Fragrance has no smell
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This document discusses how to promote perfume without relying on smell. It notes that sight is the number one sense in buying, while smell is number two, but people usually decide whether to buy a product in the third step of the buying process, when smell comes into play. The document suggests promoting perfume through sensuality rather than smell, as few people will choose a perfume based on smell alone.
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Fragrance has no smell
- 2. 1390 The first perfume appeared in Italia in DID YOU KNOW ?
- 3. DID YOU KNOW ? 90year old The famous chanel n°5 is more than (1921)
- 5. SMELL #2
- 6. HOW TO PROMOTE PERFUME w i t h n o u s e o f S M E L L
- 7. Y O U did not notice ?
- 8. NO SMELL
- 9. NO SMELL
- 10. NO SMELL
- 11. Wait a minute …
- 12. Sensuality
- 13. Sensuality
- 14. Sensuality
- 15. So no need to smell it to buy it ?
- 18. The consumer likes & wants a product 2
- 19. The consumer is willing to buy 3
- 20. T h e r e i s usually NO c h a n g e o f mind at this 3rd step …
- 21. T h e r e i s usually NO c h a n g e o f mind at this 3rd step … The sense of S M E L L a p p e a r s precisely at this step !
- 22. S E E w h a t I m e a n ?
- 23. FEW people will choose a perfume with SMELL only
- 24. If you are one of them …
- 25. Remember our smell loses its accuracy after some tries !
- 26. D i g i t a l & C r o s s C a n a l @stmorand : http://twitter.com/stmorand Linkedin : http://fr.linkedin.com/in/stephanmorand/en Google + : http://plus.google.com/105399267092504377558/ contact@stephan-morand.com w w w . s t e p h a n - m o r a n d . c o m Let’s keep in touch STEPHAN MORAND