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Jacq van der Merwe June 2010
http://www.spacemakerinc.com
Who we are
SpaceMaker Systems Inc is the sales & marketing arm of
Storage Management Systems. We are part of the Park Plus
Group, based in Oakland New Jersey. We design, develop
and manufacture material handling products that are sold
worldwide. Our current focus is the development a channel
& supply partner network in North America to
manufacture, sell and service Pallet Mole.
Corporate Structure
Park Plus Inc SMS RSA SpaceMaker USA
SMS Holdings
100% 80% 50%
Park Plus Inc
High Density Vehicle Storage
“Big Dipper”
WAREHOUSE OFFERINGS
• Pallet Mole Racking
• Racking & Shelving
• Hänel HDVS Systems
•ONYX – Size &
Weighing Systems
We build deep tunnels
Our Customers
http://www.youtube.com/watch?v=hh24-NGYmWY
Today is about the Pallet Mole
Mole in Action
Pallet Mole I
Pallet Mole is an automated pallet retrieval
system. It provides high density storage of
pallets in so called “deep tunnels”. The pallet
mole is effective in a low SKU, high number of
pallet position environment. It competes with
drive thru racking and flow racking, but is more
cost-effective.
Typical Operation
Understanding the Market
Size of the Market
Country 08 GDP in $ billion RACK MARKET ($mil) EST. % Flow & Drive Target Market ($m) No of Positions No of Moles
USA $14,600 $1,400 15.00% $210 600,000 600
CANADA $1,500 $229 15.00% $34 98,143 98
MEXICO $1,090 $120 15.00% $18 51,429 51
RSA $276 $41 15.00% $6 17,571 18
TOTAL ESTIMATED SIZE OF MOLE MARKET IN NORTH AMERICA $269 750
Pallet Storage Modes
Warehouse Shipping Mix
Market per Territory
1
2
3
4
S1
S20
200
400
600
800
1000
1200
1400
Territories
Value
Size of market
Series1 Series2
Mex
RSA
Can
USA
Total = 750
Typical Costing
INDICATIVE DEALER MARGINS Totals
1,000 POSITION x 20 SKU SYSTEM
Basic Racks (± 44,000 lbs) $50,000.00
Mole Rails & Brackets $65,000.00
Moles & Spares $90,000.00
Installation (Non Union) $19,240.00
TOT Dealer Margin $59,244.00
Final Retail Price ~ Total $283,484.00
Final Retail Price ~ per SKU $283.48
Dealer Profit on Deal $59,244.00
Dealer Ave GP% 20.90%
Note: Above margin assumes 10% mark-up on Racks & 36% mark-up on Mole.
A New Way of Selling
ALTERNATIVE SALES MODEL ~ OPERATIONAL LEASE
Tot Cost Cost per Position
Sell Price of 1200 Pos x 20 SKU System $330,024.00 $330.02
Operational lease over 5 years @ 10% ~ p.m. $7,012.00 $7.01
Operational lease over 7 years @ 10% ~ p.m. $5,480.00 $5.48
Notes:
• Dealer gets full margin upfront
• Customer has no capital outlay
• Improved R.O.R on Capital
• Fixed cost over term
• Free Maintenance & Service
• Free up-grades
Partner Value Proposition
 Increase the scope of racking solutions you provide
 Increase the size of your target market & deal value
 Improve the average GP % of your racking solutions significantly
 Create an ongoing after sales revenue stream
 Share 50/50 in a local marketing campaign through a rebate system
 Be able to offer customers alternative financing options for racking
 Be on the forefront of new racking technologies
Service & Support
 Customer gets 1 year warrantee (free parts/pay for service)
 Mole to be serviced once per quarter / every 400 hours
 Recommended Price of Service ~ $300 per Mole + parts + travel
 Dealers to stock critical list of parts
 Dealers to train technicians for local support
The Competition
 Drive Thru Racking
 Flow Racking
 All Purpose Racking
 Ignorance!
