Willo O'Brien ~ WilloLovesYou.com, profile picture
Uploaded byWillo O'Brien ~ WilloLovesYou.com
245 views

Presentation round4 (PRIVATE)

Early social networking sites allowed pet owners to connect through sharing photos, videos, advice on forums and groups. Over time, these sites developed targeted advertising approaches including banner ads, video ads, social media campaigns, coupons and virtual gifts to engage owners and measure campaign objectives. Properly connecting brand messaging across multiple online platforms and rewarding user behaviors led to increased interactions like social sharing, coupon downloads and store visits.

Embed presentation

Early Social Networking The Washington Post - July, 2004 media
Early Social Networking media
Early Social Networking
Early Social Networking
Early Social Networking
Entertainment Blogs Videos Groups Adoption Coupons Virtual Gifts Socializing Breed Info Local Info Forums Answers
• 7M active monthly pet owners
• 7M active monthly pet owners • 200M ad views +60M through retargeting
• 7M active monthly pet owners • 200M ad views +60M through retargeting • 3M pet profiles • 4M monthly video views - with pre roll, post roll, and bumpers
• 7M active monthly pet owners • 200M ad views +60M through retargeting • 3M pet profiles • 4M monthly video views - with pre roll, post roll, and bumpers • 60M monthly unique visitors through partners’ networks
• 7M active monthly pet owners • 200M ad views +60M through retargeting • 3M pet profiles • 4M monthly video views - with pre roll, post roll, and bumpers • 60M monthly unique visitors through partners’ networks • 1M pet owners organized in channels on:
• Social Media • Image Searching • Humor • Adoption • Photo Sharing • Information • Blogs • Mobile • Coupon Delivery • Video It’s about us taking your brand to where the conversations are taking place.
Ad networks are not networked...
Ad networks are not networked... Site Site Site Site Site Site Site Site
Ad networks are not networked...
Problems with networks:
Problems with networks: • Transparency - Measurement - Control
Problems with networks: • Transparency - Measurement - Control • Audience Size ≠ Audience Penetration
Problems with networks: • Transparency - Measurement - Control • Audience Size ≠ Audience Penetration • Not All Pet Content is Created Equally 
Brand
Brand website ads twitter homepage takeover facebook widget newsletter
Brand website ads twitter homepage takeover facebook widget newsletter
Brand Brand Brand Brand Brand Brand Brand Brand Brand
Brand
Our ad network IS networked.
The 12 action sets: • Twitter • Comments/Fans • Facebook • Forum Posts • Videos • Content Channel Takeovers • RM Banners • Emails • Coupon Delivery • Virtual Gifts • Custom Elements • Mobile
The 12 action sets: • Twitter • Comments/Fans • Facebook • Forum Posts • Videos • Content Channel Takeovers • RM Banners • Emails • Coupon Delivery • Virtual Gifts • Custom Elements • Mobile
The traditional network approach: Brand
The traditional network approach: • 30M Rich Media Banners • 3M HP/NL Impressions Brand • 30K Group/CRM Function • Coupon for Redemption • Micro-Site Delivered across 20 sites: $80,000
Properly networked, we effectively apply and measure campaign objectives in a controlled environment... Brand
Properly networked, we effectively apply and measure campaign objectives in a controlled environment... Brand
Properly networked, we effectively apply and measure campaign objectives in a controlled environment... • 5M Homepage Takeover Impressions  • 20M Banner Ads • Virtual Gifts • Group Page Live • Coupon for Download • Twitter/Facebook Strategy
Properly networked, we effectively apply and measure campaign objectives in a controlled environment... • 5M Homepage Takeover Impressions  • 20M Banner Ads • Virtual Gifts • Group Page Live • Coupon for Download • Twitter/Facebook Strategy
Properly networked, we effectively apply and measure campaign objectives in a controlled environment... • 2M Interacted with Takeover Creative • 20M Banner Ads • Virtual Gifts • Group Page Live • Coupon for Download • Twitter/Facebook Strategy
Properly networked, we effectively apply and measure campaign objectives in a controlled environment... • 2M Interacted with Takeover Creative • 1.6M Saw Banner Ads • Virtual Gifts • Group Page Live • Coupon for Download • Twitter/Facebook Strategy
Properly networked, we effectively apply and measure campaign objectives in a controlled environment... • 2M Interacted with Takeover Creative • 1.6M Saw Banner Ads • 300k Gave/Received Virtual Gifts • Group Page Live • Coupon for Download • Twitter/Facebook Strategy
Properly networked, we effectively apply and measure campaign objectives in a controlled environment... • 2M Interacted with Takeover Creative • 1.6M Saw Banner Ads • 300k Gave/Received Virtual Gifts • 30k Joined Group  • Coupon for Download • Twitter/Facebook Strategy
Properly networked, we effectively apply and measure campaign objectives in a controlled environment... • 2M Interacted with Takeover Creative • 1.6M Saw Banner Ads • 300k Gave/Received Virtual Gifts • 30k Joined Group  • 10k Coupons Delivered • Twitter/Facebook Strategy
Properly networked, we effectively apply and measure campaign objectives in a controlled environment... • 2M Interacted with Takeover Creative • 1.6M Saw Banner Ads • 300k Gave/Received Virtual Gifts • 30k Joined Group  • 10k Coupons Delivered • 100k Tweets/Facebook Posts 
Making social media work is all about rewarding and measuring directed behaviors:
Making social media work is all about rewarding and measuring directed behaviors: • Tweets /Re-Tweets  • Facebook Wall Posts  • Forum Posts  • Uploading Product Images  (and any other action online)  Ultimately, it’s about location based coupon delivery.
Take Chuck, for example:
Take Chuck, for example:
Take Chuck, for example:
Take Chuck, for example:
Take Chuck, for example:
Take Chuck, for example:
Take Chuck, for example:
Presentation round4 (PRIVATE)

