SlideShare a Scribd company logo
1 of 14
Download to read offline
FIS ENTERPRISE STRATEGY                                                                       VOLUME 2                •     SEPTEMBER 2011




The “Global” Trends in                                                                         IN THIS ISSUE

the Big, Global and Digital                                                                    •	 The “Global” Trends in

Banking Marketplace                                                                               the Big, Global and Digital
                                                                                                  Banking Marketplace
                                                                                               •	 Customer Loyalty Does
                                                                                                  Not Translate to Cross-
                         By Fred Brothers                                                         sales for Community
                         EXECUTIVE VICE PRESIDENT, ENTERPRISE STRATEGY                            Banks
                                                                                               •	 The Value Proposition
                         In last month’s article, I talked about two trends related               for U.S. Mobile Payment
                         to how the concept of “big” is dominating banking
                                                                                                  Adopters
                         (http://www.fisglobal.com/solutions-insights). These
                         two trends — competing in the land of the giants                      •	 The Cost of Uncertainty …
                         and customer expectations being defined outside of                       And the Impact on Bank
                         banking — are among eight trends highlighted in a                        Earnings
                         presentation I delivered at FIS Client Conference and
                         FIS InfoShare entitled “Competing in a Banking Market
                         that Is Big, Global and Digital.”


In this month’s article, I’m digging further into the two “global” trends from that presentation, specifically: 1) we operate
in a global — not a U.S. — banking system, and 2) we can build personal relationships with customers from anywhere.
These are two important trends reshaping your financial institution’s market and deserving of more attention than I could
provide during a 10-minute presentation segment at the conferences.


The U.S. banking system has evolved into a global banking system. The biggest U.S. banks are multinational. Despite
the fact that the U.S. is the most over-served banking market in the world, numerous Global 100 banks have purchased
mid-tier U.S. banks (Figure 1). Foreign-owned banks are buying U.S. banks because having a U.S. market presence is
critical to their business strategy. Although the U.S economy is not growing as fast as other markets, our economy still
accounts for 23 percent of global GDP. And as money transforms from paper to digital, the global movement of money is
becoming faster, cheaper and even more strategically important.




FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011                                           ©2011 Fidelity National Information Services, Inc. and its subsidiaries.

                                                              1
Here’s one example of how important the
global movement of money has become.            Figure 1: Top-50 U.S. Bank Holding Companies Owned
About $50 billion is remitted to other          or Substantially Owned by Foreign Banks
nations from the U.S. annually versus about
$3 billion of inward flows. U.S. banks only                                             Number of                              Deposits
                                                 Institution
process about 3 percent of outward flow                                                  Offices                                 ($B)
FIS ENTERPRISE STRATEGY much of the                                                                 VOLUME 1                     •
dollars — largely because                        TD Bank                                       1,121                                 $128 2011
                                                                                                                                      JULY
foreign-born population sending money
back home is unbanked or underbanked in
                                                 RBS Citizens                                  1,524                                 $94
the U.S. The rest of those dollars are moved     HSBC                                           486                                  $92
by global banks and non-bank providers           Union Bank                                     400                                  $66
such as Western Union and MoneyGram.             BBVA Compass                                   759                                  $49
From the foreign-born worker’s perspective,
the process of sending funds to relatives is     M&T Bank                                       759                                  $47
as easy as sending a MoneyGram at the            Sovereign Bank                                 747                                  $46
Walmart Money Center, where they’re              Bank of the West                               721                                  $46
already going to buy groceries and goods at
                                                 Harris Bank                                    356                                  $31
the same time. It’s not cheap, but it’s easy.
                                                 RBC Bank                                       427                                  $19
Global remittance growth was on a rapid
                                                Source: FDIC, Summary of Deposits, 2010
growth track until the recession slowed down
cash flows (Figure 2). As global economies        Figure 2: Total Global Remittance
recover, we expect growth to rebound.           Figure 2: Total Global Remittances
Estimates for 2011 indicate that global
                                                                                  $445                                                 $441
remittances have nearly reached the amount                                                        $420              $425
registered in 2008 prior to the recession.
                                                                     $380
Next, I’d like to offer a few thoughts on                  $325
how banks can provide personalized
service to their customers from anywhere.
I believe customers care less about the
                                                Billions




home location of their services than they
care about the quality of the services they
are receiving. This enables banks to build
personal relationships with their customers,
even when they’re using remote and virtual
technologies (more about that in my column
next month).


Online banks, self-service merchandise
check-out, in-store kiosks, and automated                  2006      2007         2008            2009            2010(e) 2011(e)
recommendation engines have introduced
consumers to building personal relationships
                                                                                                      Global
with companies that don’t interact with them
                                                                                                  recession effect
physically in person. As an industry, this
trend can benefit us. Bank transactions are            Sources: The World Bank, 2011; eCommLink, 2009; SWIFT, 2010
on the increase via Web and mobile while
the number of branch visits is decreasing.
Branches won’t go away, but the branch
system is already evolving into a more
rationalized one.
FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011                                              ©2011 Fidelity National Information Services, Inc. and its subsidiaries.

                                                             2
For example, a study conducted by the Marriott School of Business at Brigham Young University recently found that
four out of five consumers are willing to use a video banking system to receive personalized banking services, and one
in three would switch banks for after-hours access to a video banking service. The use of video via ATMs and kiosks
is becoming more common and could help banks gain more efficiency from their investment in “brick and mortar”
locations. Imagine visiting a small, well-located bank branch that services its customers either mostly or solely via video,
call center and sophisticated ATMs. Or imagine using video banking to communicate from home or work to an individual
FISaENTERPRISE STRATEGY
at bank branch or call center. We’re in a world where this is not far-fetched. Skype reportsVOLUME 1 30 million users
                                                                                              that it has • JULY 2011
online during peak times.


Remote and virtual channels can be serviced personally — at a lower cost — from anywhere. The FIS™ people services
business is one of the fastest-growing lines in the company because financial institutions are outsourcing front-office and
back-office process that are: 1) expensive to operate internally, and 2) don’t help them differentiate themselves from
competition. They are outsourcing a range of functions ranging from mobile tech support to after-hours and overflow call
support to fraud management to item processing. Most customers who need to resolve an issue after normal banking
hours don’t care if the customer service rep works in Milwaukee or Manila. They care that someone who’s competent and
courteous is available to fix their problem.


The new global marketplace is both bad and good news. The bad news: your competition is bigger and broader —
often not a bank, and very possibly not down the street from your branches. The good news: tools are available to help
your bank remain competitive while enabling you to focus resources on strengthening your real, compelling competitive
advantages that are visible to your profitable customers.




FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011                                         ©2011 Fidelity National Information Services, Inc. and its subsidiaries.

                                                             3
Customer Loyalty Does Not Translate to
Cross-sales for Community Banks
FIS ENTERPRISE STRATEGY                                                                                                            VOLUME 1                         •   JULY 2011

                                           By Paul McAdam
                                           SENIOR VICE PRESIDENT, RESEARCH & THOUGHT LEADERSHIP


                                           Community banks generally have a customer loyalty advantage over their large bank competitors.
                                           Whether the metric is customer satisfaction, likelihood of repeat purchase, or Net Promoter
                                           Score®1, community banks consistently receive higher marks. Numerous consumer surveys have
                                           demonstrated this over the years, including research conducted by the FIS Enterprise Strategy
                                           team.2




But, unfortunately for community banks, customer loyalty advantage does not translate to superior cross-sales performance.
Our analysis reveals that customers of large banks3 hold an average of 3.13 deposit and lending services with their primary
checking account provider, compared to only 2.61 among community bank customers (see Figure 1). Community banks
experience a similar disadvantage in terms of deposit balances per primary checking account household, with average
balances that are 14 percent lower than those captured by large banks.



                       Figure 1: Although Community Banks Enjoy a Customer Loyalty Advantage,
                       Cross-sales Performance Lags Large Banks
                            Comparison of Net Promoter Score® and Cross-sale of Deposit & Loan Services

                                          25%                 23%                                                         3.50
                                                                                                                                  Deposit & Loan Services per DDA




                                          20%                                                                             3.00
                                                                                                  3.13
                     Net Promoter Score




                                                                                                                                             Household




                                          15%                                                     14%                     2.50
                                                              2.61
                                          10%                                                                             2.00


                                          5%                                                                              1.50


                                          0%                                                                              1.00
                                                   Community Bank Customers                Large Bank Customers

                                                       Net Promoter Score®              Services per DDA Household

                                                Source: FIS Enterprise Strategy, September 2010; n = 1,808




FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011                                                                       ©2011 Fidelity National Information Services, Inc. and its subsidiaries.

                                                                                       4
While cross-sales is not the only metric that matters, it’s certainly a key indicator of a competitive retail banking franchise.
Plus, from an efficiency standpoint, it’s also less expensive to sell additional products to an existing customer than to
generate a new customer. Dick Kovacevich, former chairman and CEO of Wells Fargo, reminds us of this in his renowned
quote, “The cost of us selling a product to an existing customer is only about 10 percent of selling the same product to a
new customer.”4

FIS ENTERPRISE STRATEGY cross-sales performance falling short? Community banks generally achieve higher customer
But why is community bank                                                             VOLUME 1 • JULY 2011
loyalty due to their high-touch service and emphasis on local community involvement, ownership and decision making.
Many community bank customers consciously select a smaller bank over larger bank options in the marketplace for these
reasons. This generates tangible customer longevity advantages. According to our research, 68 percent of consumers who
hold their primary checking account with a community bank have had that relationship for five years or longer, compared to
58 percent for customers of large banks.

Despite these advantages, community bank cross-sell performance falls short. Product selection is a key factor as larger
banks generally possess a broader suite of product offerings. Larger institutions certainly have the ability to leverage their
scale to invest more in advertising and analytic marketing capabilities. They also benefit from expansive branch and ATM
networks and some are consistently on the leading edge of self-service banking and electronic payment deployments.

