Folk music videos typically feature natural, casual clothing and settings that emphasize nature over commercialism. Acoustic instruments like guitars, banjos, and violins are prominently featured. Videos usually tell a simple narrative that matches the raw emotion of the music and portray themes of the songs through genuine human emotions and interactions between band members in a harmonious way. Nature and rural environments are important focal points that reflect the genre's raw and unprocessed sound.

1. Folk Music Genre
In Indie Folk MusicUsuallyinstrumentsare prominentin their videos:
 AcousticGuitars
 Banjos
 Violins
 Piano
 Double Bass
The Costumesin folkmusic videosusuallyinclude:
 Often‘natural’clothing,soanorganickindof colour scheme of neutral colours.Anything
that doesn’trepresentartificialityandconformitytocommercialisationandcapitalismseen
inpop musicvideos
 Oftendresstomatch the setting
 Can eitherbe verycasual like blue jeansandtshirtsandfloral dressesforgirls,orsmart with
shirtsand waistcoats?The mensometimeshave some formof hat.
 Includesbeardsorshaggylookinghair,notperfectorartificial.Photo-shootsandvideosare
usuallyoutside withinanatural settingandcouldinclude avintage filterand ambient
lighting.
 Photosand videosinclude the wholeband,notjustone memberinastrict hierarchical order
like inpopgenre where one figure isthe sellingpointthroughobjectification.Thisshowsthe
laidback feel of the music,promotingharmonyandcommunity.
Focus on Nature/Environmentis important:
 Folkmusicisraw and simple innature andthisisusuallyreflectedinthe natural rural
setting.A raw,un auto tunedvocal carriesemotional depth
 A general lackof manufacturedcommercial imagery,nophones,TV’s,nicecars,shopsetc.It
isbeingclose tonature
A Narrative:
 Folkmusicvideosare commonlynarrative instructure.Thisisdue tothembeingemotional
and deepthereforeaconstructednarrative usuallyrepresentsthemesof this.Noflashing
imagesof visual effects,asimple narrative goeswiththe raw music.A performance is
usuallycommonespeciallywithMumfordandSons,thisemphasistheiruse of instruments
like the banjoandthisis theirsellingpoint.
Emotion:
 The portrayal of deepemotionsiscommonisfolkvideos.Andthisusuallycapturesthemes
of the song,forexample afolksongaboutlove will containacouple andshow strong
emotionbetweenthemlike happinessorevensadness. Thiscontrastswithpopmusicvideos
whichgenerallycontainadance routine andflashypropswithlotsof sexualityanddoesn’t
portray actual emotions