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Five Secrets to Closing Seven
Figure Deals
Gabe Larsen
Director Sales Acceleration Services
Business Growth
Index – Sample
Results
5m+ records analyzed
500+ leaders surveyed
CRO CEO CMO CTO
“76% of Business Leaders Predict Either
Steady or Accelerated Growth”
- Business Growth Index -
CFO
CRO CEO CMO CTO
Who is the most difficult executive to deal
with when you miss your number?
CFO
CRO CEO CMO CTO
Who is the most difficult executive to deal
with when you miss your number?
CFO
58.8% - -
Companies Are Going Whale Hunting
Metric 2015 (vs. 2014)
Sales Cycle 6.4% Longer
Close Rate 2.1% Lower
Deal Size 5.5% Larger
Secret Number One
Practice Account-Based Sales
Account-
Based
Sales
Account-
Based
Prospecting
Account-
Based
Closing
Account-
Based
Marketing
Secret Number Two
Solidify Your Tech Stack
How Do You Stack Up?
Account
Executive
Client
Success
Sales
Mgmt
Sales
Operations
Sales
Development
How Do You Stack Up?
Account
Executive
Client
Success
Sales
Mgmt
Sales
Operations
Presentations
Pipeline
Management
Quote & Proposal
Contracting &
E-Signature
Forecasting
List Services
Data Mgmt
Routing
Territory &
Quota Mgmt
Data
Visualization
Onboarding &
Training
Compensation
& Incentives
Hiring &
Recruiting
Campaign Mgmt
Prioritization
Intelligence
Communication
Risk Mgmt
Education
Advocacy
Prioritization
Intelligence
Communication
Motivation
Qualification
Sales
Development
Sales Acceleration Technology Usage
Closing Deals: Top Tools
CRO CEO CMO CTO
“18.8% of Leaders Reported Predictive
Technology Gave Them a Boost in Driving
Larger Deals”
CFO
Secret Number Three
Manage Your Pipeline
Probability
Proposal Finalist Selected
0%
20%
40%
60%
80%
100%
Upside Commit WonPipelineCategories
Stages ClosedIdentifiedPlanning
Establishing a Foundation
Measure the Health of Your Pipeline
Quality
Balance
Velocity
Quantity
Secret Number Three
Establish a Management Cadence
TIMING VP Manager Rep
Annual Business/Territory Planning
Semi-Annual
Performance Assessments (January & August)
Competency Assessments
Quarterly
Business Plan Review
Focus Account Reviews
Sales Rep Business Plan Review (include Target Account review)
Monthly Monthly Sales Meeting
Weekly or
Bi-Weekly
Individual and Team Coaching, Pipeline/Forecast, Opportunity & Account
Strategies
Sales Management Cadence
During the final week of the month, the weekly cadence converts to daily.Weekly*
(Thurs -
AM)
Sales Roles
Weekly*
(Thurs - PM)
Sales
Managers
Weekly*
(Fridays -
AM)
VP
Weekly*
(Fridays -
PM)
CEO
Manage
Opportunities
and Apply
Forecast
Standards
Upside and
Commit
Pipeline
Review
Upside and
Commit
Pipeline
Update SFDC
Develop Action
Plan
Revise
Forecast
Conduct
Sales
Manager
Forecast
Meeting
Conduct
CEO
Forecast
Meeting
Apply
Judgment
Revised
Forecast
Apply
Judgment
Revised
Forecast
Be aware of the top three challenges that
typically impact accurate forecasts, and
ensure that you coach your teams to
overcome and avoid them.
Unqualified/Stalled
Opportunities
❑ Pipeline stuffing
❑ Shifting quarter to quarter
Process Discipline
❑ Offline spreadsheets
❑ Adhering to forecast definitions
Cultural Inhibitors
❑ Underforecasting “Sandbagging”
❑ Overforecasting “Saving Face”
Forecast Challenges
3
1
2
3
Forecast Cadence
Secret Number Three
Provide Coaching
Training and Coaching
What do These Superstars Have in
Common?
Week Topics
Week One Metrics Day (analytical)
Week Two Case Study (practical)
Week Three Data and Research (theoretical)
Week Four Role Play (developmental)
Week Five Manager Huddle
7
Monthly Skill Program
Summary
1. Practice Account-Based Sales
2. Solidify your Sales Stack
3. Manage Your Pipeline
4. Establish a Management Cadence
5. Provide Coaching
QUESTIONS?