Indeed, large institutions have some key advantages. But in most cases, community banks can obtain product, marketing
and delivery capabilities that are very competitive with those of the large banks. And, many community bank customers
aren’t interested in the expansive distribution networks of the large banks. They’re perfectly content with a local bank that
has servicing options convenient to their home or work. It’s also true that while large banks are more likely to be in the
enviable position of being able to afford highly-visible ad campaigns and sophisticated marketing capabilities, community
banks can counteract these advantages through superior local-market knowledge.

So why the cross-sales disadvantage? More than any other factor, the answer resides in the income and future earnings
potential of community bank customers. As demonstrated in Figure 2, community bank customers report significantly lower
annual household income and education levels than large bank customers. Thus, on average, community bank customers
have a lower degree of affluence, which leads to less demand for a wide range of banking services.


                   Figure 2: Community Bank Customers Are Less Affluent than Customers of Large Banks

                                                    Comparison of Education and Annual Household Income
                                             40%                                        38%                                                   $60,000
                College Graduate or Higher




                                                                                                                                                                                      Annual Household Income
                                                                                                                                                            Annual Household Income


                                                                                                     $58,266
               College Graduate or Higher




                                             30%
                                                                                                                                              $55,000
                                                              22%
                                             20%

                                                                                                                                              $50,000
                                             10%
                                                           $48,948
                                             0%                                                                                               $45,000
                                                   Community Bank Customers                   Large Bank Customers

                                                      College Graduate or Higher                Annual Household Income

                                                     Source: FIS Enterprise Strategy, September 2010; n = 1,808


FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011                                                                  ©2011 Fidelity National Information Services, Inc. and its subsidiaries.

                                                                                   5
We also see this affluence gap in the total deposit balances consumers hold at all of their banking providers. Large bank
customers reported total deposit balances of $33,876 compared to $26,260 for community bank customers — a 22
percent difference. Even though community banks capture a larger share of their customers’ deposit wallets (66 percent for
community banks vs. 59 percent for large banks), the affluence gap translates into average deposit balances from primary
checking account households that are 14 percent lower than the average balances captured by large banks (see Figure 3
for comparisons of community and large bank performance).
FIS ENTERPRISE STRATEGY                                                                                            VOLUME 1                •    JULY 2011


                     Figure 3: Comparisons of Community and Large Bank Performance


                                                                      Community Banks       Large Banks              Gap


                     % Customers Very Satisfied                                      54%           42%                     12%

                     % Very Likely to Repeat Purchase                                45%           38%                       7%

                     Net Promoter Score®                                             23%           14%                       9%

                     Deposit & Loan Services per DDA Household                       2.61          3.13                  (0.52)

                     % Primary DDA Households > 5 Years Tenure                       68%           58%                     10%

                     Deposit $s Held with all Deposit Providers                  $ 26,260    $ 33,876            $ (7,616)

                     % of All Deposit $s Held with Primary Bank                      66%           59%                       7%

                     Deposit $s Held with Primary Bank                           $ 17,284    $ 20,028            $ (2,744)

                     Annual Household Income                                     $ 48,948    $ 58,266            $ (9,318)

                     % College Graduate or Higher                                    22%           38%                    -16%


                    Source: FIS Enterprise Strategy, September 2010; n = 1,808




These affluence differences represent a dramatic strategic disadvantage and significant headwind for community banks.
Investments by community banks to expand product offerings, sales and marketing capabilities will not realize their full
promise unless this strategic issue is addressed.

To be fair, there are certainly a number of community banks that outperform their larger bank brethren in cross-sales and
other relationship expansion metrics. It’s also the case that numerous community banks place a primary strategic emphasis
on small business and middle-market banking and also compete very effectively with larger banks. But taken as a whole,
our research reveals an urgent strategic priority for the community banking industry.

These research results have motivated FIS to launch a follow-up consumer research study to explore this issue more
thoroughly and specifically investigate differentiation strategies for community banks. This consumer research has recently
been fielded and we’ll be reporting results and recommendations in future newsletter issues.




FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011                                                        ©2011 Fidelity National Information Services, Inc. and its subsidiaries.

                                                                         6
I’d like to know what you think. Do you agree with the conclusion that community banks are at a significant cross-sales
disadvantage? What steps you think community banks can take to close the gap in cross-sales performance? E-mail me
at paul.mcadam@fisglobal.com to let me know.
1Net Promoter Score®, or NPS®, is a loyalty metric based on the survey question, “How likely is it that you would
recommend [Company] to a friend or colleague?” Developed by Satmetrix, Bain & Company, and Fred Reichheld, the
concept was first popularized through Reichheld’s book The Ultimate Question, and has since been widely embraced as a
FIS ENTERPRISE STRATEGY                                                                     VOLUME 1 • JULY 2011
standard for measuring customer loyalty.
2The research results cited in this article are based on a primary research survey fielded by FIS in September 2010 that was
completed by more than 1,800 consumers.
3 A large bank in our analysis is defined as both: 1) a national banking institution that operates in many states across the
country, and 2) a regional banking institution that operates primarily in a state or in neighboring states. A community bank
is defined as a banking institution that operates only in a local area.
4USA Today, “Wells Fargo’s Kovacevich Banks on Success as a One-Stop Shop,” March 26, 2007. Mr. Kovacevich also cited
this information in multiple analyst presentations.




FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011                                         ©2011 Fidelity National Information Services, Inc. and its subsidiaries.

                                                              7
The Value Proposition for U.S. Mobile
Payment Adopters
FIS ENTERPRISE STRATEGY                                                                              VOLUME 1                •    JULY 2011


                         By Mandy Putnam
                         DIRECTOR, RESEARCH & THOUGHT LEADERSHIP


                         Several years ago I worked on a project that involved watching commuters at Japanese train
                         stations touch their DoCoMo mobile phones to vending machine readers to buy a Coca-
                         Cola. Mobile payment offers great convenience to consumers in markets such as Japan with
                         relatively underpenetrated consumer credit payment systems — not to mention an urgent
                         need to make a quick payment before the train leaves the station. Japanese consumers
                         understood the value proposition offered by mobile payment.

                             The value proposition for mobile payment is not as clear to U.S. consumers, who have a
                             multitude of payment options — many offering rewards beyond convenience — at their
fingertips. Still, our online survey of 4,000 mobile phone owners in February 2011 conducted by FIS™ Enterprise Strategy
found more than one-quarter of U.S. smartphone owners indicated they would be “extremely likely” or “very likely” to
adopt mobile payment during the next year if near-field-communications (NFC) technology was available to enable it
(Figure 1). That translates into an estimated 17 million plus consumers who are prepared to exchange their cash-and-
card laden wallets for a different payment method.1



                     Figure 1: Likelihood of Using Mobile Payment During the Next Year




                                               Likely             Unlikely
                                                27%                30%




                                                    Neutral
                                                     43%


                                Source: FIS Enterprise Strategy, February 2011; n = 4,002




FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011                                          ©2011 Fidelity National Information Services, Inc. and its subsidiaries.

                                                              8
The U.S. mobile payment landscape
changes continuously with new                 Figure 2: Key Stakeholder Segments in Mobile Payments
entrants and occasional exits. It
includes a wide range of stakeholder
segments, often with competing
agendas (Figure 2). Also, many
FIS ENTERPRISE STRATEGY do not seem
stakeholders’ game plans                                                                              VOLUME 1                •    JULY 2011
                                                                               Payment
to be consumer-centric — based on a
clear value proposition to consumers
                                                                               networks
— and could fail as a result.                                                                                 Mobile
                                                     Merchants                                                network
                                                                                                             operators
Payment networks and
mobile network operator
(MNO) alliances                                                          Smartphone
Recently, Isis™ — the mobile
                                                                           owners
commerce venture among AT&T
Mobility, T-Mobile USA and Verizon                  Smartphone                                               Financial
Wireless — added Visa, MasterCard                  manufacturers                                           institutions
and American Express as additional
payment networks beyond Discover                                               Payment
Financial Services. This event likely                                          terminal
ups the ante for Google’s Google                                               suppliers
Wallet, which has partnerships with
Citigroup, MasterCard and terminal
manufacturer VeriFone to offer
contactless payment on Android
devices.                                           Source: FIS Enterprise Strategy

Financial institutions
Looking to preserve as much payment revenue as possible, financial institutions are seeking alliances such as Citigroup’s
partnership with Google and MasterCard that enable their debit and credit cards to retain or achieve “top-of-wallet”
status.

Payment terminal suppliers
VeriFone’s CEO Douglas Bergeron told NFC World last spring that the company will include NFC technology in all new
point-of-sale hardware, thereby removing some of the onus of reader technology investment from retailers’ plates.
However, small independent retailers do not update their POS systems often and will not likely be ready to accept
contactless payments for several years.

Smartphone manufacturers
Smartphone manufacturers are taking NFC into consideration in developing next-generation models but seem to be
following the lead of the MNOs in terms of launching NFC-enabled phones. Google has installed NFC in its next-
generation smartphones and RIM Blackberry Bold 9900 series will be NFC ready, but Sprint is the only carrier at this
point promoting NFC in its version of the Bold 9900 according to Near Field Communications News. Google’s pending
acquisition of Motorola could pave an easy path for Google to load Google Wallet features into its Android phones.
However, Apple continues to keep speculators guessing about if and when it will release an NFC-enabled iPhone.
A mid-May report from Business Insider indicates that the next-generation iPhone will not include NFC technology.

FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011                                           ©2011 Fidelity National Information Services, Inc. and its subsidiaries.

