First thank you for your work I appreciate it but you misunderstood the instruction. You were writing about the various of modes of transportation, and that in not related to the history for transport The topic should related to the history of transportation such as how did people get started using transport how were they moving from place to another. How has transport changed? For instance, History of road transport:The first road transport was people riding animals( horses, oxen……et .Than using carts, train, bicycles , buss, car …….ets what ever . and should be arranged based of what the used to use first I really appreciate your working but you need to turn it to historical topic as I mentioned in the Instruction File to be something related to the history not to the types of transport in general. Show how the process of changing transport has changed? Thanks :) https://www.youtube.com/watch?v=mpVqY6Z74Tkhttps://www.youtube.com/watch?v=puyiRLtO7Fk
Student 1
David Presley
DB1: Option A, Forecasting
Top of Form
Through a recent forecast through eMarketer, Snapchat (SNAP) is projected to bring in roughly $3 billion in advertising sales alone. Yahoo and Twitter have seen decreasing figures in advertising numbers, where Snapchat has seen growth. Facebook and Google are currently dominating the advertising market, but Snapchat looks to compete with the two giants: “Snapchat is expected to present a challenge to Facebook and Google’s rule of mobile advertising” (Simon, 2017). The few articles I researched don’t specifically speak on the type of forecasting that was used to acquire these figures, but from what I’ve gathered it appears to be “time-series forecasts”. “Time-series forecasts simply attempt to project past experience into the future. These techniques use historical data with the assumption that the future will be like the past” (Stevenson, 2015, pg. 82). Snapchat’s previous advertising figures, as well as their incredible $9 price jump in the stock market, would point to Snapchat being on the rise. Also, what points to Snapchat surpassing Yahoo and Twitter, is the decline in advertising revenue from both companies. To look at the declining numbers and assume a similar trend in the future would share the same style of forecasting as the time-series forecasting approach. Snapchat’s current market share in the advertising realm is relatively low (1.3%), but according to the same forecast by eMarketer, their market share (in terms of percentage) will double to 2.7% by 2019 (Jain, 2017). The forecast couldn’t have come at a better time for Snapchat and it’s shareholders. The stock price has shot up in the very early stages since becoming a publicly traded company, and these forecasted reports point to more growth in the next two to three years. Twitter and Yahoo currently have more advertising revenue than Snapchat, but if the time series forecast continues to be applied, it points to Twitter and Yahoo continuing to decline, and Sn ...
This document discusses relationship and content marketing. It defines relationship marketing as a strategy to foster long-term customer engagement through providing personalized information and promoting open communication. Content marketing is defined as creating and distributing valuable content to attract and engage a target audience to drive business actions. The document advocates using a joint approach of relationship and content marketing to acquire new customers, turn them into ambassadors, and provide some examples of tangible results companies have achieved with this approach. It also provides guidance on planning a content strategy, including setting objectives, defining the target audience, choosing tactics, measurement, and planning and execution.
ASSIGNMENT OBJECTIVEThe objective of this report is to provide s.docxhoward4little59962
ASSIGNMENT OBJECTIVE
The
objective of this report is to provide students with an opportunity to apply business research methods to a specific HR business issue.
In report #1, you will be responsible for a
written research proposal
to pitch your recommendation on how to deliver a quality business research effort to help Company “Media Web” with a specific HR business issue.
EACH REPORT SHOULD BE A MAXIMUM OF
10 PAGES DOUBLE-SPACED
(before appendices, table of contents, bibliography, etc.)
You will be required to pick and work on one business scenario. This selection must be made from the two options outlined below in the Background section.
IMPORTANT NOTE: Careful thought should be given to your selection of the HR business issue in Report #1, since the same issue will need to be worked on from an information systems perspective for Report #2.
GENERAL PROJECT CONSIDERATIONS
1)
The successful completion of this research project is predicated on the student’s capability of understanding the key concepts and terms outlined in each lesson.
STUDENTS MUST MAINTAIN ACTIVE COURSE READING THROUGHOUT IN ORDER TO BE SUCCESSFUL IN THIS ASSIGNMENT.
2)
The project
must
contain evidence that business research theory has been applied.
All
recommendations in the report
must
be based and developed on a thorough analysis of the HR business issue and how business research methods will best assist in the resolution of the business problem.
3)
All sources must be cited using proper footnotes with supporting bibliography
.
4)
Careful attention to detail is essential in this (and all) deliverables. Even a small error may deter a potential client!
5)
For an overview of the required format of the required report, please refer to the following section titled “Required Format for Report”
Background
You are to consider yourself and independent consultant, hired by fictional company “Media Web.” Media Web is a fictional private company headquartered in Toronto. Media Web is the world’s largest online developer of phone applications, and websites in the world. They have developed over 5000 phone apps, including the number one best selling game of all time, Happy Fish. The company hires people from around the world, and globally has over 3000 non-unionized employees. Of these employees, 2000 are based in Toronto and Ottawa, and the other thousand work remotely around the world in virtual based teams.
The company’s HR department is centralized in the Toronto office, and consists of 50 people. The HR department undertakes HR operations, compensation and benefits, recruitment and selection, training and development, as well as occupational health and safety functions for the company.
The VP of HR is currently concerned with two business related issues at Media Web. The VP knows that some further investigation and research is going to be required to get a better understanding of the underlying issues and potential solution to any problems. .
Honorhealth Case Study discusses the merger between Scottsdale Healthcare and John C. Lincoln to form HonorHealth. The merger has led to some resistance to change from staff during its first 18 months as one organization. Issues include modified staffing ratios, new and changed policies, and disagreements over who is responsible for changes. HonorHealth needs to ensure employees understand how the changes fit into the organization's future and their role in it. Evaluation is also needed to show changes are more efficient and cost effective.
24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docxdomenicacullison
24790 Business Project: Final Marketing PROJECT PROPOSAL
STEPS 1-9 should not exceed two written pages unless include figures, graphs, etc. which do not count towards limit
STEP 1a: Full Name:
STEP 1b: Student ID:
STEP 2: What is the title of your project? (make it strategic)
The potential for Ready-made meals delivery services.
STEP 3: Which organization/industry is your project about?
The company of Youfoodz.
STEP 4: Do you work for, or know managers at, this organization?
No,I have not worked in this company and the real contact with managers and other employees.
STEP 5: Do you have permission to do this research?
Is this project sponsored or funded in any way?
Yes, in this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
STEP 6: Describe a short market background based on your own research. State what the business problem is. Outline the research question. List the specific research objectives you will try to address. (DO NOT COPY/PASTE from client)
· Company overview
Youfoodz, founded in 2012, is a Brisbane, Australia-based ready-to-eat food delivery company. Youfoodz offers more than five million meals to customers across Australia and is changing the way people think about prepared foods. In this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
The service is offered through its online website and mobile application that consumers can order different products according to their preferences online, e.g., meals, snacks, drinks, gift card and meal plans. It also offers free shipping based on a certain number of orders or location. The company target primarily at people who are fitness, want to lose weight or time-poor. The most distinctive product concept of the company is "70/30", which means 70% clean and healthy meals plus 30% freedom what you want equals a happy and healthy you".
· Market overview
In the digital age, the fast-food industry is growing. From merely serving ready-made meals to people on the go, it has now expanded to include an online/web-based category that promises healthier choices than the prepackaged foods we see in the frozen section. These dishes are prepared by professional chefs and some new players on the market, ready to use the best and local products (Jacob, 2017).
In Australia, many start-ups are now trying to grab a piece of the growing market. From 2016 to 2022, the food delivery market is expected to grow at a CGAR (compound annual growth rate) of 6% to reach a market size of $140 billion (Indig, 2019). The industry's products are segmented by dietary ingredients which have benefited from growing demand from time-poor consumers over the past five years. Gluten-free, vegan and non-dairy prepared foods are expected to become more popular (IBISWorld, 2018). Also means that this is a potential, competitive and dynamic market.
· Re.
The document provides information about Innovative Marketing Resources (IMR) and their unique inbound marketing approach for higher education. It details IMR's 7-step process for developing a Content Marketer's Blueprint to build an automated admissions engine for clients using content marketing. Key aspects include developing student personas, creating helpful content to attract prospects through each stage of the admissions funnel, building a marketing automation platform, and ongoing optimization through reporting and refinement. Pricing for IMR's services ranges from $5,000 for developing personas and blueprint to $4,500-6,000 per month for ongoing content creation and management through their marketing automation platform.
This document discusses relationship and content marketing. It defines relationship marketing as a strategy to foster long-term customer engagement through providing personalized information and promoting open communication. Content marketing is defined as creating and distributing valuable content to attract and engage a target audience to drive business actions. The document advocates using a joint approach of relationship and content marketing to acquire new customers, turn them into ambassadors, and provide some examples of tangible results companies have achieved with this approach. It also provides guidance on planning a content strategy, including setting objectives, defining the target audience, choosing tactics, measurement, and planning and execution.
ASSIGNMENT OBJECTIVEThe objective of this report is to provide s.docxhoward4little59962
ASSIGNMENT OBJECTIVE
The
objective of this report is to provide students with an opportunity to apply business research methods to a specific HR business issue.
In report #1, you will be responsible for a
written research proposal
to pitch your recommendation on how to deliver a quality business research effort to help Company “Media Web” with a specific HR business issue.
EACH REPORT SHOULD BE A MAXIMUM OF
10 PAGES DOUBLE-SPACED
(before appendices, table of contents, bibliography, etc.)
You will be required to pick and work on one business scenario. This selection must be made from the two options outlined below in the Background section.
IMPORTANT NOTE: Careful thought should be given to your selection of the HR business issue in Report #1, since the same issue will need to be worked on from an information systems perspective for Report #2.
GENERAL PROJECT CONSIDERATIONS
1)
The successful completion of this research project is predicated on the student’s capability of understanding the key concepts and terms outlined in each lesson.
STUDENTS MUST MAINTAIN ACTIVE COURSE READING THROUGHOUT IN ORDER TO BE SUCCESSFUL IN THIS ASSIGNMENT.
2)
The project
must
contain evidence that business research theory has been applied.
All
recommendations in the report
must
be based and developed on a thorough analysis of the HR business issue and how business research methods will best assist in the resolution of the business problem.
3)
All sources must be cited using proper footnotes with supporting bibliography
.
4)
Careful attention to detail is essential in this (and all) deliverables. Even a small error may deter a potential client!
5)
For an overview of the required format of the required report, please refer to the following section titled “Required Format for Report”
Background
You are to consider yourself and independent consultant, hired by fictional company “Media Web.” Media Web is a fictional private company headquartered in Toronto. Media Web is the world’s largest online developer of phone applications, and websites in the world. They have developed over 5000 phone apps, including the number one best selling game of all time, Happy Fish. The company hires people from around the world, and globally has over 3000 non-unionized employees. Of these employees, 2000 are based in Toronto and Ottawa, and the other thousand work remotely around the world in virtual based teams.
The company’s HR department is centralized in the Toronto office, and consists of 50 people. The HR department undertakes HR operations, compensation and benefits, recruitment and selection, training and development, as well as occupational health and safety functions for the company.
The VP of HR is currently concerned with two business related issues at Media Web. The VP knows that some further investigation and research is going to be required to get a better understanding of the underlying issues and potential solution to any problems. .
Honorhealth Case Study discusses the merger between Scottsdale Healthcare and John C. Lincoln to form HonorHealth. The merger has led to some resistance to change from staff during its first 18 months as one organization. Issues include modified staffing ratios, new and changed policies, and disagreements over who is responsible for changes. HonorHealth needs to ensure employees understand how the changes fit into the organization's future and their role in it. Evaluation is also needed to show changes are more efficient and cost effective.
24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docxdomenicacullison
24790 Business Project: Final Marketing PROJECT PROPOSAL
STEPS 1-9 should not exceed two written pages unless include figures, graphs, etc. which do not count towards limit
STEP 1a: Full Name:
STEP 1b: Student ID:
STEP 2: What is the title of your project? (make it strategic)
The potential for Ready-made meals delivery services.
STEP 3: Which organization/industry is your project about?
The company of Youfoodz.
STEP 4: Do you work for, or know managers at, this organization?
No,I have not worked in this company and the real contact with managers and other employees.
STEP 5: Do you have permission to do this research?
Is this project sponsored or funded in any way?
Yes, in this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
STEP 6: Describe a short market background based on your own research. State what the business problem is. Outline the research question. List the specific research objectives you will try to address. (DO NOT COPY/PASTE from client)
· Company overview
Youfoodz, founded in 2012, is a Brisbane, Australia-based ready-to-eat food delivery company. Youfoodz offers more than five million meals to customers across Australia and is changing the way people think about prepared foods. In this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
The service is offered through its online website and mobile application that consumers can order different products according to their preferences online, e.g., meals, snacks, drinks, gift card and meal plans. It also offers free shipping based on a certain number of orders or location. The company target primarily at people who are fitness, want to lose weight or time-poor. The most distinctive product concept of the company is "70/30", which means 70% clean and healthy meals plus 30% freedom what you want equals a happy and healthy you".
· Market overview
In the digital age, the fast-food industry is growing. From merely serving ready-made meals to people on the go, it has now expanded to include an online/web-based category that promises healthier choices than the prepackaged foods we see in the frozen section. These dishes are prepared by professional chefs and some new players on the market, ready to use the best and local products (Jacob, 2017).
In Australia, many start-ups are now trying to grab a piece of the growing market. From 2016 to 2022, the food delivery market is expected to grow at a CGAR (compound annual growth rate) of 6% to reach a market size of $140 billion (Indig, 2019). The industry's products are segmented by dietary ingredients which have benefited from growing demand from time-poor consumers over the past five years. Gluten-free, vegan and non-dairy prepared foods are expected to become more popular (IBISWorld, 2018). Also means that this is a potential, competitive and dynamic market.
· Re.
The document provides information about Innovative Marketing Resources (IMR) and their unique inbound marketing approach for higher education. It details IMR's 7-step process for developing a Content Marketer's Blueprint to build an automated admissions engine for clients using content marketing. Key aspects include developing student personas, creating helpful content to attract prospects through each stage of the admissions funnel, building a marketing automation platform, and ongoing optimization through reporting and refinement. Pricing for IMR's services ranges from $5,000 for developing personas and blueprint to $4,500-6,000 per month for ongoing content creation and management through their marketing automation platform.
