Music videos use certain conventions to engage audiences visually and link the video to the audio. They often employ rhythmic editing that cuts between shots on the beat of the music. Artistic camera work and lighting are also used to draw attention to the artist and enhance the atmosphere. While continuity is less important in music videos than films, they still aim to maintain a consistent tone through techniques like location jumping without confusion. Performance and symbolic/thematic elements are common forms that showcase the artist's abilities and convey messages about their music and image in an indirect, visually interesting manner.

1. FORMS AND
CONVENTIONS OF
MUSICVIDEOS

2. CONVENTIONS OF
MUSICVIDEOS

3. Artistic
camera work
The rhythmic editing links video to audio by
combining the pace of the music with the whip
pan.
The visually interesting footage makes the
audience want to watch the video repeatedly
as well as share like or comment.
Artistic camera work draws attention of the
audience to the artists image.
Use of a whip pan makes the repeated set still
feel visually interesting.

4. Breaking the
rules of
continuity
editing
Continuity is important to a degree to keep
a consistent tone however a video can jump
in and out of locations without confusing
the audience
Instead of continuity editing we use
rhythmic editing and cut to the beat to
match the flow of the music
This keeps the video visually interesting
throughout the performance

5. Conspicuous
use of lighting
The use of conspicuous lighting adds a
sense of live performance like a concert
which enhances the athletic and
atmosphere
The lighting has been lit from top left rather
than front on to illustrate this
This also functions as a symbol of fame in
our video because of the thematic elements
of dreaming about fame

6. Mise-En-
Scene
Music related props normally are
instruments
The location should be easy to identify
Visual impact is more important than
narrative and practical elements
The miniaturisation of the set fits with the
atmosphere of the video

7. FORMS OF MUSIC
VIDEOS

8. Use of
performance
Use of performance to showcase the
artists.
Demonstrates the genre and abilities of the
artists.
Illustrates the most marketable part of the
star which is their image.
Serves the main purpose of the music video
which is to sell the live performance of the
band.

9. Use of symbolic
and thematic
material
Conveys message in a shorter time period
and in a visually interesting way.
The story is told indirectly which could lead
to multiple viewings by audience members.
The use of cars shows success and fame
which is a form of music videos.