Formulae for enyme based cosmetic and cleaning products - dishwashing liquid, laundry detergent, shampoo, hair conditioner, shower gel, soap, and a basic enzyme formula. (These are basic formulae just to demonstrate the use of basic village made enzymes in cosmetic and household products - a cosmetic product can be made totally naturally without feedstock based surfactants and other materials - please contact author for information.) These formulations are intended to help "kickstart" village based/kampong industries in SE Asia.

1. Product: Dishwashing Liquid
1. SLES 70% 1 Kilogram
2. Sodium Dedecyl Benzence Sulfonate 1 Kilogram
3. pH Buffer 100 gram
4. SLS (Needles) 300gram
5. Perfume 10 gram
6. Preservative 10 gram
7. Salt 1 kilogram
8. Enzyme 1 Kilogram
9. Water 17 Kilogram
Notes:
1. pH buffer can use many different materials like EDTA, CDE 80, etc.
2. There are many alternatives to SLS (depending upon effect wanted)
Sodium Ammonian MonoEA DEA TEA
Lauryl Sulphate Lauryl Sulphate Lauryl Sulphate Lauryl Sulphate Lauryl Sulphate
Solubility Increases
Viscosity Decreases
Cold Storage Improves
Mildness Increases
Cost Increases
3. Preservative you should select one that is mild and fits in with your marketing strategy.
4. Alternatives to salt are things like Citric acid
5. Enzyme: you can tailor make your own enzyme.
Product: Laundry Detergent
1. SLES 70% 1 Kilogram
2. Sodium Dedecyl Benzence Sulfonate 1 Kilogram
3. Non-Ionic Surfactant 1 Kilogram

2. 4. SLS 300 gram
5. Perfume 10 gram
6. Preservative 10 gram
7. Salt 1 Kilogram
8. Dye qs
9. Enzyme 1 kilogram
10. Water 17 kilogram
Product: Shampoo
1. SLS 70% 1 kilogram
2. Lanolin 100 gram
3. SLS 300 gram
4. Perfume 10 gram
5. Preservative 10 gram
6. Colour qs
7. Enzyme 0.5 kilogram
8. Salt 300 gram
9. Water 6 litres
Notes:
1. You can use many surfactants see tables below
2. You can use many other things other than lanolin, e.g. goats milk, honey, a herb, anything.
3. SLS can be exchanged for other surfactants, see below
4. Enzyme: You can tailor make your own enzyme
5. Colour: You can make your own colours from plants.
Different formulae for different markets
Attributes Generics Discount Lower Middle Leader Pharmacy
Solids 5-15% 5-25% 10-30% 10-35% 25-40% 25-40%
Level
Primary SLS SLS/ALS ALS/ ALS/ DEA LS DEA LS
Surfactant
SLES SLES MEA LS MEA LS TEA LS TEA LS
Secondary Alkanolamides Alkanolamides Alkanolamides Alkyl Alkyl Alkyl
Surfactant
Alkyl (amido) (amido) (amido) (amido)
Betaines & Betaines Betaines Betaines
Amine Oxides & Amine & Amine & Amine
Oxides Oxides Oxides

3. Pacifier/Visc. Sodium Sodium Sodium Glycol Glycol Glycol
Control
Chloride Chloride Chloride Stearates Stearates Stearates
Ethylene Ethylene Ethylene
Glycols Glycols Glycols
Functional Maybe in Maybe in Maybe in Number Number Number
Ingredients
ascetic ascetic ascetic of of of
quantities quantities quantities choices choices choices
Fragrance Low cost Low cost Low cost Higher Higher Higher
selections selections selections cost cost cost
selection selection selection
s s s
Preservatives Formalin Formalin Sodium Number Number Number
Benzoate of of of
choices choices choices
Shampoo System profile (what everything does)
Function Potential Material Objective
Primary surfactant ALS, ALES, TLS, SLES, NaDOBS Performance, strength,
efficacy
Secondary surfactant/ Coconut MEA, Cocamide MEA, Cocamidopropyl Tactile and sensory
Foam Stabiliser Betaine or amine perception, impact,
theme ingredients,
efficacy
Pacifier/Pearliser Ethylene Glycol Distearate, Glycol Stearate Tactile and sensory
perception, general
impression, impact
Viscosity Control Sodium chloride or gums Ingredients, general
impression, strength
Preservatives Potassium Sorbate, Diazolidonyl urea, Methyl and Ingredients, general
Propyl Parabens impression
Functional Additives Guar, Hydroxypropyl Trimmonium Chloride Tactile and sensory
Panthenol, Dimethicone, Hydrolysed Keratin perception, general
Protein impression, spiritual
impression, impact,
efficacy, intangible
benefits, signal
attributes
Fragrance Primarily aroma chemicals that are synthesized used General impression,
in conventional products, or natural essential oils odour profile, impact,
that become part of the active ingredients efficacy, intangible
benefits, signal
attributes
Ascetic Ingredients Aloe Vera, Green Tea Extract, Panthenol General impression,
intangible benefits,
tactile and sensory
perception, impact,

