The document provides an overview of using maps to navigate innovation. It discusses viewing innovation through a fractal lens, recognizing that people have multiple capacities, roles, and spaces of practice. The maps show innovation at different levels, including individual mindsets and actions, collective cultures and systems, and examples that cross boundaries. The goal is to use these maps to discover relevant theories and connect them to one's practices of innovation.

1. Are you lost
in the Innovation Jungle?
A map to help you navigate
… and some basics of map-reading
neil houghton march 2012

2. The purpose here …
Discover
Connect
Discover theory and connect it to your practice
A theory is a container … a practice is the content
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3. Innovation maps
An Innovation map helps you discover theory and
connect it to your practice
Different theories show different contours,
textures and terrains …
Different practices require different skills as a
map-reader …
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4. My Starting Point
Bill Cockayne (Stanford University) introduced the idea of
‘fractal people’ …
multiple capacities
multiple roles
multiple spaces of practice
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5. Innovation
Innovation also involves people who …
have multiple capacities …
perform multiple roles …
do what they do in multiple spaces of practice …
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6. Innovation Containers and Contents
Foresight Policy
Domain
Policy
Creativity
Maven Connector
Arena Policy
Improvisation
Venue
Multiple Capacities Multiple Roles Multiple Spaces of
Practice
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7. Multiple capacities
Innovation capacities include … (5 examples only) … think of more!
systems thinking … (e.g. Peter Senge)
speed thinking … (e.g. Ken Hudson)
design thinking … (e.g. Tim Brown)
hypothesis thinking … (e.g. Jeanee Liedtka)
anticipatory thinking … (e.g. Robert Rosen)
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8. Multiple roles
Innovation roles include … (4 examples only) … think of more!
improviser …
collaborator …
prototyper …
implementer …
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9. Multiple spaces of practice
Innovation spaces include … (2 examples only) … think of more!
Individual spaces for
… practice and action
… thinking and creativity
Collective spaces for
… delivery and execution
… collaboration and power
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10. A Second Look
Multiple capacities … (4 examples only) … think of more!
foresight … exploration of the future as a virtual field of novelty
entrepreneur … improvising with agility
coaching … coaching, mentoring & teaching others in a collective space
social action … as a collective space of change & transformation
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11. A second Look
Multiple roles … (3 examples only) … you can think of more!
[Braden Kelley, 2010] {revolutionary, conscript, connector, customer-champion,
evangelist, judge, artist, magic-maker, trouble-shooter}
[Jeffrey Phillips, 2011] {bulldozer, matador, futurist, jester, tinkerer}
[NetCentrics, 2005] {connector, librarian, framer, judge, prototyper,
scout, story-teller}
Underlying these roles are stages of consciousness
{e.g., Spiral Dynamics; Integral Theory Altitude}
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12. A second Look
Multiple spaces of practice … (4 examples only) … think of more!
mindset … neuro-semantic space of meaning making
scenarios … virtual spaces of possibility & potential
collaboratories … collective space of problem solving
culture … collective space of organisational performance and power
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13. Fractal people
Do lots of stuff and act out multiple roles …
Act out multiple roles
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14. Fractal capabilities
With different levels of skill development …
Examples … (5 scale)
authority
mastery
elegance
uniqueness
relevance
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15. Fractal spaces
Within different cultures …
Example … AsOne Deloitte
Emergent
Dominant
Residual
culture
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16. Fractal practices
Across and between different systems or domains of practice …
Examples…
global complexity
policy arenas
networks &
clusters
wicked problems
ecosystems
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17. Fractal innovation
Example: Creating ‘Hotspots’ (that buzz!) Lynda Grattan (2007)
mindsets signature
practices
igniting novel
purpose connections
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18. Fractal time horizons
Innovating across the time-horizons …
Examples …
Horizon 1
Requires thinking about
Horizon 3 preferred futures from the present
Horizon 2
Horizon 1 Horizon 2
Requires thinking about
probable and plausible futures
Horizon 3
Requires thinking about
possible and potential futures
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19. A Map and a Legend
Psychological Influences Behavioral Influences
(Individual Mindsets) (Individual Actions)
Tribes Meaning Practice
Practices
Shared Collaborative
Cultures Meaning Performances Systems
Cultural Influences Systemic Influences
(Collective Values) (Collective Power)
Legend
Quadrants
neil houghton: 19 (Ken Wilber, Integral Theory)

20. A Map and a Legend
Examples …
‘Ba’ (Nonaka)
Levels
virtual … Is an emergent physical,
mental
mental, virtual space
physical
Body - Physical
… eg. Rapid prototyping
Mind - Mental
… eg. Speed thinking
Spirit - Virtual
… eg. Time horizons
Legend
Levels (or Realms)
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(Ken Wilber, Integral Theory)

21. A Map and a Legend
Examples … (3 fractal lines)
Lines of development
Structures Leadership People
(Inventium)
Legend
Lines
neil houghton: 21 (Ken Wilber, Integral Theory)

22. A Map and a Legend
Innovation Capability Example … (3 scale)
States or Stages
optimization
graduation
foundation
Structures Leadership People
(Inventium)
Spiral Dynamics provides another example … (underlying consciousness)
{Beige, Purple, Red, Blue, Orange, Green, Yellow, Turquoise … }
Legend
States (or Stages)
neil houghton: 22 (Ken Wilber, Integral Theory)

23. A Map and a Legend
Examples … Leader-Follower pairs
Types
Legend
Types (e.g. leader – follower)
neil houghton: 23 (Ken Wilber, Integral Theory)

24. Example: AsOne
Tribes Practices
‘Shared Identity’ ‘Directional Intensity’
Level of Connection Level of Commitment
• Core to Identity • Committed
• Strongly Identify • Supportive
• Identify • Undecided
• Do not identify • Unaware
• Never identify • Opposed
Level of Strength Level of Execution
• Dominant • Systemic
• Secondary • Disciplined
• Emerging • Aligned
• Background • Tactical
• Faint • Random
‘Common Interpretation’ ‘Systematic Execution’
Cultures Systems
neil houghton: 24 (Deloitte)

25. Example: XBC and Multiple spaces
Each space is a container
for multiple contents …
XBC changes the shape
of the container Cross-Boundary
Collaboration XBC
A space of collective power
XBC is a Theory of collaborative innovation … Connect it to your practice
The boundaries are spaces of discovery .. new theory and new practice emerge
neil houghton: 25 (Deloitte)

26. Example: Innovation coaching
Motivation Creation
Coaching Roles Coaching Roles
• Awakener • Co-creator
• Challenger • Actualizer
prober
Decision Solidification
Coaching Roles provoker Coaching Roles
• Prober • Tester
• Provoker • Reinforcer
neil houghton: 26 (Michael Hall)

27. Navigating the Innovation Jungle
With a fractal map … contours, textures, terrains …
Theory Behavior Theory Behavior
Models of Aspect Aspect Aspect Aspect Models of
Innovation Innovation
Capacities Culture Performance Culture Performance Roles
Aspect Aspect Aspect Aspect
Models of the
Future & Time
Theory Behavior Theory Behavior
Aspect Aspect Aspect Aspect
Models of Models of
Innovation Innovation
Culture
Cultures
Performance
Aspect
Culture
Aspect
Performance
Aspect
Spaces of Practice
Aspect
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