8. THE ONLY MONTHLY
FASHION, Luxury,
food, LIFESTYLE
MAGAZINE FOR BERGEN COUNTY
MEDIA KIT
(2022)
1 Garret Mountain Plaza, Woodland Park, NJ 07424 (201) 646-6955
9. Celebrating our
18th year, we are
the only monthly
magazine in
Bergen County,
known for our
oversized format,
generous editorial
and premium stock.
Our unique and
Our unique and
original editorial
original editorial
features include
features include
fashion, home,
fashion, home,
personalities,
personalities,
lifestyle, beauty,
lifestyle, beauty,
social, health,
social, health,
history, food and
history, food and
dining coverage
dining coverage
that’s of special
that’s of special
interest to the
interest to the
Bergen audience.
Bergen audience.
1 Garret Mountain Plaza,
Woodland Park, NJ 07424
(201) 646-6955
10. 1 Garret Mountain Plaza,
Woodland Park, NJ 07424
(201) 646-6955
Connected to
New York City by the
George Washington
Bridge, Bergen County
is home to the
NY Giants, NY Jets,
Samsung, LG,
Unilever and others.
11. 50,000+
mailed
circulation
to routes that
include HH
income of
$190K
or greater
Serving one of the
country’s wealthiest
regions —
BERGEN COUNTY, NJ —
and one of the
wealthiest towns,
ALPINE
Bergen County has one of
the top zip codes in the
country for retail sales
PARAMUS
12. 1 Garret Mountain Plaza,
Woodland Park, NJ 07424
(201) 646-6955
Target Bergen County’s
affluent audience with
one advertising buy
42
MEDIAN AGE
55%
MARRIED
51%
FEMALE
49%
MALE
31%
NEVER
MARRIED
72%
WHITE COLLAR
EMPLOYED
49%
BACHELOR
DEGREE +
$29.6 billion
ANNUAL CONSUMER EXPENDITURES
$754K
MEDIAN HOME
VALUE
in the combined categories of food, alcoholic beverages, housing, apparel, transportation health care,
entertainment, personal care, reading, education, and insurance
66% OWNER
OCCUPIED
34%
HOUSEHOLDS WITH
INCOME HIGHER
THAN $150K
Source: Claritas, L.L.C. October 2021.
$189K
AVERAGE HHI INCOME
OF (201) TOP CARRIER
ROUTES
71%
FAMILY
HOUSEHOLDS
13. 2022
EDITORIAL
CALENDAR*
&
DEADLINES
* SOME THEMES AND SECTIONS
SUBJECT TO CHANGE
JANUARY
The Health Issue
In-home date: Jan. 5
Ad Space: Nov. 26
Ad Materials: Nov. 26
Camera Ready: Dec. 15
FEBRUARY
The Arts Issue
In-home date: Feb. 2
Ad Space: Dec. 27
Ad Materials: Dec. 27
Camera Ready: Jan. 12
MARCH
Best of Bergen Issue
In-home date: March 9
Ad Space: Jan. 21
Ad Materials: Jan. 21
Camera Ready: Feb. 9
Ad Section:
Landscaping & Pools
APRIL
The Spring Issue
In-home date: April 6
Ad Space: Feb. 25
Ad Materials: Feb. 25
Camera Ready:
March 16
MAY
The Moms Issue
In-home date: May 4
Ad Space: March 25
Ad Materials: March 25
Camera Ready: April 13
JUNE
The Music Issue
In-home date: June 1
Ad Space: Apr. 22
Ad Materials: Apr. 22
Camera Ready: May 11
JULY
The Sports Issue
In-home date: July 6
Ad Space: May 27
Ad Materials: May 27
Camera Ready: June 15
AUGUST
The Education &
Media Issue
In-home date: Aug. 3
Ad Space: June 24
Ad Materials: June 24
Camera Ready: July 13
Ad Section:
Senior Living
SEPTEMBER
The Fall Fashion Issue
In-home date: Sept. 7
Ad Space: July 29
Ad Materials: July 29
Camera Ready: Aug. 17
OCTOBER
The Entertainment &
Breast Cancer Issue
In-home date: Oct. 5
Ad Space: Aug. 26
Ad Materials: Aug. 26
Camera Ready: Sept. 14
Ad Sections:
(201) Top Family Doctors
& Dentists
NOVEMBER
The Food
& Giving Back Issue
In-home date: Nov. 2
Ad Space: Sept. 23
Ad Materials: Sept. 23
Camera Ready: Oct. 12
Ad Sections:
Private & Parochial
Schools, Bergen’s Top
Chiropractors
DECEMBER
The Holiday Issue
In-home date: Dec. 7
Ad Space: Oct. 28
Ad Materials: Oct. 28
Camera Ready: Nov. 16
(201)’S BEST OF
BERGEN GUIDE
PUBLISHED ANNUALLY
Distributes through area businesses and
showcases the Best of Bergen winners.
