Mobile is the new face of engagement. During this Web Event, Forrester will share the most common challenges IT faces when developing, securing, deploying, and monitoring mobile apps. The success or failure of your apps can depend on user reviews. How do you optimize mobile apps for all the devices, ecosystems, and behaviors that make the mobile world so dynamic? Join this Web Event to hear Forrester's view of the toughest challenges to managing the mobile application lifecycle. Presenter: John C. McCarthy, VP & Principal Analyst, Forrester Research, Inc.

1. Mobile Is The New Face Of Engagement
Organize To Mobilize; Strategize To Scale
John C. McCarthy, Vice President and Principal Analyst

2. A perfect storm of technology innovation

3. Mobile is the new face of engagement
Systems of record
host transactions in
the virtual world
Systems of engagement guide
people in their physical worldSystems of engagement empower people
with context-rich apps to take the next
most likely action
Source: November 16, 2012, “Great Mobile Experiences Are Built On Systems Of Engagement” Forrester Report

4. © 2013 Forrester Research, Inc. Reproduction Prohibited
The key differences
Systems of record Systems of engagement
Key outcome Automate transactions Guide decisions and deliver services
Intended audience Employees Customers, employees, & partners
User interaction model Keyboard and mouse
Touchscreen or voice control with
sensors, & camera
Integration requirements Fixed, mostly internal systems
Rapidly changing, with many internal
and external systems
Design goals
Implement a business process for
expert users
Accomplish tasks for
casual and for dedicated users
Degree of personalization
Non-existent or
role-based
Tailored to an individual based on their
immediate context
Role of analytics
Operational analytics on historical
data
Experience and outcome analysis on
real-time data

5. Base: 346 IT budget decision-makers from firms with 1000+ employees ; Source: Forrsights Software Survey, Q4 2011
“What challenges, if any, does your firm face with
developing and managing mobile applications?”
Survey response options included:
Security
The number of different platforms/operation systems
Integration the apps with custom back-end systems
Finding the right skills to design the right user experience
Variations of form factors within the operating systems
Rate of release of different operating systems/platforms
Integrating the apps with traditional on-premise packages
Data integrity
Confusion around building native vs HTML 5-based apps
Making sure users have the up-to-date version of the app
Integrating the apps with different public cloud services
To see survey results, view full presentation at http://bit.ly/10IK16k

6. The mobile center of excellence coordinates
between business and IT

7. View and hear the complete Forrester
presentation & other mobile Web Events:
http://bit.ly/10IK16k