The document discusses the process of new product development. It begins by defining new product development as developing products to meet consumer and market needs and trends. It then lists some common reasons companies develop new products, such as declining sales of existing products, improving market strategy, and increasing competitiveness. The document goes on to provide details about the ideation, concept generation, market research, and consumer insights stages of new product development. It describes how companies identify trends, conduct various types of research like surveys and taste tests, and analyze consumer data and feedback to help guide their product development decisions.

1. ROSEMARIE M. ELCHICO

2. INTRODUCTION
• The process of developing new
product to meet the needs of the
consumer, market and or trend.
• The new product development maybe
done to develop a new product or
improve a product.

3. REASONS
1. Products are declined by the
costumers.
• THE QUALITY
• THE PRICE
•2. To improve the strategie in the market
•3. To be competitive in the market

4. INTRODUCTION
•Developing new products is an ongoing
venture in the food industry.
•Each new product represents millions of
pesos and thousands of hours in
research and market analysis.
•Eg. Cereals

5. 6.1. IDEATION AND CONCEPT
GENERATION
•The most difficult part of product development
is coming up with the initial ideas.
•Ideas come from variety of sources (brandnew
product or existing product).
•Idea is Generated IDENTIFY THE TARGET
COSTUMER

6. 6.1. IDEATION AND CONCEPT
GENERATION
•Trends are followed closely to
determine what is new and upcoming.
•Trends often sparks ideas for new
products.
• Eg. Bagoong Alamang
Chips- Kangkong, Carrot, Sayote

7. 6.2. MARKET REASEARCH AND
CONSUMER INSIGHTS
• Research is done in the market to determine
the foods that the consumers most likely to
buy.
•Food companies doing research on
developing secret recipes do not share
information for competative advantage.

8. 6.2. MARKET REASEARCH AND
CONSUMER INSIGHTS
•1. Descriptive Research
- involves collecting data that describes the
natural course of events or opinions of people
at a given time.
-uses observations, surveys and interviews to
collect data.

9. 6.2. MARKET REASEARCH AND
CONSUMER INSIGHTS
• A taste test allows testers to respond in a way
that they can be measured.
•eg. Grilled Balut
•Researchers uses charts to observe the eating
patterns and trends to help decide what types
of product to develop.

10. 6.2. MARKET REASEARCH AND
CONSUMER INSIGHTS
2. Analytical Research
- determines causes and effect through
observation.
- involves exact measurement, length of time,
volume and chemical make up of food items.

11. 6.2. MARKET REASEARCH AND
CONSUMER INSIGHTS
For example,
CONTAMINATION (cause) of food
products causes the damage to the
consumer and brands reputation
(effect).

12. 6.2. MARKET REASEARCH AND
CONSUMER INSIGHTS
Consumer Insights
- the understanding and interpretation of
costumer data, behaviors and feedback into
conclusions that can be used to improve
product development and costumer support

13. 6.2. MARKET REASEARCH AND
CONSUMER INSIGHTS
Importance of Consumer Insights
- the understanding and interpretation of
costumer data, behaviors and feedback into
conclusions that can be used to improve
product development and costumer support

14. END
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