Content Management is pull strategy Best Content Marketing delivers related and important information which is profitable for clients Content should be strong enough that it should attract your client at every stage Content Marketing is outcome of planning, effective strategy and implementation

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Framework For Content Marketing Strategy
By OmnePresent

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Introduction
● Content Management is pull strategy
● Best Content Marketing delivers
related and important information
which is profitable for clients
● Content should be strong enough
that it should attract your client at
every stage
● Content Marketing is outcome of
planning, effective strategy and
implementation

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Secure Management Backing
● Effective Content Marketing Schemes
concentrate keenly on consumers
superiority, crises and requirements
● Best Content Marketing practices
cannot work as experimental projects
done along with other preference
projects
● Plan for Content Marketing which is
significant, concise to let the program
run within the radar
● You need organisation’s financial
support and inspiration for content
marketing

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Target For Content Marketing Strategy
● Initially trace your sale series along
with usual buying flow
● Know your customers wants and
mention it in your content to make
it more outstanding
● Analyse which queries of your client
to be answered
● This will help to improve quality of
your content

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Generate an Editorial Calendar
● Editorial Calendar must comprise of
your content policy
● This synopsis will help you to know
how to organize execution process
as a unit
● Also to know how to fix the dots
● Calendar should record client
oriented plans that you want to
show them
● It also contains rough sketch of
various section of contents
● Seller should behave like publishers
to create content in timely fashion

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Reusing Your Content Increases Its Life
● Transfer content into videos
● Release it on Youtube
● Presentation should be placed on
SlideShare
● Pay for a copy
● Audio track of compact pdf is make
available
● Divide that copy into short string of
blogs

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Evaluate Essential Resources and Abilities
For Measuring Reports and Process
● Overlook on all the essential things
that you require to execute your plans
● Check for necessary resources,funds
and abilities
● Its not that your content marketing is
directly responsible to increase your
sales
● But for sure it is a medium which leads
to increase your business
● Best Content marketing reduces the
cost and increases margin of your
profit

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Develop a Range Of Content Through a Multiple Channel
● Understand which channels attract
your customers the most
● Spread your content on that
medium to make it easily reachable
● Content delivered via videos are
mostly used
● Webcam presentation also leads
for great content
● Sort out the essential elements
which attract your clients and
which inspire them to learn

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Don’t Just Form a Content Make It Best as Well
● You don’t have a control on best
content for your client
● There is huge value for creating a
content which is excellent across
a web
● Nobody have sufficient time to go
through lengthy newsletters,blogs
etc
● Position yourself as a thought
leader

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Impact Of SEO and Social Media
● Strategies for content marketing
should be efficient
● It supports SEO and brand
positioning and identity of any
company
● Creating huge content is difficult.
● By single piece of idea lots of
content can be created
● This helps to scale up any
organisation
● Improve your search engine results

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Content Types
● White Paper, e-books, guides,
magazines.
● Article,blog post, guest blogging
● Twitter,Facebook post, google+,
LinkedIn
● Youtube, SlideShare, Infographics,
Still Images , Audio and Video
● Link posts, MEME, Case study ,
Podcast

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Conclusion
● Content Marketing is basically a strategy to attract your customers by your content
● Check for essential resources required for your content
● Publish your content using social media or various content types
● Don’t just create a content make it best as well
● Your content should strongly focus on customers requirement

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OmnePresent Services

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