L bartman cars.com cama sunrise presentation 5 22-13 (1)
Driving Innovation in Today’sChanging MarketplaceLinda BartmanChief Marketing Officer, Cars.com
Cars.com Overview• Visited by more than 12 millioncar shoppers eachmonth, Cars.com is the leadingdestination for online carshoppers.• We offer credible and easy-to-understand information fromconsumers and experts to helpbuyers formulate opinions onwhat to buy, where to buy andhow much to pay for a car.
New and Unique Challenges for OurBusiness and Industry
Challenges Present Opportunity toInnovate with Value in MindMobile Metrics
Today’s Mobile Shopper• Mobile is mainstream with110 million smartphone usersin the U.S.• 83% of mobile car shoppersown a smartphone, and 28%own a tablet• More than 1/3 of car shoppersfelt that information attainedfrom mobile devices was anessential factor in theirpurchaseSource: comScore 2012; Mobile Web & App Usage for Automotive Shoppers, Nielsen/Cars.com
Mobile Shopper Trends Translateto Cars.comMobile Cars.com traffichas increasedyear over yearOf Cars.com traffic comesfrom a mobile device41%36%27% less likely to send an email lead12Source: Cars.com Omniture and Business Objects
Evolving Mobile Platforms to DeliverValue and Meet Consumer Needs
Create the Right Environmentfor Your Clients• How are you accounting for consumer behaviorchanges in your industry?• Are you managing the risks between your consumerand B2B strategy?• Are you utilizing data as effectively as possible toprove your value?