More Related Content

KEY
P&gpresentation sr 7_7_10
bysteven Reading
 
PDF
Leveraging Facebook in Social Media Marketing
byReach China Holdings Limited
 
PDF
Web 2.0 Business Websites And Inbound Marketing
byGems Solutions
 
PPSX
Using Social Media for Business
byJosh Whiten
 
PDF
Introducing Micro-Blogging in China
byDr Matt McDougall
 
PDF
KickApps SF Summit - "Dell's thoughts on Social Leadgen", by Heather Bernett
byKickApps
 
PDF
Fb And Twitter Web 2
byCreative Business Consulting Group
 
PDF
Optimizing facebook platform
byDesmond Ese-Omovie
 
P&gpresentation sr 7_7_10
bysteven Reading
 
Leveraging Facebook in Social Media Marketing
byReach China Holdings Limited
 
Web 2.0 Business Websites And Inbound Marketing
byGems Solutions
 
Using Social Media for Business
byJosh Whiten
 
Introducing Micro-Blogging in China
byDr Matt McDougall
 
KickApps SF Summit - "Dell's thoughts on Social Leadgen", by Heather Bernett
byKickApps
 
Fb And Twitter Web 2
byCreative Business Consulting Group
 
Optimizing facebook platform
byDesmond Ese-Omovie
 

Similar to Presentation round4 (PRIVATE)

PDF
Engage Influencers: The Social Challenge
byAcxiom Corporation
 
PDF
How to run social media campaigns on facebook
byGinvanglian Tombing
 
PPTX
Facebook marketing landscape
byJoseph Latteri
 
PPTX
Facebook Advertising: A Champagne Campaign on a Beer Budget
byJoseph LaMountain
 
PDF
Digital Marketing and Monetization for Kenya's Music Industry
byMoses Kemibaro
 
PPSX
Your small business' social media strategy - PowerPoint presentation
byGema Molina García
 
PDF
Mobiz smm services
byVyshesh Khurana
 
PDF
Frocomm Social Media Bootcamp 2009 Ogilvy 360 DI
byFrocomm Australia
 
PPT
Emarketer webinar automotive social media trends 2011
byPhoneTrack
 
PPTX
Social media marketing strategy
byDave Chaffey
 
PDF
Leveraging Facebook in Social Media Marketing
byDr Matt McDougall
 
KEY
Social Media Bcn Jen
byjennyjobring
 
PPT
Dettol CSR project
byRenee Kamau
 
PPTX
Michigan.gov Social Media - An Overview
byNikki Sunstrum
 
PDF
Social Media - eh what now
byConor Byrne
 
PPTX
Should you invest in your Website or social media
byAlexandre Vandermeersch
 
PPTX
Social Media Marketing B2B & B2C
by610 Digital, LLC
 
PPTX
The 6 Trends in Digital Communication You Must Be Aware Off
byLa French Tech
 
PPTX
iStrategy Toronto Wildfire Social Unleashed keynote
byiStrategy
 
PDF
Experience the Power of Digital Marketing
byGreenPepper Digital
 
Engage Influencers: The Social Challenge
byAcxiom Corporation
 
How to run social media campaigns on facebook
byGinvanglian Tombing
 
Facebook marketing landscape
byJoseph Latteri
 
Facebook Advertising: A Champagne Campaign on a Beer Budget
byJoseph LaMountain
 
Digital Marketing and Monetization for Kenya's Music Industry
byMoses Kemibaro
 
Your small business' social media strategy - PowerPoint presentation
byGema Molina García
 