Service & Support
 Customer gets 1 year warrantee (free parts/pay for service)
 Mole to be serviced once per quarter
 Recommended Price of Service ~ $300 per mole + parts + travel
 Dealer to stock critical list of parts
 Dealer to train 2 x support technicians
Strategic Objectives
 Market Share, Brand Recognition & National Presence
 One or two Strategic Partners that can help us achieve our goals
 A committed & enabled Dealer Network
 90% Sales Footprint in North America
 Sustained marketing effort
 Short Term ~ Early Success
Targets
USA 50
Canada 9
Mexico 4
Thank You

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Frazier Partner Value Proposition

  • 1. Jacq van der Merwe June 2010 http://www.spacemakerinc.com
  • 2. Who we are SpaceMaker Systems Inc is the sales & marketing arm of Storage Management Systems. We are part of the Park Plus Group, based in Oakland New Jersey. We design, develop and manufacture material handling products that are sold worldwide. Our current focus is the development a channel & supply partner network in North America to manufacture, sell and service Pallet Mole.
  • 3. Corporate Structure Park Plus Inc SMS RSA SpaceMaker USA SMS Holdings 100% 80% 50%
  • 4.
  • 7. “Big Dipper” WAREHOUSE OFFERINGS • Pallet Mole Racking • Racking & Shelving • Hänel HDVS Systems •ONYX – Size & Weighing Systems
  • 8.
  • 9.
  • 10. We build deep tunnels
  • 14. Pallet Mole I Pallet Mole is an automated pallet retrieval system. It provides high density storage of pallets in so called “deep tunnels”. The pallet mole is effective in a low SKU, high number of pallet position environment. It competes with drive thru racking and flow racking, but is more cost-effective.
  • 17. Size of the Market Country 08 GDP in $ billion RACK MARKET ($mil) EST. % Flow & Drive Target Market ($m) No of Positions No of Moles USA $14,600 $1,400 15.00% $210 600,000 600 CANADA $1,500 $229 15.00% $34 98,143 98 MEXICO $1,090 $120 15.00% $18 51,429 51 RSA $276 $41 15.00% $6 17,571 18 TOTAL ESTIMATED SIZE OF MOLE MARKET IN NORTH AMERICA $269 750
  • 21. Typical Costing INDICATIVE DEALER MARGINS Totals 1,000 POSITION x 20 SKU SYSTEM Basic Racks (± 44,000 lbs) $50,000.00 Mole Rails & Brackets $65,000.00 Moles & Spares $90,000.00 Installation (Non Union) $19,240.00 TOT Dealer Margin $59,244.00 Final Retail Price ~ Total $283,484.00 Final Retail Price ~ per SKU $283.48 Dealer Profit on Deal $59,244.00 Dealer Ave GP% 20.90% Note: Above margin assumes 10% mark-up on Racks & 36% mark-up on Mole.
  • 22. A New Way of Selling ALTERNATIVE SALES MODEL ~ OPERATIONAL LEASE Tot Cost Cost per Position Sell Price of 1200 Pos x 20 SKU System $330,024.00 $330.02 Operational lease over 5 years @ 10% ~ p.m. $7,012.00 $7.01 Operational lease over 7 years @ 10% ~ p.m. $5,480.00 $5.48 Notes: • Dealer gets full margin upfront • Customer has no capital outlay • Improved R.O.R on Capital • Fixed cost over term • Free Maintenance & Service • Free up-grades
  • 23. Partner Value Proposition  Increase the scope of racking solutions you provide  Increase the size of your target market & deal value  Improve the average GP % of your racking solutions significantly  Create an ongoing after sales revenue stream  Share 50/50 in a local marketing campaign through a rebate system  Be able to offer customers alternative financing options for racking  Be on the forefront of new racking technologies
  • 24. Service & Support  Customer gets 1 year warrantee (free parts/pay for service)  Mole to be serviced once per quarter / every 400 hours  Recommended Price of Service ~ $300 per Mole + parts + travel  Dealers to stock critical list of parts  Dealers to train technicians for local support
  • 25. The Competition  Drive Thru Racking  Flow Racking  All Purpose Racking  Ignorance!
  • 26. Service & Support  Customer gets 1 year warrantee (free parts/pay for service)  Mole to be serviced once per quarter  Recommended Price of Service ~ $300 per mole + parts + travel  Dealer to stock critical list of parts  Dealer to train 2 x support technicians
  • 27. Strategic Objectives  Market Share, Brand Recognition & National Presence  One or two Strategic Partners that can help us achieve our goals  A committed & enabled Dealer Network  90% Sales Footprint in North America  Sustained marketing effort  Short Term ~ Early Success