One of our most advanced training programs with >270 videos, is where we help a major Latin American Bank determine if they should enter the highly competitive US retail banking sector.
We asked the partner leading this study, Michael, to document each day of the study as he thought through the issues, managed the client and led the engagement team on this complex assignment.
The subsequent live-blog was one of the most popular programs we ever released. The posts were prepared at the end of each day of the study so you can see how the thinking on the study evolved. We have since re-edited the live blog.
At 600 pages long, the re-edited live blog is probably the most detailed guide anywhere demonstrating how a partner thinks on a study. You will see that it is not a linear process. It is not a function of simply finding and plugging in a framework. Though there is a clear logic to the thought process.
On StrategyJournal.com we are publishing the entire re-edited live-blog.
On the Strategy Skills podcast channel, we will publish an accompanying free podcast series.
Insiders, our most loyal clients, who want to see how we conducted the analyses, the actual engagement slides and follow the training to replicate this type of partner-level thinking can view all ~270 detailed videos at StrategyTraining.com and Premium members can view the videos on StrategyTV.com.
BUS325 – Assignment 2 Assignment 2 Expatriates Due Week.docxRAHUL126667
BUS325 – Assignment 2
Assignment 2: Expatriates
Due Week 4 and worth 200 points
Imagine you are an HR manager, and you have been challenged with the
task of reducing expatriate turnover. Think of one or two (1-2) strategies to
accomplish this task, and write a one (1) page memo to your boss
summarizing your ideas. Persuade him that this is the direction to go.
1. Write a one to two (1 to 2) page memo in which you:
2. Develop two (2) strategies that will help your company reduce expatriate
turnover.
3. Summarize both ideas in memo format to present to your boss.
4. Create compelling arguments in favor of your solution to persuade your
boss.
5. Format your assignment according to the following formatting
requirements:
a. Typed, double spaced, using Times New Roman font (size 12), with one-
inch margins on all sides.
b. Include a cover page containing the title of the assignment, your name,
your professor’s name, the course title, and the date. The cover page is not
included in the required page length.
c. Use the APA format to reference your work, including in-text references
when necessary. See the APA Guide located in the Student Center tab.
Running head: FORECASTING AND DEMAND PLANNING 3
Forecasting and Demand Planning
Student’s Name:
Institutional Affiliation:
Course:
Instructor’s Name:
Submission Date
Forecasting and demanding planning
The world of business has recently become very competitive. The field is very crowded. The colleges have not been spared. The same way the market is flooded, the business training institutions are likewise flooded. Therefore, it requires one to apply critical thinking for them to thrive in the marketplace. One has to analyze the market, and do calculations for the business to bring profits, and for it to thrive. It is important for one to collect information about forecasting demand and sales (Nitisha, 2016).
Some of the essential information to gather is the environment where the restaurant is located. Depending on the nature of the environment, one can forecast the types of customers to expect. For example, if the restaurant is located near a college, one needs to gather information on the seasons the students are in session, and off session. It would help one predict the demand for food, and therefore plan effectively. The nature of the environment is necessary since it helps one determine the kind of food that is on demand. The type of food in an environment where students are the majority is different from the type of food where the majority of the people are casual laborers. The other important information to gather involves the social and sporting events that are held in the vicinity of the environment. One needs to be aware of the time these events are held, and the type of the people who normally attend. It helps one to plan well during that season, and maximize the opportunity. It’s also important to consider the competitors who are within t ...
My School Essay In Hindi Wikipedia. Online assignment writing service.Jill Johnson
The document describes the characteristics of fossil specimen MCP-4275PV, which is the right ramus of a hemimandible approximately 500 mm in length that is divided into two parts due to a median fracture. Some details noted are that the anterior part is 33 mm and the posterior part is 102 mm, and the glenoid cavity is located beyond the dorsal limit of the dentary bone. The hemimandible shows signs of folding and compression during the preservation process.
BUS475v10Project PlanBUS475 v10Page 2 of 2Wk 4 – App.docxjasoninnes20
The document outlines a project plan to pilot desert tacos at a food truck business. The plan identifies objectives to determine potential customer groups for desert tacos, locations for the pilot, and inventory needs. Operational steps, timelines, and responsible persons are identified. The pilot will review customer data, survey customers, identify target groups and locations, create marketing for the pilot, determine inventory needs, purchase products, and arrange logistics. The goal is to increase the customer base by introducing desert tacos.
This document provides recommendations for improving Amazon's social media strategy. It analyzes Amazon's presence on platforms like Facebook, Twitter, Instagram and YouTube. It finds the current strategy lacks customer focus and goodwill actions. It recommends launching a campaign to refocus on customers. It also suggests increasing posts that showcase how Amazon helps communities and engaging consumers through two-way communication. This will help Amazon build trust and loyalty while controlling its image online.
Question 1 quCompanies with reputations as good places to work TatianaMajor22
Question 1 : quCompanies with reputations as good places to work have generated superior financial performance." Explain your answer using informed sources?
Companies with reputations as good places to work such as Adobe, Google, LinkedIn, Facebook, and so on have generated superior financial performance because these companies incorporate organizational behavior principles, which are studies that investigates the impact of individuals, groups, and structure have on behavior within organizations for the purpose of applying such knowledge toward improving an organization’s effectiveness into their workplaces. By doing that these companies have been able to yield many important organizational outcomes, that could affect them. Also, these companies with reputations of good places to work at have incorporated the importance of using interpersonal skills within the workplace. By them incorporating interpersonal skills it has helped built a strong association between the quality of workplace relationships and job satisfaction.
Not only does it have a strong association between the quality or workplace relationships and job satisfaction, but it helps when it comes to stress and turnover rates. Incorporating interpersonal skills has resulted in a lower turnover of quality employees and higher quality applications for recruitment. Furthermore, by increasing the OB principles in an organization and incorporating interpersonal skills, it can help foster social responsibility awareness. Which is good for that company or organization because it incorporates social entrepreneurship education into that company to train future leaders in addressing social issues within their organizations.
Robbins, S. P., & Judge, T. A. (2018). Organizational Behavior (18th Edition). Pearson Education (US). https://monroecollege.vitalsource.com/books/9780134729749
Question #2 Regarding the use of technology, how is customer and competitor behavior monitored and measured? Explain your answer using scholarly sources and citations within the text.
Technology is used by big companies such as Google and Facebook, who rely on advertising income for their revenue, which is why they need technology to predict user behavior. Similarly, to Google and Facebook companies like Netflix and Uber use technology to predict when and where customers may want to use their service. Although Netflix and Uber may reply on user subscriptions for revenue, they mostly use technology to track user behavior to provide them with what is best suited for that specific user. An example of how companies use technology to monitor, and measure would be Kroger a U.S grocery store electronically collects information from 55 million customers who have loyalty cards and sells that data to vendors. When we think of companies using technology, we think about big companies or companies who it would benefit the most but according to our textbook insurance firms also use technology for their benefit too. In the t ...
1) The document discusses learning management systems (LMS), which are software applications used to administer, track, and deliver online courses and training programs. It also discusses identifying and developing e-resources and e-content.
2) Key aspects of content development are identified, including determining topics, types of content, available resources, key channels, a schedule, a promotion plan, and measuring results.
3) The conclusion notes that as technology develops in schools, more work will need to be done to help students effectively use e-content, such as teaching proper research skills and citation of sources.
WEEK 1 Discussion Course HLTH – 1000-5, Concepts of Health Promo.docxmelbruce90096
WEEK 1 Discussion: Course: HLTH – 1000-5, Concepts of Health Promotion
Understanding Heath, Illness, Individual and Community Health
There is a fine line between the health of an individual and the health of a community. Each can influence the other. In this Discussion, you will analyze a case study to determine if members of a family and their community are "healthy," according to the WHO definition
Review the "Introduction to the Writing Center" guide located in the Week 1 Resources.
Explore some of the handouts and tutorials relating to tone and scholarly writing as well as the example of "gold star" discussion posts.
Use these examples as handouts to help you create your first discussion post.
Then, consider the following scenario with respect to the health of the Davis family and the health of their community:
Jonathan Davis and his wife, Alexis, are 55 years old and have one daughter, Joanne. Jonathan and Alexis live in the same neighborhood as Joanne, who visits her parents frequently.
Jonathan has smoked one pack of cigarettes every day for the past 30 years and is 20 pounds overweight. He works in a local plastics manufacturing plant and has a physically demanding job. Alexis enjoys working in her garden and cooking a variety of vegetable-rich meals. Joanne exercises regularly but does have asthma, for which she uses an inhaler when needed.
The community where Jonathan, Alexis, and Joanne live has extensive walking and biking paths. Joanne makes full use of the paths and bikes on them at least once every week. The community has recently instituted a wellness clinic about three blocks away from Jonathan and Alexis’ house.
Although the plastics plant pollutes the river, the company plans to install water and air pollution control measures in about 3 years. The plant is currently implementing purification measures for the river.
By Day 4, post a comprehensive response to the following:
1. What does being "healthy" mean to you?
2. Are the members of the Davis family healthy, according to the WHO definition? Your definition?
3. Are they living in a healthy community? Please explain.
4. What can be done to improve and promote the health of the Davis family as well as the community?
Introduction to the Writing Center: Please cut and paste in browser to view.
· Readings
· Course Introduction
· Article: Montague, J., & Frank, B. (2007, July/August). Creating whole-person wellness. Assisted Living Consult, 3(4), 14–20. Retrieved from http://www.assistedlivingconsult.com/issues/03-04/alc78-Wellness-719.pdf
· Article: Hettler, B. (1976). The Six Dimensions of Wellness Model. National Wellness Institute. Retrieved from http://c.ymcdn.com/sites/www.nationalwellness.org/resource/resmgr/docs/sixdimensionsfactsheet.pdf
· Article: Smith, B. J., Tang, K. C., & Nutbeam, D. (2006). WHO health promotion glossary: new terms. Health Promotion International Advance Access, 21(4), 340–3 45. Retrieved from http://www.who.int/healthpromotion/about/HP.
Build new social media channel. Deck created to showcase overall channel strategy and business plan set up to object business objectives, budget, key strategic partners, and in-market timing,
The document discusses OJEE, an online exam preparation app for JEE Main and JEE Advanced. It provides concise summaries of student performance, a question bank for practice, and guidance on the complete preparation journey from classes 9-12. The target audience is students in tier 1-3 cities appearing for JEE exams. It analyzes the growing online education market in India and identifies competitors like Byju's and Meritnation. The marketing strategy discusses the app's product features, pricing, promotion through digital, social media, traditional channels and loyalty programs to boost user engagement.
FULL SAIL UNIVERSITY EBMSDIGITAL MARKETING (MAR681)WeeDustiBuckner14
FULL SAIL UNIVERSITY | EBMS
DIGITAL MARKETING (MAR681)
Week 3 Assignment - Part 3: Budget and KPIs (16%) Page 1 of 3
Objectives:
• Plan and coordinate marketing initiatives across a
spectrum of marketing channels
• Develop a campaign budget
• Identify important digital marketing metrics and
establish KPIs for a successful campaign
• Establish an analytic framework to evaluate
performance of a digital marketing campaign
Instructions: Sections 9-12
This week, you will develop Part 3 of your Digital
Marketing Strategy. The goal of this assignment is to
demonstrate your understanding of campaign
integration, finances, and measurement.
For this assignment, you will submit a 3-4 page APA
paper that includes your integrated marketing strategy,
marketing budgets, KPIs and analytics.
Section 9: Integrated Marketing Strategy
Describe how you will use integrated marketing
communications to optimize and send a consistent
message to your target audience. How will you
integrate messages and media to develop a holistic
marketing approach? How will you time the
messages so they operate to support each other and
reach potential customers?
….Continued on page 2
FULL SAIL UNIVERSITY | EBMS
DIGITAL MARKETING (MAR681) | Budget and KPIs Page 2 of 3
Section 12: Analytics
Describe your measurement plan and provide specific details of
how you will measure and assess the campaign's success. What
tools will you use to measure your KPIs and what objectives need
to be achieved?
Research Requirement
Cite the research using APA in-text citations. Add the full APA
reference to the references list at the end of the document, on
the References page. Do not include the full APA reference inside
the body of the document.
Deliverable
When your paper is complete, save it as a Word document.
Name your file LastnameFirstinitial_DMKPart3.doc and upload it
to the FSO platform before the deadline.
Section 10: Campaign Budget
Using the Marketing and Advertising Year 1 Expense
from your Proforma Statement in Entertainment
Business Finance (last month's class,) conduct
research and determine a realistic year-long
marketing budget for your campaign. Typically, a
business will not spend more than 20% of their sales
on marketing and advertising. Develop a table or pie
chart that includes the total annual cost and
individual costs associated with each marketing
channel (both digital and traditional,) labor expenses,
and other direct expenses. Be sure to also include
some funds to cover networking expenses like
association dues, networking event fees, etc.
Remember, this budget will be part of your overall
start-up costs and expenses for your updated
Business Plan in Final Project.
Section 11: KPIs
Provide the best metric, or key performance
indicator, that will be most useful in determining
EACH marketing channel's activities are successfully
helping you accomplish your objective. Be ...
Project Scope and Work Breakdown Schedule Scoring GuideCRI.docxwoodruffeloisa
Project Scope and Work Breakdown Schedule Scoring Guide
CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED
Develop a scope
section.
Does not identify a
scope section.
Identifies but does not
develop a scope
section.
Develops a scope
section.
Develops a
comprehensive scope
section appropriate for
the selected business,
including information that
contributes to project
success and supports the
business value.
Explain what is in
scope and what is
not in scope.
Does not identify
what is in scope and
what is not in scope.
Identifies but does not
explain what is in
scope and what is not
in scope.
Explains what is in
scope and what is
not in scope.
Analyzes what is in scope
and what is not in scope
in a detailed and
comprehensive manner,
using relevant
acceptance criteria.
Describe required
work for successful
project completion.
Does not identify
required work for
successful project
completion.
Identifies but does not
describe required
work for successful
project completion.
Describes required
work for successful
project completion.