                                                              9
Merchants
                                                 Figure 3: Main Reasons Preventing Use of Mobile Payment
Most merchants have been resistant
to the idea of upgrading their POS
terminals to accommodate NFC mobile              Stores where I like to shop might not
                                                                                                                                                               61%
payments, but will likely be changing                                     have readers
FIS ENTERPRISE STRATEGYof recent
their perspectives in light                                                                                  VOLUME 1                •    JULY 2011
developments from VeriFone and Visa.             Might not get points for using certain
                                                                                                                                  34%
At the early May Smart Card Alliance                                credit/debit cards
Conference, Walmart’s director of
payment services indicated that                        Would be less secure than other
                                                                                                                              29%
Walmart’s payment initiative is clearly                             payment methods
targeted toward bringing EMV (chip-
and-pin technology) to the U.S. market
                                                Would still have to carry identification                                 24%
to boost transaction security, not toward
enabling NFC. All of Walmart’s terminals
support EMV cards. Walmart Director
Jamie Henry responded to a question              Would still have to carry loyalty cards                             21%
about the role of NFC in the POS
environment by stating, “There’s               Would be too easy to lose track of how
no business case for NFC yet.”2                                                                                     20%
                                                                        much I spend
With Visa’s recent announcement to
                                                   I would rather use other payment
accelerate migration from magnetic                                                                            14%
                                                  methods I'm more comfortable with
strip cards to EMV contact and
contactless chip technology in the U.S.,
                                                  I only use my phone or other mobile
the adoption of mobile payments via                                                                    7%
                                                           device for calls and/or email
NFC chip-based technologies will likely
speed the adoption of mobile payments.
In a contrarian perspective to Walmart’s             I don't see the value in using it for
                                                                                                     6%
stance, merchant Kevin Knight, executive                                       payments
vice president of Nordstrom, views Visa’s
                                              Source: FIS Enterprise Strategy, February 2011; n = 4,002
move as laying the groundwork for
mobile payments and a positive
development.3

The mobile payment ecosystem will ultimately evolve and sort out various players’ roles within it. However, it must be
shaped by a value proposition that resonates with consumers and offers them a good reason to change their payment
behaviors. Even enthusiastic early adopters will need a reason to exchange their current credit or debit cards for a mobile
wallet, since it will take years for a large number of retailers to install new readers. Early adopters’ top concern about mobile
payment — “stores where I like to shop might not have readers” — is justifiable (Figure 3).

Another barrier to consumer adoption is the fear that mobile payment is less secure than other payment methods. Though
security risk is not perceived as an impediment to usage by a large percentage of likely early adopters, superior security
offered by NFC-enabled payment could be coupled with the benefits of reducing time at checkout and wallet bulk to build
a stronger value proposition for adoption across a broader group of smartphone owners.

This article is derived from the recently published white paper, “A Value Proposition for U.S. Mobile Payment Adopters.”
Please follow this link to access the full report: http://www.fisglobal.com/Insightspapers/index.htm
1 The Nielsen Company, “Q2 Mobile Media Marketplace,” 2010.
2 Jamie Henry, director of payment services with Walmart treasury organizations, quoted by NFC News, May 2011.
3 Kevin Knight, executive vice president with store chain Nordstrom, quoted by nfcworld.com, Aug. 9, 2011.



FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011                                                  ©2011 Fidelity National Information Services, Inc. and its subsidiaries.

                                                                  10
The Cost of Uncertainty …
And the Impact on Bank Earnings
FIS ENTERPRISE STRATEGY                                                                                                                                          VOLUME 1                •    JULY 2011
                                                                  By Jim Gamble
                                                                  DIRECTOR, RESEARCH & THOUGHT LEADERSHIP


                                                                  Unprecedented events of the past few weeks — the impasse in Congress, the downgrade in
                                                                  the U.S. credit rating, the European debt crisis —have called the economic recovery into
                                                                  question. So what does this mean for bank earnings in the U.S.?

                                                                  In last month’s edition, http://www.fisglobal.com/solutions-insights, I talked about how U.S. bank
                                                                  earnings are recovering and undoubtedly the riskiness of the forecast has increased since then
                                                                  (Figure 1). But, it is too soon to conclude that the bank earnings outlook will become as grim as
                                                                  the outlook for a continued turnaround in the economy.




                                      Figure 1: Forecasted Bank Earnings Before Tax
                                                                 250
                    Estimated Bank Earnings (Index 2000 = 100)




                                                                 200


                                                                 150


                                                                 100


                                                                   50


                                                                    -
                                                                         1995
                                                                         1996
                                                                         1997
                                                                         1998
                                                                         1999
                                                                         2000
                                                                         2001
                                                                         2002
                                                                         2003
                                                                         2004
                                                                         2005
                                                                         2006
                                                                         2007
                                                                         2008
                                                                         2009
                                                                         2010
                                                                         2011
                                                                         2012
                                                                         2013
                                                                         2014
                                                                         2015




                                                                  (50)

                                                                                                Bottoms Up Estimated Bank Earnings Before Tax
                                                                 (100)
                                                                                                Macro Based Top Down Estimated Bank EBT


                                                                         Sources: FDIC, Moody’s Analytics, Standard & Poor’s, FIS Enterprise Strategy




FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011                                                                                                      ©2011 Fidelity National Information Services, Inc. and its subsidiaries.

                                                                                                                  11
Uncertainly Reigns
One need look no further than Standard & Poor’s 500 stock market index to see that uncertainty reigns (Figure 2). The VIX
index — a measure of stock market volatility — jumped as it has during previous times of distress. Yet there hasn’t been the
corresponding drop in expected earnings per share. In fact, corporate earnings have been the bright spot in the economic
recovery. During the second quarter of 2011, 70 percent of the companies in Standard & Poor’s 500 Index beat their
FIS ENTERPRISE STRATEGY
estimated earnings. Something other than a drop in expected earnings has occurred.          VOLUME 1 • JULY 2011



                      Figure 2: New Risk Prompts a Flight to Quality

                            90                                                                                                                                                                                              4.5
                            80                                                                                                                                                                                              4




                                                                                                                                                                                                                                    10 Year Treasury Yield (%)
                            70                                                                                                                                                                                              3.5
                            60                                                                                                                                                                                              3
                VIX Index




                            50                                                                                                                                                                                              2.5
                            40                                                                                                                                                                                              2
                            30                                                                                                                                                                                              1.5
                            20                                                                                                                                                                                              1
                            10                                                                                                                                                                                              0.5
                             0                                                                                                                                                                                              0
                                 12/31/07




                                                                          10/31/08
                                                                                     12/31/08




                                                                                                                              10/31/09
                                                                                                                                         12/31/09




                                                                                                                                                                                  10/31/10
                                                                                                                                                                                             12/31/10
                                  2/29/08
                                            4/30/08
                                                      6/30/08
                                                                8/31/08



                                                                                      2/28/09
                                                                                                4/30/09
                                                                                                          6/30/09
                                                                                                                    8/31/09



                                                                                                                                          2/28/10
                                                                                                                                                    4/30/10
                                                                                                                                                              6/30/10
                                                                                                                                                                        8/31/10



                                                                                                                                                                                              2/28/11
                                                                                                                                                                                                        4/30/11
                                                                                                                                                                                                                  6/30/11
                                                                                       VIX Index                                    10 Year Treasury Yield
                                   Source: Capital IQ




The decline in the stock market must be attributed, therefore, to a lower price-earnings multiple for the stock market as
a whole. In order to remain within their fiduciary mandates, large investors are selling off some of their riskier holdings
and rebalancing portfolios.These market moves, however, generally have a short-lived impact on the market. A better
explanation for the reduction in the market price-earnings multiple is widespread perception that investing in the stock
market has become riskier.


Tough Decisions Required
This perception of increased risk could be blamed on several factors: the U.S. credit ratings downgrade, acrimonious
uncertainty surrounding the U.S. budget, the European debt crisis and disappointing jobs numbers. Many of these market
influences can be directly correlated to actions, or more precisely, the inaction of lawmakers both here and abroad. While
it is unusual for the market decline to be so directly attributed to the actions of lawmakers, it appears that is exactly what
has happened. The highly visible and ugly process of the last-minute raising of the debt ceiling took its toll. And, despite
the temporary resolution, the net reduction in the budget was insufficient to avoid a credit ratings downgrade for U.S.
treasuries. Unlike prior occasions when the market has fallen sharply, lawmakers were in a position where they had the
power to directly affect the direction of the market.




FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011                                                                                                                                                   ©2011 Fidelity National Information Services, Inc. and its subsidiaries.

                                                                                                                                 12
Ironically, U.S. 10-year treasuries have risen in the midst of this flight to quality. In a somewhat contrary opinion to Standard
& Poor’s analysis, large investors still see U.S. debt as the best means to mitigate risk in their portfolios (Figure 3).



                 Figure 3: Current 10-year Treasury Yield vs. Forecast
                    7.00
FIS ENTERPRISE STRATEGY                                                                                                                                                                       VOLUME 1               •   JULY 2011

                           6.00

                           5.00

                           4.00
               Yield (%)




                           3.00

                           2.00

                           1.00                                                                                                        10 Year Treasury
                                                                                                                                       Yield on 08/19/2011
                           0.00
                                  Jan-2000

                                             Jan-2001

                                                        Jan-2002

                                                                    Jan-2003

                                                                               Jan-2004

                                                                                          Jan-2005

                                                                                                     Jan-2006

                                                                                                                Jan-2007

                                                                                                                           Jan-2008

                                                                                                                                      Jan-2009

                                                                                                                                                 Jan-2010

                                                                                                                                                            Jan-2011

                                                                                                                                                                        Jan-2012

                                                                                                                                                                                   Jan-2013

                                                                                                                                                                                               Jan-2014

                                                                                                                                                                                                          Jan-2015
                                                                   Fed Funds Rate                                      10 Year Treasury Yield

                                   Sources: Moody’s Analytics, Capital IQ




The immediate concern for financial institutions is that the economy could slide back into recession. As consumers lose
confidence and feel their wallets shrinking, they buy less and are less willing to assume debt. As consumers cut back, so do
businesses. Adding to the pain for financial institutions, low interest rates on both the long and short end of the yield curve
squeeze the net interest margin.

It’s premature to say the economy is headed back into a recession and too soon to conclude that the outlook for bank
earnings should be downgraded and, if so, by how much. Corporate earnings have been very strong and balance sheets
remain healthy. Even if the economic recovery slows, companies are more prepared to endure a downturn now than they
were three years ago.