In-home date: April 13
Ad Space: March 11 | Ad Materials: March 11
Camera Ready: March 23
2021 SPECIAL EDITIONS
(201) HEALTH
PUBLISHED ANNUALLY
Distributed with June (201)
In-home date: June 1
Ad Space: April 15
Ad Materials: April 15
Camera Ready: May 11
(201) HOME
PUBLISHED IN MAY
Distributed with May (201)
(201) Home features coverage
of residential interior and
exterior design in Bergen.
In-home date: May 4
Ad Space: March 25
Ad Materials: March 25
Camera Ready: April 13
(201) HOME
PUBLISHED IN OCTOBER
Distributed with
October (201)
(201) Home features coverage
of residential interior and
exterior design in Bergen.
In-home date: Oct. 5
Ad Space: Aug. 26
Ad Materials: Aug. 26
Camera Ready: Sept. 14
(201) Health is filled with features on
health, wellness, fitness and better
living in Bergen County. Also features
Bergen’s Top Doctors and Dentists.
1 Garret Mountain Plaza,
Woodland Park, NJ 07424
(201) 646-6955
14. NORTH JERSEY MEDIA GROUP ADVERTISING CREDIT TERMS
North Jersey Media Group’s credit terms are net 30-days. All invoices and statements are net. North Jersey Media Group will
hold the advertising agency, which is considered the agent of the advertiser, primarily responsible for the payment of invoices for
advertising. However, advertiser and agency have joint and several liability for payment of all invoices.
NEW ACCOUNTS
All new accounts default to prepay (cash with copy). Accounts may submit a credit application. A review of the application will be
done and a credit limit will be determined. Agencies are also required to fill out an agency recognition form.
FULL-PAGE PREMIUM POSITIONS (SUBJECT TO AVAILABILITY)
FREQUENCY+ 1 X 3 X 6 X 9 X 12 X
Inside front (on 100 lb. cover) * $5,969 $5,373 $5,074 $4,775 $4,179
Page 1 * $5,969 $5,373 $5,074 $4,775 $4,179
Page 3 * $5,733 $5,160 $4,873 $4,586 $4,013
Opposite Contents pages * $5,733 $5,160 $4,873 $4,586 $4,013
Opposite Masthead pages * $5,502 $4,952 $4,677 $4,402 $3,851
Opposite Editor’s Letter page * $5,502 $4,952 $4,677 $4,402 $3,851
Opposite Neighbors page * $5,429 $4,886 $4,614 $4,343 $3,800
Inside back (on 100 lb. cover) * $5,733 $5,160 $4,873 $4,586 $4,013
Back page (on 100 lb. cover) * $6,211 $5,589 $5,279 $4,969 $4,348
* All full-page premium positions include one email blast to 10,000 recipients
AD SIZES
FREQUENCY+ 1 X 3 X 6 X 9 X 12 X
Two-Page Spread $8,999 $8,099 $7,649 $7,199 $6,299
Includes one email blast to 10,000 recipients
Full Page (standard or bleed) $5,245 $4,721 $4,458 $4,196 $3,672
Includes one email blast to 10,000 recipients
2/3 Page $3,875 $3,487 $3,294 $3,100 $2,712
Includes one email blast to 10,000 recipients
1/2 Page (Horizontal or Vertical) $2,741 $2,466 $2,330 $2,192 $1,918
Includes one email blast to 10,000 recipients
1/3 Page (Square or Vertical) $2,168 $1,952 $1,843 $1,735 $1,518
Includes 30,000 digital impressions on NorthJersey.com**
1/4 Page $1,754 $1,578 $1,491 $1,403 $1,227
Includes 30,000 digital impressions on NorthJersey.com**
1/6 Page (Vertical only) $1,008 $907 $857 $806 $706
1/12 Page $541 $487 $460 $433 $379
Restaurant Box (1/24 page) $221 $198 $188 $176 $154
Ads requiring extensive design work may be subject to an additional charge.
