Coca-Cola's digital presence is strong but could be improved, especially among millennials. The document proposes increasing Coca-Cola's social media presence through more interactive content. An idea is to develop an app allowing users to make themselves part of a Coca-Cola commercial by accessing their camera and inserting themselves into scenes. Entries would be judged based on representing themes of fun, friends, and enjoyment of the drink. The campaign would run from June to August and success would be measured by site engagement, ad clicks, and return on investment.
Breaking The Internet - TNW Europe 2015Brendan Gahan
Who’s really breaking the internet? Kim Kardashian? She made headlines when she bared her butt on the cover of Paper magazine, but compared to an average YouTube star the amount of conversation she sparked was insignificant.
The media is pushing this idea down our throats that the future is with digital stars, but the reality is it’s been this way for nearly a decade, since YouTube’s inception. The most engaged conversations are stemming from YouTube creators, who are more famous to teens than Film and TV stars. They are the best option for any brand to make it big on Youtube. Yet, in all these years, most brands have failed to truly capitalize on the opportunities this ecosystem provides.
Fear and prejudice keeps the brands from striking gold on Youtube, but there’s a way to make it happen. In this presentation, Gahan provides exclusive data on brand communities, and case studies to highlight the opportunities for marketers to navigate the YouTube creator ecosystem.
https://www.youtube.com/watch?v=Vkyr54nIduI
Food discourses evolution. The role of food security in the evolution of food...Vanessa Malandrin
How the discourses about food changed in Italy through the latest decades; which are the main actors and events that affected these changes; PDo and PGI labels; new transversal market alliances.
Strategie di content marketing per un engagement multicanalePaolo D'Ammassa
This document discusses content marketing strategies for multi-channel engagement. It emphasizes that content is not optional and should be natively multi-channel rather than adapted. It also stresses analyzing digital resonance to define a content strategy, identifying audiences, and using a functional model for producing and distributing content across different formats and timing. Finally, it notes that content strategy and multi-channel publishing will be key elements for effectively responding to multi-channel communication in 2014.
The document provides an overview of the CGIAR Consortium's work and priorities. It discusses:
1) New priorities for CGIAR including strengthening partnerships in Africa through agreements like the MoU with the African Union and developing an African Science Agenda.
2) The Dublin Process to enhance alignment between CAADP and CGIAR through joint planning and priority setting.
3) CGIAR's research agenda organized around themes like genes and varieties, policies and institutions, livestock, and climate change agriculture.
4) Progress made through CGIAR reforms including united funding, research programs, and a shared research agenda to deliver greater development outcomes and impact.
What is the future of Food?
Find out more on this presentation by Francesca Romana Saule, CRM Senior Manager at Accenture, shared at the Seeds&Chips Summit on April 27th, 2015.
Unprecedented? - How is Covid-19 changing the way we behave online?We Are Social
Unprecedented? is a three-part webinar series produced by We Are Social's global network which explores how Covid-19 is changing the way we stay connected, entertained and informed.
COOK Alliance: Manifesto, Values, & 2020 VisionCharley Wang
A year in review (2019) and a look forward into 2020 for the COOK Alliance, the non profit that legalized the sales of home cooked food and is stewarding the new home cooking industry towards justice & equity.
Coca-Cola's digital presence is strong but could be improved, especially among millennials. The document proposes increasing Coca-Cola's social media presence through more interactive content. An idea is to develop an app allowing users to make themselves part of a Coca-Cola commercial by accessing their camera and inserting themselves into scenes. Entries would be judged based on representing themes of fun, friends, and enjoyment of the drink. The campaign would run from June to August and success would be measured by site engagement, ad clicks, and return on investment.
Breaking The Internet - TNW Europe 2015Brendan Gahan
Who’s really breaking the internet? Kim Kardashian? She made headlines when she bared her butt on the cover of Paper magazine, but compared to an average YouTube star the amount of conversation she sparked was insignificant.
The media is pushing this idea down our throats that the future is with digital stars, but the reality is it’s been this way for nearly a decade, since YouTube’s inception. The most engaged conversations are stemming from YouTube creators, who are more famous to teens than Film and TV stars. They are the best option for any brand to make it big on Youtube. Yet, in all these years, most brands have failed to truly capitalize on the opportunities this ecosystem provides.