Policy makers in the U.S. and abroad must craft credible strategies to solve their respective countries’ debt problems.
Developing budget plans won’t be easy, nor will the solutions be popular among many constituencies. However, restoring
this credibility of lawmakers and re-establishing rational policy would go a long way toward removing the uncertainty now
driving the market down, and toward restoring the confidence necessary to resume the economic recovery.




FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011                                                                                                                            ©2011 Fidelity National Information Services, Inc. and its subsidiaries.

                                                                                                                13
FIS ENTERPRISE STRATEGY                                                                            VOLUME 1                •    JULY 2011




Strategic Insights is a monthly newsletter that provides research, thought leadership and strategic commentary on recent
events in banking and payments. The newsletter is produced by the Enterprise Strategy team at FIS. FIS is one of the
world’s top-ranked technology providers to the banking industry. With more than 30,000 experts in 100 countries, FIS
delivers the most comprehensive range of solutions for the broadest range of financial markets, all with a singular focus:
helping you succeed.

If you have questions or comments regarding Strategic Insights, please contact Paul McAdam, SVP, Research & Thought
Leadership at 708.449.7743 or paul.mcadam@fisglobal.com.




FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011                                        ©2011 Fidelity National Information Services, Inc. and its subsidiaries.

                                                            14

More Related Content

Viewers also liked

Rx15 clinical wed_430_1_wexelblatt-ford_2warner-roussosross
Rx15 clinical wed_430_1_wexelblatt-ford_2warner-roussosrossRx15 clinical wed_430_1_wexelblatt-ford_2warner-roussosross
Rx15 clinical wed_430_1_wexelblatt-ford_2warner-roussosrossOPUNITE
 
Customizing Sales & Service for Profitable Customer Segments
Customizing Sales & Service for Profitable Customer SegmentsCustomizing Sales & Service for Profitable Customer Segments
Customizing Sales & Service for Profitable Customer SegmentsPaul McAdam
 
Webhomes what we do v1.3
Webhomes   what we do v1.3Webhomes   what we do v1.3
Webhomes what we do v1.3Peter Ashworth
 
Judy Cushing
Judy CushingJudy Cushing
Judy CushingOPUNITE
 
Fis strategic insights vol 4 november 2011
Fis strategic insights   vol 4 november 2011Fis strategic insights   vol 4 november 2011
Fis strategic insights vol 4 november 2011Paul McAdam
 
Exponen sobre rol de los medios en Política de Competencia
Exponen sobre rol de los medios en Política de CompetenciaExponen sobre rol de los medios en Política de Competencia
Exponen sobre rol de los medios en Política de CompetenciaSuperintendencia de Competencia
 
Prescribing practices final
Prescribing practices finalPrescribing practices final
Prescribing practices finalOPUNITE
 
Fis strategic insights vol 8 june 2012
Fis strategic insights   vol 8 june 2012Fis strategic insights   vol 8 june 2012
Fis strategic insights vol 8 june 2012Paul McAdam
 
Rx15 presummit mon_200_neri
Rx15 presummit mon_200_neriRx15 presummit mon_200_neri
Rx15 presummit mon_200_neriOPUNITE
 
Sony PMW-100
Sony PMW-100Sony PMW-100
Sony PMW-100AVNed
 
That's English
That's EnglishThat's English
That's EnglishB2B3
 
Rx15 tpp wed_300_1_paduda-white_2hanna
Rx15 tpp wed_300_1_paduda-white_2hannaRx15 tpp wed_300_1_paduda-white_2hanna
Rx15 tpp wed_300_1_paduda-white_2hannaOPUNITE
 
SC abre a pruebas en caso de distribuidoras de electricidad
SC abre a pruebas en caso de distribuidoras de electricidadSC abre a pruebas en caso de distribuidoras de electricidad
SC abre a pruebas en caso de distribuidoras de electricidadSuperintendencia de Competencia
 
Rx15 pdmp tues_330_1_brown_2fondario_3quesinberry
Rx15 pdmp tues_330_1_brown_2fondario_3quesinberryRx15 pdmp tues_330_1_brown_2fondario_3quesinberry
Rx15 pdmp tues_330_1_brown_2fondario_3quesinberryOPUNITE
 
MY WORK - MY YEARS AS AN INNOVATOR
MY WORK - MY YEARS AS AN INNOVATORMY WORK - MY YEARS AS AN INNOVATOR
MY WORK - MY YEARS AS AN INNOVATORPeter Ashworth
 

Viewers also liked (20)

Rx15 clinical wed_430_1_wexelblatt-ford_2warner-roussosross
Rx15 clinical wed_430_1_wexelblatt-ford_2warner-roussosrossRx15 clinical wed_430_1_wexelblatt-ford_2warner-roussosross
Rx15 clinical wed_430_1_wexelblatt-ford_2warner-roussosross
 
Customizing Sales & Service for Profitable Customer Segments
Customizing Sales & Service for Profitable Customer SegmentsCustomizing Sales & Service for Profitable Customer Segments
Customizing Sales & Service for Profitable Customer Segments
 
Webhomes what we do v1.3
Webhomes   what we do v1.3Webhomes   what we do v1.3
Webhomes what we do v1.3
 
Judy Cushing
Judy CushingJudy Cushing
Judy Cushing
 
Fis strategic insights vol 4 november 2011
Fis strategic insights   vol 4 november 2011Fis strategic insights   vol 4 november 2011
Fis strategic insights vol 4 november 2011
 
Exponen sobre rol de los medios en Política de Competencia
Exponen sobre rol de los medios en Política de CompetenciaExponen sobre rol de los medios en Política de Competencia
Exponen sobre rol de los medios en Política de Competencia
 
Prescribing practices final
Prescribing practices finalPrescribing practices final
Prescribing practices final
 
Asian Age July 23, 2009
Asian Age July 23, 2009Asian Age July 23, 2009
Asian Age July 23, 2009
 
Fis strategic insights vol 8 june 2012
Fis strategic insights   vol 8 june 2012Fis strategic insights   vol 8 june 2012
Fis strategic insights vol 8 june 2012
 
Rx15 presummit mon_200_neri
Rx15 presummit mon_200_neriRx15 presummit mon_200_neri
Rx15 presummit mon_200_neri
 
Culturas precolombinas
Culturas precolombinasCulturas precolombinas
Culturas precolombinas
 
Sampleprez
SampleprezSampleprez
Sampleprez
 
Sony PMW-100
Sony PMW-100Sony PMW-100
Sony PMW-100
 
SC presenta a CSJ informe contra DELSUR
SC presenta a CSJ informe contra DELSURSC presenta a CSJ informe contra DELSUR
SC presenta a CSJ informe contra DELSUR
 
That's English
That's EnglishThat's English
That's English
 
Rx15 tpp wed_300_1_paduda-white_2hanna
Rx15 tpp wed_300_1_paduda-white_2hannaRx15 tpp wed_300_1_paduda-white_2hanna
Rx15 tpp wed_300_1_paduda-white_2hanna
 
SC abre a pruebas en caso de distribuidoras de electricidad
SC abre a pruebas en caso de distribuidoras de electricidadSC abre a pruebas en caso de distribuidoras de electricidad
SC abre a pruebas en caso de distribuidoras de electricidad
 
KGWI Russia 2014 1
KGWI Russia 2014 1KGWI Russia 2014 1
KGWI Russia 2014 1
 
Rx15 pdmp tues_330_1_brown_2fondario_3quesinberry
Rx15 pdmp tues_330_1_brown_2fondario_3quesinberryRx15 pdmp tues_330_1_brown_2fondario_3quesinberry
Rx15 pdmp tues_330_1_brown_2fondario_3quesinberry
 
MY WORK - MY YEARS AS AN INNOVATOR
MY WORK - MY YEARS AS AN INNOVATORMY WORK - MY YEARS AS AN INNOVATOR
MY WORK - MY YEARS AS AN INNOVATOR
 

Similar to Fis strategic insights vol 2 september 2011

Fis strategic insights vol 1 august 2011
Fis strategic insights   vol 1 august 2011Fis strategic insights   vol 1 august 2011
Fis strategic insights vol 1 august 2011Paul McAdam
 
Us banking system citi finale
Us banking system   citi finaleUs banking system   citi finale
Us banking system citi finaleAnil Bansal
 
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Developments i...
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Developments i...121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Developments i...
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Developments i...spirecorporate
 
NACHA Payments 2012 - HSBC and Earthport ‘Making Low Value Payments Work for ...
NACHA Payments 2012 - HSBC and Earthport ‘Making Low Value Payments Work for ...NACHA Payments 2012 - HSBC and Earthport ‘Making Low Value Payments Work for ...
NACHA Payments 2012 - HSBC and Earthport ‘Making Low Value Payments Work for ...Earthport
 
Predictive analytics retail bank
Predictive analytics   retail bankPredictive analytics   retail bank
Predictive analytics retail bankSachin Kotgire
 
Mobile Money Agent Network Development in Haiti
Mobile Money Agent Network Development in HaitiMobile Money Agent Network Development in Haiti
Mobile Money Agent Network Development in HaitiNetHopeOrg
 
Bank of America Corporation acquires Merrill Lynch & Co., Inc. Presentation
Bank of America Corporation acquires Merrill Lynch & Co., Inc. PresentationBank of America Corporation acquires Merrill Lynch & Co., Inc. Presentation
Bank of America Corporation acquires Merrill Lynch & Co., Inc. PresentationQuarterlyEarningsReports3
 
From Complexity To Client Centricity
From Complexity To Client CentricityFrom Complexity To Client Centricity
From Complexity To Client Centricityhubert_laird
 
Science of Shopping Opportunity for Banks
Science of Shopping Opportunity for BanksScience of Shopping Opportunity for Banks
Science of Shopping Opportunity for Bankscnschultz
 
Tom Resume 9 02 09 (2)
Tom Resume 9 02 09 (2)Tom Resume 9 02 09 (2)
Tom Resume 9 02 09 (2)tdroegemueller
 
Capitalizing on Market Changes to Grow Your Card Programs (Credit Union Confe...
Capitalizing on Market Changes to Grow Your Card Programs (Credit Union Confe...Capitalizing on Market Changes to Grow Your Card Programs (Credit Union Confe...
Capitalizing on Market Changes to Grow Your Card Programs (Credit Union Confe...NAFCU Services Corporation
 
EDR Insight Update: Navigating in an Uncertain Market- Cincinnati
EDR Insight Update: Navigating in an Uncertain Market- CincinnatiEDR Insight Update: Navigating in an Uncertain Market- Cincinnati
EDR Insight Update: Navigating in an Uncertain Market- CincinnatiEDR
 
Cracking the Vault Panel
Cracking the Vault PanelCracking the Vault Panel
Cracking the Vault PanelRyan Slack
 
Cracking the vault -jon winick panel
Cracking the vault -jon winick panelCracking the vault -jon winick panel
Cracking the vault -jon winick panelguest381588
 

Similar to Fis strategic insights vol 2 september 2011 (20)

Fis strategic insights vol 1 august 2011
Fis strategic insights   vol 1 august 2011Fis strategic insights   vol 1 august 2011
Fis strategic insights vol 1 august 2011
 
Us banking system citi finale
Us banking system   citi finaleUs banking system   citi finale
Us banking system citi finale
 
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Developments i...
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Developments i...121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Developments i...
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Developments i...
 