Analyzes required work
items in detailed and
comprehensive manner
that supports a
successful project
completion.
Develop a work
breakdown
structure.
Does not identify a
work breakdown
structure.
Identifies but does not
develop a work
breakdown structure.
Develops a work
breakdown structure.
Analyzes in a detailed
and comprehensive
manner the application of
techniques for developing
a work breakdown
structure.
Communicate in a
manner that is
professional and
consistent with
expectations for
members of the
project management
profession.
Does not
communicate in a
manner that is
professional and
consistent with
expectations for
members of the
project management
profession.
Communicates in a
manner that is not
consistently
professional or not
consistent with
expectations for
members of the
project management
profession.
Communicates in a
manner that is
professional and
consistent with
expectations for
members of the
project management
profession.
Communicates in a
manner that is
professional and
consistent with
expectations for
members of the project
management profession.
Writing is clear, well
organized, and free of
grammatical and other
mechanical errors.
Project Management Plan
[Title]
[Subtitle]
[Learner name:]
[Course number:]
[Date:]
Table of Contents
3Executive Summary (Assessment 4)
4Project Charter (Assessment 1)
7Project Scope (Assessment 2)
7Work Breakdown Structure (WBS) (Assessment 2)
7Project Management Cost (Budget) (Assessment 3)
8Project Management Schedule (Assessment 3)
8Risk Management Plan (Assessment 4)
9Project Quality Plan (Assessment 4)
9Project Close and Lessons Learned (Assessment 4)
10Appendices
11References
Executive Summary (Assessment 4)Project Charter (Assessment 1)Project Title:
Project Start Date:
Projected Finish Date:
Budget Information
Project Mana ...
ASSESSING THE DIGITAL FOOTPRINT AND SUGGESTING SOCIAL MEDIA MARKETING PLAN FO...Lisa Brewer
This document discusses assessing the digital footprint and suggesting a social media marketing plan for educational institutions. It begins with an introduction and background on the topic. It then reviews relevant literature on traditional vs social media marketing, the use of social media for information search and decision making. It discusses the need for educational institutions to change and adapt to social media/digital marketing. It also covers digital footprints and the importance of key social media platforms like Facebook, Instagram, and LinkedIn. The goal is to develop a social media strategy to help educational institutions with marketing and admissions.
This paper is based on Use of social media in business. This research proposal comes under the Business Research Method subject.
I will also upload our paper presentation based on the same topic.
Feel free to contact.
Part A Please respond to the following Strategy Map (2 pages w.docxdanhaley45372
Part A: Please respond to the following: "Strategy Map" (2 pages with references)
· Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health care marketing professionals should realize such complexity. Provide an example to support your rationale.
· Appraise the value offered by Ries and Trout’s Marketing Warfare Strategies in assisting in the understanding and implementation of competitor-oriented marketing strategies that can be employed to increase market share. Provide at least two (2) specific examples of the Ries and Trout’s Marketing Warfare Strategies Model that apply within a health care organization with which you are familiar.
Part B
Please respond to the following: "Marketing Plan" (2 pages with references)
· Based on your review of the Learnscape scenario titled “Learnscape 4: How Are We Doing”, justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.
· Decide whether or not you believe Philip Kotler’s Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotler’s Marketing Plan Model that apply within a health care organization with which you are familiar.
Health Care Marketing
Learnscape 4: How Are We Doing?
Health Care Marketing Learnscape 4 Final December 10, 2012
1
How Are We Doing?
Introduction:
It’s time for a marketing audit! Bright Road Health Care System wants to see how responsive they are to
market needs and preferences, and if there marketing strategies are showing a good return on
investment. You are a marketing consultant who has been brought in as an objective party to perform
this audit. Once the information is gathered, you will identify the top 3 strengths and the top 3
weaknesses of the organization. Then, you will make prioritized recommendations to turn the
weaknesses into strengths.
Characters:
1. Blake Hines, CEO of Bright Road Health Care System
2. Amit Patel, Marketing Director for Bright Road
3. Kimberly O’Neill, CFO for Bright Road
4. Quinn Smith, Chairman of the Board of Bright Road Health Care System
Locations:
1. Conference Room
2. Marketing Director's Office
3. CFO’s Office
4. Student’s Office
Health Care Marketing
Learnscape 4: How Are We Doing?
Health Care Marketing Learnscape 4 Final December 10, 2012
2
Scene 1: Audit Discussion with CEO and Chairman of Board
In this scene, the Student meets with the CEO of Bright Road, Blake Hines, and the Chairman of the
Board, Quinn Smith. They discuss the need.
Christian Essay Topics. Christianity Essay Studies of Religion I - Year 12 H...Liz Milligan
Essay on Christianity Christianity Essay for Students and Children in .... Christianity essay Religious Studies - GCSE OCR Thinkswap. DOC ESSAY 2 CHRISTIAN AND CULTURE wellington matsembe - Academia.edu. School essay: Religious essays. Extensive Christianity Essay Topics - 2021 TopicsMill. Christianity and relationship with a God - Free Essay Example .... Essay on Faith Faith Essay for Students and Children in English. Religion Essay - Christianity Studies of Religion II - Year 11 HSC .... How to Write an Essay on Religion? Its Topics amp; Importance. Challenges in Christianity - Free Essay Example PapersOwl.com. Mere Christianity Essay Topics. Topics for christianity essays. Differences between the Catholics and Pentecostals Essay Example .... Origin of Christianity Essay Example Topics and Well Written Essays .... Christianity Essay Studies of Religion II - Year 11 HSC Thinkswap. The Impact of Christianity Response Essay Example Topics and Well .... Fascinating Christianity Essay Thatsnotus. Christianity vs. Islam - Free Essay Example PapersOwl.com. Christianity Full Essay, Ethics, Beliefs, Sacred Texts!!! Studies of .... The Christian Church Free Essay Example. Christianity Essay Studies of Religion I - Year 12 HSC Thinkswap. Christianity Essay. The Rise Of Christianity Essay Free Essay Example. Christianity and Hinduism Essay Example StudyHippo.com. Christian vs Islam - Free Essay Example PapersOwl.com. Christian worldview essay topics. Essay: Apologetics and the .... Christianity Essay on Significance of Baptism for Adherents Studies .... Traditional Christianity Essay. HSC Christianity Essay Studies of Religion I - Year 11 HSC Thinkswap. Religions Essay Essay on Religions for Students and Children in .... 005 Church Essays Life In Christ On The Christian History And Theology .... Essays On Selected Christian Topics 9781452067360 eBay. Phenomenal Christianity Essay Introduction Thatsnotus Christian Essay Topics Christian Essay Topics. Christianity Essay Studies of Religion I - Year 12 HSC Thinkswap
One of the most common used risk management tools is the Incident Re.docxAKHIL969626
One of the most common used risk management tools is the Incident Reporting.
More recently, incident Reporting system incorporated computer technology that will provide information like:
1. Major incident category.
2. Early identification of patterns and trends in the "how" and "why" of untoward events.
3. Code vulnerability inductors.
Discuss the potential benefits to use this technology. There is any Limitation for the system? Explain.
.
One of the first anthropologists to examine religion in Africa was E.docxAKHIL969626
Edward Evans-Pritchard was one of the first anthropologists to study religion in Africa in the early 1900s. He learned about the religious beliefs of the Azande people by studying them in the documentary "Strange Beliefs: Sir Edward Evans-Pritchard". The video shows that the Azande explain unfortunate events as being caused by witchcraft and sorcery, and conduct rituals to counter these influences.
One of the most important concepts in clinical practice and group wo.docxAKHIL969626
One of the most important concepts in clinical practice and group work is confidentiality. All members of the group sign an informed consent form in order to address the rules and parameters of the group sessions. The rules regarding confidentiality are stated in one section of the form. Although every member must sign this agreement, ensuring that all information shared in the group remains confidential can be difficult. As the group leader, the clinical social worker is responsible for developing strategies so that all members feel safe to share.
For this Discussion, review the “Working With Groups: Latino Patients Living With HIV/AIDS” case study.
By Day 3
Post
strategies you might prefer to use to ensure confidentiality in a treatment group for individuals living with HIV/AIDS. Describe how informed consent addresses confidentiality in a group setting. How does confidentiality in a group differ from confidentiality in individual counseling? Also, discuss how you would address a breach of confidentiality in the group.
Required Readings
Plummer, S.-B., Makris, S., & Brocksen, S. M. (Eds.). (2014).
Social work case studies: Concentration year
. Baltimore, MD: Laureate International Universities Publishing [Vital Source e-reader].
“Working With Groups: Latino Patients Living With HIV/AIDS” (pp. 39–41)
Toseland, R. W., & Rivas, R. F. (2017). An introduction to group work practice (8th ed.). Boston, MA: Pearson.
Chapter 11, “Task Groups: Foundation Methods” (pp. 336-363)
Chapter 12, “Task Groups: Specialized Methods” (pp. 364–395)
Himalhoch, S., Medoff, D. R., & Oyeniyi, G. (2007). Efficacy of group psychotherapy to reduce depressive symptoms among HIV-infected individuals: A systematic review and meta-analysis.
AIDS Patient Care and STDs,
21
(10), 732–739
Lasky, G. B., & Riva, M. T. (2006). Confidentiality and privileged communication in group psychotherapy.
International Journal of Group Psychotherapy
,
56
(4), 455–476.
Toseland, R. W., & Rivas, R. F. (2017).
An introduction to group work practice
(8th ed.). Boston, MA: Pearson.
Chapter 1, “Introduction” (pp. 1–42)
Chapter 2, “Historical and Theoretical Developments” (pp. 45–66)
Working With Groups:
Latino
Patients Living
WithHIV/AIDS
The support group discussed here was created to address the unique needs of a vulnerable population receiving services at an outpatient interdisciplinary comprehensive care center. The center’s mission was to provide medical and psychosocial services to adult patients living with HIV/AIDS (PLWH). Both patients and providers at the center expressed a need for a group to address the needs of the center’s Latino population. At the time the group was created, 36% of the center’s population identified as Latino, and 25% of this cohort identified Spanish as their primary language. The purpose of the group was twofold: 1) to reduce the social isolation felt by Latino patients at the center and 2) to create a culturally sensitive environm.
One function of a leader is to provide the vision for the organizati.docxAKHIL969626
One function of a leader is to provide the vision for the organization that they lead. Being a role model and leading the way forward are important aspects of leadership.
If you were leading an Internet retailer or another organization that involves innovative technology and organizational flexibility, describe the process that you would use to create a vision for the organization.
How would you get the employees involved in the vision?
Describe how the process would differ between an Internet retailer and a brick and mortar retailer.
.
One could argue that old-fashioned attitudes regarding gender and t.docxAKHIL969626
One could argue that old-fashioned attitudes regarding gender and "traditional" gender roles are becoming obsolete. In many parts of the world women head major corporations and hold high positions of power—positions historically seen as being of the male domain. In turn, many men freely choose to be "stay-at-home-dads" or enter professions that were once considered to be "feminine." Naturally, our contemporary views of gender and gender roles illustrate the social progress we have made as one human culture.
Yet, prehistoric and ancient works of art tell a different story—one that reinforces old-fashioned gender roles (and maybe for good reason). Prehistoric and ancient representations of gender illustrate the social norms of their periods. Naturally, these works of art were produced by people whose lives and values were quite different from ours. Yet, the views of gender presented by these works of art are, despite our contemporary sensibilities, are still very recognizable.
Write an essay that analyzes the representation of gender and gender roles as seen in
Woman of Willendorf
(prehistoric: c. 25,000–20,000 B.C.E.) and
Kouros
/
Statue of Standing Youth
(ancient Greece: c. 580 B.C.E.).
.
One of the hallmarks of qualitative research is writing detailed obs.docxAKHIL969626
One of the hallmarks of qualitative research is writing detailed observations when collecting data. For this assignment, take a notebook with you to a public setting where social interaction takes place (restaurant, public library, public park, shopping mall, airport, etc.). Observe for an hour, then write up your notes into a descriptive vignette, looking for patterns in events and actions.
Observe as though you are a stranger in a new country, trying to make sense of the action around you. Describe how things look, smell, sound, feel, etc. Be as descriptive as possible. Write up your observations into a vignette with the intention of having readers feel as though they are in the environment you choose to observe. Do not be shy to talk to people and ask what they are doing for more information.
REMEMBER to concentrate on observing the
context
only (NO PERSONAL OPINIONS)! This paper should be no longer than 3 pages double-spaced. There is going to be follow-up with this assignment in Module 8.
Assignment Specifics:
· Student will write a 3 double-spaced reflective paper.
· Citations from any of the required reading/presentations from the assigned module
· APA format
.
More Related Content
Similar to First thank you for your work I appreciate it but you misunderstood.docx
One of our most advanced training programs with >270 videos, is where we help a major Latin American Bank determine if they should enter the highly competitive US retail banking sector.
We asked the partner leading this study, Michael, to document each day of the study as he thought through the issues, managed the client and led the engagement team on this complex assignment.
The subsequent live-blog was one of the most popular programs we ever released. The posts were prepared at the end of each day of the study so you can see how the thinking on the study evolved. We have since re-edited the live blog.
At 600 pages long, the re-edited live blog is probably the most detailed guide anywhere demonstrating how a partner thinks on a study. You will see that it is not a linear process. It is not a function of simply finding and plugging in a framework. Though there is a clear logic to the thought process.
On StrategyJournal.com we are publishing the entire re-edited live-blog.
On the Strategy Skills podcast channel, we will publish an accompanying free podcast series.
Insiders, our most loyal clients, who want to see how we conducted the analyses, the actual engagement slides and follow the training to replicate this type of partner-level thinking can view all ~270 detailed videos at StrategyTraining.com and Premium members can view the videos on StrategyTV.com.
BUS325 – Assignment 2 Assignment 2 Expatriates Due Week.docxRAHUL126667
BUS325 – Assignment 2
Assignment 2: Expatriates
Due Week 4 and worth 200 points
Imagine you are an HR manager, and you have been challenged with the
task of reducing expatriate turnover. Think of one or two (1-2) strategies to
accomplish this task, and write a one (1) page memo to your boss
summarizing your ideas. Persuade him that this is the direction to go.
