Fran Taylor is the owner of Taylor Techniques Inc. and provides tips on prospecting new and old customers in order to increase sales. Prospecting leads to higher gross sales, close ratios of 40-60%, slower turnover, less stress, more fun, living off of repeats and referrals rather than fresh ups, and bigger profits. The document encourages staying in touch with customers on Facebook, sending thank you letters, and asking for referrals.