The document discusses how technology and social media allow people to feel constantly connected through mass communication, but this connection often isolates people and prevents meaningful human interaction. While social media gives the illusion of companionship, it lacks the demands and emotional elements of real relationships. As technology becomes the primary mode of communication, people interact less face-to-face and miss opportunities to understand each other on deeper levels. This trend risks making people unable to truly connect, trust one another, and engage in self-reflection.

1. The Goldilocks Effect
Keeping people
at the
‘Just Right’
distance
Image by Daniela Brown
by @nileslawrence

2. Technology
allows us to
constantly
connect
with many people
at the same time
Image by ipmatth

3. Technology keeps
us connected,
but traps us
in individual
bubbles
Image by gnomeza

4. “The more connected we become the
more likely we are to be
Image by LB London
alone”
-Michelle Atagana

5. We hide our true self
only showing the ‘ideal’ on Facebook & Twitter
Image by Brittany Greene

6. But human
relationships are
Image by J+B=Us
messy
sporadic
and

7. Real conversation accounts for tone,
allows for understanding at a deeper
level, and seeing from a different point
of view
Image by Zombies-eat-flesh

8. With no emotional
interaction,
technology even changes
who we are...
Image by Johan Larssom

9. We expect communication to be
quick, simple, and synced
Image by eschipul

10. We are becoming unable to truly connect,
build trust, and in turn self reflect
Image by
Grizdave

11. People are in their own
worlds
and are actively
avoiding real
conversation
Image by Sean Dreilinger

12. When people are unable to connect,
they turn less and less to people
and more to technology
Image by BenSpark

13. In January 2013,
Facebook had 1.06+ billion
monthly users
Image by Owenwbrown
618+ million were
daily active users
Source: Facebook passes
1.06 billion monthly active
users, 680 million mobile
users, and 618 million
daily users

14. Constant
tweets and
Facebook
updates reflect
our need to
be heard
Image by Johan Larssom

15. Technology relationships
mislead us to believe
we have real relationships
Image by gfpeck
“I share
therefore I am”

16. “We seem increasingly drawn to technologies
that provide the illusion of companionship
without the demands of relationship” –Sherry Tuckle
Image by h.koppdelaney

17. Technology
becomes our
method of
choice even
for important
conversations.
Image by Darwin70

18. "A full-scale apology means I know I've hurt you, I get to see that in
your eyes, You get to see that I'm uncomfortable, and with that, the
compassion response kicks in.”
-Sherry Turkle
texting
“I’m sorry”
and hitting send
bypasses the
human
interaction
Image by Ahmad Chaudhary1

19. As time goes on,
we communicate less with people
and more with technology.
Image by DavidShutter

20. We mass communicate
and miss out on the
Image by Quinn Anya
emotions
in front
of us...

21. Image by tribes
Even telephone use is dying.
- Pew Institute
188 Billion text messages were sent
monthly in the U.S. in 2010
Souce: We never talk any more:
The problem with text messaging
Image by tribes

22. Though connected,
we are alone....
Image by prayitno

23. Image by Lucy Takakura
Text
Research References:
1. http://www.nytimes.com/2012/04/22/opinion/sunday/the-
flight-from-conversation.html?pagewanted=all&_r=0
2. http://memeburn.com/2012/04/the-goldilocks-effect-
connected-but-alone-ted-video/
3. http://www.bitrebels.com/social/how-social-media-is-
making-us-awkward-infographic/
4. http://www.sysomos.com/insidetwitter/sixdegrees/
5. http://larryborsato.com/blog/2012/04/the-goldilocks-
effect/
6. http://thenextweb.com/facebook/2013/01/30/facebook-
passes-1-06-billion-monthly-active-users-680-million-
mobile-users-and-618-million-daily-users/
7. http://www.cnn.com/2012/08/31/tech/mobile/problem-
text-messaging-oms