1. Write a one to two (1 to 2) page memo in which you:
2. Develop two (2) strategies that will help your company reduce expatriate
turnover.
3. Summarize both ideas in memo format to present to your boss.
4. Create compelling arguments in favor of your solution to persuade your
boss.
5. Format your assignment according to the following formatting
requirements:
a. Typed, double spaced, using Times New Roman font (size 12), with one-
inch margins on all sides.
b. Include a cover page containing the title of the assignment, your name,
your professor’s name, the course title, and the date. The cover page is not
included in the required page length.
c. Use the APA format to reference your work, including in-text references
when necessary. See the APA Guide located in the Student Center tab.
Running head: FORECASTING AND DEMAND PLANNING 3
Forecasting and Demand Planning
Student’s Name:
Institutional Affiliation:
Course:
Instructor’s Name:
Submission Date
Forecasting and demanding planning
The world of business has recently become very competitive. The field is very crowded. The colleges have not been spared. The same way the market is flooded, the business training institutions are likewise flooded. Therefore, it requires one to apply critical thinking for them to thrive in the marketplace. One has to analyze the market, and do calculations for the business to bring profits, and for it to thrive. It is important for one to collect information about forecasting demand and sales (Nitisha, 2016).
Some of the essential information to gather is the environment where the restaurant is located. Depending on the nature of the environment, one can forecast the types of customers to expect. For example, if the restaurant is located near a college, one needs to gather information on the seasons the students are in session, and off session. It would help one predict the demand for food, and therefore plan effectively. The nature of the environment is necessary since it helps one determine the kind of food that is on demand. The type of food in an environment where students are the majority is different from the type of food where the majority of the people are casual laborers. The other important information to gather involves the social and sporting events that are held in the vicinity of the environment. One needs to be aware of the time these events are held, and the type of the people who normally attend. It helps one to plan well during that season, and maximize the opportunity. It’s also important to consider the competitors who are within t ...
My School Essay In Hindi Wikipedia. Online assignment writing service.Jill Johnson
The document describes the characteristics of fossil specimen MCP-4275PV, which is the right ramus of a hemimandible approximately 500 mm in length that is divided into two parts due to a median fracture. Some details noted are that the anterior part is 33 mm and the posterior part is 102 mm, and the glenoid cavity is located beyond the dorsal limit of the dentary bone. The hemimandible shows signs of folding and compression during the preservation process.
BUS475v10Project PlanBUS475 v10Page 2 of 2Wk 4 – App.docxjasoninnes20
The document outlines a project plan to pilot desert tacos at a food truck business. The plan identifies objectives to determine potential customer groups for desert tacos, locations for the pilot, and inventory needs. Operational steps, timelines, and responsible persons are identified. The pilot will review customer data, survey customers, identify target groups and locations, create marketing for the pilot, determine inventory needs, purchase products, and arrange logistics. The goal is to increase the customer base by introducing desert tacos.
This document provides recommendations for improving Amazon's social media strategy. It analyzes Amazon's presence on platforms like Facebook, Twitter, Instagram and YouTube. It finds the current strategy lacks customer focus and goodwill actions. It recommends launching a campaign to refocus on customers. It also suggests increasing posts that showcase how Amazon helps communities and engaging consumers through two-way communication. This will help Amazon build trust and loyalty while controlling its image online.
Question 1 quCompanies with reputations as good places to work TatianaMajor22
Question 1 : quCompanies with reputations as good places to work have generated superior financial performance." Explain your answer using informed sources?
Companies with reputations as good places to work such as Adobe, Google, LinkedIn, Facebook, and so on have generated superior financial performance because these companies incorporate organizational behavior principles, which are studies that investigates the impact of individuals, groups, and structure have on behavior within organizations for the purpose of applying such knowledge toward improving an organization’s effectiveness into their workplaces. By doing that these companies have been able to yield many important organizational outcomes, that could affect them. Also, these companies with reputations of good places to work at have incorporated the importance of using interpersonal skills within the workplace. By them incorporating interpersonal skills it has helped built a strong association between the quality of workplace relationships and job satisfaction.
Not only does it have a strong association between the quality or workplace relationships and job satisfaction, but it helps when it comes to stress and turnover rates. Incorporating interpersonal skills has resulted in a lower turnover of quality employees and higher quality applications for recruitment. Furthermore, by increasing the OB principles in an organization and incorporating interpersonal skills, it can help foster social responsibility awareness. Which is good for that company or organization because it incorporates social entrepreneurship education into that company to train future leaders in addressing social issues within their organizations.
Robbins, S. P., & Judge, T. A. (2018). Organizational Behavior (18th Edition). Pearson Education (US). https://monroecollege.vitalsource.com/books/9780134729749
Question #2 Regarding the use of technology, how is customer and competitor behavior monitored and measured? Explain your answer using scholarly sources and citations within the text.
Technology is used by big companies such as Google and Facebook, who rely on advertising income for their revenue, which is why they need technology to predict user behavior. Similarly, to Google and Facebook companies like Netflix and Uber use technology to predict when and where customers may want to use their service. Although Netflix and Uber may reply on user subscriptions for revenue, they mostly use technology to track user behavior to provide them with what is best suited for that specific user. An example of how companies use technology to monitor, and measure would be Kroger a U.S grocery store electronically collects information from 55 million customers who have loyalty cards and sells that data to vendors. When we think of companies using technology, we think about big companies or companies who it would benefit the most but according to our textbook insurance firms also use technology for their benefit too. In the t ...
1) The document discusses learning management systems (LMS), which are software applications used to administer, track, and deliver online courses and training programs. It also discusses identifying and developing e-resources and e-content.
2) Key aspects of content development are identified, including determining topics, types of content, available resources, key channels, a schedule, a promotion plan, and measuring results.
3) The conclusion notes that as technology develops in schools, more work will need to be done to help students effectively use e-content, such as teaching proper research skills and citation of sources.
WEEK 1 Discussion Course HLTH – 1000-5, Concepts of Health Promo.docxmelbruce90096
WEEK 1 Discussion: Course: HLTH – 1000-5, Concepts of Health Promotion
Understanding Heath, Illness, Individual and Community Health
There is a fine line between the health of an individual and the health of a community. Each can influence the other. In this Discussion, you will analyze a case study to determine if members of a family and their community are "healthy," according to the WHO definition
Review the "Introduction to the Writing Center" guide located in the Week 1 Resources.
Explore some of the handouts and tutorials relating to tone and scholarly writing as well as the example of "gold star" discussion posts.
Use these examples as handouts to help you create your first discussion post.
Then, consider the following scenario with respect to the health of the Davis family and the health of their community:
Jonathan Davis and his wife, Alexis, are 55 years old and have one daughter, Joanne. Jonathan and Alexis live in the same neighborhood as Joanne, who visits her parents frequently.
Jonathan has smoked one pack of cigarettes every day for the past 30 years and is 20 pounds overweight. He works in a local plastics manufacturing plant and has a physically demanding job. Alexis enjoys working in her garden and cooking a variety of vegetable-rich meals. Joanne exercises regularly but does have asthma, for which she uses an inhaler when needed.
The community where Jonathan, Alexis, and Joanne live has extensive walking and biking paths. Joanne makes full use of the paths and bikes on them at least once every week. The community has recently instituted a wellness clinic about three blocks away from Jonathan and Alexis’ house.
Although the plastics plant pollutes the river, the company plans to install water and air pollution control measures in about 3 years. The plant is currently implementing purification measures for the river.
By Day 4, post a comprehensive response to the following:
1. What does being "healthy" mean to you?
2. Are the members of the Davis family healthy, according to the WHO definition? Your definition?
3. Are they living in a healthy community? Please explain.
4. What can be done to improve and promote the health of the Davis family as well as the community?
Introduction to the Writing Center: Please cut and paste in browser to view.
· Readings
· Course Introduction
· Article: Montague, J., & Frank, B. (2007, July/August). Creating whole-person wellness. Assisted Living Consult, 3(4), 14–20. Retrieved from http://www.assistedlivingconsult.com/issues/03-04/alc78-Wellness-719.pdf
· Article: Hettler, B. (1976). The Six Dimensions of Wellness Model. National Wellness Institute. Retrieved from http://c.ymcdn.com/sites/www.nationalwellness.org/resource/resmgr/docs/sixdimensionsfactsheet.pdf
· Article: Smith, B. J., Tang, K. C., & Nutbeam, D. (2006). WHO health promotion glossary: new terms. Health Promotion International Advance Access, 21(4), 340–3 45. Retrieved from http://www.who.int/healthpromotion/about/HP.
Build new social media channel. Deck created to showcase overall channel strategy and business plan set up to object business objectives, budget, key strategic partners, and in-market timing,
The document discusses OJEE, an online exam preparation app for JEE Main and JEE Advanced. It provides concise summaries of student performance, a question bank for practice, and guidance on the complete preparation journey from classes 9-12. The target audience is students in tier 1-3 cities appearing for JEE exams. It analyzes the growing online education market in India and identifies competitors like Byju's and Meritnation. The marketing strategy discusses the app's product features, pricing, promotion through digital, social media, traditional channels and loyalty programs to boost user engagement.
FULL SAIL UNIVERSITY EBMSDIGITAL MARKETING (MAR681)WeeDustiBuckner14
FULL SAIL UNIVERSITY | EBMS
DIGITAL MARKETING (MAR681)
Week 3 Assignment - Part 3: Budget and KPIs (16%) Page 1 of 3
Objectives:
• Plan and coordinate marketing initiatives across a
spectrum of marketing channels
• Develop a campaign budget
• Identify important digital marketing metrics and
establish KPIs for a successful campaign
• Establish an analytic framework to evaluate
performance of a digital marketing campaign
Instructions: Sections 9-12
This week, you will develop Part 3 of your Digital
Marketing Strategy. The goal of this assignment is to
demonstrate your understanding of campaign
integration, finances, and measurement.
For this assignment, you will submit a 3-4 page APA
paper that includes your integrated marketing strategy,
marketing budgets, KPIs and analytics.
Section 9: Integrated Marketing Strategy
Describe how you will use integrated marketing
communications to optimize and send a consistent
message to your target audience. How will you
integrate messages and media to develop a holistic
marketing approach? How will you time the
messages so they operate to support each other and
reach potential customers?
….Continued on page 2
FULL SAIL UNIVERSITY | EBMS
DIGITAL MARKETING (MAR681) | Budget and KPIs Page 2 of 3
Section 12: Analytics
Describe your measurement plan and provide specific details of
how you will measure and assess the campaign's success. What
tools will you use to measure your KPIs and what objectives need
to be achieved?
Research Requirement
Cite the research using APA in-text citations. Add the full APA
reference to the references list at the end of the document, on
the References page. Do not include the full APA reference inside
the body of the document.
Deliverable
When your paper is complete, save it as a Word document.
Name your file LastnameFirstinitial_DMKPart3.doc and upload it
to the FSO platform before the deadline.
Section 10: Campaign Budget
Using the Marketing and Advertising Year 1 Expense
from your Proforma Statement in Entertainment
Business Finance (last month's class,) conduct
research and determine a realistic year-long
marketing budget for your campaign. Typically, a
business will not spend more than 20% of their sales
on marketing and advertising. Develop a table or pie
chart that includes the total annual cost and
individual costs associated with each marketing
channel (both digital and traditional,) labor expenses,
and other direct expenses. Be sure to also include
some funds to cover networking expenses like
association dues, networking event fees, etc.
Remember, this budget will be part of your overall
start-up costs and expenses for your updated
Business Plan in Final Project.
Section 11: KPIs
Provide the best metric, or key performance
indicator, that will be most useful in determining
EACH marketing channel's activities are successfully
helping you accomplish your objective. Be ...
Project Scope and Work Breakdown Schedule Scoring GuideCRI.docxwoodruffeloisa
Project Scope and Work Breakdown Schedule Scoring Guide
CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED
Develop a scope
section.
Does not identify a
scope section.
Identifies but does not
develop a scope
section.
Develops a scope
section.
Develops a
comprehensive scope
section appropriate for
the selected business,
including information that
contributes to project
success and supports the
business value.
Explain what is in
scope and what is
not in scope.
Does not identify
what is in scope and
what is not in scope.
Identifies but does not
explain what is in
scope and what is not
in scope.
Explains what is in
scope and what is
not in scope.
Analyzes what is in scope
and what is not in scope
in a detailed and
comprehensive manner,
using relevant
acceptance criteria.
Describe required
work for successful
project completion.
Does not identify
required work for
successful project
completion.
Identifies but does not
describe required
work for successful
project completion.
Describes required
work for successful
project completion.
Analyzes required work
items in detailed and
comprehensive manner
that supports a
successful project
completion.
Develop a work
breakdown
structure.
Does not identify a
work breakdown
structure.
Identifies but does not
develop a work
breakdown structure.
Develops a work
breakdown structure.
Analyzes in a detailed
and comprehensive
manner the application of
techniques for developing
a work breakdown
structure.
Communicate in a
manner that is
professional and
consistent with
expectations for
members of the
project management
profession.
Does not
communicate in a
manner that is
professional and
consistent with
expectations for
members of the
project management
profession.
Communicates in a
manner that is not
consistently
professional or not
consistent with
expectations for
members of the
project management
profession.
Communicates in a
manner that is
professional and
consistent with
expectations for
members of the
project management
profession.
Communicates in a
manner that is
professional and
consistent with
expectations for
members of the project
management profession.
Writing is clear, well
organized, and free of
grammatical and other
mechanical errors.
Project Management Plan
[Title]
[Subtitle]
[Learner name:]
[Course number:]
[Date:]
Table of Contents
3Executive Summary (Assessment 4)
4Project Charter (Assessment 1)
7Project Scope (Assessment 2)
7Work Breakdown Structure (WBS) (Assessment 2)
7Project Management Cost (Budget) (Assessment 3)
8Project Management Schedule (Assessment 3)
8Risk Management Plan (Assessment 4)
9Project Quality Plan (Assessment 4)
9Project Close and Lessons Learned (Assessment 4)
10Appendices
11References
Executive Summary (Assessment 4)Project Charter (Assessment 1)Project Title:
Project Start Date:
Projected Finish Date:
Budget Information
Project Mana ...