NACHA Payments 2012 - HSBC and Earthport ‘Making Low Value Payments Work for ...
NACHA Payments 2012 - HSBC and Earthport ‘Making Low Value Payments Work for ...NACHA Payments 2012 - HSBC and Earthport ‘Making Low Value Payments Work for ...
NACHA Payments 2012 - HSBC and Earthport ‘Making Low Value Payments Work for ...
 
Predictive analytics retail bank
Predictive analytics   retail bankPredictive analytics   retail bank
Predictive analytics retail bank
 
Branch of the future
Branch of the futureBranch of the future
Branch of the future
 
Mobile Money Agent Network Development in Haiti
Mobile Money Agent Network Development in HaitiMobile Money Agent Network Development in Haiti
Mobile Money Agent Network Development in Haiti
 
Mobile Money Agent Network Development- Haiti
Mobile Money Agent Network Development- HaitiMobile Money Agent Network Development- Haiti
Mobile Money Agent Network Development- Haiti
 
Bank of America Corporation acquires Merrill Lynch & Co., Inc. Presentation
Bank of America Corporation acquires Merrill Lynch & Co., Inc. PresentationBank of America Corporation acquires Merrill Lynch & Co., Inc. Presentation
Bank of America Corporation acquires Merrill Lynch & Co., Inc. Presentation
 
From Complexity To Client Centricity
From Complexity To Client CentricityFrom Complexity To Client Centricity
From Complexity To Client Centricity
 
Science of Shopping Opportunity for Banks
Science of Shopping Opportunity for BanksScience of Shopping Opportunity for Banks
Science of Shopping Opportunity for Banks
 
Grow From Within
Grow From WithinGrow From Within
Grow From Within
 
Tom Resume 9 02 09 (2)
Tom Resume 9 02 09 (2)Tom Resume 9 02 09 (2)
Tom Resume 9 02 09 (2)
 
SVB CRISES.pptx
SVB CRISES.pptxSVB CRISES.pptx
SVB CRISES.pptx
 
Return to prosperity - for Goshen
Return to prosperity  - for GoshenReturn to prosperity  - for Goshen
Return to prosperity - for Goshen
 
Capitalizing on Market Changes to Grow Your Card Programs (Credit Union Confe...
Capitalizing on Market Changes to Grow Your Card Programs (Credit Union Confe...Capitalizing on Market Changes to Grow Your Card Programs (Credit Union Confe...
Capitalizing on Market Changes to Grow Your Card Programs (Credit Union Confe...
 
EDR Insight Update: Navigating in an Uncertain Market- Cincinnati
EDR Insight Update: Navigating in an Uncertain Market- CincinnatiEDR Insight Update: Navigating in an Uncertain Market- Cincinnati
EDR Insight Update: Navigating in an Uncertain Market- Cincinnati
 
Five star appendix
Five star appendixFive star appendix
Five star appendix
 
Cracking the Vault Panel
Cracking the Vault PanelCracking the Vault Panel
Cracking the Vault Panel
 
Cracking the vault -jon winick panel
Cracking the vault -jon winick panelCracking the vault -jon winick panel
Cracking the vault -jon winick panel
 

More from Paul McAdam

The Case for Promoting Debit Cards: Why They Are Still a Growth Product
The Case for Promoting Debit Cards:  Why They Are Still a Growth ProductThe Case for Promoting Debit Cards:  Why They Are Still a Growth Product
The Case for Promoting Debit Cards: Why They Are Still a Growth ProductPaul McAdam
 
FIS Research - Accelerating Paper Check Migration
FIS Research - Accelerating Paper Check MigrationFIS Research - Accelerating Paper Check Migration
FIS Research - Accelerating Paper Check MigrationPaul McAdam
 
FIS 2011 Consumer Loyalty and Profitability Report
FIS 2011 Consumer Loyalty and Profitability ReportFIS 2011 Consumer Loyalty and Profitability Report
FIS 2011 Consumer Loyalty and Profitability ReportPaul McAdam
 
Fis strategic insights vol 7 may 2012
Fis strategic insights   vol 7 may 2012Fis strategic insights   vol 7 may 2012
Fis strategic insights vol 7 may 2012Paul McAdam
 
Fis strategic insights vol 6 march 2012
Fis strategic insights   vol 6 march 2012Fis strategic insights   vol 6 march 2012
Fis strategic insights vol 6 march 2012Paul McAdam
 
Fis strategic insights vol 5 january 2012
Fis strategic insights   vol 5 january 2012Fis strategic insights   vol 5 january 2012
Fis strategic insights vol 5 january 2012Paul McAdam
 
Overcoming the Demographic Disadvantages of Community Banking (jan 2012)
Overcoming the Demographic Disadvantages of Community Banking (jan 2012)Overcoming the Demographic Disadvantages of Community Banking (jan 2012)
Overcoming the Demographic Disadvantages of Community Banking (jan 2012)Paul McAdam
 
Building profitable relationships with multichannel consumers
Building profitable relationships with multichannel consumersBuilding profitable relationships with multichannel consumers
Building profitable relationships with multichannel consumersPaul McAdam
 
Replacing Cash & Checks with P2P Money Movement
Replacing Cash & Checks with P2P Money MovementReplacing Cash & Checks with P2P Money Movement
Replacing Cash & Checks with P2P Money MovementPaul McAdam
 
Mobile Banking & Payments: Consumer Behavior in 2011
Mobile Banking & Payments: Consumer Behavior in 2011Mobile Banking & Payments: Consumer Behavior in 2011
Mobile Banking & Payments: Consumer Behavior in 2011Paul McAdam
 
Small Business Adoption of Payroll Direct Deposit
Small Business Adoption of Payroll Direct DepositSmall Business Adoption of Payroll Direct Deposit
Small Business Adoption of Payroll Direct DepositPaul McAdam
 
What Small Business Wants from Banking & Payments
What Small Business Wants from Banking & PaymentsWhat Small Business Wants from Banking & Payments
What Small Business Wants from Banking & PaymentsPaul McAdam
 
Creating Customer Value Through Social Media
Creating Customer Value Through Social MediaCreating Customer Value Through Social Media
Creating Customer Value Through Social MediaPaul McAdam
 
Developing and Deploying a Social Media Strategy for Financial Institutions
Developing and Deploying a Social Media Strategy for Financial InstitutionsDeveloping and Deploying a Social Media Strategy for Financial Institutions
Developing and Deploying a Social Media Strategy for Financial InstitutionsPaul McAdam
 
Relationship Banking 2.0: Sustained Profitability in a Time of Turmoil
Relationship Banking 2.0:  Sustained Profitability in a Time of TurmoilRelationship Banking 2.0:  Sustained Profitability in a Time of Turmoil
Relationship Banking 2.0: Sustained Profitability in a Time of TurmoilPaul McAdam
 
Mobile Remote Deposit: Capturing the Early Adopters
Mobile Remote Deposit:  Capturing the Early AdoptersMobile Remote Deposit:  Capturing the Early Adopters
Mobile Remote Deposit: Capturing the Early AdoptersPaul McAdam
 
A Value Proposition for U.S Mobile Payment Adopters
A Value Proposition for U.S Mobile Payment AdoptersA Value Proposition for U.S Mobile Payment Adopters
A Value Proposition for U.S Mobile Payment AdoptersPaul McAdam
 
Building profitable relationships with multichannel consumers
Building profitable relationships with multichannel consumersBuilding profitable relationships with multichannel consumers
Building profitable relationships with multichannel consumersPaul McAdam
 
Replacing cash & checks with p2p money movement
Replacing cash & checks with p2p money movementReplacing cash & checks with p2p money movement
Replacing cash & checks with p2p money movementPaul McAdam
 

More from Paul McAdam (19)

The Case for Promoting Debit Cards: Why They Are Still a Growth Product
The Case for Promoting Debit Cards:  Why They Are Still a Growth ProductThe Case for Promoting Debit Cards:  Why They Are Still a Growth Product
The Case for Promoting Debit Cards: Why They Are Still a Growth Product
 
FIS Research - Accelerating Paper Check Migration
FIS Research - Accelerating Paper Check MigrationFIS Research - Accelerating Paper Check Migration
FIS Research - Accelerating Paper Check Migration
 
FIS 2011 Consumer Loyalty and Profitability Report
FIS 2011 Consumer Loyalty and Profitability ReportFIS 2011 Consumer Loyalty and Profitability Report
FIS 2011 Consumer Loyalty and Profitability Report
 
