #2 Go around with names? Explain format of the morning. Ask if anyone wants any ground rules (!) 60-seconds with neighbour: “How do you use the internet”
- #3 So.. we’ve got our aims... Emphasis of today: “how”
- #5 Mention online booking and reasons why this needs further development
- #8 What can we say about our most popular pages? Tend to sit towards the top of the Friends’ menu; links with OHP home page Which areas get the most visits? Which get least?
- #9 Join as friends?
- #11 What is navigation? Getting from A to B. If you have poor navigation, visitors leave.
- #12 What’s worked: OHP home page Statistics: Christmas gift membership, production syndicate, Fantastic Mr Fox > Virtuous circle: other areas get more coverage when spot items get well-placed
- #13 Giving clear options The benefits of a ‘front page’ format; also – the importance of clear leads (ie. links at the bottom of pages to encourage reading)
- #16 How it helps visitors to see where they are on the left-hand menu
- #18 Maximise the opportunities for fundraising People can be lazy! Increases our accessibility and inclusiveness Increase revenue for the Friends Support and advance our work
- #19 What is Justgiving? How does it work?
- #20 How direct donation works
- #21 Appeal pages – and how these can be tailored
- #22 Review of key fundraising figures; lessons etc.
- #23 Options for applying Justgiving
- #24 Independent fundraising: is there mileage?
- #27 Strong logo: you know who it is. Reinforced by colour palette. Dramatic imagery makes us want to find out more. Social networking logos: we’re a modern organisation who wants to communicate with you. Clear call to action: you know what to do! Log-in and be part of our family and we’ll give you even more benefits. We’ve got a whole host of other online offerings that you’ll love. We’re committed to Education.
- #28 A ‘deep’ masthead has more on-line impact. A strong logo and colour palette. Engaging colourful imagery and light on copy with clear key messages.
- #29 The power of images
- #31 Also limitations of sitting on RBKC site
- #32 Elements to review and consider
- #36 Emphasis of today: “how”
- #38 If you have a business – how do you spread the word? The effect of communities
- #39 Social networking: our online communities
- #41 The changing shape of internet and why social networks and newsfeeds are becoming key
- #42 The newsfeed function – how it’s encorporated across many platforms/media
- #43 Social networks have highly engaged audiences to tap into
- #44 How does facebook work? What do people do?
- #45 Growing age categories: over 25s
- #46 What is Twitter? How does it work?
- #47 An “old” social network > now getting younger.
- #48 How small organisations punch above their weight; how other organisations can get it very wrong.
- #49 Some faux-pas: what you probably wouldn’t want to do.
- #50 Some faux-pas: what you probably wouldn’t want to do.
- #51 Getting the right tone and material.
- #52 Getting the right tone and material.
- #53 What are blogs? How do they work – why bother with them?
- #54 What’s RSS – how does it work? Explain link to blogs.
- #55 What’s addthis? How does it work?
- #57 Review of agreed lines of work: logistics – making the web work for us.
- #58 (In case not covered already!) How much should we be fundraising online? What targets should we have for our google analytics?