ASSESSING THE DIGITAL FOOTPRINT AND SUGGESTING SOCIAL MEDIA MARKETING PLAN FO...Lisa Brewer
This document discusses assessing the digital footprint and suggesting a social media marketing plan for educational institutions. It begins with an introduction and background on the topic. It then reviews relevant literature on traditional vs social media marketing, the use of social media for information search and decision making. It discusses the need for educational institutions to change and adapt to social media/digital marketing. It also covers digital footprints and the importance of key social media platforms like Facebook, Instagram, and LinkedIn. The goal is to develop a social media strategy to help educational institutions with marketing and admissions.
This paper is based on Use of social media in business. This research proposal comes under the Business Research Method subject.
I will also upload our paper presentation based on the same topic.
Feel free to contact.
Part A Please respond to the following Strategy Map (2 pages w.docxdanhaley45372
Part A: Please respond to the following: "Strategy Map" (2 pages with references)
· Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health care marketing professionals should realize such complexity. Provide an example to support your rationale.
· Appraise the value offered by Ries and Trout’s Marketing Warfare Strategies in assisting in the understanding and implementation of competitor-oriented marketing strategies that can be employed to increase market share. Provide at least two (2) specific examples of the Ries and Trout’s Marketing Warfare Strategies Model that apply within a health care organization with which you are familiar.
Part B
Please respond to the following: "Marketing Plan" (2 pages with references)
· Based on your review of the Learnscape scenario titled “Learnscape 4: How Are We Doing”, justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.
· Decide whether or not you believe Philip Kotler’s Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotler’s Marketing Plan Model that apply within a health care organization with which you are familiar.
Health Care Marketing
Learnscape 4: How Are We Doing?
Health Care Marketing Learnscape 4 Final December 10, 2012
1
How Are We Doing?
Introduction:
It’s time for a marketing audit! Bright Road Health Care System wants to see how responsive they are to
market needs and preferences, and if there marketing strategies are showing a good return on
investment. You are a marketing consultant who has been brought in as an objective party to perform
this audit. Once the information is gathered, you will identify the top 3 strengths and the top 3
weaknesses of the organization. Then, you will make prioritized recommendations to turn the
weaknesses into strengths.
Characters:
1. Blake Hines, CEO of Bright Road Health Care System
2. Amit Patel, Marketing Director for Bright Road
3. Kimberly O’Neill, CFO for Bright Road
4. Quinn Smith, Chairman of the Board of Bright Road Health Care System
Locations:
1. Conference Room
2. Marketing Director's Office
3. CFO’s Office
4. Student’s Office
Health Care Marketing
Learnscape 4: How Are We Doing?
Health Care Marketing Learnscape 4 Final December 10, 2012
2
Scene 1: Audit Discussion with CEO and Chairman of Board
In this scene, the Student meets with the CEO of Bright Road, Blake Hines, and the Chairman of the
Board, Quinn Smith. They discuss the need.
Christian Essay Topics. Christianity Essay Studies of Religion I - Year 12 H...Liz Milligan
Essay on Christianity Christianity Essay for Students and Children in .... Christianity essay Religious Studies - GCSE OCR Thinkswap. DOC ESSAY 2 CHRISTIAN AND CULTURE wellington matsembe - Academia.edu. School essay: Religious essays. Extensive Christianity Essay Topics - 2021 TopicsMill. Christianity and relationship with a God - Free Essay Example .... Essay on Faith Faith Essay for Students and Children in English. Religion Essay - Christianity Studies of Religion II - Year 11 HSC .... How to Write an Essay on Religion? Its Topics amp; Importance. Challenges in Christianity - Free Essay Example PapersOwl.com. Mere Christianity Essay Topics. Topics for christianity essays. Differences between the Catholics and Pentecostals Essay Example .... Origin of Christianity Essay Example Topics and Well Written Essays .... Christianity Essay Studies of Religion II - Year 11 HSC Thinkswap. The Impact of Christianity Response Essay Example Topics and Well .... Fascinating Christianity Essay Thatsnotus. Christianity vs. Islam - Free Essay Example PapersOwl.com. Christianity Full Essay, Ethics, Beliefs, Sacred Texts!!! Studies of .... The Christian Church Free Essay Example. Christianity Essay Studies of Religion I - Year 12 HSC Thinkswap. Christianity Essay. The Rise Of Christianity Essay Free Essay Example. Christianity and Hinduism Essay Example StudyHippo.com. Christian vs Islam - Free Essay Example PapersOwl.com. Christian worldview essay topics. Essay: Apologetics and the .... Christianity Essay on Significance of Baptism for Adherents Studies .... Traditional Christianity Essay. HSC Christianity Essay Studies of Religion I - Year 11 HSC Thinkswap. Religions Essay Essay on Religions for Students and Children in .... 005 Church Essays Life In Christ On The Christian History And Theology .... Essays On Selected Christian Topics 9781452067360 eBay. Phenomenal Christianity Essay Introduction Thatsnotus Christian Essay Topics Christian Essay Topics. Christianity Essay Studies of Religion I - Year 12 HSC Thinkswap
Similar to First thank you for your work I appreciate it but you misunderstood.docx (16)
One of the most common used risk management tools is the Incident Re.docxAKHIL969626
One of the most common used risk management tools is the Incident Reporting.
More recently, incident Reporting system incorporated computer technology that will provide information like:
1. Major incident category.
2. Early identification of patterns and trends in the "how" and "why" of untoward events.
3. Code vulnerability inductors.
Discuss the potential benefits to use this technology. There is any Limitation for the system? Explain.
.
One of the first anthropologists to examine religion in Africa was E.docxAKHIL969626
Edward Evans-Pritchard was one of the first anthropologists to study religion in Africa in the early 1900s. He learned about the religious beliefs of the Azande people by studying them in the documentary "Strange Beliefs: Sir Edward Evans-Pritchard". The video shows that the Azande explain unfortunate events as being caused by witchcraft and sorcery, and conduct rituals to counter these influences.
One of the most important concepts in clinical practice and group wo.docxAKHIL969626
One of the most important concepts in clinical practice and group work is confidentiality. All members of the group sign an informed consent form in order to address the rules and parameters of the group sessions. The rules regarding confidentiality are stated in one section of the form. Although every member must sign this agreement, ensuring that all information shared in the group remains confidential can be difficult. As the group leader, the clinical social worker is responsible for developing strategies so that all members feel safe to share.
For this Discussion, review the “Working With Groups: Latino Patients Living With HIV/AIDS” case study.
By Day 3
Post
strategies you might prefer to use to ensure confidentiality in a treatment group for individuals living with HIV/AIDS. Describe how informed consent addresses confidentiality in a group setting. How does confidentiality in a group differ from confidentiality in individual counseling? Also, discuss how you would address a breach of confidentiality in the group.
Required Readings
Plummer, S.-B., Makris, S., & Brocksen, S. M. (Eds.). (2014).
Social work case studies: Concentration year
. Baltimore, MD: Laureate International Universities Publishing [Vital Source e-reader].
“Working With Groups: Latino Patients Living With HIV/AIDS” (pp. 39–41)
Toseland, R. W., & Rivas, R. F. (2017). An introduction to group work practice (8th ed.). Boston, MA: Pearson.
Chapter 11, “Task Groups: Foundation Methods” (pp. 336-363)
Chapter 12, “Task Groups: Specialized Methods” (pp. 364–395)
Himalhoch, S., Medoff, D. R., & Oyeniyi, G. (2007). Efficacy of group psychotherapy to reduce depressive symptoms among HIV-infected individuals: A systematic review and meta-analysis.
AIDS Patient Care and STDs,
21
(10), 732–739
Lasky, G. B., & Riva, M. T. (2006). Confidentiality and privileged communication in group psychotherapy.
International Journal of Group Psychotherapy
,
56
(4), 455–476.
Toseland, R. W., & Rivas, R. F. (2017).
An introduction to group work practice
(8th ed.). Boston, MA: Pearson.
Chapter 1, “Introduction” (pp. 1–42)
Chapter 2, “Historical and Theoretical Developments” (pp. 45–66)
Working With Groups:
Latino
Patients Living
WithHIV/AIDS
The support group discussed here was created to address the unique needs of a vulnerable population receiving services at an outpatient interdisciplinary comprehensive care center. The center’s mission was to provide medical and psychosocial services to adult patients living with HIV/AIDS (PLWH). Both patients and providers at the center expressed a need for a group to address the needs of the center’s Latino population. At the time the group was created, 36% of the center’s population identified as Latino, and 25% of this cohort identified Spanish as their primary language. The purpose of the group was twofold: 1) to reduce the social isolation felt by Latino patients at the center and 2) to create a culturally sensitive environm.
One function of a leader is to provide the vision for the organizati.docxAKHIL969626
One function of a leader is to provide the vision for the organization that they lead. Being a role model and leading the way forward are important aspects of leadership.
If you were leading an Internet retailer or another organization that involves innovative technology and organizational flexibility, describe the process that you would use to create a vision for the organization.
How would you get the employees involved in the vision?
Describe how the process would differ between an Internet retailer and a brick and mortar retailer.
.
One could argue that old-fashioned attitudes regarding gender and t.docxAKHIL969626
One could argue that old-fashioned attitudes regarding gender and "traditional" gender roles are becoming obsolete. In many parts of the world women head major corporations and hold high positions of power—positions historically seen as being of the male domain. In turn, many men freely choose to be "stay-at-home-dads" or enter professions that were once considered to be "feminine." Naturally, our contemporary views of gender and gender roles illustrate the social progress we have made as one human culture.
Yet, prehistoric and ancient works of art tell a different story—one that reinforces old-fashioned gender roles (and maybe for good reason). Prehistoric and ancient representations of gender illustrate the social norms of their periods. Naturally, these works of art were produced by people whose lives and values were quite different from ours. Yet, the views of gender presented by these works of art are, despite our contemporary sensibilities, are still very recognizable.
Write an essay that analyzes the representation of gender and gender roles as seen in
Woman of Willendorf
(prehistoric: c. 25,000–20,000 B.C.E.) and
Kouros
/
Statue of Standing Youth
(ancient Greece: c. 580 B.C.E.).
.
One of the hallmarks of qualitative research is writing detailed obs.docxAKHIL969626
One of the hallmarks of qualitative research is writing detailed observations when collecting data. For this assignment, take a notebook with you to a public setting where social interaction takes place (restaurant, public library, public park, shopping mall, airport, etc.). Observe for an hour, then write up your notes into a descriptive vignette, looking for patterns in events and actions.
Observe as though you are a stranger in a new country, trying to make sense of the action around you. Describe how things look, smell, sound, feel, etc. Be as descriptive as possible. Write up your observations into a vignette with the intention of having readers feel as though they are in the environment you choose to observe. Do not be shy to talk to people and ask what they are doing for more information.
REMEMBER to concentrate on observing the
context
only (NO PERSONAL OPINIONS)! This paper should be no longer than 3 pages double-spaced. There is going to be follow-up with this assignment in Module 8.
Assignment Specifics:
· Student will write a 3 double-spaced reflective paper.
· Citations from any of the required reading/presentations from the assigned module
· APA format
.
One of the three main tenants of information security is availabilit.docxAKHIL969626
One of the three main tenants of information security is availability. It is also one of the least thought about. Explain the importance of availability? Do you believe it should be more important than the other two tenants (confidentiality/integrity)? Why is it important to know the value of your data when it comes to availability?
Requirements:
Initial posting by Wednesday
Reply to at least 2 other classmates by Sunday (Post a response on different days throughout the week)
Provide a minimum of 3 references on the initial post and on any response posts.
Proper APA Format (References & Citations)/No plagiarism
.
One of the challenges in group problem solving is identifying the ac.docxAKHIL969626
This document discusses identifying the actual problem in group problem solving. It notes that groups often try to fix symptoms instead of the underlying problem. Readers are asked to review an attached scenario, identify the problem in a short statement, and explain why their identified problem is the root cause rather than a symptom.
One is the personal plot that unfolds around the relationships betwe.docxAKHIL969626
This document discusses the two main plots in Shakespeare's play Othello: the personal plot surrounding the relationships between the main characters, and the public plot of Venice's war with the Turks. It asks how these two plots intersect and overlap in terms of the main themes of the play, and points to a line from Act I, scene iii that suggests the Turkish ships may be just for show rather than a real threat, connecting the public and personal plots.
One and half pagesimple, noplagarism Title page, abstr.docxAKHIL969626
One and half page
simple, noplagarism
Title page, abstract, table of contents, list of figures, list of tables are all
not required
in the discussion forums. All other aspects of
APA (citations, list of references, correct spacing & formatting, etc.)
are
required to receive full credit
You must
engage
(not just agree, disagree, or repost you own posting) at least two of your classmates in the discussions each week to receive full credit
Each question should be researched and supported with some peer reviewed sources other than or in addition to your textbook
Discussion posts are assessed on a rubric with equal weight given to 5 assessable items: Comprehension, Timeliness, Engagement, Critical Thinking, and APA/Mechanics
Digital Forensics
There are three primary goals with digital forensics:
Collect electronically stored information in a sound, defensible manner,
Analyze the results of the collections, and
Present the findings either in formal legal proceedings or less formally to inform a client.
Electronic evidence can be short-lived and fragile. It needs to be collected in a defensible, methodological manner to preserve it accurately, and to withstand scrutiny in legal proceedings. (chain of custody)
Electronic evidence can be highly probative, both as it appears to users, and behind the scenes. There is a lot of information that a computer user never sees (e.g. metadata, logs, registry entries). This behind-the-scenes evidence may provide a wealth of information about who did what when and where. Forensic analysts are trained to preserve, collect and interpret this kind of evidence.
Some digital files can be recovered, even if a user has tried to delete them.
Locate a famous case where digital forensics played a role, and share it with the class. Discuss how digital forensics was critical in cracking the case. Examples are listed below, but
you can’t use them – find your own.
Famous cases cracked with digital forensics
Be it a text message, Google searches or GPS information, a person’s digital footprint can provide plenty of ammunition in the courtroom. Here are a few cases where digital forensics played a critical role in bringing about justice
.