Fis strategic insights vol 7 may 2012
Fis strategic insights   vol 7 may 2012Fis strategic insights   vol 7 may 2012
Fis strategic insights vol 7 may 2012
 
Fis strategic insights vol 6 march 2012
Fis strategic insights   vol 6 march 2012Fis strategic insights   vol 6 march 2012
Fis strategic insights vol 6 march 2012
 
Fis strategic insights vol 5 january 2012
Fis strategic insights   vol 5 january 2012Fis strategic insights   vol 5 january 2012
Fis strategic insights vol 5 january 2012
 
Overcoming the Demographic Disadvantages of Community Banking (jan 2012)
Overcoming the Demographic Disadvantages of Community Banking (jan 2012)Overcoming the Demographic Disadvantages of Community Banking (jan 2012)
Overcoming the Demographic Disadvantages of Community Banking (jan 2012)
 
Building profitable relationships with multichannel consumers
Building profitable relationships with multichannel consumersBuilding profitable relationships with multichannel consumers
Building profitable relationships with multichannel consumers
 
Replacing Cash & Checks with P2P Money Movement
Replacing Cash & Checks with P2P Money MovementReplacing Cash & Checks with P2P Money Movement
Replacing Cash & Checks with P2P Money Movement
 
Mobile Banking & Payments: Consumer Behavior in 2011
Mobile Banking & Payments: Consumer Behavior in 2011Mobile Banking & Payments: Consumer Behavior in 2011
Mobile Banking & Payments: Consumer Behavior in 2011
 
Small Business Adoption of Payroll Direct Deposit
Small Business Adoption of Payroll Direct DepositSmall Business Adoption of Payroll Direct Deposit
Small Business Adoption of Payroll Direct Deposit
 
What Small Business Wants from Banking & Payments
What Small Business Wants from Banking & PaymentsWhat Small Business Wants from Banking & Payments
What Small Business Wants from Banking & Payments
 
Creating Customer Value Through Social Media
Creating Customer Value Through Social MediaCreating Customer Value Through Social Media
Creating Customer Value Through Social Media
 
Developing and Deploying a Social Media Strategy for Financial Institutions
Developing and Deploying a Social Media Strategy for Financial InstitutionsDeveloping and Deploying a Social Media Strategy for Financial Institutions
Developing and Deploying a Social Media Strategy for Financial Institutions
 
Relationship Banking 2.0: Sustained Profitability in a Time of Turmoil
Relationship Banking 2.0:  Sustained Profitability in a Time of TurmoilRelationship Banking 2.0:  Sustained Profitability in a Time of Turmoil
Relationship Banking 2.0: Sustained Profitability in a Time of Turmoil
 
Mobile Remote Deposit: Capturing the Early Adopters
Mobile Remote Deposit:  Capturing the Early AdoptersMobile Remote Deposit:  Capturing the Early Adopters
Mobile Remote Deposit: Capturing the Early Adopters
 
A Value Proposition for U.S Mobile Payment Adopters
A Value Proposition for U.S Mobile Payment AdoptersA Value Proposition for U.S Mobile Payment Adopters
A Value Proposition for U.S Mobile Payment Adopters
 
Building profitable relationships with multichannel consumers
Building profitable relationships with multichannel consumersBuilding profitable relationships with multichannel consumers
Building profitable relationships with multichannel consumers
 
Replacing cash & checks with p2p money movement
Replacing cash & checks with p2p money movementReplacing cash & checks with p2p money movement
Replacing cash & checks with p2p money movement
 

Recently uploaded

Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneCall girls in Ahmedabad High profile
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfmuskan1121w
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 

Recently uploaded (20)

Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdf
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 