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Five Secrets to Closing Seven Figure Deals

  • 1. Five Secrets to Closing Seven Figure Deals Gabe Larsen Director Sales Acceleration Services
  • 2.
  • 3. Business Growth Index – Sample Results 5m+ records analyzed 500+ leaders surveyed
  • 4. CRO CEO CMO CTO “76% of Business Leaders Predict Either Steady or Accelerated Growth” - Business Growth Index - CFO
  • 5. CRO CEO CMO CTO Who is the most difficult executive to deal with when you miss your number? CFO
  • 6. CRO CEO CMO CTO Who is the most difficult executive to deal with when you miss your number? CFO 58.8% - -
  • 7. Companies Are Going Whale Hunting Metric 2015 (vs. 2014) Sales Cycle 6.4% Longer Close Rate 2.1% Lower Deal Size 5.5% Larger
  • 8. Secret Number One Practice Account-Based Sales
  • 10. Secret Number Two Solidify Your Tech Stack
  • 11. How Do You Stack Up? Account Executive Client Success Sales Mgmt Sales Operations Sales Development
  • 12. How Do You Stack Up? Account Executive Client Success Sales Mgmt Sales Operations Presentations Pipeline Management Quote & Proposal Contracting & E-Signature Forecasting List Services Data Mgmt Routing Territory & Quota Mgmt Data Visualization Onboarding & Training Compensation & Incentives Hiring & Recruiting Campaign Mgmt Prioritization Intelligence Communication Risk Mgmt Education Advocacy Prioritization Intelligence Communication Motivation Qualification Sales Development
  • 15. CRO CEO CMO CTO “18.8% of Leaders Reported Predictive Technology Gave Them a Boost in Driving Larger Deals” CFO
  • 16. Secret Number Three Manage Your Pipeline
  • 17. Probability Proposal Finalist Selected 0% 20% 40% 60% 80% 100% Upside Commit WonPipelineCategories Stages ClosedIdentifiedPlanning Establishing a Foundation
  • 18.
  • 19. Measure the Health of Your Pipeline Quality Balance Velocity Quantity
  • 20. Secret Number Three Establish a Management Cadence
  • 21. TIMING VP Manager Rep Annual Business/Territory Planning Semi-Annual Performance Assessments (January & August) Competency Assessments Quarterly Business Plan Review Focus Account Reviews Sales Rep Business Plan Review (include Target Account review) Monthly Monthly Sales Meeting Weekly or Bi-Weekly Individual and Team Coaching, Pipeline/Forecast, Opportunity & Account Strategies Sales Management Cadence
  • 22. During the final week of the month, the weekly cadence converts to daily.Weekly* (Thurs - AM) Sales Roles Weekly* (Thurs - PM) Sales Managers Weekly* (Fridays - AM) VP Weekly* (Fridays - PM) CEO Manage Opportunities and Apply Forecast Standards Upside and Commit Pipeline Review Upside and Commit Pipeline Update SFDC Develop Action Plan Revise Forecast Conduct Sales Manager Forecast Meeting Conduct CEO Forecast Meeting Apply Judgment Revised Forecast Apply Judgment Revised Forecast Be aware of the top three challenges that typically impact accurate forecasts, and ensure that you coach your teams to overcome and avoid them. Unqualified/Stalled Opportunities ❑ Pipeline stuffing ❑ Shifting quarter to quarter Process Discipline ❑ Offline spreadsheets ❑ Adhering to forecast definitions Cultural Inhibitors ❑ Underforecasting “Sandbagging” ❑ Overforecasting “Saving Face” Forecast Challenges 3 1 2 3 Forecast Cadence
  • 25. What do These Superstars Have in Common?
  • 26. Week Topics Week One Metrics Day (analytical) Week Two Case Study (practical) Week Three Data and Research (theoretical) Week Four Role Play (developmental) Week Five Manager Huddle 7 Monthly Skill Program
  • 27. Summary 1. Practice Account-Based Sales 2. Solidify your Sales Stack 3. Manage Your Pipeline 4. Establish a Management Cadence 5. Provide Coaching