1. The BTK Killer, Dennis Rader
Perhaps the most famous case to be solved through digital forensics is that of
the BTK Killer Dennis Rader
, with “BTK” referring to his MO of “bind, torture and kill.” Rader enjoyed taunting police during his killing sprees in Wichita, KS. But this also proved to be his fatal flaw. A floppy disk Rader sent to police revealed his true identity. He was soon arrested, pled guilty and was put behind bars for life, much to the relief of his long-terrorized community.
2. Dr. Conrad Murray’s lethal prescriptions
Another recent case solved with digital forensics was that of
Dr. Conrad Murray, personal physician of Michael Jackson
. Digital forensics played a crucial role in the trial. After Jackson passed away unexpectedly in 20.
One 750 - word essay exploring an art historical issue presented in .docxAKHIL969626
This 6-page document is a statement from the Combahee River Collective, a group of Black feminists. A student is asked to write a 750-word essay reacting to and adding their own thoughts on an art historical issue presented in the document. They should explore an issue from the class and discuss the Collective's statement while including some of their own analysis.
One of the most interesting items in the communication realm of orga.docxAKHIL969626
One of the most interesting items in the communication realm of organization management is the informal grapevine. The informal grapevine has the capacity to undermine the official communication function of a criminal justice organization.
Discuss what a grapevine is and the best methods to counteract it.
.
One of the most important filmmakers of the twentieth centur.docxAKHIL969626
One of the most important filmmakers of the twentieth century to release such popular films such as Ferris Bueller’s Day Off, and The Breakfast Club was someone by the name of John Hughes. Born February 18 in 1950, he sadly died 11 years ago due to a heart attack. Brought up in Michigan, John Hughes started off by creating jokes for already famous comedians. He then began to capture the interest of adolescents in the 1980’s with his work. Movies such as The Breakfast Club;Sixteen Candles;Ferris Bueller's Day Off;Plane, Trains, and Automobiles; and Home Alone gained a huge amount of popularity over time. These movies usually ended in a good way but not without a struggle along the way.
One of John Hughes most popular film’s, titled The Breakfast club takes place in a school library setting as the main 5 students are tasked with learning and understanding each other. Understanding their dislikes for teachers, parents, as well as going through the peer pressure of their respective social groups. This film highly resembles Hughes' work as it reaches toward the best of society with all different types of popular culture which explains why the movie takes place in a library, with the students surrounded by art, books, and statues.
Hughes was very well known as being the king of highschool movies. All of his work dealt with teenagers and the issues they dealt with. Ferris Bueller
Ferris Buellers was one of Hughes' first comedies, and it is the most original movie about high school that has ever been made. There wasn't a movie like it before it was made, and since many attempts have been made to recapture what Ferris Buellers brought to the table. Unfortunately, that is impossible. A big part of Ferris Bueller's magic was the originality of Hughes' vision. He looked at teenagers and high school life from a completely new perspective. Hughes created a world where everything worked out for the hero, and everyone can identify with that.
.
One of the ways businesses provide secure access to their networ.docxAKHIL969626
One of the ways businesses provide secure access to their network (or a subset of their network) to remote (or mobile) users is to use virtual private networks (VPNs). VPNs allow users to connect securely (over an encrypted link) to a network. For this discussion:
Define the term virtual private network
Discuss the goal(s) of a VPN
Describe different types of VPNs (hardware or software based)
Discuss how the use of a VPN may support BYOD (bring your own device)
List several commonly available (open source) VPNs
Describe best practices for using a VPN
300 Words NO Plagiarism
.
On Stretching Time (250 Words)The given paradigms by which we.docxAKHIL969626
On Stretching Time (250 Words)
“The given paradigms by which we are to understand and use academic freedom isolate utterances and individuals to insist that the contexts that matter are professional and institutional. But if we stretch time, the potent context of modern nationalism/settler colonialism becomes strongly palpable.”
Kandice Chuh argues that it is imperative for us to “stretch time”: to be able to place utterances and individuals in the academic context in the broader context of modern nationalism and settler colonialism. What is something someone can only understand about you by bringing in a larger context? Write that, and also the larger context needed to understand.
.
On the evening news, social media and even in conversation, do you f.docxAKHIL969626
On the evening news, social media and even in conversation, do you feel that noting where data and other vital information being shared came from could alleviate confusion, frustration and "gossip"? If so, where should we draw the line? Do you trust what others discuss with you? Or do you "fact check"?
.
On p. 98-99 of Music and Capitalism, Tim Taylor writes, The.docxAKHIL969626
On p. 98-99 of
Music and Capitalism,
Tim Taylor writes, “These and other Western star musicians employ other common discourses about the musicians with whom they worked and the musics they appropriated or collaborated with. The dominant ideology and discourse are that non-Western musics are a kind of natural resource that is available for the taking, though these acts of appropriation are frequently tempered by the Western star’s appearance alongside the non-Western musicians in publicity photographs, on recordings, and in liner notes.”
Review your notes from class about important words, or look these up as necessary: discourse, appropriation, collaboration, ideology
Then, write a response that does the following:
Explain: what does this quotation mean in your own words?
How does the
Graceland
example fit in with what Tim Taylor is talking about here
?
Think of another time that musicians with different power positions are part of a musical performance or recording (you can use one in the chapter, like
Buena Vista Social Club, Deep Forest,
“The Lion Sleeps Tonight,” “Return to Innocence,” “El Condor Pasa,” or
Talking Timbuktu
, or one not in the reading that interests you). Describe the relationship between the musicians, and argue whether you think the album/performance is appropriation, collaboration, sampling, or something else. If the artists have different positionalities in terms of race, gender, and/or country of origin, comment on the effect this has. Give your opinion on ethical questions raised in this particular situation.
Your response should be about 3-5 paragraphs (minimum 12 sentences) in length. For part c, you will need to reference and cite an additional source (i.e. web site, album, academic source, news article, etc.)
.
On 1 January 2016, the 17 Sustainable Development Goals (SDGs) o.docxAKHIL969626
On 1 January 2016, the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development — adopted by world leaders in September 2015 at an historic UN Summit — officially came into force. These goals address every topic of concern we have discussed this semester. Over the coming decade, it's the hope of UN member nations (which includes the U.S.) that the SDGs will universally be applied to all, countries will mobilize efforts to end all forms of poverty, fight inequalities and tackle climate change, while ensuring that no one is left behind.
With the SDGs as your reference, answer these questions:
Are any of the 17goals from the UN website particularly unrealistic—describe, in detail, why you think so (or not).
Which of the 17 goals do you believe is the highest priority for the world and why? Cite specific examples from class content, discussions and assessments.
.
On September 11, 2001 the U.S. changed forever. While the U.S. had s.docxAKHIL969626
On September 11, 2001 the U.S. changed forever. While the U.S. had suffered attacks before, nothing to this scale and magnitude. The attacks were aimed at highly populated areas (NYC) and homes for the government and armed forces (Washington, D.C. and the Pentagon). The World Trade Centers were an ideal target for their height and location. For your own post, consider vulnerable populations. What constitutes vulnerability in populations living in disaster prone areas? Consider NYC, these attacks were neither the first nor the last attacks NYC has suffered. Why is NYC such a hub for terrorist attacks? Try considering other areas, other than NYC, and provide an example from a recent disaster. Unfortunately, there are many. You can discuss man-made disasters or natural disasters.
250 Words
.
On January 28, 1986, the Space Shuttle Challenger was destroyed upo.docxAKHIL969626
On January 28, 1986, the Space Shuttle Challenger was destroyed upon launch from Cape Canaveral, Florida killing all seven astronauts on board. Conduct a literature and an Internet search on the topics of the Challenger disaster and groupthink. Then, discuss how groupthink might have created decision-making problems for NASA and its booster contractor. Cite at least two sources in your answer.
250 words and list references
.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
First thank you for your work I appreciate it but you misunderstood.docx
1. First thank you for your work I appreciate it but you
misunderstood the instruction. You were writing about the
various of modes of transportation, and that in not related to the
history for transport The topic should related to the history of
transportation such as how did people get started using transport
how were they moving from place to another. How has transport
changed? For instance, History of road transport:The first road
transport was people riding animals( horses, oxen……et .Than
using carts, train, bicycles , buss, car …….ets what ever . and
should be arranged based of what the used to use first I really
appreciate your working but you need to turn it to historical
topic as I mentioned in the Instruction File to be something
related to the history not to the types of transport in general.
Show how the process of changing transport has changed?
Thanks :)
https://www.youtube.com/watch?v=mpVqY6Z74Tkhttps://www.
youtube.com/watch?v=puyiRLtO7Fk
Student 1
David Presley
DB1: Option A, Forecasting
Top of Form
Through a recent forecast through eMarketer, Snapchat (SNAP)
is projected to bring in roughly $3 billion in advertising sales
alone. Yahoo and Twitter have seen decreasing figures in
advertising numbers, where Snapchat has seen
growth. Facebook and Google are currently dominating the
advertising market, but Snapchat looks to compete with the two
giants: “Snapchat is expected to present a challenge
to Facebook and Google’s rule of mobile advertising” (Simon,
2017). The few articles I researched don’t specifically speak on
the type of forecasting that was used to acquire these figures,
but from what I’ve gathered it appears to be “time-series
forecasts”. “Time-series forecasts simply attempt to project past
2. experience into the future. These techniques use historical data
with the assumption that the future will be like the past”
(Stevenson, 2015, pg. 82). Snapchat’s previous advertising
figures, as well as their incredible $9 price jump in the stock
market, would point to Snapchat being on the rise. Also, what
points to Snapchat surpassing Yahoo and Twitter, is the decline
in advertising revenue from both companies. To look at the
declining numbers and assume a similar trend in the future
would share the same style of forecasting as the time-series
forecasting approach. Snapchat’s current market share in the
advertising realm is relatively low (1.3%), but according to the
same forecast by eMarketer, their market share (in terms of
percentage) will double to 2.7% by 2019 (Jain, 2017). The
forecast couldn’t have come at a better time for Snapchat and
it’s shareholders. The stock price has shot up in the very early
stages since becoming a publicly traded company, and
these forecasted reports point to more growth in the next two to
three years. Twitter and Yahoo currently have more advertising
revenue than Snapchat, but if the time series forecast continues
to be applied, it points to Twitter and Yahoo continuing to
decline, and Snapchat continuing to grow. The impact of the
forecast will soon be determined (as the report came out today),
but this bodes well for shareholders and potential shareholders
that continue to help financially support the new publicly traded
company.
References:
Jain, R. (2017, March 27). Snapchat Parent Snap Inc. Revenue
To Reach $3 Billion By 2019: Report. Retrieved
from http://www.ibtimes.com/snapchat-parent-snap-inc-
revenue-reach-3-billion-2019-report-2515505
Simon, K. (2017, March 27). Snapchat forecast to pull $3bn a
year by 2019, to surpass Twitter, AOL and Yahoo. Retrieved
from http://www.phonearena.com/news/Snapchat-forecast-to-
pull-3bn-a-year-by-2019-to-surpass-Twitter-AOL-and-
Yahoo_id92434
Stevenson, W. J. (2015). Operations management. New York,
3. NY: McGraw-Hill Education.
Student 2
1 day ago
Misty Raup
Demand Forecasting- McDonald's
COLLAPSE
Top of Form
While McDonald’s has long been considered a burger
fast-food enterprise across the globe, much of how they achieve
their iconic status has to do with how they forecast their sales
for future periods. Looking at upcoming promotions, seasonal
trends, and consumer demands, their forecasting method is
primarily demand forecasting. They utilize daily point-of-sale
data at each item level, as well as stock levels at the restaurant
and by embracing technology and interconnected data systems
to never run out of stock, they achieve customer satisfaction by
honing in not only on what people want each day, but what they
will want in the near future, (Supply Chain Movement, 2012).
This strategy has served them well as they saw share
prices rising 27% in 2015, the second-best performance on the
Dow Jones Industrial Average, (Sozzi, 2016). With the launch
of all day breakfast, they knew in advance that they would need
to increase their supply of hash browns and McMuffins, two
items offered on their all day breakfast menu. In article in
Benchmarking for Quality Management & Technology
(Bradford), “the ability to forecast consumer demand accurately
is of great importance”, (Adbanjo, 2000). Food services view
consumer availability as the cornerstone of their business.
Major benefits of effective forecasting according to the article
include: increased product availability to the consumer, lower
inventory levels along the supply chain, and true
customer/supplier partnerships. McDonald’s being able to
accurately keep their inventory in line with their expected
4. consumer demands helps to ensure they are capable of
delivering the product their customers desire.
References
Adebanjo, D. (2000). Identifying problems in forecasting
consumer demand in the fast moving consumer goods
sector. Benchmarking, 7(3), 223-230. Retrieved
from http://ezproxy.liberty.edu/login?url=https://search-
proquest-
com.ezproxy.liberty.edu/docview/217357295?accountid=12085
The ability to forecast consumer demand accurately is of great
importance to companies in the consumer market. The food
industry, in particular, views consumer availability as the
cornerstone of their business. However, many companies
concede that their forecasting process does not perform as well
as they would wish. A group of forecasting and demand
managers from some of the leading UK food companies, with
the support of Leatherhead Food RA, examined the problems
associated with their functions over an 18-month period. This
paper presents the key findings from their collaborative work.
McDonald's wants to be assured of delivery. (October 2012).
Retrieved March 27, 2017,
from https://www.supplychainmovement.com/mcdonalds-wants-
to-be-assured-of-delivery/
McDonald's aim to never run out of product is paying off as
they see growth in the supply chain management model.
Utilizing forecasting by demand, they maintain their product
supplies as needed and develop relationships with suppliers to
ensure accurate ordering. Their customers win by having the
product they desire at the time they want.
Sozzi, B. (2016, January 03). 3 predictions for what McDonald's
will do in 2016. Retrieved March 27, 2017,
5. from https://www.thestreet.com/story/13409843/1/3-
predictions-for-what-mcdonald-s-will-do-in-2016.html
The McDonald's franchises have seen tremendous growth in
2015. This is largely due to forecasting demands of the
consumer and by keeping inventory in stock. Offering all day
breakfast helped to boost sales to customers who hadn't visited
the store in previous months prior to the launch.
