Jesus tells crowds that to be his disciple requires putting him before all else, even family and one's own life. He uses three illustrations to emphasize the cost of discipleship: 1) Discipleship demands loving God more than any family relationship. 2) It requires being willing to endure hardship as if carrying one's own cross to execution. 3) One must count the cost fully and be willing to surrender everything to follow Jesus, just as a king would surrender to avoid needless war.