All pages are full color, printed on glossy, 50 lb. stock
** Digital display ads run as a blended ROS combination of 300x250, 320x50 and 728x90 sizes.
SPECIALTY ADVERTISING IN PRINT AND DIGITALLY
BARN DOOR
$10,798
Z-FOLD
$10,798
COVER TIP
$5,245
Your ad will be the first
one readers see via
this peel-away
magazine onsert.
INSERT
We can print or you can
supply. Inserts can bind
or glue inside (201)
or be included inside
a polybag.
CUSTOM
PUBLISHING
(201) can produce
everything from a
custom magazine to
a custom section for
your business.
OF HEALTHCARE
EXCELLENCE
C O M M E M O R A T I V E M A G A Z I N E
OFC-EW_Cover-jm-final_Layout 1 9/15/15 3:33 PM Page 1
Both give you dramatic, multi-page
exposure right off the front cover.
FA-227137
RATES
2022
EFFECTIVE WITH THE JANUARY 2022 ISSUE. ALL RATES ARE NET.
1 Garret Mountain Plaza,
Woodland Park, NJ 07424
(201) 646-6955
FULL-PAGE PERFORATED INSERT
CARDS, AND MORE
For pricing on supplied inserts,
bind-in or blow-in cards, gatefold
ads and more,
please call (201) 646-6955.
INGREDIENTS
1 cup (2 sticks) unsalted butter cut
into cubes and chilled
2 ½ cups all-purpose flour
1 teaspoon salt
1 teaspoon sugar
4 tablespoons ice water
Alternately, you can use one package
refrigerated pie crust (two crusts)
1 15-ounce can pumpkin puree
2 ounces cream cheese,
slightly softened
2 tablespoons packed light-brown
sugar
HOW TO MAKE IT
• In a food processor, combine flour,
salt, and sugar. Pulse a couple of times
to mix well.
• Add butter and pulse until it looks like a
coarse meal. Be careful not to over-mix.
• Add chilled water 1-2 tablespoon at a time
and pulse several times. If it doesn’t come
together in clumps add the remaining water.
• Gather dough onto the working surface,
divide into two portions, shape each
into
a 5-inch disk, cover with plastic wrap
and chill one hour.
INGREDIENTS
1 cup (2 sticks) unsalted butter cut
into cubes and chilled
2 ½ cups all-purpose flour
1 teaspoon salt
1 teaspoon sugar
4 tablespoons ice water
Alternately, you can use one package
refrigerated pie crust (two crusts)
1 15-ounce can pumpkin puree
2 ounces cream cheese,
slightly softened
2 tablespoons packed light-
brown sugar
HOW TO MAKE IT
• In a food processor, combine flour,
salt, and sugar. Pulse a couple of times
to mix well.
• Add butter and pulse until it looks like a
coarse meal. Be careful not to over-mix.
• Add chilled water 1-2 tablespoon at a time
and pulse several times. If it doesn’t come
together in clumps add the remaining water.
• Gather dough onto the working surface,
divide into two portions, shape each into
a 5-inch disk, cover with plastic wrap
and chill one hour.
INGREDIENTS
1 cup (2 sticks) unsalted butter cut
into cubes and chilled
2 ½ cups all-purpose flour
1 teaspoon salt
1 teaspoon sugar
4 tablespoons ice water
Alternately, you can use one package
refrigerated pie crust (two crusts)
1 15-ounce can pumpkin puree
2 ounces cream cheese,
slightly softened
2 tablespoons packed light-brown
sugar
HOW TO MAKE IT
• In a food processor, combine flour,
salt, and sugar. Pulse a couple of times
to mix well.
• Add butter and pulse until it looks like a
coarse meal. Be careful not to over-mix.
• Add chilled water 1-2 tablespoon at a time
and pulse several times. If it doesn’t come
together in clumps add the remaining water.
• Gather dough onto the working surface,
divide into two portions, shape each into
a 5-inch disk, cover with plastic wrap
and chill one hour.
