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Making it Better –
how we can make positive change
happen - and what is stopping it
currently.
Julian Kirby,
Friends of the Earth
Consumption is increasing...

Global resource use is decoupled from GDP growth – but is still going up [3]
But don’t feel guilty, … get active!
• Are you a product designer?
• Are you a supply chain manager?
– NO!

• Companies must take responsibility for their
impacts …
– You can’t manage what you don’t measure.
Main global fluxes of carbon in
goods

Largest interregional fluxes of emissions embodied in trade (Mt CO2 y−1) from
dominant net exporting countries (blue) to the dominant net importing
countries (red). (Davis and Caldera, 2010 [6])
Europe’s land trade
Friends of the Earth Trucost modeling:
Boots and handbags - land and water footprints
without pollution treatment plants
Friends of the Earth Trucost modeling:
Smartphone land and water footprint per device
Friends of the Earth Trucost modeling:
Smartphone water footprint per company
Friends of the Earth Trucost modeling:
Smartphone land footprint per company
How do we make it better?
Company reporting legislation –
“you can’t manage what you don’t measure”

Large companies should be identifying:
• Risks associated with their operations,
• To communities and environment, not just bottom line
• Throughout the supply chain, not just immediate
operations
• Resource use
• Land, water, materials and greenhouse gas footprints
• Throughout supply chain too.
Friends of the Earth Supply Chains Screencast
Friends of the Earth Supply Chains Screencast
Friends of the Earth Supply Chains Screencast

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Friends of the Earth Supply Chains Screencast

  • 1.
  • 2. Making it Better – how we can make positive change happen - and what is stopping it currently. Julian Kirby, Friends of the Earth
  • 3.
  • 4.
  • 5. Consumption is increasing... Global resource use is decoupled from GDP growth – but is still going up [3]
  • 6. But don’t feel guilty, … get active! • Are you a product designer? • Are you a supply chain manager? – NO! • Companies must take responsibility for their impacts … – You can’t manage what you don’t measure.
  • 7. Main global fluxes of carbon in goods Largest interregional fluxes of emissions embodied in trade (Mt CO2 y−1) from dominant net exporting countries (blue) to the dominant net importing countries (red). (Davis and Caldera, 2010 [6])
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Friends of the Earth Trucost modeling: Boots and handbags - land and water footprints without pollution treatment plants
  • 17. Friends of the Earth Trucost modeling: Smartphone land and water footprint per device
  • 18.
  • 19.
  • 20. Friends of the Earth Trucost modeling: Smartphone water footprint per company
  • 21. Friends of the Earth Trucost modeling: Smartphone land footprint per company
  • 22. How do we make it better? Company reporting legislation – “you can’t manage what you don’t measure” Large companies should be identifying: • Risks associated with their operations, • To communities and environment, not just bottom line • Throughout the supply chain, not just immediate operations • Resource use • Land, water, materials and greenhouse gas footprints • Throughout supply chain too.

Editor's Notes

  1. We’ve done great things putting climate on the agenda, and with our bees campaign we’re helping reconnect people with nature. MIB is about connecting people with stuff – thinking the back-stories of everyday products and where they come from, what and who they bump up against along the way.
  2. This is the big picture story. We’re consuming too much stuff. Good news is we’re getting more efficient (grey ‘intensity’ line) but that’s offset by population and by how consumption of stuff is linked to our economic growth, and the linear extract-consume-dump model of consumption. We need a step-change. We need systemic change.
  3. We’ve done great things putting climate on the agenda, and with our bees campaign we’re helping reconnect people with nature. MIB is about connecting people with stuff – thinking the back-stories of everyday products and where they come from, what and who they bump up against along the way.
  4. Ex-mining pools fill with water that host Anophelesspp malaria bearing mosquito. Scientists demonstrated these are linked to massive rise in malaria rate on island.