Optimize your marketing processes and create your marketing material online without the need of an agency.

2. What is fledge?
> A browser-based Online-Tool to create advertising material, e.g.
Brochures, flyers, posters, …
> A WYSIWYG Editor which is working easier than most other
Office-Tools
> A tool to maintain the company‘s design and CI without
knowing the styleguide
> A template system for the marketing material of the company
> The ability to improve the awareness of the customer and the
market – without running costs of an agency
2
2 | What is fledge?

3. What is fledge suitable for?
> Brochures and flyers with any number of pages
> Posters and displays (possible up to DIN A0)
> Adverts
> Stand-up displays
> CD-Labels, Booklets, Cover Cards etc.
> Product Sheets
> Mail-Attachments and Newsletter
> ...
3
3 | What is fledge suitable for?

4. Advantages and potentials
> Independence: High savings potential and strong brand
communication
> Everyone can use fledge – no training necessary
> High-quality, brand compliant print data at the touch of a
button
> Save time of your internal resources – creation of a 4-page
brochure takes less than an hour
> Delegation of creating marketing materials in decentralized
sales and marketing units
> More brand-communication with interested parties / customers
> No license fees for InDesign, Quark or similar
> Save 100% of layout and dtp costs for agencies
4
4 | Advantages and potentials

5. fledge ist easy
> Document Management
> Collaboration of users with same roles
> Create, copy, edit, and share documents
> Use of complete documents as templates
> Page Management
> Create, edit, delete and rearrange pages
> Creation of pages based on CI-compliant templates
> Page Editor
> WYSIWYG-Editor: edit print data online
> Comfortable: context menus, CI-checking during the editing, etc.
> Asset Management
> Image upload and image administration
> Administration of boiler plates, e.g. imprint, disclaimer, etc.
5
5 | fledge is easy

6. 6
6 | Document Management

7. 7
7 | Page Management

8. 8
8 | CI compliant templates

9. 9
9 | Page Editor

10. 10
10 | Asset Management > Images

11. 11
11 | Asset Management > Boiler plates

12. fledge is flexible
> Own image administration
> Supply of verified images
> Uploads by the user
> Own product administration
> Entering of product information and images in the page management
> Optional: individiual product maintenance tool
> Connection to existing image database
> Standard interface format (XML)
> Connection to existing product database
> Standard interface format (XML)
12
12 | fledge is flexible

13. fledge saves time
days Example: Creation of a 16 page
brochure:
• planning topics and content
• Image selection
• Organize images
• draft the content of each page
• Determine product information
• Create agency briefing
• Coordination
• Review and corrections
• creation of print data
with agency
13
13 | fledge saves time

14. fledge saves money
Total manpower Agency Cashflow
(days) (days)
None web2print with agency
Using fledge
Example: Creation of a 16 page brochure; cashflow in EUR
14
14 | fledge saves money

15. Become independent with fledge
Number of
documents
The costs for fledge are
independent of the amount of
created documents.
Concrete models:
• SaaS > Software as a Service
- Onetime setup and
configuration
- Monthly rent
• Individual-Project
- Setup and Implementation
- Programming of individual
functions
- monthly operating costs
Agency
fledge is configured individual
for the company:
• Rights, roles and structures
Costs • CI-Rules and templates
15
15 | Become independent with fledge

16. fledge on the Web
> http://fledge.kittelberger.de
> http://www.facebook.com/pages/fledge-Marketing-Material-
online-erstellen/105493799473294
> http://www.slideshare.net/fledge/fledge-web2print-solution-
german
> http://twitter.com/fledgeMarketing
16
16 | fledge on the web