INGREDIENTS
1 cup (2 sticks) unsalted butter cut
into cubes and chilled
2 ½ cups all-purpose flour
1 teaspoon salt
1 teaspoon sugar
4 tablespoons ice water
Alternately, you can use one package
refrigerated pie crust (two crusts)
1 15-ounce can pumpkin puree
2 ounces cream cheese,
slightly softened
2 tablespoons packed light-
brown sugar
HOW TO MAKE IT
• In a food processor, combine flour,
salt, and sugar. Pulse a couple of times
to mix well.
• Add butter and pulse until it looks like a
coarse meal. Be careful not to over-mix.
• Add chilled water 1-2 tablespoon at a time
and pulse several times. If it doesn’t come
together in clumps add the remaining water.
• Gather dough onto the working surface,
divide into two portions, shape each into
a 5-inch disk, cover with plastic wrap
and chill one hour.
Super Homemade Hot Chocolate
RECIPE CENTRAL
PRESENTED BY GREEN MARKET
123 MAIN STREET, MARKETOWN
GREENMARKETTOWN.COM
Holiday’s Best Fruitcake
Non-Alcoholic Eggnog (or not)
Pumpkin Pie to Die For
OF HEALTHCAR
ALTHCAR
AL E
EXCE
EXCE
EX LLENCE
LLENCE
LLEN
T I V E M A G A Z I N E
15. MECHANICAL
SPECS
PRODUCTION REQUIREMENTS
ACCEPTABLE FILE TYPE
Adobe Acrobat®PDF prepared at print
resolution output with fonts embedded.
All PDF files should be accompanied
by a matchprint proof if color
reproduction is a concern.
For other file type submissions, please
contact your account executive for
alternate file type options.
Website images and logos are
low-resolution and not acceptable.
Color Modes and Trapping
Prepare all finished color content in
CMYK mode. RGB and Lab colors are
not accepted. Pantone (PMS) or other
spot colors must be converted to
CMYK, unless a fifth color has been
ordered.
Trapping is the responsibility of the
advertising agency or designer.
GRAPHICS/IMAGES RESOLUTION
Supply images in one of these formats:
TIFF, EPS or JPEG, minimum 300 ppi
(pixels per inch).
Bitmapped images minimum resolution
1200 ppi.
Image size must be 100% of the size it
will print. Enlarging images may result in
a loss of quality
DELIVERY METHODS
Via Email
Email attachments can be sent directly
to your account executive or to your
creative consultant.
Via Web Browser
Contact your account executive for
upload access to our ad database.
FTP Upload
An FTP site is available for
larger file uploads. Please e-mail
northeastcreative@gannett.com
for instructions.
Physical media, disks and color-
match proofs can be mailed to:
North Jersey Media Group,
Attn: Magazine Production,
9th floor,
1 Garret Mountain Plaza,
Woodland Park, NJ 07424
Ads requiring extensive custom
design work may be subject to
an additional fee.
FULL PAGE BLEED
10.25” X 12.25”
TYPE SAFETY: 9” X 11”
TRIM SIZE: 10” X 12”
FULL PAGE NON-BLEED
8.3” X 11”
TWO-PAGE SPREAD
WITH BLEED
20.25” X 12.25”
TYPE SAFETY: 18.5” X 10.5”
GUTTER SAFETY: .5”
TRIM SIZE: 20” X 12”
RESTAURANT
BOX
1/24 PAGE
2.6” X 1.156”
1/4 PAGE
VERTICAL
4.025” X 5.375”
1/2 PAGE
VERTICAL
4.025” X 11”
1/2 PAGE
HORIZONTAL
8.3” X 5.375”
1/12 PAGE
SQUARE
2.6” X 2.562”
1/3 PAGE
SQUARE
5.45” X 5.375”
1/6 PAGE
VERTICAL
2.6” X 5.375”
1/3 PAGE
VERTICAL
2.6” X 11”
2/3 PAGE
VERTICAL
5.45” X 11”
1/6 PAGE
HORIZONTAL
(ONLY AVAILABLE
IN CERTAIN
POSITIONS.
