The target audience for this marketing campaign is 40-55 year olds interested in insurance, retirement, family, and financial security. Mass emailing is not recommended as it could hurt the reputation. Television advertisements should be considered.

2. TARGET AUDIENCE
40-55

3. INSURANCE, RETIREMENT, FAMILY, FINANCE, SECURITY

9. EMAIL MARKETING
MASS EMAILING HURTS THE REPUTATION

10. TELEVISION
ADVERTISEMENTS