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ford 2006 Annual Report
Ford Motor Company's 2006 Annual Report outlines the company's transformation into a more globally integrated and customer-driven automaker. [1] Key steps include streamlining costs, improving quality and speeding product development to provide more exciting vehicles faster. [2] Under new CEO Alan Mulally, Ford is taking actions to reduce costs while accelerating new product introductions, with 70% of its North American lineup refreshed by 2008. [3] Mulally aims to return the North American operations to profitability by 2009 and make Ford a leader in producing desirable, fuel efficient vehicles.