CONTACT US
FOR DETAILS)
8.3” X 1.62”
1 Garret Mountain Plaza,
Woodland Park, NJ. 07424
(201) 646-6955
16. DELIVERY
2022
1 Garret Mountain Plaza,
Woodland Park, NJ 07424
(201) 646-6955
AVERAGE MONTHLY MAILED HOME DELIVERY
(201) is 100% mailed monthly to select postal carrier routes in Bergen with an average household income of $190,000* or greater, and to other select carrier routes
and business locations.
07401 Allendale 1,869
07620 Alpine 120
07621 Bergenfield 156
07603 Bogota 40
07072 Carlstadt 32
07010 Cliffside Park 130
07624 Closter 560
07626 Cresskill 967
07627 Demarest 1,033
07628 Dumont 139
07073 East Rutherford 52
07020 Edgewater 112
07407 Elmwood Park 97
07630 Emerson 161
07631 Englewood 1,503
07632 Englewood Cliffs 1,008
07410 Fair Lawn 557
07022 Fairview 18
07024 Fort Lee 589
07417 Franklin Lakes 3,582
07026 Garfield 67
07452 Glen Rock 2,022
07601, 07602 Hackensack 465
07640 Harrington Park 113
07604 Hasbrouck Heights 127
07641 Haworth 559
07642 Hillsdale 255
07423 Ho-Ho-Kus 1,222
07605 Leonia 125
07643 Little Ferry 52
07644 Lodi 79
07071 Lyndhurst 74
07430, 07495 Mahwah 2,229
07607 Maywood 86
07432 Midland Park 247
07645 Montvale 371
07074 Moonachie 11
07646 New Milford 145
07031 North Arlington 36
07647 Northvale 57
07648 Norwood 156
07436 Oakland 430
07675 Old Tappan 494
07649 Oradell 1,168
07650 Palisades Park 54
07652, 07653 Paramus 556
07656 Park Ridge 240
07446 Ramsey 1,340
07657 Ridgefield 61
07660 Ridgefield Park 57
07450, 07451 Ridgewood 5,101
07661 River Edge 147
07675 River Vale 1,720
07662 Rochelle Park 74
07647 Rockleigh 6
07070 Rutherford 105
07663 Saddle Brook 139
07458 Saddle River 1,403
07606 South Hackensack 11
07666 Teaneck 2,095
07670 Tenafly 2,473
07608 Teterboro 10
07676 Washington Township 290
07458 Upper Saddle River 2,903
07463 Waldwick 243
07057 Wallington 40
07675 Westwood 614
07075 Wood-Ridge 64
07677 Woodcliff Lake 1,832
07481 Wyckoff 4,424
Other 513
TOTAL MAILED CIRCULATION 50,288
ZIP CODE CITY TOTAL ZIP CODE CITY TOTAL ZIP CODE CITY TOTAL
UPDATED SEPTEMBER 2021
17. For space reservations or further information, call your (201) Magazine account representative or (201) 646-6955.
(201)
(201)HEALTH
This annual publication, arriving June 1, 2022, will once again identify
BERGEN’S TOP DOCTORS AND DENTISTS, as selected by their physician
peers in the county and the independent research firm MSP
Communications (Super Doctors and Super Dentists).
(201) Health will be mailed to every household that receives (201) Magazine.
What’s more, the publication will have incredibly long shelf life. Readers will
refer to (201) Health time and time again, giving your ad long-lasting value!
RATES AND SPECIAL POSITIONS
All pages are full color; rates are net.
Trim size: 8.375” x 10.5”
Bergen’s most comprehensive guide to better health and
better living – (201) Health Magazine – is back!