Bottom of Form
Bottom of Form
BUSI 414
BUSI 411
Discussion Board Forum 1 Instructions
Replies:
In Module/Week 2: Post a substantive reply to the thread of at
least 2 classmates. A substantive reply includes at least 150
words analyzing the thread as well as adding to the research and
concepts put forth in that thread. The goal is to create
meaningful discussion. To simply restate the idea already put
forth or to concur with the first reply is not adding substantial
discussion. That is why it is good to do additional outside
research.
Make sure to provide scholarly and educational material and
work that is engaging and substantive. Simply meeting the
minimum requirements earns one only the minimum grade.
Regarding plagiarism: Plagiarism will not be tolerated. The
results of plagiarizing a post or parts of a post will be a zero on
the post, an F in the course, or expulsion from the school.
In addition, trying to use pre-written posts (from another
course, etc.) for this course’s assignments will result in a very
6. low grade if the post does not address the requirements as
outlined in the Syllabus. If you did research for another course
and want to use part of that research in an assignment for this
course, that is perfectly okay. Just make sure you address all the
discussion topics and requirements as specified in the Syllabus.
Any form of plagiarism, including cutting and pasting, will
result in 0 points for the entire assignment, plus a required 500-
word written paper on the topic of plagiarism, in order to
receive credit for any online activity.
Page 2 of 2
Page 1 of 1
ASSESSING YOUR PUPILS’ IMPROVEMENT
The ability to assess student improvement over time is one of
the central skills of being an effective teacher. Not only is it
impossible to be an effective teacher without an ability to assess
improvement in students of different levels of knowledge and
ability, but also, teachers who only know how to sort students
into high and low performers pose a risk to the learning and
development of students of all ability levels.
This handout explains 1) what assessing improvement is and
isn’t, 2) why the ability to assess improvement is so important
for teachers, and 3) how to plan assessments that clearly assess
improvement (and what kinds of assessments don’t assess
improvement).
* HOWEVER, before all that, the most important thing for you
to know is that you probably don’t know how to assess
improvement right now (but will believe that you do). From my
experience, many of you (students) who don’t know how to
assess improvement will be confident that you do, and this
overconfidence will get in the way of learning this skill, and
will cause you (and me) repeated frustration. I have taught over
1000 students to assess improvement (sometimes
7. unsuccessfully), and at first, the vast majority of students write
assessments that are nowhere close to assessing improvement—
but the students are sure that they do assess improvement. We
have two types of thinking in our minds—System 1 thinking and
System 2 thinking. System 1 thinking is more intuitive and
judges things at a glance, and helps us out when we need fast
answers, but also is the source of lots of bias, illogic, and
errors. System 2 thinking is that more slow and effortful and
systematic logical thinking, and it’s this System 2 thinking that
most of you will need to use in order to write assessment plans
that truly assess improvement.
What Assessing Student Improvement IS and ISN’T
Assessing improvement means assessing whether or not students
have gotten better or more consistent than they were before in
their knowledge, skills, habits, etc. Do students know more
(knowledge) at a later assessment than they did earlierin the
week, month, or year? Can students do something better(a skill
or performance) at a later assessment than they did earlierin the
week, month, or year? Do students do some positive habit more
consistently now than they did earlierin the week, month, or
year? Assessing improvement is about comparing where
students are at now to where they were before, and seeing if
they have gotten better, worse, or stayed the same.
Assessing improvement does NOT mean assessing whether
students are good or bad at something. Let me say that again—
Assessing improvement does NOT mean assessing whether
students are good or bad at something. A student who is good at
something (e.g., writing stories) may have not improved at all in
that outcome this year, but a student who is mediocre at it may
have improved a lot on that outcome in the last month. In that
case, the second student met the goal of improvement but the
first one didn’t. Assessing improvement also does NOT mean
assessing whether or not students have met some fixed and
arbitrary level of performance (e.g., can identify 80% of sight
8. words). When assessing improvement, we don’t focus on
something such as whether students could read 80% of sight
words, but we would focus on whether they can read more
words now than they could in the past. Finally, assessing
improvement does NOT mean assessing whether students are
better than other kids or “on grade level.”
Why is it Important for Teachers to be Able to Assess Student
Improvement?
First, one of the central jobs of teachers is to help students
improve their skills and habits, but if teachers are not skillful at
assessing student improvement, it is difficult for teachers to
assess their success in reaching this goal, and to know when
they need to try something different.
You might wonder, doesn’t all assessment assess what students
have learned, and areas in which they have improved? In fact, a
great deal of classroom assessment simply assesses what
students currently know and can do, but doesn’t tell us whether
they are more knowledgeable or more skillful or have better
habits than earlier in the day, month, or year. Much of
classroom assessment simply determines whether children can
or can’t do whatever was the objective in the lesson plan, and
this kind of “sorting” assessment creates problems for students
at every ability level.
To know whether they are reaching all students, teachers need
to know (in part) whether those students are improving in their
skills and habits, regardless of their current level of
performance, and regardless of whether those students’
performance is below average, average, or above average. When
assessing improvement, you don’t care whether the student is
below or above average at the ending assessment or whether
they have met some arbitrary/fixed objective or standard—you
care about whether they have made progress or improved over
their earlier performance. (Yes, I’m repeating myself a bit:
Trust me, it’s intentional.)
9. Second, and related to the first point, frequent use of
assessment that merely classifies students, or that results only
in grades or rankings relative to one’s classmates, without
identifying and recognizing improvement, can create profound
problems for student motivation and achievement. In simple
terms, very able students can often continue to “do well” in a
class without trying very hard or improving as much as they
might. Less able students can often continue to be viewed, and
view themselves as below average in skills, although they are
trying their hardest, and making notable improvements. In
classrooms where success is viewed in terms of relative ability
or grades (rather than improvement), many able students learn
that a great deal of effort is not needed for success while less
able students may learn that expending effort does not lead to
success (since success is defined not as steady progress but as
being better than average). Over time, both types of students
often stop working and improving as much as they could,
because the most advanced students don’t need to work much to
meet the standard and many of the least advanced students have
learned that no matter how hard they work, they will be labeled
as failures. Unwittingly, the way we assess students (based
largely on relative ability, not progress) leads many more able
students to view hard work as unnecessary for success, and
leads many less able students to see hard work as not leading to
success—thus undermining the work ethic in both groups.
Assessing students in terms of whether they met universal and
fixed standards/objectives (instead of assessing improvement)
also contributes to students developing a “fixed” view of
ability, the belief that ability is something you just have or
don’t have—rather than believing that ability and intelligence
can be improved through effort (which is the healthier view).
People who adopt the fixed view of ability set less challenging
goals for themselves, tend to give up when the going gets tough,
tend to focus on performance goals (proving ability) rather than
learning goals (improving ability), and tend to blame others
when they fail, rather than focusing on what they can do to
10. improve. Also, many of the goals we value most are complex
skills and performances and crucial habits that improve
gradually over long stretches of time, and if we aren’t often
assessing for improvement, we are probably neglecting some of
our most valued educational goals. In sum, the way we
frequently assess young children (based on fixed objectives or
sorting kids into high and low groups/performances) creates a
range of predictable problems for students’ learning and
development.
However, where teachers are focused on effort and progress,
lower-performing students are recognized for effort and
progress, while even the highest performing students are
challenged to do better, if they are not making adequate effort
or improvement. In order to emphasize effort and progress,
teachers simply must know how to assess student improvement.
BAD or Incomplete Examples
BAD Plan #1 for Assessing Improvement
(This does NOT assess improvement—it is a BAD example)
Objective: Students will improve their ability to describe their
feelings during actual classroom conflicts.
a. I will observe the students from September through
November, and for each student conflict observed, will
document on a checklist which student(s) described their
feelings, and which students did not.
b. A student will have met the objective if s/he described their
feelings in at least 75% of the conflicts recorded in November.
c. A student did not meet the objective if s/he described their
feelings in fewer than 75% of the conflicts recorded in
November.
Note: This never compares later performance to earlier
performance, so it simply can’t assess improvement. Also, if
11. kids were at 85% to begin with, hitting the 75% mark is going
backwards, not improvement. Similarly, kids could have gone
from 0% earlier in the year to 65% now, and be rated as not
improving. Fixed targets such as 4 out of 5, or 75% accuracy
can NEVER be relied on to assess improvement.
BAD Plan #2 for Assessing Improvement
(This does NOT assess improvement—it is a BAD example)
Objective: Students will improve their ability to describe their
feelings during classroom conflicts.
a. I will observe the students from September through
November, and for each student conflict observed, will
document on a checklist which student(s) described their
feelings.
b. A student will have met the objective if s/he improved their
ability to describe their feelings.
c. They didn’t meet the objective if s/he didn’t improve their
ability to describe their feelings.
Note: This is circular reasoning—you’re sort of saying you’ll
know they got better if they got better, but never say what the
indicators of improvement are. Also, in steps b & c, there is no
comparison of the later performance to the earlier performance,
so this can’t assess improvement over time.
BAD Plan #3: An INCOMPLETE Plan for Assessing
Improvement
(This gives one example of how a student might improve but
does not address what improvement would look like in
general—it is an INCOMPLETE assessment plan)
Objective: Students will improve their ability to describe their
feelings during actual classroom conflicts.
12. a. I will observe the students from September through
November, and for each student conflict observed, will
document on a checklist which student(s) described their
feelings, and which students did not.
b. A student will have met the objective if s/he described their
feelings in 25% of the assessments in September and at least
75% of the conflicts recorded in November.
c. A student did not meet the objective if s/he described their
feelings in fewer than 75% of the conflicts recorded in
November.
Note: We want you to be tuned into any of the ways in which
improvement might occur, especially for students whose ending
performances are at very different levels, so it is inadequate to
just describe one way in which improvement might occur. For
example, a student might be at 0% in September and 10% in
November and that also would be improvement. Part of what
I’m trying to teach you here is to stop focusing on some fixed
ending performance target, and focus instead on childrens’
growth trajectories over time.
BAD Plan #4: An INCOMPLETE Plan for Assessing
Improvement
(This has the right pre-post structure, but is too vague in terms
of what is being assessed to provide good evidence of assessing
improvement.)
Objective: Students will improve their ability write creative
fictional stories.
a. I will collect two fictional stories that students write in
September and two fictional stories that students write in
November. I will rate all four stories on a checklist I created to
assess creative writing.
b. A student will have met the objective if their two November
stories averaged more checkmarks than their two September
13. stories averaged.
c. A student will have not met the objective if their two
November stories averaged fewer or the same number of
checkmarks compared to the average of their two September
stories.
Note: At first glance, this is perfectly structured to assess
improvement because it has pre-post comparisons, but it is far
too vague about what is being assessed as evidence of
creativity. What’s on the checklist, and what does it prove to
have more checkmarks? You need to figure out what you mean
by creative writing and identify clear indicators of creativity
that they would need to do more of or do better in the second
assessment than in the first—in order to prove improvement.
How Can Teachers Assess Student Improvement?
Enough of the negative examples! To assess improvement, you
need three things:
First, you need an indicator or indicators of the student outcome
you are assessing (for example, more interesting characters or
more suspenseful plot might be indicators of improved fiction
writing). Again, saying you’ll know their writing is better if
their writing got better is called circular reasoning—it proves
nothing because it doesn’t say WHAT needs to be better the
second time than the first time—in order to prove that their
writing improved. For many student outcomes, it takes some
thought to come up with reasonable indicators of the
outcome/objective.
Second, you need a pre-assessment and post-assessment because
this will allow you to compare their current knowledge, skills,
habits or complex performances to their earlier knowledge,
skills, habits or complex performances. That is, you’ll need to
compare their current performance to their performance on a
similar task some days, weeks, or months ago. It is
14. IMPOSSIBLE to assess improvement without at least two
assessments that are separated in time, so any assessment plans
that don’t mention a pre-assessment and post-assessment in step
a, and compare the pre-assessment and post-assessment
performance in steps b and c will be returned as incomplete.
Third, you need some way to collect and record data (e.g.,
anecdotal notes, checklists, individual science journal that
students write in, samples of their writing, drawing, etc.).
Grades are poor evidence, because they don’t answer the
question of what exactly students were graded on, so they are
too vague to assess improvement in specific knowledge, skills,
or habits.
Finally, for me to know that you really understand assessing
improvement, I need clear data that you know how to a) collect
relevant data, b) identify what would be evidence of
improvement, and c) identify what would be evidence of non-
improvement. For this reason, I ask that all assessment plans be
written in these separate a, b, c steps, not as just one large
paragraph.
GOOD Assessment Plan #1 (for assessing increased knowledge)
Objective: Students will increase their knowledge about the
arctic animal of their choice.
a. At the beginning of the unit, after each student has chosen an
animal they wish to study, I will ask them to write in their
science journal all the facts they know about the arctic animal
they have chosen. At the end of the unit, I will again ask them
to write in their science journal all the facts they know about
their arctic animal. I will compare the number of facts the
students knew about their animal at the end of the unit to the
number of facts they knew about their animal at the beginning
of the unit.
b. Students will have increased their knowledge of the arctic
15. animal of their choice if they wrote more facts about their
animal at the end of the unit than they wrote at the beginning.
c. Students will have NOT increased their knowledge of the
arctic animal of their choice if they wrote the same number or
fewer facts about their animal at the end of the unit than they
wrote at the beginning.
GOOD Assessment Plan #2 (for assessing improved
understanding)
Objective: Students will improve their understanding of how
extrinsic rewards often backfire for promoting healthy
development. (This is an objective for teacher candidates, and
wasn’t written for young children)
a. On two occasions (before and after reading the course
materials on motivation), I will ask students to write short
essays explaining how extrinsic rewards often undermine
intrinsic motivation. I will compare these essays in terms of the
degree to which they explain the role of extrinsic rewards in
interfering with meeting learners’ basic needs, the ways in
which rewards get learners to focus on performance (and the
reward) rather than learning itself, the negative consequences
that often result from using extrinsic rewards, and the
conditions under which extrinsic rewards are most likely to
cause such harm.
b. I will conclude that teacher candidates deepened their
understanding of how extrinsic rewards often backfire for
promoting healthy development if their post-assessments were
more detailed or coherent in explaining one or more of the
following:
- how extrinsic rewards interfering with meeting learners’
basic needs,
- how extrinsic rewards promote performance goals and a
focus on getting the reward, rather than learning goals,
- the negative consequences that often result from using
16. extrinsic rewards, or
- the conditions under which extrinsic rewards are most
likely to cause such harm.
c. I will conclude that teacher candidates did NOT deepen their
understanding of how extrinsic rewards often backfire for
promoting healthy development if their post-assessments were
NOT more detailed or coherent in explaining one or more of the
following:
- how extrinsic rewards interfering with meeting learners’
basic needs,
- how extrinsic rewards promote performance goals and a
focus on getting the reward, rather than learning goals,
- the negative consequences that often result from using
extrinsic rewards, or
- the conditions under which extrinsic rewards are most
likely to cause such harm.