Fear and prejudice keeps the brands from striking gold on Youtube, but there’s a way to make it happen. In this presentation, Gahan provides exclusive data on brand communities, and case studies to highlight the opportunities for marketers to navigate the YouTube creator ecosystem.
https://www.youtube.com/watch?v=Vkyr54nIduI
Food discourses evolution. The role of food security in the evolution of food...Vanessa Malandrin
How the discourses about food changed in Italy through the latest decades; which are the main actors and events that affected these changes; PDo and PGI labels; new transversal market alliances.
Strategie di content marketing per un engagement multicanalePaolo D'Ammassa
This document discusses content marketing strategies for multi-channel engagement. It emphasizes that content is not optional and should be natively multi-channel rather than adapted. It also stresses analyzing digital resonance to define a content strategy, identifying audiences, and using a functional model for producing and distributing content across different formats and timing. Finally, it notes that content strategy and multi-channel publishing will be key elements for effectively responding to multi-channel communication in 2014.
The document provides an overview of the CGIAR Consortium's work and priorities. It discusses:
1) New priorities for CGIAR including strengthening partnerships in Africa through agreements like the MoU with the African Union and developing an African Science Agenda.
2) The Dublin Process to enhance alignment between CAADP and CGIAR through joint planning and priority setting.
3) CGIAR's research agenda organized around themes like genes and varieties, policies and institutions, livestock, and climate change agriculture.
4) Progress made through CGIAR reforms including united funding, research programs, and a shared research agenda to deliver greater development outcomes and impact.
What is the future of Food?
Find out more on this presentation by Francesca Romana Saule, CRM Senior Manager at Accenture, shared at the Seeds&Chips Summit on April 27th, 2015.
Unprecedented? - How is Covid-19 changing the way we behave online?We Are Social
Unprecedented? is a three-part webinar series produced by We Are Social's global network which explores how Covid-19 is changing the way we stay connected, entertained and informed.
COOK Alliance: Manifesto, Values, & 2020 VisionCharley Wang
A year in review (2019) and a look forward into 2020 for the COOK Alliance, the non profit that legalized the sales of home cooked food and is stewarding the new home cooking industry towards justice & equity.
COOK Alliance: Manifesto, Values, & 2020 VisionCharley Wang
A year in review (2019) and a look forward into 2020 for the COOK Alliance, the non profit that legalized the sales of home cooked food and is stewarding the new home cooking industry towards justice & equity.
Social media is one of the best ways to earn income since almost everyone these days are using social media for networking and advertising.
Becoming a content creator is a great way to use your skills and passions to make an income.
All you need to do is make content that can have an audience and reach many people.
You will find that you can earn more income than ever before from your home office or bedroom.
You can wake up doing the thing you love the most everyday.
The document proposes an online strategy for Coca-Cola to improve its online presence and forge closer relationships with consumers. It outlines Coca-Cola's goals, challenges, and current social media presence. Coca-Cola has a large presence on Facebook, Twitter, and YouTube with millions of fans and video views. The strategy focuses on locating consumers, empowering them to engage with the brand, constantly creating compelling content, and monitoring conversations to strengthen emotional connections to the brand.
The Business of F&B Innovation - Miguel Mercadocourageasia
The document discusses how digital marketing is changing the dining lifestyle in the Philippines. It notes that 68% of Filipinos are considered "foodies" interested in food, restaurants, and cooking. With more dining options available online and through delivery, dining is no longer confined to sitting down at restaurants. New formats like food halls, kitchen sharing, and "grocerants" that combine grocery and restaurants are emerging. Digital marketing helps promote these new options and influences consumers to dine out more for convenience or unique experiences. It also allows restaurants to engage customers before, during, and after their visits through online reviews, apps, social media, and meal subscriptions.
The document discusses how the COVID-19 pandemic has impacted perceptions of time, distance, and accessibility. It suggests that while lockdowns have given people more time at home, this time often feels elongated yet stressful. It also discusses how the pandemic has increased support for local businesses but also highlighted global interconnectedness. The document argues that brands will need to adapt to these changing perceptions around time, distance, and accessibility to better meet consumer needs and expectations in 2021.
