1. FRED POULIN, BBA-CPA
122 de la Roseraie, Shefford, Qc. (J2M 1L7) ¦ 450-578-5436 (mobile) ¦ fredpoulin224@videotron.ca
Summary
Results-driven sales representative with more than 15 years of experience in the bicycle industry. Highly skilled in brand
promotion, finding opportunities and building solid business relationships with clients. Hard worker with attention to
details and disciplined execution who loves sharing his passion for the sport.
Highlights
- Customer/consumer relations - Perfectly bilingual
- Needs assessment - Effective problem resolution
- Not afraid to think outside the box - Technical knowledge
- Accounting background and professional certification - Trade and consumer shows experience
Recent Accomplishments
- Increased dealer network from 0 to 12 KTM Bicycle accounts in 8 months and sold over 100 units.
- Covered at least 35 promo/expo events each year between Feb and Nov for the last 2 years.
- Arranged for the KTM lineup to be featured in provincial morning show last August (Salut-Bonjour; 250k viewers).
- Built own KTM demo fleet in order to facilitate rider experiences.
Experience
Sales Representative
Current brands represented :
- Kali Protectives (KMI / Dorval, Qc) Dec 2015 to present
- Advanced Fuel Nutrition (Ste-Julie, Qc) Dec 2015 to present
- Ridley Bicycles (Podium Marketing, California) Feb 2015 to present
• Build a sales network.
• Increase the business level in the province of Qc (and Ottawa region).
• Be in constant contact with the IBDs (face-to-face), making sure no opportunities are lost.
• Follow through each and every leads.
• Make sure the client is satisfied and gets proper customer service.
• Take every opportunity to demo/showcase the product (races, festivals, demo rides, etc…).
• Verify that products are well displayed and merchandised the best way possible.
• Give product clinics to the client’s sales staff.
• Assist and help clients during consumer shows and be there for them during trade shows such as Interbike.
• Share my passion for the sport and the brands that I represent!!!
Previous brands represented :
- Kali Protectives and Evoc Sport (Passion Sports / Calgary, Ab… lost distribution) Apr 2015 to Dec 2015
- KTM Bike Industries (Grip Distributing / Port Hope, Ont… shut down) Jan 2015 to Jan 2016
Field Staff 2000 to present
Shimano and Pearl Izumi Canada
• Select, coordinate/organise and attend regional events (e.g. Raid BrasduNord, Festival Allez-Y, Ultimate XC).
• Prepare and attend trade and consumer shows (e.g. BTAC, ARISQ, Expodium, Tour de l’Ile).
• Provide technical assistance during race events (e.g. MSA World Cup, UCI Para Cycling Worlds, CCA
national events).
• Assist the sale rep in moving demo units around from one dealer to the next.
• Provide dealer support during the dealer tour.

2. Senior Financial Analyst – ATV Vehicle Costing 2010 to 2014
Bombardier Produits Récréatifs - BRP (Valcourt, Qc.)
- Computed and analysed direct manufacturing costs.
- Analysed variances (actual vs budget and vs forecast).
- Prepared and analysed other direct costs relevant to the purchasing department (e.g. set-up charges).
- Evaluated, analysed and updated production standard costs per SKU.
- Participated in the preparation of the annual budget and 3-year strategic plan.
- Provided cost accounting support to purchasing and engineering departments.
- Prepared and analysed customs data for North America (NAFTA) and Europe (MXEUFTA) for all product lines.
- Analysed freight costs to dealers for all product lines
Operations and Cost Accounting Analyst 2006 to 2010
Agropur Cooperative (Granby, Qc.)
Financial Analyst 2003 to 2006
Bombardier Inc. / BRP Inc. / Camoplast Industriel Inc. (Granby, Qc.)
Costing Analyst 2002 to 2003
Domco Tarkett Inc. (Farnham, Qc.)
Retail Sales Analyst / Marketing Coordinator 2000 to 2002
Landes Canada (Granby, Qc.)
Sales Representative 1998 to 2000
Cycles Balfa (Montréal, Qc.)
Warranty technician and Inside Sales Representative 1998 to 1999
Bell Sports Canada (Granby, Qc.)
Education
Certified Managerial Accountant (CMA) 2004
Bachelor Degree in Business Administration 1994
Bishop’s University (Lennoxville, Qc.)
Additional Information
Downhill Mountain Bike
- National Team member 1998-1999
- Canada Cup Series Pro-Elite category winner 1998
Motocross
- Raced through all the ranks on the provincial circuit (from Schoolboy to Pro) 1983-1988
Alpine Skiing
- Raced at the collegiate level (AAA) with Champlain Regional College 1990-1991
- Level 2 trainer and monitor certified 1988