Media24 publishes several major magazine brands in South Africa, including Huisgenoot, YOU, DRUM, TVplus, and brand extensions. They maintain a strong online and social media presence for each magazine brand, including websites, mobile sites, Facebook pages, Twitter accounts, and Tumblr blogs to engage readers and share content. Statistics are provided showing robust usage of the digital properties across platforms.

1. Media24 Family Magazines
We publish the biggest magazine brands in South Africa. In our stable
we have Huisgenoot, YOU, DRUM, TVplus and our brand extensions
YOU Pulse, Huisgenoot-Pols and Huisgenoot-Tempo
The following presentation offers a look at all our digital properties and
social media activities

2. Huisgenoot
A part of the everyday life of
Afrikaans-speaking South
Africans, Huisgenoot is by
far the biggest selling
magazine in the country - in
any language

3. Huisgenoot.com
22,000 unique visitors, 114,000 impressions (Nielsens, Sept 2009)
The home of Huisgenoot online

4. New Huisgenoot.com
A brand new site will be launched in November 2009
Editor: Wilmer Muller

5. twitter.com/huisgenoot
Huisgenoot has become one of the top 40 Twitter accounts in Southern
Africa with only 5fm competing as a local media brand with more followers

6. facebook.com/huisgenoot
An active international Afrikaans community
contributing to discussions in the magazine

7. Huisgenoot.tumblr.com
The advantage of having a Tumblr blog for Huisgenoot is to make
content viral that would otherwise only be viewed once

8. iPhone App
Will be available in the
iPhone App Store by
December 2009

9. m.huisgenoot.com
Huisgenoot’s wapsite is jam packed
with Afrikaans articles to interest,
inform and inspire its readers
Stats for September 2009:
5,245 unique users
36,578 page impressions
(AdMob Analytics)

10. Huisgenoot
Brand
Extensions
Huisgenoot-Tempo
Huisgenoot-Pols

11. www.huisgenoottempo.com
With 7,000 unique visitors a month Huisgenoottempo.com has become
the website of choice for those searching for the lyrics of their favourite
Afrikaans songs

12. facebook.com/huisgenoottempo
The biggest dedicated Afrikaans music community on
Facebook with over 2,000 active fans

13. youtube.com/huisgenoottempo
A platform where exclusive behind-the-scenes footage
from Huisgenoot events and shoots is shared

14. health24.com/huisgenoot_pols
Health24’s home for Huisgenoot-Pols with polls and
an archive provide access to previous issues

15. twitter.com/huisgenootpols
A daily dose of health news driving the Huisgenoot-Pols brand

16. facebook.com/huisgenootpols
Facebook users ask health related questions
in Afrikaans on the Pols Facebook Fan Page

17. YOU
Magazine
A part of the everyday life of
English-speaking South
Africans, YOU is the biggest
selling English magazine in
the country, with just on two
million readers

18. YOU.co.za
Spiking at 133,713 unique visitors and 380,380 page impressions
in September 2009 YOU’s home on the internet has much
potential which is why a redesign is much anticipated

19. Text
New site for YOU
Set to launch in December 2009
Editor: Wilmer Muller

20. facebook.com/YouMagazineSA
Providing all the latest gossip to South Africans on Facebook

21. twitter.com/youmagazine
A meeting-point for South African celebrities on Twitter who enjoy
interacting with YOU during big events such as the YOU Spectacular

22. youmagazine.tumblr.com
An opportunity for YOU content to be spread virally across the internet, YOU
Magazine’s Tumblr blog provides short tidbits from the latest printed issue

23. iPhone App
Will be available in the
iPhone App Store by
December 2009

24. m.you.co.za
The mobile edition of YOU magazine
has the winning recipe to entertain,
inform and intrigue, as well as the
latest celebrity news, reviews and
mobile competitions
In September 2009 this wapsite had
9,194 unique visitors and 62,765
impressions (AdMob Analytics)

25. YOU Brand
Extension
YOU Pulse

26. health24.com/you_pulse
Health24’s home for YOU Pulse with polls and an
archive provide access to previous issues

27. twitter.com/youpulse
Find out what stories YOU Pulse are working
on while catching up on the latest health tips

28. facebook.com/pages/YOU-Pulse/74488126398
YOU Pulse’s Fan Page provide a space where Facebook users
can share health tips and advice

29. DRUM
Magazine
For decades, DRUM has
been the leading South
African news magazine for
black readers. Today it is a
thoroughly modern
magazine in touch with its
readers

30. drumbeat.tumblr.com
A temporary home for DRUM while a brand new site is being built
for this popular title to be completed by end-December 2009

31. facebook.com/drummagazine
Fans of DRUM come here to share their
thoughts on local celebrities

32. twitter.com/drummagazine
South African DJs are some of the most active
followers who interact with DRUM on Twitter

33. TVplus
The focus of TVplus is, as
the name suggests, TV.
Plus everything else you
would need as a TV viewer.
TVplus is the cheapest,
most comprehensive
Entertainment magazine
money can buy

34. facebook.com/tvplus
TV junkies ask questions about their favourite soaps and series'

35. twitter.com/tvplus
On Twitter we give you the low-down on what
to watch on TV every night of the week

36. m.tvplus.co.za
Launched in July 2009 the wapsite for
TVplus has become the most popular of all
Family Magazines mobile websites with daily
updates TV schedules, videos, gossip and
breaking celeb news.
Unique users for September 2009 is 9,373
and 61,896 impressions (AdMob Analytics)

37. Kuier
Kuier offers advice on
everything. The tagline for
Kuier is “In Styl”. This
encapsulates the brand
essence of the magazine
which is Pride, Elevation
and Progress

38. facebook.com/kuierinstyl
In introducing a brand new title to South Africa the word-of-
mouth marketing that Facebook provides proved to be vital

39. twitter.com/kuierinstyl
Tips are received and retweeted on Twitter

40. m.kuierinstyl.co.za
Launched in August 2009 this wapsite has
become a tip exchange portal where
visitors can send their own tips or read
tips sent in by others
In September 2009 it had 1,901 unique
visitors and 8,883 impressions (AdMob
Analytics)

41. For further queries or rates
contact André-Pierre du Plessis at ap.duplessis@media24.com