PLACING THE BIO-ECONOMY IN THE CONTEXT OF THE CIRCULAR ECONOMY Anne Raudaskoski
1) A circular economy is a new, regenerative economic model that focuses on material flows in closed loops. However, there is a need to also consider social aspects and redesign systems and relationships, not just products.
2) While the concept of a circular economy is gaining consensus, the "honeymoon" of novel ideas is over and more work needs to be done to develop sustainable solutions for hundreds of years.
3) Transitioning to a circular economy requires systemic change across all sectors and levels through approaches like biomimicry, design for the environment, and creating enabling conditions for circular businesses.
The document discusses market trends in 2012 and provides a look ahead to 2013. Some key points:
- In 2012, concerns about economic, environmental and government stability increased, eroding confidence. Sustainability became more interconnected.
- Grassroots citizen activism grew through organizations like Greenpeace and Occupy Wall Street. Local alternative economies and sharing economies also expanded.
- The document asserts that future leadership will require brands to establish themselves as platforms for purpose and collaborate to drive sustainable innovation.
- Looking to 2013, it suggests the "revolution" is over and attention should turn to continuous innovation to create meaningful value for both businesses and society. It reaffirms the role of brands in shaping what is considered
The document discusses market trends in 2012 that increased focus on sustainability, including economic instability, environmental disasters, and loss of trust in governments and businesses. It notes the rise of citizen activism and alternative economies. Brands are encouraged to establish themselves as platforms for purpose, pursue revolutionary innovation, and collaborate to drive sustainability. The 2013 theme will explore new forms of value creation and making brands more meaningful by focusing on well-being and sustainable futures. Brands are urged to become leaders in shaping aspirations and culture to lead to a flourishing future.
The document discusses market trends in 2012 that increased focus on sustainability, including economic instability, environmental disasters, and loss of trust in governments and businesses. It notes the rise of citizen activism and alternative economies. Brands are asserting they must establish themselves as platforms for purpose, drive revolutionary innovation, and collaborate to shift consumer behavior. The document outlines Sustainable Brands' agenda for developing new forms of sustainable innovation ROI, encouraging revolutionary innovation, and collaborating to shift demand. It looks ahead to 2013 and exploring new forms of value creation for brands through continuous innovation and establishing brands as platforms for purpose.
Everyone is a content creator now, but for brands to actually cut through the clutter in social, they need to adopt a new approach, and answer these questions in order to succeed.
In order to admire and acknowledge the contributions of businesswomen, the franchise universe up with the edition – The 10 Most Successful Businesswomen to Watch, 2021
Over the past couple of weeks, MTM’s Cultural Insights team have been putting together their 12 Trends of Christmas, covering areas as varied as social media, gaming, wellness and content. We've now collated all of the trends into one handy, accessible report.
Mtm 12 trends of christmas - december 2021Hannah441543
It’s MTM’s ‘12 Trends of Christmas’, which covers trends that our Cultural Insights team has been identifying across sectors like media, branding, gaming and technology.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
The document summarizes 16 global food and beverage trends for 2016 as identified by the Daniel J. Edelman Global Food and Beverage Sector. Some of the key trends discussed include a focus on authenticity and transparency in the industry; growing consumer interest in edible insects as a sustainable protein source; the influence of climate change on consumer behavior and expectations of industry response; and the impact of new technologies in transforming food production and empowering consumers. The food and beverage sector is seen as undergoing unprecedented change while also maintaining traditions around heritage, craft and simplicity.
How To Make Popcorn Craftivity - Writing PromptAndrew Molina
This summary provides the key details about the narrator's favorite room in their mother's house - the dining room. The dining room is chosen to host family holidays and parties due to its elegant decor. When entering the dining room, one walks through a long hallway with family photos on both sides. The dining room door is tall, wide, and trimmed in gold. Stepping inside, the room feels cold like a snowstorm due to the plush caramel colored carpet and long glamorous chandelier.
A Masterclass in Restaurant Digital TransformationAggregage
Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.
COOK Alliance: Manifesto, Values, & 2020 VisionCharley Wang
A year in review (2019) and a look forward into 2020 for the COOK Alliance, the non profit that legalized the sales of home cooked food and is stewarding the new home cooking industry towards justice & equity.
Social media is one of the best ways to earn income since almost everyone these days are using social media for networking and advertising.