4. signal attributes
Dyes Mainly synthetic, more naturals General impression,
signal attributes
Product: Hair Conditioner
1. Wax AB Anchan 1 kilogram
2. AC/A 0.5 Kilogram
3. Perfume 25 gram
4. Preservative 10 gram
5. Honey 15 gram
6. Olive Oil 10 gram
7. Enzyme 10 gram
8. Water 6.5 gram
Notes:
1. Use citric acid to maintain pH 6.5
2. Wax AB Anchan & AC/A available many chemical suppliers (try Wong & Sons Alor Setar)
3. Use preservative according to marketing strategy
4. Honey and olive oil can be substituted for other things like macadamia oil, virgin coconut oil,
etc.
5. Tailor make your enzyme according to how you want to promote your product.
Product: Shower gel.
1. Texapon LST (ALS) 1 Kilogram
2. Comperlan LDT (MEA) 0.5 Kilogram
3. Perfume 10 gram
4. Preservative 10 gram
5. Enzyme 200 gram
6. Herb qs
7. Water 5 litres
Notes:
1. Use what preservative fits in with your marketing strategy
2. Can use any herb and make enzyme to what you feel is best.
3. Use citric acid to buffer pH
Product: Soap
1. Soap base 1 kilogram

5. 2. Glycerin 100 gram
3. Perfume 10 gram
4. Honey 100 gram
5. Enzyme 200 gram
6. Coconut oil q.s.
7. Herb q.s.
Notes:
1. Can use things like goats milk instead of glycerin
2. Can use other things in place of honey, coconut oil, and herb.
Concept Generation Checklist
1. Review existing products in the market
a) what benefits they offer to consumers? (Is this a major issue?)
b) appearance, efficacy, odour, colour, etc.
c) branding, image and theme
This study will assist in determining what benefits of the new product should be highlighted
in the marketing campaign.
2. Is the product concept compatible with the branding?
Must ensure the finished product formulation reinforces the brand image the company
wishes to show consumers – i.e., colour, odour, softness, efficacy, appearance, use of
particular materials.
3. What distribution channels do competitors utilize?, Can I break in?, What are the barriers
to entry?, Are there alternative channels?
4. Is the proposed formulation compatible with the proposed packaging?
a) Is the nature of the product consistent with the proposed packaging?
b) What product bulk densities will be required?
c) Can the product be filled efficiently during the production process?
d) Will the proposed packaging effect product stability?
5. What logistic considerations may require special packaging?
a) required storage times
b) Heat, especially harsh temperature variations
c) Exposure to light
d) Transport
e) Product/supply chain integrity (Halal, Kosher, organic)
f) Product/supply chain audit trails
6. Can the product meet organizational expectations?
a) If not, what compromises are required?
b) What is realistic?
c) Can the product objectives be achieved within company unit cost expectations? – i.e.,
products active levels, functional ingredients can become ascetic ingredients, fragrance
is the most expensive material, can vary dosage or quality.
7. Where can I source raw materials?
a) What type of product formulation system is best?

6. b) What alternative materials can be used? If not available look for another system.
c) Can I get good technical support?
8. Does the product have to be pre-registered before launch? If so, how long does this
process take and what information is required?
a) What standards need to be met?
b) Is any efficacy testing required?
Productiontechnology /
equipment.
1. Scales
2. Tools, such as volume measuring cup.
3. Spoon chemical
4. Tank.
5. Tools for mixing, such as paddles.
6. Herb extraction tank.
7. Electric stove
8. Ml.
9. Grinder spinning raw herbs.
10. Mixers or mixing machines packaging machines. (In case
of high volume manufacturing).
General Enzyme Formula for Cosmetics
Banana, grape, Pineapple, apple, 6 kilograms in various proportions
orange, papaya, Mango stein according to person’s own formula
Honey 2 liters
Water 20 Liters
Procedure: Place all ingredients together
in a sealed tank and mix. Leave for at
least one year. This process can be sped
up by placing an existing enzyme in the
mixture.