1. "... any business enterprise has two - and only these two - basic functions: marketing and innovation" (Drucker 1954)

2. Outline Open Innovation @ TOP Market trends Final remarks

3. TOP – types of services Food Design ProcessDevelopment Innovation Management

4. TOP – indicators Worldwide (& Jeff B.) Producers (60%) & Equipment (40%) Disruptiveinnovations Shelf-life & Qualityimprovement

5. TOP – Technology platforms Pascalisation (HPP) PurePulse (PEF) AMAP (+laser+rr+scavangers) Mild & Quickheating (RF, MW)

6. TOP ltd. - Value based knowledge company

7. TOP ltd. - Value based knowledge company

8. RF heating @ 1500 kg per hour

9. TOP ltd. - Value based knowledge company

10. TOP ltd. - Value based knowledge company

11. TOP ltd. - Value based knowledge company

12. Outline Open Innovation @ TOP Market trends Final remarks

13. Global Launches (2009) – Top 15 Countries Search criteria’s:Fruits & Vegetables, Ready Meals & Meal Components (Main Dishes, Meal Kits, Prepared Salads, Ready Meals) Global Launches Tracked by Innova Market Insights in 2009

14. Global Launches (2009) – Top 15 Countries Search criteria’s:Fruits & Vegetables, Ready Meals & Meal Components (Main Dishes, Meal Kits, Prepared Salads, Ready Meals) Global Launches Tracked by Innova Market Insights in 2009

15. Mainstream fresh-cut vegetables

16. More complex ready (salad) meals

17. Creating Restaurant Experience At Home US: Signature Cafe Broccoli Cheddar Au Gratin Side Dish. Fully cooked. Ready-in-minutes. US: Sweet Tomatoes & Souplantation

19. 2,4 million single personhouseholds (34,4%), Estimation 2030 (De Jong) - 3,4 millions.p.hh. Netherlands; Albert Heijncookingfor 1

20. Fresh-cut fruit salads

21. Positioning Analysis: Positioning Category 51% of the Fruit are launched with convenience positioning such as fork included, fruit-to-go packs , sliced, diced etc. No additives/preservatives preferences shows the consumers approach towards the natural and organic products.

22. MarketAnalysis: Top 15 Countries (fruit)

23. MarketAnalysis: Top 15 Countries (fruit)

24. Luxurious fruit cups (single serving)

25. More Snacking Varieties US: Ready Pac Apple, Granola & Yogurt Snack Pac US: Ready Pac Apple, Granola & Cinnamon Dip Snack Pac

27. No artificial colors and flavors

28. This pot uses 50% recycled plasticNetherlands: Hema Fruit Verse : Green Apple Slices

29. Flavour Analysis: Primary Flavour

30. Outline Open Innovation @ TOP Market trends Final remarks

31. Somedifferences USA USA : - Chlorinatedwashing- Integration farmer & processor - 2 - 4oC chilledfoodchain.- 10 - 14 daysshelflife (desire to increasequality) Europe :- Chlorinatednotallowed- 6 - 7 (10) oCchilledfoodchain- More complex convenienceproducts- 7 - 8 daysshelflife (desire to extendshelflife)

32. 2.0 hr 6.0 hr

33. 2.0 hr 6.0 hr

34. Butcertification …. Whowilljoin?

36. Some examples of “neue kombinationen” Fresh(cut) andlongershelf-life (mild preservation) Low CO2andexoticfoods Fresh(cut) andA-brand Multinationals andchilledfoodchains Outsourcing design and R&D andcreatinginternalvalue Foodtechnologyandcreativity (food design) & sales Individualproductsandmassproduction

37. wdeheij.blogspot.com twitter.com/deheij www.top-bv.nl www.slideshare.net/deheij