This digital strategy presentation for Victoria's Secret outlines key details about the company and its target audience. It proposes a $156 million annual digital marketing plan focused on market research, data analysis, an extensive social media presence including Google AdWords, Facebook, and video promotions, as well as a mobile app and traditional marketing methods. The goal is to effectively reach Victoria's Secret's target audience of confident, self-expressive women ages 21-49 through an integrated digital and traditional approach.

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Digital Strategy Presentation
Digital Strategy Presentation
By: Dominique Golden
By: Dominique Golden

2. + POP QUIZ!
Founded 1977 in San
Francisco, CA by Roy
Raymond
Victoria’s Secret is a retailer
of women’s wear, lingerie,
and beauty products
Operates in over 1,000 stores
worldwide

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Who are VS target audience?
2. Self- expressive
1. Confident
3. Liberal
VS Line ages
21-49
PINK Line ages
16-29
4. Upbeat and
receptive to
new ideas

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Action Plan
 VS
Mobile App
 Global
Promotion in over 1,000 stores

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Proposal

Option 1 - $60 million a year - Market Research and Data
Analysis

Option 2 - $120 million a year - Market Research + Data
Analysis + One social Media outlet; Google AdWords

Option 3 - $ 156 million a year - Market Research and Data
Analysis + Extensive social Media outlet; 3 or more outlets

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VS Perfect Fit!

$156 Million

Digital Marketing $85 Million


Video Promotions

Facebook Customer Page


Google AdWords
Mobile App
Traditional Marketing $71

Research + Data Analysis

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Reaching consumers

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VS ToGO!
•
•
•
Free
Easily Assessable
Membership Benefits

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Share the your SECRET!
Blogging
Facebook
Press Releases

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Questions?