This document introduces Big Fortune Data, a startup providing an advertising platform for North American and European businesses to engage overseas Chinese consumers. The team is led by Tony Zhang and includes data scientists and marketing specialists. The platform uses real-time bidding technology and algorithms to run targeted campaigns across websites and mobile apps cost-effectively. It addresses the need for tools to reach the growing market of overseas Chinese consumers. Potential customers include global brands, small businesses, and digital advertising agencies.

1. WebSite:
Email:
App (Beta) :
WWW.BIGFORTUNEDATA.COM
TONY.ZHANG@BIGFORTUNEDATA.COM
DSP.BIGFORTUNEDATA.COM

2. 我们的团队:
TONY ZHANG -
A serial entrepreneur
SHIHAO WANG - Data scientist, Ph.D. in computer simulations,
A top ranked programmer in TopCoder
RAY LUO -
Numerical simulation scientist and affiliate
marketing specialist, Ph.D candidate
We are a young, dynamic and energetic team, who have education and working
experiences in North America and China.

3. Product Demo:
DSP.BIGFORTUNEDATA.COM

4. Real Time Bidding Technology 实时竞价广告:

5. Real Time Bidding Technology 实时竞价广告:

6. Google Bidding Process:

7. Google Bidding Process:

8. Real Time Bidding Technology 实时竞价广告:

9. Real Time Bidding Technology 实时竞价广告:

10. 我们的商业模式:
为北美和欧洲的商户提供面向海外中国客户的广告平台
FortuneData SaaS advertising platform provides North American and Europe
businesses one-stop solution to engage overseas Chinese consumers in real
time and deliver the relevant marketing campaign cost-effectively.
Source: UNWTO Tourism Highlights, 2013 Edition

11. A CNN Report: Chinese travelers the world's biggest spenders
A McKinsey Report: China’s New Class of Shoppers Take on the World

12. 商业机会:
Overseas Chinese consumers market continues to grow rapidly and accounts for an
increasing share of global sales for certain sectors.
• Local Chinese community
• Overseas Students
• Overseas Travellers
我们解决的问题:
North American and Europe businesses have largely missed the opportunity to engage with
this emerging consumer group because the available media buying tools lack the
capabilities of running campaigns targeting the group meaningfully and cost-effectively.
我们的潜在客户:
We are building the programmatic SaaS advertising platform for global brands, small
businesses, sophisticated marketers, digital advertising agencies, and e-commerce stores in
North America and Europe.

13. 我们的技术解决方案
Fortune Data Ad Server
Clients
AD Exchanges
Big Data
Business
Knowledge
Brand
Marketer
SaaS
Platform
Real Time
Bidding
Advertiser
Algorithms
Programmatic
API
Web/Mobile Ad
@ North America
& Europe

14. 我们的核心价值:
A Simple UI + A Sophisticated & Powerful Engineer = Amazing ROI

15. Q&A
Invest on us?? Woring for us??
WebSite:
Email:
App (Beta) :
WWW.BIGFORTUNEDATA.COM
TONY.ZHANG@BIGFORTUNEDATA.COM
DSP.BIGFORTUNEDATA.COM

16. THANK YOU!
WebSite:
Email:
App (Beta) :
WWW.BIGFORTUNEDATA.COM
TONY.ZHANG@BIGFORTUNEDATA.COM
DSP.BIGFORTUNEDATA.COM