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Foundations
“Buick is a modern luxury brand offering vehicles
with sculpted designs, luxurious interiors with
thoughtful personal technologies, along with
responsive-yet-efficient performance. Buick is
attracting new customers with its portfolio of award-
winning luxury models…”
“GMC has manufactured trucks since 1902, and is
one of the industry's healthiest brands. Innovation
and engineering excellence is built into all GMC
vehicles and the brand is evolving to offer more
fuel-efficient trucks and crossovers…”
1905
1938
1910
1959
Buick GMC FoundationsBuick GMC Foundations
Buick GMC
Foundations
Foundations
1912
1917
1922
1937
1943
1952
1956
1936
1949
1954
Foundations
• The first of a two part series
o Smaller informational chunks for better learning
• Designed for wholesale and retail
• Where we’ve been to understand where we are
o Foster a deeper understanding of our vehicles and technologies
• More than pushing iron
o A richer, lasting Guest Experience
o Add depth to the Sales Experience
• More than a deal
• Add dimension to the Ownership experience
• Provide an introduction for the launch vehicles
• This project is for developmental training study only. Any use of materials is not for profit or commercial purposes. This document is
not produced by General Motors, nor its suppliers.
Foundations
1902 Rapid
1902 Reliance1908 Randolph1909 Rapid
Foundations
Foundations
Foundations
Foundations
Foundations
Foundations
Foundations
Foundations
Thank You – Eric Fleeks

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Foundations by eric fleeks

  • 1. Foundations “Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award- winning luxury models…” “GMC has manufactured trucks since 1902, and is one of the industry's healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers…”
  • 2. 1905 1938 1910 1959 Buick GMC FoundationsBuick GMC Foundations Buick GMC Foundations Foundations 1912 1917 1922 1937 1943 1952 1956 1936 1949 1954
  • 3. Foundations • The first of a two part series o Smaller informational chunks for better learning • Designed for wholesale and retail • Where we’ve been to understand where we are o Foster a deeper understanding of our vehicles and technologies • More than pushing iron o A richer, lasting Guest Experience o Add depth to the Sales Experience • More than a deal • Add dimension to the Ownership experience • Provide an introduction for the launch vehicles • This project is for developmental training study only. Any use of materials is not for profit or commercial purposes. This document is not produced by General Motors, nor its suppliers.
  • 13. Thank You – Eric Fleeks

Editor's Notes

  1. Lobby placeholder
  2. 1902 - The Grabowsky brothers sold the first Rapid truck in Detroit. It had a 2-cylinder engine and was rated at I-ton. (They had built a single-cylinder cylinder prototype starting in 1900 but it was underpowered). They then formed the Rapid Motor Vehicle Company, the first forerunner of GMC.1902 - The second forerunner of GMC, the Reliance Motor Co. started business in Detroit in 1902 and built their first truck in 1903. In 1908 W.C. Durant bought Reliance for GM.1908The Randolph Motor Car Co. was founded in Chicago in 1908 and sold to GM in 1909. Durant sold it back to the original owner in 1911. Apparently Randolph did not influence GM truck design1909 - A 1-ton Rapid 6-passenger vehicle with flareside express body climbed Pike's Peak in Colorado.1911 - The GMC logo was first used in the business of the new General Motors Truck Co. In 1912 - Trucks with GMC logos were first shown to the public at the New York Auto Show. Actually they were Rapid and Reliance trucks with the GMC brand applied. By 1913, all were GMC brand.
  3. ** 1908 Early car salesmen also had to introduce new technology1909 McLaughlin Buick – Note crank
  4. ** Boss Kettering’s drawing for the fist self starter – introduced 1912 (Also founded GM research labs)
  5. ** Milford proving ground 1926 / pamphlet 1928
  6. In this segment we will explore the first 50 years and the social significance of the numerous contributions made to the way we live by the brand.David Dunbar Buick began building engines in 18991st Buick 1899/1900 – 16 cars in 1903 $1,200.00
  7. ** 1938 Delco home radio
  8. The early automotive sales professionals had to pull people from the horse and buggy to the horseless carriage.