Mobiz smm services
byVyshesh Khurana
 
Frocomm Social Media Bootcamp 2009 Ogilvy 360 DI
byFrocomm Australia
 
Emarketer webinar automotive social media trends 2011
byPhoneTrack
 
Social media marketing strategy
byDave Chaffey
 
Leveraging Facebook in Social Media Marketing
byDr Matt McDougall
 
Social Media Bcn Jen
byjennyjobring
 
Dettol CSR project
byRenee Kamau
 
Michigan.gov Social Media - An Overview
byNikki Sunstrum
 
Social Media - eh what now
byConor Byrne
 
Should you invest in your Website or social media
byAlexandre Vandermeersch
 
Social Media Marketing B2B & B2C
by610 Digital, LLC
 
The 6 Trends in Digital Communication You Must Be Aware Off
byLa French Tech
 
iStrategy Toronto Wildfire Social Unleashed keynote
byiStrategy
 
Experience the Power of Digital Marketing
byGreenPepper Digital
 

More from Willo O'Brien ~ WilloLovesYou.com

PDF
Embodied Leadership Workshop @ Microsoft
byWillo O'Brien ~ WilloLovesYou.com
 
PDF
Sex, Drugs, Rock 'N Roll - Ignite Talk 2013
byWillo O'Brien ~ WilloLovesYou.com
 
PDF
What You Don't Know About Social Media [DBW 2012]
byWillo O'Brien ~ WilloLovesYou.com
 
PDF
Leveling Up with Video [Speaking at Wordcamp 2011]
byWillo O'Brien ~ WilloLovesYou.com
 
PDF
Slide Deck design for Tanya Geisler's TEDx talk
byWillo O'Brien ~ WilloLovesYou.com
 
PDF
Creative Collaboration
byWillo O'Brien ~ WilloLovesYou.com
 
Embodied Leadership Workshop @ Microsoft
byWillo O'Brien ~ WilloLovesYou.com
 
Sex, Drugs, Rock 'N Roll - Ignite Talk 2013
byWillo O'Brien ~ WilloLovesYou.com
 
What You Don't Know About Social Media [DBW 2012]
byWillo O'Brien ~ WilloLovesYou.com
 
Leveling Up with Video [Speaking at Wordcamp 2011]
byWillo O'Brien ~ WilloLovesYou.com
 
Slide Deck design for Tanya Geisler's TEDx talk
byWillo O'Brien ~ WilloLovesYou.com
 
Creative Collaboration
byWillo O'Brien ~ WilloLovesYou.com
 

Recently uploaded

PDF
Madam Diana Afi Sowu Funeral brochure - Madam Diana Afi Sowu Funeral brochure
byKweku Zurek
 
PPTX
Valentine’s Day Inspiration Simple Décor, Flowers & Romantic Details That Wor...
byElina Vara
 
PPTX
The secrets of dog lifespan revealed：How long will my furry friend stay with me?
bySD Shyu
 
PPTX
Online Pranayama Yoga Teacher Training Course.pptx
byKaruna Yoga Vidya Peetham
 
PDF
AWPL Balance Sheet 2026 (Asclepius Wellness)
byAsclepius Wellness
 
PDF
New arrival clothing product of 2026 in etonshirts
bytayebaakter1893
 
Madam Diana Afi Sowu Funeral brochure - Madam Diana Afi Sowu Funeral brochure
byKweku Zurek
 
Valentine’s Day Inspiration Simple Décor, Flowers & Romantic Details That Wor...
byElina Vara
 
The secrets of dog lifespan revealed：How long will my furry friend stay with me?
bySD Shyu
 
Online Pranayama Yoga Teacher Training Course.pptx
byKaruna Yoga Vidya Peetham
 
AWPL Balance Sheet 2026 (Asclepius Wellness)
byAsclepius Wellness
 
New arrival clothing product of 2026 in etonshirts
bytayebaakter1893
 

Presentation round4 (PRIVATE)