Becoming a content creator is a great way to use your skills and passions to make an income.
All you need to do is make content that can have an audience and reach many people.
You will find that you can earn more income than ever before from your home office or bedroom.
You can wake up doing the thing you love the most everyday.
The document proposes an online strategy for Coca-Cola to improve its online presence and forge closer relationships with consumers. It outlines Coca-Cola's goals, challenges, and current social media presence. Coca-Cola has a large presence on Facebook, Twitter, and YouTube with millions of fans and video views. The strategy focuses on locating consumers, empowering them to engage with the brand, constantly creating compelling content, and monitoring conversations to strengthen emotional connections to the brand.
The Business of F&B Innovation - Miguel Mercadocourageasia
The document discusses how digital marketing is changing the dining lifestyle in the Philippines. It notes that 68% of Filipinos are considered "foodies" interested in food, restaurants, and cooking. With more dining options available online and through delivery, dining is no longer confined to sitting down at restaurants. New formats like food halls, kitchen sharing, and "grocerants" that combine grocery and restaurants are emerging. Digital marketing helps promote these new options and influences consumers to dine out more for convenience or unique experiences. It also allows restaurants to engage customers before, during, and after their visits through online reviews, apps, social media, and meal subscriptions.
The document discusses how the COVID-19 pandemic has impacted perceptions of time, distance, and accessibility. It suggests that while lockdowns have given people more time at home, this time often feels elongated yet stressful. It also discusses how the pandemic has increased support for local businesses but also highlighted global interconnectedness. The document argues that brands will need to adapt to these changing perceptions around time, distance, and accessibility to better meet consumer needs and expectations in 2021.
PLACING THE BIO-ECONOMY IN THE CONTEXT OF THE CIRCULAR ECONOMY Anne Raudaskoski
1) A circular economy is a new, regenerative economic model that focuses on material flows in closed loops. However, there is a need to also consider social aspects and redesign systems and relationships, not just products.
2) While the concept of a circular economy is gaining consensus, the "honeymoon" of novel ideas is over and more work needs to be done to develop sustainable solutions for hundreds of years.
3) Transitioning to a circular economy requires systemic change across all sectors and levels through approaches like biomimicry, design for the environment, and creating enabling conditions for circular businesses.
The document discusses market trends in 2012 and provides a look ahead to 2013. Some key points:
- In 2012, concerns about economic, environmental and government stability increased, eroding confidence. Sustainability became more interconnected.
- Grassroots citizen activism grew through organizations like Greenpeace and Occupy Wall Street. Local alternative economies and sharing economies also expanded.
- The document asserts that future leadership will require brands to establish themselves as platforms for purpose and collaborate to drive sustainable innovation.
- Looking to 2013, it suggests the "revolution" is over and attention should turn to continuous innovation to create meaningful value for both businesses and society. It reaffirms the role of brands in shaping what is considered
The document discusses market trends in 2012 that increased focus on sustainability, including economic instability, environmental disasters, and loss of trust in governments and businesses. It notes the rise of citizen activism and alternative economies. Brands are encouraged to establish themselves as platforms for purpose, pursue revolutionary innovation, and collaborate to drive sustainability. The 2013 theme will explore new forms of value creation and making brands more meaningful by focusing on well-being and sustainable futures. Brands are urged to become leaders in shaping aspirations and culture to lead to a flourishing future.
The document discusses market trends in 2012 that increased focus on sustainability, including economic instability, environmental disasters, and loss of trust in governments and businesses. It notes the rise of citizen activism and alternative economies. Brands are asserting they must establish themselves as platforms for purpose, drive revolutionary innovation, and collaborate to shift consumer behavior. The document outlines Sustainable Brands' agenda for developing new forms of sustainable innovation ROI, encouraging revolutionary innovation, and collaborating to shift demand. It looks ahead to 2013 and exploring new forms of value creation for brands through continuous innovation and establishing brands as platforms for purpose.
Everyone is a content creator now, but for brands to actually cut through the clutter in social, they need to adopt a new approach, and answer these questions in order to succeed.
In order to admire and acknowledge the contributions of businesswomen, the franchise universe up with the edition – The 10 Most Successful Businesswomen to Watch, 2021
Over the past couple of weeks, MTM’s Cultural Insights team have been putting together their 12 Trends of Christmas, covering areas as varied as social media, gaming, wellness and content. We've now collated all of the trends into one handy, accessible report.
