This document provides an overview of Bangladesh Unilever Limited (BUL), a Bangladeshi consumer goods company owned by Unilever. It introduces the BUL team, then outlines BUL's mission, vision, products, strategies, SWOT analysis, BCG matrix analysis, and application of Porter's Five Forces model. Key points include BUL's establishment in 1933, position as Bangladesh's largest FMCG company, and product portfolio spanning personal care, home care, food and beverage, and oral care brands.

1. Welcome
To
Our

2. BLUE
STARS

3. Our Teammates
are….
FORHAD HOSSAIN
ID:141-11-702
FAISAL AHMED
ID:141-11-732
 XYZ

5. Agenda
Introduction
Mission andVision statement
Porters Five Force Analysis
SWOT Analysis
BCG Matrix
Activities at SBU level, corporate
level and product level.

6. INTRODUCTION
Bangladesh consumer goods company based
Owned by Anglo-Dutch company Unilever. 67%
shares.
Established in the year 1933. Lever Brothers Ltd.
Largest FMCG company of Bangladesh.
Manufactures products in 20 consumer
categories such soaps, teas, detergent,
shampoos etc.

7. Products of BUL
Personal wash: Lux, Lifebou, Liril, Hamam, Moti, Dove,
Pears, Rexona.
Laundry: Surf Excel, Sunlight,Wheel
Dish wash:Vim
Disinfectants: Domex
Food: Kissan, Annanpurna, Knoor soups
Tea: Brooke bond, Lipton,Taj mahal.
Oral care: Pepsodent, Close-up
Hair-care: Sunsilk, Clinic.
Beauty products: Fair & Lovely, Lakme, Ponds,Vaseline.

9. Mission and
vision statement
 Mission
 Unilever’s mission is to add Vitality to life. We
meet everyday needs for nutrition, hygiene and
personal care with brands that help people feel
good, look good and get more out of life.
 Vision
 To earn love and respect of India, by making a
real difference to every Indian.

10. Strategies followed by BUL
 Corporate level strategy
 Takeover
 Joint ventures
 Organic growth
 Integration.
 Add spending and sales promotion
 Investors interest.

11. SWOT analysis
 Strengths
 Strong brand portfolio, price quantity and
variety.
 Innovative aspect.
 Presence of Established distribution networks in
both rural and urban areas.
 Solid base of the company.
 Corporate social responsibility.

12. SWOT Analysis
 Weaknesses
 “Me-too products” which illegally mimic the
labels and brands of the established brands.
 Strong competitors and availability of substitute
products.
 High price of some products.
 High advertising cost.
 Low level of exports.

13. SWOT Analysis
 Opportunity
 Large domestic market- over a billion
population.
 Untapped rural market
 Changing lifestyle and increasing income level
i.e. increasing per capita income of consumer.
 Export potential and tax and duty benefits for
setting export units.

14. SWOT Analysis
 Threats
 Tax and regulatory structure.
 Mimic of brands.
 Temporary slowdown in the economy.
 Removal of import restriction.
 Competition from small brands.

15. BCG Matrix

16. BCG Matrix
 `
DOG
It has a small market share in a mature industry.
A dog may not require substantial cash because dogs
have low market share and a low growth rate and thus
neither generate nor consume a large amount of cash.
QUESTION MARK (Problem Child)
It has a small market share in a high growth market.
Question marks are growing rapidly and thus consume
large amounts of cash, but because they have low
market shares they do not generate much cash.
It has the potential to gain market share and become a
star, and eventually a cash cow when the market
growth slows.

17. Bcg matrix
 STAR
 It has a large market share in a fast growing industry.
 Stars generate large amounts of cash because of their
strong relative market share, but also consume large
amounts of cash because of their high growth rate.
 CASH COW
 It has a large market share in a mature, slow growing
industry.
 As leaders in a mature market, they exhibit a return on
assets that is greater than the market growth rate, and thus
generate more cash than they consume.
 Such business units should be "milked", extracting the
profits and investing as little cash as possible.

18. PORTERS FIVE
FORCE MODEL