Lessons learned over the years, primarily freelance-focused, but these principles generally apply to the way our 10+ person team works, too.

1. FREELANCE FUNDAMENTALS
mostly hard-learned lessons and other tidbits

3. OUTLOOK
sunny with a chance of chance

4. THE FUNDAMENTALS OF OUR
E-ECONOMY ARE STRONG

5. WEB SHOPS
ARE YOUR FRIEND

7. TIME
it’s on your side; yes, it is. yes, it is. (no, it’s not.)

8. DON’T GIVE YOUR ADVICE
AWAY FOR FREE

9. DON’T RESPOND TO
EMAIL INSTANTLY

10. DON’T START ‘TIL YOU GET ENOUGH
(REQUIREMENTS, CONTENT, CASH)

11. WORK LIKE MAD
(AT YOUR CONVENIENCE)

13. ESTIMATING
can I get a what what

14. YOU SUCK AT ESTIMATING

15. DON’T UNDERESTIMATE
PITCH & PLAN TIME

16. WHEN YOU GET 90% DONE,
YOU STILL HAVE 90% LEFT

18. MONEY
fw: fw: re: gold coins

19. CHARGE WAY MORE THAN
YOU THINK YOU OUGHT TO

20. GET HELP WITH TAXES
AND BOOKKEEPING

21. THINK LIKE A
TARZANTREPRENEUR

23. NETWORKING
chikapah tuesday is thursday

24. “FREELANCE” ISN’T ANOTHER
WORD FOR LONE WOLF T-SHIRT

25. IT’S NOT WHO YOU KNOW.
IT’S HOW WELL YOU KNOW ‘EM.

26. JOIN A TRIBE

27. HELP AWESOME PEOPLE

29. COMPETITION
air buds, golden receivers

30. HAVE AN
ABUNDANCE MENTALITY

31. LOVE YOUR ENEMIES... OR AT
LEAST YOUR COMPETITORS

32. THANK YOUR COMPETITORS
FOR MAKING YOU AWESOMER

34. SELLING
buy low, sell high, eat things

35. PEOPLE BUY FROM PEOPLE WHO
LIKE THEM AND ARE LIKE THEM

36. IT’S EASY TO SELL IT
IF YOU BELIEVE IT

38. CLIENTS
“hoooraaay meetings,” said henrik at 2:59 pm today

39. THE CUSTOMER IS
ALWAYS RIGHT

40. THE CLIENT IS
FREQUENTLY WRONG

41. ONLY WORK FOR
VOTA-ING CLIENTS

42. BE OBNOXIOUSLY PICKY
ABOUT PROJECTS

44. TERRITORY
seward’s folly

45. GO FROM POND TO LAKE AS
FAST AS YOU POSSIBLY CAN

47. META
this is never just about that

48. L+EARN

49. ONLY TAKE ON PROJECTS
THAT FORCE YOU TO GROW

51. OTHER THINGS
things, assets, devices, tags

52. TAKE SECURITY SERIOUSLY

54. FEEDBACK
get some

55. ASK FOR CRITICISM AS
FREQUENTLY AS POSSIBLE

56. DON’T BE DEFENSIVE ABOUT
WHAT YOU DON’T KNOW

57. KNOW YOUR STRENGTHS
AND ROCK THEM

58. OVERCOME WEAKNESSES
WITH PEOPLE AND TOOLS

60. THE BOTTOM LINE
Here it comes.

61. BET ON YOURSELF

62. COMMIT

64. README
silent sustained reading (at your desk. leave teacher alone for 30m.)

65. GETTING REAL (37S)

66. TWITTER

68. CAVEAT 1:
IT’S NOT FOR EVERYONE

69. CAVEAT 2:
TEAMS ARE ALWAYS BETTER