Mtm 12 trends of christmas - december 2021Hannah441543
It’s MTM’s ‘12 Trends of Christmas’, which covers trends that our Cultural Insights team has been identifying across sectors like media, branding, gaming and technology.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
The document summarizes 16 global food and beverage trends for 2016 as identified by the Daniel J. Edelman Global Food and Beverage Sector. Some of the key trends discussed include a focus on authenticity and transparency in the industry; growing consumer interest in edible insects as a sustainable protein source; the influence of climate change on consumer behavior and expectations of industry response; and the impact of new technologies in transforming food production and empowering consumers. The food and beverage sector is seen as undergoing unprecedented change while also maintaining traditions around heritage, craft and simplicity.
How To Make Popcorn Craftivity - Writing PromptAndrew Molina
This summary provides the key details about the narrator's favorite room in their mother's house - the dining room. The dining room is chosen to host family holidays and parties due to its elegant decor. When entering the dining room, one walks through a long hallway with family photos on both sides. The dining room door is tall, wide, and trimmed in gold. Stepping inside, the room feels cold like a snowstorm due to the plush caramel colored carpet and long glamorous chandelier.
A Masterclass in Restaurant Digital TransformationAggregage
Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.
Panchkula offers a wide array of dining experiences. From traditional North Indian flavors to global cuisine, the city’s restaurants cater to every taste bud. Let’s dive into some of the best restaurants in Panchkula
Heritage Conservation.Strategies and Options for Preserving India HeritageJIT KUMAR GUPTA
Presentation looks at the role , relevance and importance of built and natural heritage, issues faced by heritage in the Indian context and options which can be leveraged to preserve and conserve the heritage.It also lists the challenges faced by the heritage due to rapid urbanisation, land speculation and commercialisation in the urban areas. In addition, ppt lays down the roadmap for the preservation, conservation and making value addition to the available heritage by making it integral part of the planning , designing and management of the human settlements.
The Menu affects everything in a restaurant; as our friend and FCSI consultant Bill Main says, “The Menu is your blueprint for profitability.”
Let’s start with the segment. What will be your marketing and brand positioning? It depends on what menu items you serve. What type of cooking methods and equipment will you use? GUEST EXPERIENCE = FACILITY (Space) DESIGN + MENU + SERVPOINTS™
W.H. Bender & Associates
408-784-7371
whb@whbender.com
www.whbender.com
San Jose, California
Cacao, the main component used in the creation of chocolate and other cacao-b...AdelinePdelaCruz
Cacao, the main component used in the creation of chocolate and other cacao-based products is cacao beans, which are produced by the cacao tree in pods. The Maya and Aztecs, two of the earliest Mesoamerican civilizations, valued cacao as a sacred plant and used it in religious rituals, social gatherings, and medical treatments. It has a long and rich cultural history.
A Review on Recent Advances of Packaging in Food IndustryPriyankaKilaniya
Effective food packaging provides number of purposes. It functions as a container to hold and transport the food product, as well as a barrier to protect the food from outside contamination such as water, light, odours, bacteria, dust, and mechanical damage by maintaining the food quality. The package may also include barriers to keep the product's moisture content or gas composition consistent. Furthermore, convenience is vital role in packaging, and the desire for quick opening, dispensing, and resealing packages that maintain product quality until fully consumed is increasing. To facilitate trading, encourage sales, and inform on content and nutritional attributes, the packaging must be communicative. For storage of food there is huge scope for modified atmosphere packaging, intelligent packaging, active packaging, and controlled atmosphere packaging. Active packaging has a variety of uses, including carbon dioxide absorbers and emitters, oxygen scavengers, antimicrobials, and moisture control agents. Smart packaging is another term for intelligent packaging. Edible packaging, self-cooling and self-heating packaging, micro packaging, and water-soluble packaging are some of the advancements in package material.
3. Brian Chesky
Founder & CEO at Airbnb
@bchesky
Andrea Illy
President & CEO at illycaffè
@andrea_illy
Bonin Bough
VP Global Media and Consumer
Engagement at Mondelez
@boughb
INSPIRATIONS