1 Garret Mountain Plaza, PO Box 471, Woodland Park, NJ 07424-0471
(201)646-6955 | 201magazine.com
STANDARD SIZES
Two-Page Spread $5,807
Includes 40,000 digital impressions per insertion on NorthJersey.com
Full Page Bleed 3,376
Includes 40,000 digital impressions per insertion on NorthJersey.com
2/3 Page 2,620
Includes 40,000 digital impressions per insertion on NorthJersey.com
1/2 Page 2,132
Includes 40,000 digital impressions per insertion on NorthJersey.com
1/3 Page 1,297
1/4 Page 1,003
1/6 Page 730
1/12 Page 431
PREMIUM POSITIONS (subject to availability)
Inside Front Cover $3,901
Includes 40,000 digital impressions per insertion on NorthJersey.com
Page 1 3,901
Includes 40,000 digital impressions per insertion on NorthJersey.com
Page 3 3,638
Includes 40,000 digital impressions per insertion on NorthJersey.com
Opposite Contents page 3,638
Includes 40,000 digital impressions per insertion on NorthJersey.com
Opposite Masthead 1 page 3,512
Includes 40,000 digital impressions per insertion on NorthJersey.com
Opposite Masthead 2 page 3,512
Includes 40,000 digital impressions per insertion on NorthJersey.com
Opposite Editor’s Note page 3,512
Includes 40,000 digital impressions per insertion on NorthJersey.com
Inside Back Cover 3,638
Includes 40,000 digital impressions per insertion on NorthJersey.com
Back Cover 4,027
Includes 40,000 digital impressions per insertion on NorthJersey.com
IN-HOME DATE: JUNE 1, 2022
AD SPACE & COPY DEADLINE: APRIL 22, 2022
CAMERA READY DEADLINE: MAY 11, 2022
Reach 50,000 strong with your health care message!
1 Garret Mountain Plaza, Woodland Park, NJ 07424-0471
(201) 646-6955 | 201magazine.com
FA-230784
18. PREFERRED FILE TYPE
Adobe Acrobat® PDF prepared at print resolution
output with fonts embedded.
All PDF files should be accompanied by a matchprint
proof.
For other file type submissions, please contact your
account executive for alternate file type options.
UNACCEPTABLE FILE TYPES
Native files in Microsoft PowerPoint, Microsoft Publisher,
or Word Perfect format cannot be accepted at this time.
Microsoft Word documents may be submitted as a
source of text content for an ad, but not as a format
for a final file.
Website images and logos are low-resolution and
not acceptable.
Color Modes and Trapping
Process Color Prepare all finished color content in
CMYK mode. RGB and Lab colors are not accepted.
Pantone (PMS) or other spot colors must be converted
to CMYK, unless a fifth color has been ordered.
Trapping is the responsibility of the advertising agency
or designer.
GRAPHICS/IMAGES RESOLUTION
Supply images in one of these formats: TIFF, EPS or
JPEG, minimum 300 ppi (pixels per inch).
Bitmapped images minimum resolution 1200 ppi.
Image size must be 100% of the size it will print.
Enlarging images may result in a loss of quality
DELIVERY METHODS
Email: northeastcreative@gannett.com
Via Web Browser
Files under 50mb can be uploaded at ftp1.njmg.com.
For password information, please e-mail magazines@
northjersey.com.
FTP Upload
An FTP site is available for larger file uploads. Please
e-mail magazines@northjersey.com for instructions.
Physical media
Disks and color-match proofs can be mailed to:
North Jersey Media Group, Attention Magazine
Production, 1 Garret Mountain Plaza, Woodland Park,
NJ 07424-0471
* Ads requiring custom design work may be
subject to an additional fee.
1/4 PAGE
3.562” X 4.664”
1/3 PAGE SQUARE
4.833” X 4.664”
1/3 PAGE VERTICAL
2.292” X 9.5”
1/2 PAGE VERTICAL
3.562” X 9.5”
1/2 PAGE HORIZONTAL
7.375” X 4.664”
FULL PAGE (NON-BLEED)
FOR DOCTOR/DENTIST
FORMATTED PROFILE
7.375” X 9.5”
2/3 PAGE VERTICAL
4.833” X 9.5”
1/6 PAGE VERTICAL
2.292” X 4.664”
1/12 PAGE SQUARE
2.292” X 2.257”
TWO-PAGE SPREAD WITH BLEED
17” X 10.75”
TYPE SAFETY: 14.75” X 9.5”
GUTTER SAFETY: .5”
TRIM SIZE: 16.75” X 10.5”
PRODUCTION REQUIREMENTS
For more information, please call us at
(201) 646-6955
FULL PAGE BLEED
8.625” X 10.75”
TYPE SAFETY: 7.375” X 9.5”
TRIM SIZE: 8.375” X 10.5”
Mechanical Requirements | 2022
(201)
(201)HEALTH
1 Garret Mountain Plaza, PO Box 471, Woodland Park, NJ 07424-0471
(201)646-6955 | 201magazine.com
1 Garret Mountain Plaza, Woodland Park, NJ 07424-0471
(201) 646-6955 | 201magazine.com