This document provides information about the Sunday Times Food Basket publication which will: - Be inserted into 50,000 Sunday Times subscriber copies and distributed in major metropolitan areas in February 2017. - Address key topics such as food inflation and shortages in South Africa. - Engage decision makers and stakeholders in the food and beverage sectors to address problems and find solutions. - Offer advertising opportunities at various rates to highlight products and services contributing to the food industry.

1. A LARGE-FORMAT GLOSSY PUBLICATION
50 000 COPIES WILL BE INSERTED INTO SUNDAY TIMES
SUBSCRIBER COPIES AND DISTRIBUTED IN MAJOR
METROPOLITAN AREAS
PUBLICATION DATE: FEBRUARY 2017
Food Basket
The Sunday Times FOOD BASKET publication will be distributed to 50 000 Sunday Times subscribers
nationally as a South African-focused food and beverage magazine, addressing key topics such as
food-price inflation and the current food shortages facing our country.
Sunday Times FOOD BASKET will engage key decision makers, role players and stakeholders in the
private and public sectors, in an attempt to address the problems and strive towards finding workable
solutions and products in the food and beverage sectors.
Covering key areas such as baking, dairy, meat (beef, pork and poultry), confectionery, beverages,
seafood, fruits and vegetables, flour/feed milling and pet food, along with food science and technology.
Sunday Times FOOD BASKET is a cost-efficient marketing and advertising opportunity to highlight
your product or service that contributes to this South African industry.

2. ADVERTISING RATES
RATES SPECIAL POSITIONS
Full Page R23 750 Inside Front Cover DPS R60 000
DPS R46 000 2nd DPS R49 900
1
/2 Page Horizontal R13 000 Inside Back Cover R29 800
1
/2 Page Vertical R13 000 Outside Back Cover R35 500
0 Opposite Credits/Contents R28 500
(Rates are inclusive of agency commission and exclusive of VAT)
MATERIAL REQUIREMENTS
SIZE TRIM BLEED SAFE TYPE AREA
DPS 297 x 470mm 303 x 476mm 215 x 277mm
Full Page 235 x 297mm 241 x 303mm 215 x 277mm
1
/2 Page Horizontal 148 x 235mm 154 x 241mm 134 x 221mm
1
/2 Page Vertical 117 x 297mm 123 x 303mm 97 x 277mm
1
/3 Page Horizontal 99 x 235mm 105 x 241mm 79 x 215mm
1
/3 Page Vertical 78 x 297mm 84 x 303mm 64 x 277mm
Insertion date: February 2017
Our reputation for delivering high-quality Sunday Times publications will ensure that the right business and marketing
messages, products, solutions and services are exposed to this captive audience in the key sectors. Sunday Times FOOD
BASKET will offer incisive and authoritative reports on all aspects of food security, with editorial coverage across a number of
sectors, including food science, food processing, manufacturing and packaging, as well as the distribution of finished goods.
Sunday Times FOOD BASKET will serve as an ideal opportunity for businesses to expand their reach and contribute to
alleviating the food crisis.
CORPORATE PROFILES/ADVERTORIALS AND SPONSORSHIP PACKAGES RATES
1 x Logo on the Front Cover R18 000
1 x Page (Advert/Advertorial) + Front Cover Logo R43 000
2 x Page (Advert/Advertorial) + Front Cover Logo R68 000
3 Pages R63 500
4 Pages R82 000
PLATINUM SPONSOR: Cover Logo + 200-word Bio on the Sponsors’ Page + 4-Page Profile + DPS R150 000
GOLD SPONSOR: Cover Logo + 200-word Bio on the Sponsors’ Page + 4-Page Profile R110 000
SILVER SPONSOR: Cover Logo + 200-word Bio on the Sponsors’ Page + 2-Page Profile R85 000
* Sponsorship packages include: Banner ADVERT and link activation on the Business Media Live website + 50 copies of the magazine
* Advertising rates are including agency commission and excluding VAT
GATEFOLD: Pricing on request.
RUN-ON COPIES: Additional copies will be offered to organisations wishing to make use of this publication for internal distribution.
Pricing on request.
COVER BRANDING: Bespoke cover branding. Pricing on request.
CREATIVE EXECUTIONS: Centrespread on heavier GSM gloss; 4-, 6-, and 8-page sections on heavier GSM gloss; bellyband on
special sections. Pricing for the above on request.
Published by Picasso Headline (Pty) Ltd. Reg 59/01754/07. Proudly part of the Times Media Group.
Tel: +27 21 469 2400, Fax: +27 86 682 2926
Times Media Building, Central Park, Black River Park, Fir Street, Observatory 7925
PO Box 12500, Mill Street 8010
Food Basket
ADVERTISING CONTACT: PROJECT MANAGER – Roderick Mulowa
Tel: 021 469 2504 | Cell: 078 357 2425 | Email: MulowaR@picasso.co.za
A must-read publication, Sunday Times FOOD BASKET will be distributed to
50 000 Sunday Times subscribers, and an online version will be made available on the
Business Media Live website: www.businessmedialive.co.za