These are my slides from the Internet Researcher's Conference (#IR15.0) in Daegu, Korea in October 2014... you can read more about it at my research blog over at www.incitestories.com.au
These are my slides from the Internet Researcher's Conference (#IR15.0) in Daegu, Korea in October 2014... you can read more about it at my research blog over at www.incitestories.com.au
Throw out best practices, double email conversion (15 minute version)A. Litsa
Watch on YouTube: http://www.youtube.com/watch?v=YdFDAjieEpw
We figured out how to increase email-campaign conversion by 146%!
Last summer my team studied post-transaction email with the goal to influence more shoppers to review recent purchases. After much trial and error and one major pivot, we learned something key to conversion: email is a mobile thing.
This eureka moment motivated the team to explore the relationship between smartphones, email campaigns, and website traffic. In this session you will
• Get compelling statistical evidence of the strong relationship between email and mobile
• Hear the story of our trial and error, and what lead to a major pivot in the study
• Learn why and how you can double email campaign conversion too
• Discover the potential impact of mobile device usage in a least two other major marketing channels
• Find out what critical oversight web-analysts make when measuring mobile traffic
Enjoy! And please tweet feedback to @a_litsa
Throw out best practices, double email conversion (15 minute version)A. Litsa
Watch on YouTube: http://www.youtube.com/watch?v=YdFDAjieEpw
We figured out how to increase email-campaign conversion by 146%!
Last summer my team studied post-transaction email with the goal to influence more shoppers to review recent purchases. After much trial and error and one major pivot, we learned something key to conversion: email is a mobile thing.
This eureka moment motivated the team to explore the relationship between smartphones, email campaigns, and website traffic. In this session you will
• Get compelling statistical evidence of the strong relationship between email and mobile
• Hear the story of our trial and error, and what lead to a major pivot in the study
• Learn why and how you can double email campaign conversion too
• Discover the potential impact of mobile device usage in a least two other major marketing channels
• Find out what critical oversight web-analysts make when measuring mobile traffic
Enjoy! And please tweet feedback to @a_litsa
