FRAND (Fair, Reasonable, and Non-Discriminatory terms) can benefit receiving companies through commercially applicable standards and reduced concerns about open source endeavors. However, FRAND may be less successful for granting companies and market innovation. For standards development organizations, clearly defining FRAND terms with reciprocal impact is important, but such definitions risk overwhelming commercial organizations. While FRAND aims to regulate standards for long-term stability, it must also gain commercial acceptance to be effective.