The document discusses plans by Five Marketing Keys Realty Inc. to develop a new housing project. It outlines the company's financial position, with P1.12 million in capital to fund the project. Financial projections indicate the project will be profitable. The company's vision is to become the top real estate agency in the Philippines by expanding its property holdings and increasing profits for investors. A market analysis found strong demand as many Filipinos currently lack adequate housing. The company will differentiate itself from competitors like Camella Homes by offering more affordable housing units smaller in size.

1. Five Marketing Keys REALTY INC.

3. Financial aspect The amount of one million one hundred twenty thousand pesos (P1, 120,000) is substantially enough to put up the proposed project of five marketing keys realty Inc. Based on the projections as depicted by the financial statements, the proposed project is a kind of lucrative undertaking. The proponent of the project will be responsible in producing the capital requirement.

4. Statement of financial position Five Marketing Keys Realty Inc. Statement of financial Position As of December 31, 2010 ASSETS LIABILITIES AND EQUITY Cash P 1,120,000 Share Capital- P 100 par Authorized- 10,000 shares Common Stock P1, 000,000 P1, 000,000 APIC- Common Stock 120,000 Total assets P1,120,000 P1,120,000

5. Statement of stockholders equity Five Marketing Keys Realty Inc. Statement of Stockholders Equity As of December 31, 2010 Capital Stock- P100 par value Authorized- 10,000 shares Common Stock P1, 000,000 APIC- Common Stock 120,000 Total Stockholders Equity P1,120,000

6. Statement of cash flows Five Marketing Keys Realty Inc. Statement of Cash flows As of December 31, 2010 Net cash provided from financing activities 10,000 shares @112 fair market value P 1,120,000 Cash at End of the year P1,120,000

7. VISSION We the Five Marketing Key’s Inc. envisions to become the number one realtor in the Philippines. We continue to work as a team and share our knowledge and experiences in order to become effective in manipulating our tasks. We shall continue to expand the number of units owned and maintained , while also increasing the level of profits for both FMK and our investors. MISSION We, the Five Marketing Key’s Realty Inc. ,offer a high quality of homes which one of the basic needs of an individual. Our company will offer a safe, high-level of service, comfortable way of living, affordable price and especially to satisfy our beloved customers. We will assure that our full support is upon our customers. The Five Marketing Key’s Realty Inc. , believe that employees satisfaction will make our company success and will be the key to their longevity. We offer an open communication between us and our customers, these will make them happy and satisfy. We establish our business not to destroy other companies or competitors but offers a friendly competition which shall make our companies more competitive. GOAL *To become a well known Real Estate owners *To increase the sales and to have a repeat sales *To help our customers to have their own units *To expand our business *To be more competitive

8. Market analysis FIVE MARKETING KEYS REALTY INC. will developed its services in the future because our goal is to become a well known Real Estate owners and to help our customers to have their own house. According to the survey In our country the population is bigger than, compare to any other country, but in our country many people does not have their own house, so our company will expand its business to make sure that in the future every people will have there own home. Our company will try its best to reach the target sales in the market and to be more competitive in the industry of real estate.

9. Marketing strategy Our extensive knowledge in real estate industry is our greatest strength, in addition to our positioning in the region. The weakness of our business faces is our ability to handle a new competition.Currently, we the FIVE MARKETING KEYS REALTY INC. the only providers of our services in the area. Any competitors thatmoves in will pose a threat to our stability

10. 4 p’s Product: house and lot Price: P 1,000,000 per unit. 50% dowmpayment @ 2% discount reservation @ P10,000 5 year installment @P400,000 per year monthly installment for 10 years @P20,000 per month Promotion: advertising, personal selling, Place: antipolo city

11. competitors

12. Camella homes Through the years, Camella Homes has grown to become the largest housing developer in the country. Our master plan for success is simple; for every house that we build, we see a Filipino Family; for every subdivision we create, we envision a Filipino Community. Our blueprint for housing goes beyond providing high quality housing. It encompasses the passion to create masterfully planned residential projects that provide the perfect environment for raising not only our children but an entire community of families living in a quiet, peaceful and friendly neighborhood. Camella Homes' roots as a housing developer date back to the early seventies with the first development project undertaken by our founder MANNY B. VILLAR, JR. Under his leadership, we have grown to be the largest housing developer in the Philippines today. Vital to our continuing leadership and industry is a dynamic and highly responsive marketing network of independent contractors and brokers. We maintain relationships with over 100 general and specialist contractors and over 400 independent brokers who use over 16,000 agents to help potential homebuyers find the house of their dreams. More so, Camella Homes remains a beacon of hope for overseas Filipino workers seeking to realize their dream of owning homes.

13. Marketing matrix

14. five marketing keys realty inc. Price: P 1,000,000 per unit. 50% dowmpayment @ 2% discount reservation @ P10,000. 5 year installment @P400,000 per year monthly installment for 10 years @P20,000 per month Rooms: 3 Type: Townhouses, Size: 48 sqm Location: mambuganantipolo city Description: 3 BEDROOM FULLY FURNISHED UNIT FOR MORE INFO; CALL/TEXT rham @09483977581

15. camella homes Price: P2,200,000 Rooms: 3 Type: House and Lot Size: 296 sqm Location: Camella homes 1 Talon 2 Las Piñas City Pls contact: 3855336/ 3345829/ 09179649595/ 09235638049/ 09096929464 Email: replythisemail@yahoo.com