Concepts for a new branding of The Florida Philharmonic in a magazine format including articles, programs schedules, etc. Alternate covers.

1. Joseph Silverstein, Acting Music Director
Magazine
B R O W A R D S E R I E S
2003-2004
S e a s o n
About the cover:
It creates excitement.
It is so unusual it begs to be opened.
It's provocative, and at the same time sophisticated.
Its color band changes hue for each community.
The teaser headlines lure you inside where the
new season explodes and you are entertained by
short articles that feed the interest of music lovers.
Every page quot;sellsquot; the Florida Philharmonic.
This is the one if you're looking for a new trend.
About the inside spread:
2003-2004 The faces relate to their concerts.
Concert A quot;special savingsquot; is featured, along with website and
Series program phone number.
A short article keeps the page relevant to all audiences.
How Peter Nero keeps Wendy Chen
up with the changing Pianist
music scene
HiP-HoP goes Classic
Guess who wrote the song
that made the whole world
i n VE ts
l s SA cke
sing and WIN ORCHESTRA
!
e t nd ti
SEATS!
)
de
e d a on
si
( s e W eas
Fashions of the musicians
N ys
ai
u
O
B

2. B R O W A R D
M a s t e r w o r k s
C O N C E R T S E R I E S
Broward Center for the Performing Arts – 8 Concerts Offered on Two Nights
DAVID ALAN MILLER DAVID ALAN MILLER DAVID ALAN MILLER
Conductor Conductor Conductor
EMANUEL AX EMANUEL AX EMANUEL AX
Piano Piano Piano
SCHUMANN: Overture, SCHUMANN: Overture, SCHUMANN: Overture,
Scherzo, and Finale Scherzo, and Finale Scherzo, and Finale
ROUSE: Seeing ROUSE: Seeing ROUSE: Seeing
How Peter Nero HENZE: Movements from
Divertimento fur Mozart
HENZE: Movements from
Divertimento fur Mozart
HENZE: Movements from
divertimento fur Mozart
Keeps Up With AX Times Two Judd on Bernstein II The Emperor
The Changing Thursday, February 25 (Series I)
Friday, February 26 (Series II)
Thursday, February 25 (Series I)
Friday, February 26 (Series II)
Thursday, February 25 (Series I)
Friday, February 26 (Series II)
Music Scene
t
Highly regarded musician and champion of new Highly regarded musician and champion of new Highly regarded musician and champion of new
music, Emanuel Ax will perform a dynamic pair music, Emanuel Ax will perform a dynamic pair music, Emanuel Ax will perform a dynamic pair
his year marks Peter of works for piano – Mozart’s refined of works for piano – Mozart’s refined of works for piano – Mozart’s refined
Concerto No.4 and Seeing by American Concerto No.4 and Seeing by American Concerto No.4 and Seeing by American
Nero’s 40th Anniversary
Composer Rouse. Composer Rouse. Composer Rouse.
season since the release
of his first piano recording in 1961. DAVID ALAN MILLER DAVID ALAN MILLER DAVID ALAN MILLER
Conductor Conductor Conductor
Spanning a career of over 40 years, EMANUEL AX EMANUEL AX EMMANUEL AX
this virtuoso pianist has remained Piano Piano Piano
SCHUMANN: Overture, SCHUMANN: Overture, SCHUMANN: Overture,
popular as a Pops conductor, arranger Scherzo, and Finale Scherzo, and Finale Scherzo, and Finale
and composer. Peter stays relevant to ROUSE: Seeing ROUSE: Seeing ROUSE: Seeing
HENZE: Movements from HENZE: Movements from HENZE: Movements from
his enthusiastic audiences by being Divertimento fur Mozart divertimento fur Mozart divertimento fur Mozart
involved. This past summer, Mr. Nero
The Emperor Elijah Mussorgsky’s Pictures
and the Philly Pops were the musical Thursday, February 25 (Series I) Thursday, February 25 (Series I) Thursday, February 25 (Series I)
hosts for the nationally televised ABC Friday, February 26 (Series II) Friday, February 26 (Series II) Friday, February 26 (Series II)
July 4th spectacular produced by Highly regarded musician and champion of new Highly regarded musician and champion of new Highly regarded musician and champion of new
music, Emanuel Ax will perform a dynamic pair music, Emanuel Ax will perform a dynamic pair music, Emanuel Ax will perform a dynamic pair
Norman Lear. He continues to be of works for piano – Mozart’s refined of works for piano – Mozart’s refined of works for piano – Mozart’s refined
committed to important causes, Concerto No.4 and Seeing by American Concerto No.4 and Seeing by American Concerto No.4 and Seeing by American
Composer Rouse. Composer Rouse. Composer Rouse.
including working for the funding of
school music programs, for building new DAVID ALAN MILLER, Conductor DAVID ALAN MILLER, Conductor
arts centers across the country, cancer EMANUEL AX, Piano EMANUEL AX, Piano Full Series Prices
SCHUMANN: Overture, Scherzo, and Finale SCHUMANN: Overture, Scherzo, and Finale $600 $416 $312 $152 $88
research, dystopia, and autism. ROUSE: Seeing ROUSE: Seeing
In addition to receiving two HENZE: Movements from divertimento fur Mozart HENZE: Movements from divertimento fur Mozart Buy Seasonal Series
GRAMMY Awards with ten nominations, Nadja Returns AX Times Two NOW and SAVE!
Thursday, February 25 (Series I) Thursday, February 25 (Series I) $480 $324 $258 $138 $78
and recording 64 albums, Peter is a
Friday, February 26 (Series II) Friday, February 26 (Series II) Purchase tickets now by calling
devotee of consumer electronics and Highly regarded musician and champion of new Highly regarded musician and champion of new 1.800.226.1812 or on-line:
has been dubbed a “technocrat” by music, Emanuel Ax will perform a dynamic pair music, Emanuel Ax will perform a dynamic pair www.floridaphilharmonic.org and
of works for piano – Mozart’s refined of works for piano – Mozart’s refined SAVE up to 42%.
leaders of the industry. If it’s plugged in
Concerto No.4 and Seeing by American Concerto No.4 and Seeing by American
or battery operated, then Peter has it. Composer Rouse. Composer Rouse. denotes Seasonal Series
4 5

3. Broward
About the cover:
2003-2004 The contemporary treble clef changes color for
each community. Otherwise, the cover is a simple
and sophisticated black & white.
Concert Series
Program
e!
av
Bu s
ys d fo
r
eas an de d
si an m.
on tickets now in s r
e tail fo
Se e erd d
or

4. Broward
Drop About the next two covers:
quot;Drop Everything!quot;
It has punch. It sells.
Everything! The background has a classical feel.
The violin, an unusual green adds humor.
Of course, musical instruments in different colors
would appear on the inside pages.
Like the look, but the headline is too hip?
The second layout provides a more traditional feel,
with the color band changing color for each community
Concert Series 2003-2004 on both versions.
Buy
Seaason
Tickets
NOW
and
SAVE!

5. Broward
Concert Series
2003-2004