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B2B marketing
   Functional
Competency model
•   The report describes an approach to develop future-oriented
    competency models that define comprehensive "competency
    ecosystems" as opposed to siloed competency models that focus
    solely on the individual.
•   It also provides a case study that describes such a competency
    model for the B2B marketing field. The approach was developed as
    part of an extensive 2-year study to identify B2B marketing
    competencies.


                    Most publications on competency modeling offer very
                    limited details around how the models that are highlighted
                    were developed. This report takes you deep into the
                    intricacies of the process and describes in detail the
                    methodology and the tools that were used to derive the
                    competency model and distill its components. The findings,
                    the model, and its various perspectives, are also provided.

                    For more information on the report, please visit:
                    www.B2Bcompetencies.com
B2B marketing - Competency model
                   For more information on the study, please 
                   visit: www.B2Bcompetencies.com
B2B marketing
    Functional model

For more information on the study, please 
visit: www.B2Bcompetencies.com
B2B marketing
  Systems model

For more information on the study, please 
visit: www.B2Bcompetencies.com
About the report …

                            -    The two main topics covered in the report: future-oriented
                                 competency modeling and B2B marketing competencies
                            -    The framework that was used to develop the future-oriented
                                 model is explained in detail
                            -    The B2B marketing competency inventory that resulted from the
                                 study is located in the appendix
                            -    The tools that were used to collect the data are also in the
                                 appendix
                            -    The report is technical in both subject areas. It also requires a
                                 basic understanding of statistics to fully comprehend the analysis
(available in April 2012)        section.
                            -    An extended preview will be available on GoogleBooks
                            -    The full report will be on sale on Amazon
                                             Binding: Paperback
                                             Number of pages: 339
                                             ISBN-13: 978-0615575872
                                             ISBN-10: 0615575870
                                             Library of Congress Control # 2011962267
                                             Web: www.B2Bcompetencies.com
About the researcher …

Allen Stines, PhD
e-mail: allenstines@gmail.com
LinkedIn: www.linkedin.com/in/allenstines
Blog: http://allenstines.blogspot.com


Allen Stines, PhD, is a business transformation & strategic change architect who has
designed, managed and enabled business transformation and organizational
performance improvement programs in a wide range of functional areas and industry
sectors. Over the past decade Allen has led various initiatives aimed at transforming the
way an organization conducts business and making sure the changes “stick”. He's driven
systemic change while aligning stakeholders across multiple functional areas. He’s
designed and implemented strategies that enable and sustain the transformation of
businesses by mitigating organizational risks and strengthening the overall alignment of
people and business processes to support and execute strategy.

Dr. Stines also conducts research on competency/capability building and systemic
organizational change. Allen has completed graduate and undergraduate degree
programs at Penn State University and the State University of New York at Stony Brook
in Business (BS), Applied Math & Statistics (BS), Systems Management (MS),
Educational Computing (AGC), and Workforce & Organization Development (PhD).


                    competency model; marketing education; b2b marketing; b2b marketer; marketing competencies; marketing competence; b2b marketer skill; b2b marketing system; marketing knowledge; marketing skill; marketing dictionary; competency modeling; forecasting competencies; business‐to‐business marketing; industrial marketing; marketing talent management; marketing core competence; competency model design

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Forecasting the competencies that define best in-class b2 b marketers

  • 1. B2B marketing Functional Competency model
  • 2. The report describes an approach to develop future-oriented competency models that define comprehensive "competency ecosystems" as opposed to siloed competency models that focus solely on the individual. • It also provides a case study that describes such a competency model for the B2B marketing field. The approach was developed as part of an extensive 2-year study to identify B2B marketing competencies. Most publications on competency modeling offer very limited details around how the models that are highlighted were developed. This report takes you deep into the intricacies of the process and describes in detail the methodology and the tools that were used to derive the competency model and distill its components. The findings, the model, and its various perspectives, are also provided. For more information on the report, please visit: www.B2Bcompetencies.com
  • 3. B2B marketing - Competency model For more information on the study, please  visit: www.B2Bcompetencies.com
  • 4. B2B marketing Functional model For more information on the study, please  visit: www.B2Bcompetencies.com
  • 5. B2B marketing Systems model For more information on the study, please  visit: www.B2Bcompetencies.com
  • 6. About the report … - The two main topics covered in the report: future-oriented competency modeling and B2B marketing competencies - The framework that was used to develop the future-oriented model is explained in detail - The B2B marketing competency inventory that resulted from the study is located in the appendix - The tools that were used to collect the data are also in the appendix - The report is technical in both subject areas. It also requires a basic understanding of statistics to fully comprehend the analysis (available in April 2012) section. - An extended preview will be available on GoogleBooks - The full report will be on sale on Amazon Binding: Paperback Number of pages: 339 ISBN-13: 978-0615575872 ISBN-10: 0615575870 Library of Congress Control # 2011962267 Web: www.B2Bcompetencies.com
  • 7. About the researcher … Allen Stines, PhD e-mail: allenstines@gmail.com LinkedIn: www.linkedin.com/in/allenstines Blog: http://allenstines.blogspot.com Allen Stines, PhD, is a business transformation & strategic change architect who has designed, managed and enabled business transformation and organizational performance improvement programs in a wide range of functional areas and industry sectors. Over the past decade Allen has led various initiatives aimed at transforming the way an organization conducts business and making sure the changes “stick”. He's driven systemic change while aligning stakeholders across multiple functional areas. He’s designed and implemented strategies that enable and sustain the transformation of businesses by mitigating organizational risks and strengthening the overall alignment of people and business processes to support and execute strategy. Dr. Stines also conducts research on competency/capability building and systemic organizational change. Allen has completed graduate and undergraduate degree programs at Penn State University and the State University of New York at Stony Brook in Business (BS), Applied Math & Statistics (BS), Systems Management (MS), Educational Computing (AGC), and Workforce & Organization Development (PhD). competency model; marketing education; b2b marketing; b2b marketer; marketing competencies; marketing competence; b2b marketer skill; b2b marketing system; marketing knowledge; marketing skill; marketing dictionary; competency modeling; forecasting competencies; business‐to‐business marketing; industrial marketing; marketing talent management; marketing core competence; competency model design