This deck describes the importance of fit and why it matters to the fashion industry. #fit #fashion #tech

1. Luxor+FinchConsulting2018
Responsibility | Inclusion | Sustainability
FIT EQUALITY

2. RESPONSIBILITY
CREATING BETTER
DESIGN PRACTICES
AND EXPERIENCES
CENTERED AROUND
FIT.
INCLUSION
HELPING PREVIOUSLY
MARGINALIZED GROUPS
OF PEOPLE PARTICIPATE
IN THE FASHION
EXPERIENCE.
SUSTAINABILITY
PROPER FIT AND FIT
TECH HELPS TO
DECREASE FASHION'S
CONTRIBUTION TO THE
ENVIRONMENT.
Luxor+FinchConsulting2018
FIT EQUALITY

3. Luxor+FinchConsulting2018
"NOT-SO-STANDARD"
SIZING ISSUE
DURING THE DEPRESSION ERA, STATISTICIANS MEASURED 15,000 WOMEN
TO DETERMINE THE "AVERAGE AMERICAN WOMAN". THE RESULTS:
ARBITRARY NUMERICAL SIZING
NATIONAL BUREAU OF STANDARDS PUBLISHED "BODY MEASUREMENTS
FOR THE SIZING OF WOMEN'S PATTERNS AND APPAREL. INCLUDING
MILITARY WOMEN'S MEASUREMENTS.
THE STANDARDS WERE UPDATED. THE RESULTS: "REPRESENTATIVE"
WOMEN MEASURED FOR THE STANDARD WEREN'T REPRESENTATIVE AT
ALL. EXCLUDED PEOPLE OF COLOR.
GOVERNMENT DITCHES PROJECT AND MANUFACTURER ARE LEFT TO
DETERMINE SIZE ON THEIR OWN. VANITY SIZING COMES INTO A PLAY.
THE AMERICAN SOCIETY OF TESTING AND MATERIALS TRIED TO
STANDARDIZE SIZING BUT MANUFACTURERS ALREADY ADOPTED THEIR
OWN SIZING STANDARDS.
THE 1940'S-
THE 1950'S-
THE 1970'S -
THE 1980'S-
THE 1990'S-

4. -Footwear News -Business of Fashion
$62.4B APPAREL AND
SHOE ARE RETURNED
ANNUALLY = 57% OF
FOOTWEAR AND 64% OF
APPAREL PURCHASES.
$62.4B $50B
ESTIMATES INDICATE
DEAD INVENTORY IS
COSTING THE US RETAIL
INDUSTRY $50 BILLION A
YEAR.
85% 15.1M
-Bodylabs
85% OF RESPONDENTS
INDICATED THAT THEY
WOULD PURCHASE MORE
IF THEY COULD ENSURE A
PROPER FIT AND KEEP
GARMENTS LONGER.
-EPA
AMERICANS ALONE
PRODUCED 15.1 MILLION
TONS OF TEXTILE WASTE
85% OF THAT ENDED UP
IN LANDFILLS.
Luxor+FinchConsulting2018

5. CUSTOMER
CUSTOMER LOYALTY, SATISFACTION AND RETENTION ALL DEPENDS ON FIT. A LARGE
PERCENTAGE OF THE POPULATION IS NOT CURRENTLY INCLUDED IN THE FASHION
EXPERIENCE BECAUSE OF THE FIT ISSUE.
CURRENT FIT PRACTICES ISOLATE VARIOUS GROUPS OF PEOPLE FROM THE FASHION
EXPERIENCE AND POOR FIT STOPS CUSTOMERS FROM COMING BACK.
Luxor+FinchConsulting2018

6. Luxor+FinchConsulting2018
"THE RISK OF NOT
HAVING A FIT
SOLUTION IS TOO
GREAT A RISK TO TAKE"

7. SOLUTIONS
LUXOR + FINCH USES A COMBINATION OF TECHNOLOGY, BEST PRACTICES AND INNOVATIVE TECHNIQUES
TO CREATE SOLUTIONS FOR BRANDS REDUCING FRICTION OF RETURN, CREATING BETTER FITTING
GARMENTS AND IMPLEMENTING TECHNOLOGY FOR MORE SUSTAINABLE AND INCLUSIVE PRACTICES ALL
CENTERED AROUND FIT. OUR MAIN APPROACH TO CREATING SOLUTIONS COMBINE, PREFERENCES,
MEASUREMENTS, AND DATA.
Luxor+FinchConsulting2018
PREFERENCES MEASUREMENTS DATA

8. PREFERENCE MEASUREMENT
Mass customization
Custom Clothing Tech
Return Analysis
Virtual fit
Customer Journey
MappingUX/UIVirtual Stylist
User Input Technology
Wardrobe Mining
Past Purchases
Analysis
DATA
THE
ULTIMATE
FIT TECH
SOLUTION
CONSUMER DATA
CONSUMER
ANTHROPOMETRIC DATA
CUSTOMER PREFERENCE
INFORMATION
Luxor+FinchConsulting2018

9. "EVERY BODY DESERVED
THEIR PERFECT FIT"

10. WHAT'S NEEDED:
WE ARE LOOKING FOR ADVOCATES, FIT EXPERTS, BODY
POSITIVITY CHAMPIONS AND CONSCIOUS EXECUTIVES IN
FASHION, TECH, PR, AND MEDIA WHO ALIGN WITH OUR
VALUES AND WANT TO RESOLVE THE ISSUES
SURROUNDING IMPROPER FIT.
IF YOU ARE INTERESTED IN JOINING US. PLEASE SUBMIT
YOUR EMAIL BELOW.
LUXOR + FINCH CONSULTING © 2018