Fis strategic insights vol 2 september 2011

  • 1. FIS ENTERPRISE STRATEGY VOLUME 2 • SEPTEMBER 2011 The “Global” Trends in IN THIS ISSUE the Big, Global and Digital • The “Global” Trends in Banking Marketplace the Big, Global and Digital Banking Marketplace • Customer Loyalty Does Not Translate to Cross- By Fred Brothers sales for Community EXECUTIVE VICE PRESIDENT, ENTERPRISE STRATEGY Banks • The Value Proposition In last month’s article, I talked about two trends related for U.S. Mobile Payment to how the concept of “big” is dominating banking Adopters (http://www.fisglobal.com/solutions-insights). These two trends — competing in the land of the giants • The Cost of Uncertainty … and customer expectations being defined outside of And the Impact on Bank banking — are among eight trends highlighted in a Earnings presentation I delivered at FIS Client Conference and FIS InfoShare entitled “Competing in a Banking Market that Is Big, Global and Digital.” In this month’s article, I’m digging further into the two “global” trends from that presentation, specifically: 1) we operate in a global — not a U.S. — banking system, and 2) we can build personal relationships with customers from anywhere. These are two important trends reshaping your financial institution’s market and deserving of more attention than I could provide during a 10-minute presentation segment at the conferences. The U.S. banking system has evolved into a global banking system. The biggest U.S. banks are multinational. Despite the fact that the U.S. is the most over-served banking market in the world, numerous Global 100 banks have purchased mid-tier U.S. banks (Figure 1). Foreign-owned banks are buying U.S. banks because having a U.S. market presence is critical to their business strategy. Although the U.S economy is not growing as fast as other markets, our economy still accounts for 23 percent of global GDP. And as money transforms from paper to digital, the global movement of money is becoming faster, cheaper and even more strategically important. FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011 ©2011 Fidelity National Information Services, Inc. and its subsidiaries. 1
  • 2. Here’s one example of how important the global movement of money has become. Figure 1: Top-50 U.S. Bank Holding Companies Owned About $50 billion is remitted to other or Substantially Owned by Foreign Banks nations from the U.S. annually versus about $3 billion of inward flows. U.S. banks only Number of Deposits Institution process about 3 percent of outward flow Offices ($B) FIS ENTERPRISE STRATEGY much of the VOLUME 1 • dollars — largely because TD Bank 1,121 $128 2011 JULY foreign-born population sending money back home is unbanked or underbanked in RBS Citizens 1,524 $94 the U.S. The rest of those dollars are moved HSBC 486 $92 by global banks and non-bank providers Union Bank 400 $66 such as Western Union and MoneyGram. BBVA Compass 759 $49 From the foreign-born worker’s perspective, the process of sending funds to relatives is M&T Bank 759 $47 as easy as sending a MoneyGram at the Sovereign Bank 747 $46 Walmart Money Center, where they’re Bank of the West 721 $46 already going to buy groceries and goods at Harris Bank 356 $31 the same time. It’s not cheap, but it’s easy. RBC Bank 427 $19 Global remittance growth was on a rapid Source: FDIC, Summary of Deposits, 2010 growth track until the recession slowed down cash flows (Figure 2). As global economies Figure 2: Total Global Remittance recover, we expect growth to rebound. Figure 2: Total Global Remittances Estimates for 2011 indicate that global $445 $441 remittances have nearly reached the amount $420 $425 registered in 2008 prior to the recession. $380 Next, I’d like to offer a few thoughts on $325 how banks can provide personalized service to their customers from anywhere. I believe customers care less about the Billions home location of their services than they care about the quality of the services they are receiving. This enables banks to build personal relationships with their customers, even when they’re using remote and virtual technologies (more about that in my column next month). Online banks, self-service merchandise check-out, in-store kiosks, and automated 2006 2007 2008 2009 2010(e) 2011(e) recommendation engines have introduced consumers to building personal relationships Global with companies that don’t interact with them recession effect physically in person. As an industry, this trend can benefit us. Bank transactions are Sources: The World Bank, 2011; eCommLink, 2009; SWIFT, 2010 on the increase via Web and mobile while the number of branch visits is decreasing. Branches won’t go away, but the branch system is already evolving into a more rationalized one. FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011 ©2011 Fidelity National Information Services, Inc. and its subsidiaries. 2
  • 3. For example, a study conducted by the Marriott School of Business at Brigham Young University recently found that four out of five consumers are willing to use a video banking system to receive personalized banking services, and one in three would switch banks for after-hours access to a video banking service. The use of video via ATMs and kiosks is becoming more common and could help banks gain more efficiency from their investment in “brick and mortar” locations. Imagine visiting a small, well-located bank branch that services its customers either mostly or solely via video, call center and sophisticated ATMs. Or imagine using video banking to communicate from home or work to an individual FISaENTERPRISE STRATEGY at bank branch or call center. We’re in a world where this is not far-fetched. Skype reportsVOLUME 1 30 million users that it has • JULY 2011 online during peak times. Remote and virtual channels can be serviced personally — at a lower cost — from anywhere. The FIS™ people services business is one of the fastest-growing lines in the company because financial institutions are outsourcing front-office and back-office process that are: 1) expensive to operate internally, and 2) don’t help them differentiate themselves from competition. They are outsourcing a range of functions ranging from mobile tech support to after-hours and overflow call support to fraud management to item processing. Most customers who need to resolve an issue after normal banking hours don’t care if the customer service rep works in Milwaukee or Manila. They care that someone who’s competent and courteous is available to fix their problem. The new global marketplace is both bad and good news. The bad news: your competition is bigger and broader — often not a bank, and very possibly not down the street from your branches. The good news: tools are available to help your bank remain competitive while enabling you to focus resources on strengthening your real, compelling competitive advantages that are visible to your profitable customers. FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011 ©2011 Fidelity National Information Services, Inc. and its subsidiaries. 3
  • 4. Customer Loyalty Does Not Translate to Cross-sales for Community Banks FIS ENTERPRISE STRATEGY VOLUME 1 • JULY 2011 By Paul McAdam SENIOR VICE PRESIDENT, RESEARCH & THOUGHT LEADERSHIP Community banks generally have a customer loyalty advantage over their large bank competitors. Whether the metric is customer satisfaction, likelihood of repeat purchase, or Net Promoter Score®1, community banks consistently receive higher marks. Numerous consumer surveys have demonstrated this over the years, including research conducted by the FIS Enterprise Strategy team.2 But, unfortunately for community banks, customer loyalty advantage does not translate to superior cross-sales performance. Our analysis reveals that customers of large banks3 hold an average of 3.13 deposit and lending services with their primary checking account provider, compared to only 2.61 among community bank customers (see Figure 1). Community banks experience a similar disadvantage in terms of deposit balances per primary checking account household, with average balances that are 14 percent lower than those captured by large banks. Figure 1: Although Community Banks Enjoy a Customer Loyalty Advantage, Cross-sales Performance Lags Large Banks Comparison of Net Promoter Score® and Cross-sale of Deposit & Loan Services 25% 23% 3.50 Deposit & Loan Services per DDA 20% 3.00 3.13 Net Promoter Score Household 15% 14% 2.50 2.61 10% 2.00 5% 1.50 0% 1.00 Community Bank Customers Large Bank Customers Net Promoter Score® Services per DDA Household Source: FIS Enterprise Strategy, September 2010; n = 1,808 FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011 ©2011 Fidelity National Information Services, Inc. and its subsidiaries. 4
  • 5. While cross-sales is not the only metric that matters, it’s certainly a key indicator of a competitive retail banking franchise. Plus, from an efficiency standpoint, it’s also less expensive to sell additional products to an existing customer than to generate a new customer. Dick Kovacevich, former chairman and CEO of Wells Fargo, reminds us of this in his renowned quote, “The cost of us selling a product to an existing customer is only about 10 percent of selling the same product to a new customer.”4 FIS ENTERPRISE STRATEGY cross-sales performance falling short? Community banks generally achieve higher customer But why is community bank VOLUME 1 • JULY 2011 loyalty due to their high-touch service and emphasis on local community involvement, ownership and decision making. Many community bank customers consciously select a smaller bank over larger bank options in the marketplace for these reasons. This generates tangible customer longevity advantages. According to our research, 68 percent of consumers who hold their primary checking account with a community bank have had that relationship for five years or longer, compared to 58 percent for customers of large banks. Despite these advantages, community bank cross-sell performance falls short. Product selection is a key factor as larger banks generally possess a broader suite of product offerings. Larger institutions certainly have the ability to leverage their scale to invest more in advertising and analytic marketing capabilities. They also benefit from expansive branch and ATM networks and some are consistently on the leading edge of self-service banking and electronic payment deployments. Indeed, large institutions have some key advantages. But in most cases, community banks can obtain product, marketing and delivery capabilities that are very competitive with those of the large banks. And, many community bank customers aren’t interested in the expansive distribution networks of the large banks. They’re perfectly content with a local bank that has servicing options convenient to their home or work. It’s also true that while large banks are more likely to be in the enviable position of being able to afford highly-visible ad campaigns and sophisticated marketing capabilities, community banks can counteract these advantages through superior local-market knowledge. So why the cross-sales disadvantage? More than any other factor, the answer resides in the income and future earnings potential of community bank customers. As demonstrated in Figure 2, community bank customers report significantly lower annual household income and education levels than large bank customers. Thus, on average, community bank customers have a lower degree of affluence, which leads to less demand for a wide range of banking services. Figure 2: Community Bank Customers Are Less Affluent than Customers of Large Banks Comparison of Education and Annual Household Income 40% 38% $60,000 College Graduate or Higher Annual Household Income Annual Household Income $58,266 College Graduate or Higher 30% $55,000 22% 20% $50,000 10% $48,948 0% $45,000 Community Bank Customers Large Bank Customers College Graduate or Higher Annual Household Income Source: FIS Enterprise Strategy, September 2010; n = 1,808 FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011 ©2011 Fidelity National Information Services, Inc. and its subsidiaries. 5
  • 6. We also see this affluence gap in the total deposit balances consumers hold at all of their banking providers. Large bank customers reported total deposit balances of $33,876 compared to $26,260 for community bank customers — a 22 percent difference. Even though community banks capture a larger share of their customers’ deposit wallets (66 percent for community banks vs. 59 percent for large banks), the affluence gap translates into average deposit balances from primary checking account households that are 14 percent lower than the average balances captured by large banks (see Figure 3 for comparisons of community and large bank performance). FIS ENTERPRISE STRATEGY VOLUME 1 • JULY 2011 Figure 3: Comparisons of Community and Large Bank Performance Community Banks Large Banks Gap % Customers Very Satisfied 54% 42% 12% % Very Likely to Repeat Purchase 45% 38% 7% Net Promoter Score® 23% 14% 9% Deposit & Loan Services per DDA Household 2.61 3.13 (0.52) % Primary DDA Households > 5 Years Tenure 68% 58% 10% Deposit $s Held with all Deposit Providers $ 26,260 $ 33,876 $ (7,616) % of All Deposit $s Held with Primary Bank 66% 59% 7% Deposit $s Held with Primary Bank $ 17,284 $ 20,028 $ (2,744) Annual Household Income $ 48,948 $ 58,266 $ (9,318) % College Graduate or Higher 22% 38% -16% Source: FIS Enterprise Strategy, September 2010; n = 1,808 These affluence differences represent a dramatic strategic disadvantage and significant headwind for community banks. Investments by community banks to expand product offerings, sales and marketing capabilities will not realize their full promise unless this strategic issue is addressed. To be fair, there are certainly a number of community banks that outperform their larger bank brethren in cross-sales and other relationship expansion metrics. It’s also the case that numerous community banks place a primary strategic emphasis on small business and middle-market banking and also compete very effectively with larger banks. But taken as a whole, our research reveals an urgent strategic priority for the community banking industry. These research results have motivated FIS to launch a follow-up consumer research study to explore this issue more thoroughly and specifically investigate differentiation strategies for community banks. This consumer research has recently been fielded and we’ll be reporting results and recommendations in future newsletter issues. FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011 ©2011 Fidelity National Information Services, Inc. and its subsidiaries. 6
