Fort Worth Skydiving
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The document discusses Fort Worth Skydiving's plans to expand its skydiving business internationally, adopt a customer relationship management (CRM) database system to improve customer service, and implement a mobile strategy and social media presence. It provides an analysis of the $2.4 billion skydiving industry and breakdown of industry income distribution and demographics. It also considers expanding to Dubai and Australia and implementing systems like Salesforce.com or SAP for CRM.
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- 1. Fort Worth Skydiving Sloane Baxter Katelyn Jennings Avery Reiff Maddy Schulz
- 3. Reach For the Sun… Industry Analysis Corporate Expansion Adoption of CRM Database Showcase Mobile Strategy Social Media
- 4. About the Industry $2.4 Billion Industry; 118.2 Million participants as of 2009 Population Growth by Age
- 5. Industry Breakdown Largest Income Distribution Segment: approx. $25,000 Largest Demographic: 18-24 Year-Olds <$25K $25K-$49.9K $50K-$74.9K $75K-$99.9K $100K-$149.9K $150K+ 29352 29610 14034 21280 13549 SALES 9716
- 6. Corporate Expansion Expand internationally Dubai Australia Avenues of implementation SaaS Legal Compliance
- 7. Business Management Software Customer- Oriented CRM – Customer Relationship Management system Larger, more complex ERP – Enterprise Resource Planning ERP vs. CRM
- 8. Potential Vendors Salesforce.com • Cloud-based • Service and Custom Clouds SAP • Increased user customization • Deeper levels of information security Salesforce.com vs. SAP
- 10. Mobile Strategy Improve Employee Operations Real-Time Inventory Tracking Easy Customer Check-In Ft. Worth Skydive Mobile App
- 11. Utilizing Social Media Facebook Twitter Google+ YouTube Instagram Pictures X X X X Videos X X X X Source Linking X X X Customer Review X X User Activity X X X X X
- 12. Land On the Earth. Industry Analysis Corporate Expansion Adoption of CRM Database Showcase Mobile Strategy Social Media