Truly Fresh is a mobile marketplace that allows fishermen to sell their catch directly to buyers, solving problems of outdated "fresh" fish and fishermen's lack of selling power. The solution is a simple, intuitive platform where fishermen can post their catch and sell directly to buyers who have access to truly fresh fish, while fishermen act as price-makers rather than price-takers. This benefits the community through social, economic and environmental impacts and positions the company for scaling through existing branded marketplaces and bringing new buyers to fishermen through the Fresher platform.