  • 7. I’d like to know what you think. Do you agree with the conclusion that community banks are at a significant cross-sales disadvantage? What steps you think community banks can take to close the gap in cross-sales performance? E-mail me at paul.mcadam@fisglobal.com to let me know. 1Net Promoter Score®, or NPS®, is a loyalty metric based on the survey question, “How likely is it that you would recommend [Company] to a friend or colleague?” Developed by Satmetrix, Bain & Company, and Fred Reichheld, the concept was first popularized through Reichheld’s book The Ultimate Question, and has since been widely embraced as a FIS ENTERPRISE STRATEGY VOLUME 1 • JULY 2011 standard for measuring customer loyalty. 2The research results cited in this article are based on a primary research survey fielded by FIS in September 2010 that was completed by more than 1,800 consumers. 3 A large bank in our analysis is defined as both: 1) a national banking institution that operates in many states across the country, and 2) a regional banking institution that operates primarily in a state or in neighboring states. A community bank is defined as a banking institution that operates only in a local area. 4USA Today, “Wells Fargo’s Kovacevich Banks on Success as a One-Stop Shop,” March 26, 2007. Mr. Kovacevich also cited this information in multiple analyst presentations. FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011 ©2011 Fidelity National Information Services, Inc. and its subsidiaries. 7
  • 8. The Value Proposition for U.S. Mobile Payment Adopters FIS ENTERPRISE STRATEGY VOLUME 1 • JULY 2011 By Mandy Putnam DIRECTOR, RESEARCH & THOUGHT LEADERSHIP Several years ago I worked on a project that involved watching commuters at Japanese train stations touch their DoCoMo mobile phones to vending machine readers to buy a Coca- Cola. Mobile payment offers great convenience to consumers in markets such as Japan with relatively underpenetrated consumer credit payment systems — not to mention an urgent need to make a quick payment before the train leaves the station. Japanese consumers understood the value proposition offered by mobile payment. The value proposition for mobile payment is not as clear to U.S. consumers, who have a multitude of payment options — many offering rewards beyond convenience — at their fingertips. Still, our online survey of 4,000 mobile phone owners in February 2011 conducted by FIS™ Enterprise Strategy found more than one-quarter of U.S. smartphone owners indicated they would be “extremely likely” or “very likely” to adopt mobile payment during the next year if near-field-communications (NFC) technology was available to enable it (Figure 1). That translates into an estimated 17 million plus consumers who are prepared to exchange their cash-and- card laden wallets for a different payment method.1 Figure 1: Likelihood of Using Mobile Payment During the Next Year Likely Unlikely 27% 30% Neutral 43% Source: FIS Enterprise Strategy, February 2011; n = 4,002 FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011 ©2011 Fidelity National Information Services, Inc. and its subsidiaries. 8
  • 9. The U.S. mobile payment landscape changes continuously with new Figure 2: Key Stakeholder Segments in Mobile Payments entrants and occasional exits. It includes a wide range of stakeholder segments, often with competing agendas (Figure 2). Also, many FIS ENTERPRISE STRATEGY do not seem stakeholders’ game plans VOLUME 1 • JULY 2011 Payment to be consumer-centric — based on a clear value proposition to consumers networks — and could fail as a result. Mobile Merchants network operators Payment networks and mobile network operator (MNO) alliances Smartphone Recently, Isis™ — the mobile owners commerce venture among AT&T Mobility, T-Mobile USA and Verizon Smartphone Financial Wireless — added Visa, MasterCard manufacturers institutions and American Express as additional payment networks beyond Discover Payment Financial Services. This event likely terminal ups the ante for Google’s Google suppliers Wallet, which has partnerships with Citigroup, MasterCard and terminal manufacturer VeriFone to offer contactless payment on Android devices. Source: FIS Enterprise Strategy Financial institutions Looking to preserve as much payment revenue as possible, financial institutions are seeking alliances such as Citigroup’s partnership with Google and MasterCard that enable their debit and credit cards to retain or achieve “top-of-wallet” status. Payment terminal suppliers VeriFone’s CEO Douglas Bergeron told NFC World last spring that the company will include NFC technology in all new point-of-sale hardware, thereby removing some of the onus of reader technology investment from retailers’ plates. However, small independent retailers do not update their POS systems often and will not likely be ready to accept contactless payments for several years. Smartphone manufacturers Smartphone manufacturers are taking NFC into consideration in developing next-generation models but seem to be following the lead of the MNOs in terms of launching NFC-enabled phones. Google has installed NFC in its next- generation smartphones and RIM Blackberry Bold 9900 series will be NFC ready, but Sprint is the only carrier at this point promoting NFC in its version of the Bold 9900 according to Near Field Communications News. Google’s pending acquisition of Motorola could pave an easy path for Google to load Google Wallet features into its Android phones. However, Apple continues to keep speculators guessing about if and when it will release an NFC-enabled iPhone. A mid-May report from Business Insider indicates that the next-generation iPhone will not include NFC technology. FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011 ©2011 Fidelity National Information Services, Inc. and its subsidiaries. 9
  • 10. Merchants Figure 3: Main Reasons Preventing Use of Mobile Payment Most merchants have been resistant to the idea of upgrading their POS terminals to accommodate NFC mobile Stores where I like to shop might not 61% payments, but will likely be changing have readers FIS ENTERPRISE STRATEGYof recent their perspectives in light VOLUME 1 • JULY 2011 developments from VeriFone and Visa. Might not get points for using certain 34% At the early May Smart Card Alliance credit/debit cards Conference, Walmart’s director of payment services indicated that Would be less secure than other 29% Walmart’s payment initiative is clearly payment methods targeted toward bringing EMV (chip- and-pin technology) to the U.S. market Would still have to carry identification 24% to boost transaction security, not toward enabling NFC. All of Walmart’s terminals support EMV cards. Walmart Director Jamie Henry responded to a question Would still have to carry loyalty cards 21% about the role of NFC in the POS environment by stating, “There’s Would be too easy to lose track of how no business case for NFC yet.”2 20% much I spend With Visa’s recent announcement to I would rather use other payment accelerate migration from magnetic 14% methods I'm more comfortable with strip cards to EMV contact and contactless chip technology in the U.S., I only use my phone or other mobile the adoption of mobile payments via 7% device for calls and/or email NFC chip-based technologies will likely speed the adoption of mobile payments. In a contrarian perspective to Walmart’s I don't see the value in using it for 6% stance, merchant Kevin Knight, executive payments vice president of Nordstrom, views Visa’s Source: FIS Enterprise Strategy, February 2011; n = 4,002 move as laying the groundwork for mobile payments and a positive development.3 The mobile payment ecosystem will ultimately evolve and sort out various players’ roles within it. However, it must be shaped by a value proposition that resonates with consumers and offers them a good reason to change their payment behaviors. Even enthusiastic early adopters will need a reason to exchange their current credit or debit cards for a mobile wallet, since it will take years for a large number of retailers to install new readers. Early adopters’ top concern about mobile payment — “stores where I like to shop might not have readers” — is justifiable (Figure 3). Another barrier to consumer adoption is the fear that mobile payment is less secure than other payment methods. Though security risk is not perceived as an impediment to usage by a large percentage of likely early adopters, superior security offered by NFC-enabled payment could be coupled with the benefits of reducing time at checkout and wallet bulk to build a stronger value proposition for adoption across a broader group of smartphone owners. This article is derived from the recently published white paper, “A Value Proposition for U.S. Mobile Payment Adopters.” Please follow this link to access the full report: http://www.fisglobal.com/Insightspapers/index.htm 1 The Nielsen Company, “Q2 Mobile Media Marketplace,” 2010. 2 Jamie Henry, director of payment services with Walmart treasury organizations, quoted by NFC News, May 2011. 3 Kevin Knight, executive vice president with store chain Nordstrom, quoted by nfcworld.com, Aug. 9, 2011. FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011 ©2011 Fidelity National Information Services, Inc. and its subsidiaries. 10
  • 11. The Cost of Uncertainty … And the Impact on Bank Earnings FIS ENTERPRISE STRATEGY VOLUME 1 • JULY 2011 By Jim Gamble DIRECTOR, RESEARCH & THOUGHT LEADERSHIP Unprecedented events of the past few weeks — the impasse in Congress, the downgrade in the U.S. credit rating, the European debt crisis —have called the economic recovery into question. So what does this mean for bank earnings in the U.S.? In last month’s edition, http://www.fisglobal.com/solutions-insights, I talked about how U.S. bank earnings are recovering and undoubtedly the riskiness of the forecast has increased since then (Figure 1). But, it is too soon to conclude that the bank earnings outlook will become as grim as the outlook for a continued turnaround in the economy. Figure 1: Forecasted Bank Earnings Before Tax 250 Estimated Bank Earnings (Index 2000 = 100) 200 150 100 50 - 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 (50) Bottoms Up Estimated Bank Earnings Before Tax (100) Macro Based Top Down Estimated Bank EBT Sources: FDIC, Moody’s Analytics, Standard & Poor’s, FIS Enterprise Strategy FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011 ©2011 Fidelity National Information Services, Inc. and its subsidiaries. 11
  • 12. Uncertainly Reigns One need look no further than Standard & Poor’s 500 stock market index to see that uncertainty reigns (Figure 2). The VIX index — a measure of stock market volatility — jumped as it has during previous times of distress. Yet there hasn’t been the corresponding drop in expected earnings per share. In fact, corporate earnings have been the bright spot in the economic recovery. During the second quarter of 2011, 70 percent of the companies in Standard & Poor’s 500 Index beat their FIS ENTERPRISE STRATEGY estimated earnings. Something other than a drop in expected earnings has occurred. VOLUME 1 • JULY 2011 Figure 2: New Risk Prompts a Flight to Quality 90 4.5 80 4 10 Year Treasury Yield (%) 70 3.5 60 3 VIX Index 50 2.5 40 2 30 1.5 20 1 10 0.5 0 0 12/31/07 10/31/08 12/31/08 10/31/09 12/31/09 10/31/10 12/31/10 2/29/08 4/30/08 6/30/08 8/31/08 2/28/09 4/30/09 6/30/09 8/31/09 2/28/10 4/30/10 6/30/10 8/31/10 2/28/11 4/30/11 6/30/11 VIX Index 10 Year Treasury Yield Source: Capital IQ The decline in the stock market must be attributed, therefore, to a lower price-earnings multiple for the stock market as a whole. In order to remain within their fiduciary mandates, large investors are selling off some of their riskier holdings and rebalancing portfolios.These market moves, however, generally have a short-lived impact on the market. A better explanation for the reduction in the market price-earnings multiple is widespread perception that investing in the stock market has become riskier. Tough Decisions Required This perception of increased risk could be blamed on several factors: the U.S. credit ratings downgrade, acrimonious uncertainty surrounding the U.S. budget, the European debt crisis and disappointing jobs numbers. Many of these market influences can be directly correlated to actions, or more precisely, the inaction of lawmakers both here and abroad. While it is unusual for the market decline to be so directly attributed to the actions of lawmakers, it appears that is exactly what has happened. The highly visible and ugly process of the last-minute raising of the debt ceiling took its toll. And, despite the temporary resolution, the net reduction in the budget was insufficient to avoid a credit ratings downgrade for U.S. treasuries. Unlike prior occasions when the market has fallen sharply, lawmakers were in a position where they had the power to directly affect the direction of the market. FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011 ©2011 Fidelity National Information Services, Inc. and its subsidiaries. 12
  • 13. Ironically, U.S. 10-year treasuries have risen in the midst of this flight to quality. In a somewhat contrary opinion to Standard & Poor’s analysis, large investors still see U.S. debt as the best means to mitigate risk in their portfolios (Figure 3). Figure 3: Current 10-year Treasury Yield vs. Forecast 7.00 FIS ENTERPRISE STRATEGY VOLUME 1 • JULY 2011 6.00 5.00 4.00 Yield (%) 3.00 2.00 1.00 10 Year Treasury Yield on 08/19/2011 0.00 Jan-2000 Jan-2001 Jan-2002 Jan-2003 Jan-2004 Jan-2005 Jan-2006 Jan-2007 Jan-2008 Jan-2009 Jan-2010 Jan-2011 Jan-2012 Jan-2013 Jan-2014 Jan-2015 Fed Funds Rate 10 Year Treasury Yield Sources: Moody’s Analytics, Capital IQ The immediate concern for financial institutions is that the economy could slide back into recession. As consumers lose confidence and feel their wallets shrinking, they buy less and are less willing to assume debt. As consumers cut back, so do businesses. Adding to the pain for financial institutions, low interest rates on both the long and short end of the yield curve squeeze the net interest margin. It’s premature to say the economy is headed back into a recession and too soon to conclude that the outlook for bank earnings should be downgraded and, if so, by how much. Corporate earnings have been very strong and balance sheets remain healthy. Even if the economic recovery slows, companies are more prepared to endure a downturn now than they were three years ago. Policy makers in the U.S. and abroad must craft credible strategies to solve their respective countries’ debt problems. Developing budget plans won’t be easy, nor will the solutions be popular among many constituencies. However, restoring this credibility of lawmakers and re-establishing rational policy would go a long way toward removing the uncertainty now driving the market down, and toward restoring the confidence necessary to resume the economic recovery. FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011 ©2011 Fidelity National Information Services, Inc. and its subsidiaries. 13
  • 14. FIS ENTERPRISE STRATEGY VOLUME 1 • JULY 2011 Strategic Insights is a monthly newsletter that provides research, thought leadership and strategic commentary on recent events in banking and payments. The newsletter is produced by the Enterprise Strategy team at FIS. FIS is one of the world’s top-ranked technology providers to the banking industry. With more than 30,000 experts in 100 countries, FIS delivers the most comprehensive range of solutions for the broadest range of financial markets, all with a singular focus: helping you succeed. If you have questions or comments regarding Strategic Insights, please contact Paul McAdam, SVP, Research & Thought Leadership at 708.449.7743 or paul.mcadam@fisglobal.com. FIS STRATEGIC INSIGHTS • V 2 SEPTEMBER 2011 ©2011 Fidelity National Information Services, Inc. and its subsidiaries. 14