  • 2.
    Early Social Networking The Washington Post - July, 2004 media
  • 3.
  • 4.
  • 5.
  • 6.
  • 9.
    Entertainment Blogs Videos Groups Adoption Coupons Virtual Gifts Socializing Breed Info Local Info Forums Answers
  • 16.
    • 7M activemonthly pet owners
  • 17.
    • 7M activemonthly pet owners • 200M ad views +60M through retargeting
  • 18.
    • 7M activemonthly pet owners • 200M ad views +60M through retargeting • 3M pet profiles • 4M monthly video views - with pre roll, post roll, and bumpers
  • 19.
    • 7M activemonthly pet owners • 200M ad views +60M through retargeting • 3M pet profiles • 4M monthly video views - with pre roll, post roll, and bumpers • 60M monthly unique visitors through partners’ networks
  • 20.
    • 7M activemonthly pet owners • 200M ad views +60M through retargeting • 3M pet profiles • 4M monthly video views - with pre roll, post roll, and bumpers • 60M monthly unique visitors through partners’ networks • 1M pet owners organized in channels on:
  • 22.
    • Social Media • Image Searching • Humor • Adoption • Photo Sharing • Information • Blogs • Mobile • Coupon Delivery • Video It’s about us taking your brand to where the conversations are taking place.
  • 23.
    Ad networks arenot networked...
  • 24.
    Ad networks arenot networked... Site Site Site Site Site Site Site Site
  • 25.
    Ad networks arenot networked...
  • 26.
  • 27.
    Problems with networks: • Transparency - Measurement - Control
  • 28.
    Problems with networks: • Transparency - Measurement - Control • Audience Size ≠ Audience Penetration
  • 29.
    Problems with networks: • Transparency - Measurement - Control • Audience Size ≠ Audience Penetration • Not All Pet Content is Created Equally 
  • 30.
  • 31.
    Brand website ads twitter homepage takeover facebook widget newsletter
  • 32.
    Brand website ads twitter homepage takeover facebook widget newsletter
  • 33.
    Brand Brand Brand Brand Brand Brand Brand Brand Brand
  • 34.
  • 35.
    Our ad networkIS networked.
  • 36.
    The 12 actionsets: • Twitter • Comments/Fans • Facebook • Forum Posts • Videos • Content Channel Takeovers • RM Banners • Emails • Coupon Delivery • Virtual Gifts • Custom Elements • Mobile
  • 37.
    The 12 actionsets: • Twitter • Comments/Fans • Facebook • Forum Posts • Videos • Content Channel Takeovers • RM Banners • Emails • Coupon Delivery • Virtual Gifts • Custom Elements • Mobile
  • 38.
    The traditional networkapproach: Brand
  • 39.
    The traditional networkapproach: • 30M Rich Media Banners • 3M HP/NL Impressions Brand • 30K Group/CRM Function • Coupon for Redemption • Micro-Site Delivered across 20 sites: $80,000
  • 40.
    Properly networked, weeffectively apply and measure campaign objectives in a controlled environment... Brand
  • 41.
    Properly networked, weeffectively apply and measure campaign objectives in a controlled environment... Brand
  • 42.
    Properly networked, weeffectively apply and measure campaign objectives in a controlled environment... • 5M Homepage Takeover Impressions  • 20M Banner Ads • Virtual Gifts • Group Page Live • Coupon for Download • Twitter/Facebook Strategy
  • 43.
    Properly networked, weeffectively apply and measure campaign objectives in a controlled environment... • 5M Homepage Takeover Impressions  • 20M Banner Ads • Virtual Gifts • Group Page Live • Coupon for Download • Twitter/Facebook Strategy
  • 44.
    Properly networked, weeffectively apply and measure campaign objectives in a controlled environment... • 2M Interacted with Takeover Creative • 20M Banner Ads • Virtual Gifts • Group Page Live • Coupon for Download • Twitter/Facebook Strategy
  • 45.
    Properly networked, weeffectively apply and measure campaign objectives in a controlled environment... • 2M Interacted with Takeover Creative • 1.6M Saw Banner Ads • Virtual Gifts • Group Page Live • Coupon for Download • Twitter/Facebook Strategy
  • 46.
    Properly networked, weeffectively apply and measure campaign objectives in a controlled environment... • 2M Interacted with Takeover Creative • 1.6M Saw Banner Ads • 300k Gave/Received Virtual Gifts • Group Page Live • Coupon for Download • Twitter/Facebook Strategy
  • 47.
    Properly networked, weeffectively apply and measure campaign objectives in a controlled environment... • 2M Interacted with Takeover Creative • 1.6M Saw Banner Ads • 300k Gave/Received Virtual Gifts • 30k Joined Group  • Coupon for Download • Twitter/Facebook Strategy
  • 48.
    Properly networked, weeffectively apply and measure campaign objectives in a controlled environment... • 2M Interacted with Takeover Creative • 1.6M Saw Banner Ads • 300k Gave/Received Virtual Gifts • 30k Joined Group  • 10k Coupons Delivered • Twitter/Facebook Strategy
  • 49.
    Properly networked, weeffectively apply and measure campaign objectives in a controlled environment... • 2M Interacted with Takeover Creative • 1.6M Saw Banner Ads • 300k Gave/Received Virtual Gifts • 30k Joined Group  • 10k Coupons Delivered • 100k Tweets/Facebook Posts 
  • 50.
    Making social mediawork is all about rewarding and measuring directed behaviors:
  • 51.
    Making social mediawork is all about rewarding and measuring directed behaviors: • Tweets /Re-Tweets  • Facebook Wall Posts  • Forum Posts  • Uploading Product Images  (and any other action online)  Ultimately, it’s about location based coupon delivery.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.