GOOD Assessment Plan #3 (for assessing improvement on a
skill)
A skill means you are able to DO something (other than answer
a fact-based question or perform on a fact based task), so an
improved skill means you learned how to do something better
than you used to be able to do it. In the assessment below, we
are focused simply on getting children to describe their feelings
more often during conflicts.
Objective: Students will improve their ability to describe their
feelings during conflicts.
a. I will observe the students during two recording periods; 1)
from September through October, and 2) from January through
February. For each student conflict observed during these two
recording periods, I will document on a checklist which
student(s) described their feelings, and which students did not.
For each student, I will compare the percentage number of times
17. s/he describe their feelings during actual classroom conflicts in
the first recording period with the same percentage for the
second recording period.
b. A student will have met the objective if s/he described their
feelings in a larger percentage of conflicts during the second
recording period than during the first recording period.
c. A student will NOT have met the objective if s/he described
their feelings in the same percentage of conflicts during the
second recording period than during the first recording period,
or in a smaller percentage of conflicts during the second
recording period than during the first recording period.
Notice that the above assessment plan is focused on quantitative
change, or the frequency of an action. However, improvements
in skills are often best described in terms of improved quality of
performance, as the assessment below does.
GOOD Assessment Plan #4 (for assessing improvement on a
skill)
Objective: Students will improve their ability to describe their
feelings during conflicts.
a. I will record how students describe their feelings during two
conflicts, one in the fall, and one in the spring. For each
student, I will record the exact words they used to describe their
feelings during the conflicts.
b. A student will have met the objective if s/he described their
feelings more clearly and in greater detail during the second
conflict (in spring) than during the first conflict.
c. A student will have not met the objective if s/he did not
describe their feelings any more clearly or in any greater detail
during the second conflict than during the first conflict.
GOOD Assessment Plan #5 (for assessing improvement on a
complex performance)
18. Objective: The parent will improve their parenting.
Note: As with judging understanding, complex performances are
complex and there are multiple indicators of excellence that
could improve, get worse, or stay the same. I’ll just pick some
of the indicators of good parenting, so you get the idea of
assessing complex performances. Basically, if some of the
indicators get better over time and the others stay the same,
they improved, or if more indicators improve over time than get
worse over time, they improved on the complex performance.
a. I will shadow the parent during one week in March and one
week in May. During both months, I will keep track of the
amount of sleep the parent’s children get, how often they were
served healthy foods, how often the parent read to the children
or did other enriching activities with them (e.g., play,
conversations), and how responsive the parent was to the
children’s cues and interests. I will compare the results from the
March and May data collection.
b. I will conclude that the parent improved her parenting if s/he
was better in May than s/he was in March on more of the
following indicators than s/he was worse on:
- frequency of children getting the recommended hours of
sleep, and/or
- frequency of healthy meals, and/or
- frequency of reading to children or other enriching
interactions, and/or
- responsiveness to child’s cues and interests, or any other
possible indicators.
c. I will conclude that the parent did not improved his/her
parenting if s/he didn’t improve on the following indicators
from March to May or if she was worse in May than she was in
March on more of the following indicators than she was better
on:
- frequency of children getting recommended hours of
19. sleep, and/or
- frequency of healthy meals, and/or
- frequency of reading to children or other enriching
interactions, and/or
- responsiveness to child’s cues and interests, or any other
possible indicators.
Of course, there are other indicators of good parenting, but I
think you get the idea—for complex performances, if learners
improve over time on more of the key indicators of excellence
than they got worse on, then they improved at that complex
performance. If you only listed one indicator that you are
assessing (e.g., responsiveness to the child), then you would no
longer be assessing the complex performance of good parenting,
you would then be assessing the narrower (but important) skill
of being responsive to your children.
GOOD Assessment Plan #6 (for assessing improvement on a
habit)
Goal: Our son will more consistently make his bed.
Because a habit refers to a pattern of action over time, for
assessing habits, you need several observations/pieces of
evidence at the pre-assessment, and several observations/pieces
of evidence at the second/post-assessment, later on. A skill
means you CAN do it, a habit means you consistently DO IT, so
habit assessments focus primarily on the consistency with which
the person does something.
a. I will record on the calendar the number of times Johnny
makes his bed (without reminders) during the first full week in
March and during the first full week in May. I will compare the
numbers of times he made his bed in that week in May to the
numbers of beds he made in that week in March.
b. If Johnny made his bed more times in the first full week in
20. May than he did in the first full week in March, then the habit
of making his beds increased or improved.
c. If Johnny made his bed the same number of times or fewer
times in the first full week in May than he did in the first full
week in March, then the habit of making their beds did not
increase or improve.
Assessing Emotions, a special note. Unless a child has had
emotional problems, assessing increased enjoyment, excitement,
happiness, or pride is not necessary. If a child truly enjoys
learning something, that is good enough—most of the time,
there is no need to assess whether they enjoyed it more than
before. Of course, if there were problems with student
motivation in a classroom, or motivation and attitudes were
declining, assessing an increase in positive emotions would be
useful, but such assessments are not needed for the assignments
in this class.
IS
IS NOT
_____________________________________________________
______________________________
21. * Learning something
* A behavioral objective
that is usually true across a
written with action verbs
wide variety of situations
(e.g., list, identify, etc.)
(e.g., people create new
which indicate what
goods and services to help
students will do to
22. meet people’s needs and
demonstrate that they
DEFINITION
to satisfy their wants.
learned the knowledge.
* A statement
* A statement of a fact
that was true in one
* A very important kind of
situation, but may not
learning for children to
be true in others.
23. construct/understand
* An unsupported
* Broader than specific
opinion
facts. May hold true across
short or very long periods
of time.
“ Students will
learn that …
… what goes up
24. must come down”
(true of the stock market,
* “Significant stock market
gravity, people’s mood, etc.)
declines followed the lastthree major stock market
… change is something that
booms.”
happens to many things”
EXAMPLES
(true of plants, animals, people,
* “Roses change a lot
physical systems, social systems)
25. during their life cycle.”
… there is usually more than one
* “Students will be able
way to solve a problem” (true in
to state, when asked, three
math, engineering,
different ways to solve a
social conflicts, etc.)
specific problem.”
… product design must usually
26. * “ Students will be able
address both form and function”
to define form and
(true in the design of houses,
function.”
clothing, cars, office products,
housewares, toys, etc.)
- By Karl F. Wheatley, Ph.D., 11/30/05
GENERALIZATION
OUTCOME
26
GENERALIZATIONS
DEFINITION
27. * Learning something that is usually true across a wide variety
of situations (e.g., people create new goods and services to help
meet people’s needs and to satisfy their wants.
* A very important kind of
learning for children to construct/understand.
* Broader than specific facts. May hold true across short or very
long periods of time.
Examples
“Students will learn that what goes up must come down” (true
of the stock market, gravity, people’s mood, etc.).
“Students will learn that change is something that happens to
many things” (true of plants, animals, people, physical systems,
social systems).
“Students will learn that there is usually more than one way to
solve a problem” (true in math, engineering, social conflicts,
etc.).
“Students will learn that product design must usually address
both form and function” (true in the design of houses, clothing,
28. cars, office products).
Note: If you find yourself writing about students’ improving
their “ability to” do something or their “skill” at doing
something, you’re writing a skill, not a generalization.
Difference Between Generalizations and Critical Facts
Generalizations are tricky to find, and it’s often tricky to
distinguish them from critical facts.
That “the voting age in America is 18” is a critical fact.
If “the voting age in most countries is 18,” that would be a
generalization stating what is generally true across most
countries.
That “the Cleveland Browns had a losing record last season” is
a critical fact (at least with respect to sports).
That “the Cleveland Browns usually lose” is a generalization.
Finding Generalizations
Generalizations are high-level knowledge about what is
generally true. As you read about your topic, look for
statements that say something about what is generally true about
your topic. For example, in a project on families, look for
sentences such as
"In families, people usually ..."
"In families, people generally ..."
"Most of the time, people in families ...."
Language such as this can signal generalizations about families,
but to find these generalizations, you have to do some reading
about your topic. I know that’s work, but here’s a generalization
about teaching: “It’s generally impossible to become a good or
great teacher without a lot of hard work.”
30. This article provides a review of research (2000-2011)
regarding the effectiveness of project-based
instruction in preschool, elementary and secondary school
classroom settings, including academic,
learner, and teacher response outcomes. First, the review
provides some historical context, and a
definition of project-based learning. Next, the reviewer
synthesizes several themes emergent in the
literature, including student and teacher attitudes, academic
outcomes, and information about what
recent research on project-based learning has shown as it has
been used with specific student
subgroups. Finally, the author provides a perspective on factors
that can enhance or detract from
instructional success with project based methodology, and
suggest directions for further research.
Overall, current research offers a generally positive view of
project-based methodology, with some
practical and theoretical caveats voiced by practitioners and
researchers.
Introduction
Project-based learning, a teaching methodology that utilizes
student-centered projects to facilitate
student learning (Mergendoller, 2006), is touted as superior to
traditional teaching methods in improving
problem solving and thinking skills, and engaging students in
their learning (Berends, Boersma &
Weggemann, 2003; Scarborough, Bresnen, Edelmann, Laurent,
Newell & Swann, 2004; Tsang, 1997).
Popular in pre-professional training in medicine, science,
technology, engineering and mathematics
careers since the 1970’s, momentum has more recently
developed to extend these practices to
31. elementary and secondary classrooms (Buck Institute, 2005;
Knoll, 1997).
Definition
While most commonly known as a part of adult education,
project-based learning for school-age
children is not new. Project-based learning can be described as
student-centered instruction that occurs
over an extended time period, during which students select,
plan, investigate and produce a product,
presentation or performance that answers a real-world question
or responds to an authentic challenge.
Teachers generally serve as facilitators, providing scaffolding,
guidance and strategic instruction as the
process unfolds. According to an historical survey of project-
and problem-based learning undertaken by
Michael Knoll at the University of Bayreuth in Germany (Knoll,
2006), project methodology in
American education can be traced to an early 20th century
description offered by William H. Kilpatrick
(1918), which referred to the Project Method as “a hearty,
purposeful act", generally a project or pursuit,
undertaken by the child, which has four distinct, student-
centered phases: purposing, planning, executing
and judging. Ideas such as these, combined with the model for
scientific inquiry, have contributed to a
PROJECT-BASED INSTRUCTION:
A Review of the Literature on Effectiveness in Prekindergarten
through 12th Grade Classrooms
Margaret Holm§
Ed.D. Program in Leadership & Learning, Rivier College
32. Margaret Holm
2
variety of student-centered methods such as problem-based,
case-based, discovery learning, and
expeditionary learning (Knoll, 1997; Thomas, 2000; Prince &
Felder, 2007).
In a review of the research on project-based learning, Thomas
(2000) identified five distinguishing
features of project-based learning:
• The use of projects that focus on content that is central to the
curriculum. These projects
become the primary vehicle for content learning, and often,
assessment.
• Projects are based on questions of importance or driving
questions (Blumenfeld et al., 1991).
Driving questions must be germane to the content, and crafted
both to engender optimal
student engagement and foster active intellectual pursuit of
solutions.
• Projects involve students in ways that require them to identify
problems, develop and design
solutions, and create an end product such as a presentation,
report, invention, or model.
• Projects are student-centered to the greatest extent possible.
Teachers serve as resources,
facilitators and guides, but it is the students who define, choose
and carry out their projects.
33. • Projects are developed from reality-based ideas and problems
rather than on academic
exercises and pursuits. The projects represent authentic efforts
in solving or investigating
real-world dilemmas.
Both Thomas (2000) and Kilpatrick (1918) emphasize depth of
learning and intrinsic motivation as
key benefits of this methodology, as well as a focus on student-
centered, systematic inquiry.
A number of researchers and educational theorists have adopted
the principles of project-based
learning as a foundation for related methodologies (Knoll, 1997;
Prince & Felder, 2006). The goal of
these methodologies is to move education toward more student
centered, inquiry-based, active learning
methods. The intent is to help students become self-directed
learners who can apply sound higher-order
thinking skills. Meyer (2004) describes three broad inquiry-
based approaches that emerged as a response
to the rise of constructivist ideas about learning in the 1960’s:
inquiry on the basis of understanding
problem-solving rules based on the work of Jerome S. Bruner;
in the 1970’s, Jean Piaget’s conservation
of strategies applied to problem solving, and Seymour Papert’s
contributions to discovery learning
applied to computer programming concepts. Far from supporting
such approaches, however, Mayer
contends that constructivist, student-centered, discovery
learning that minimizes the need for expert
guidance and downplays the role of the teacher has repeatedly
failed to deliver promised gains in student
autonomy and the development of problem solving and thinking
skills (Kirschner, Sweller & Clark,
34. 2006; Mayer, 2004).
Mayer (2004) is not alone in challenging the utility of student-
centered teaching. Some theorists
believe that such teaching methods are in direct conflict with
cognition research that demonstrates not
only that learners in the novice stage do not attend to critical
problem features or employ effective
problem solving strategies, but that they should not necessarily
be encouraged to do so. Kirschner,
Sweller & Clark (2006) assert that the ideals of constructivist,
project-based learning may miss the mark
by leaving too much at the discretion of novice learners. They
suggest that leaving students to self-direct
can result in sustained misconceptions and multiple “false
starts”. Accordingly, adherence to a highly
student-centered approach that does not promote strategic
teacher intervention and guidance may prove
inefficient and/or ineffective (Bransford, et al., 2000;
Kirschner, Sweller & Clark, 2006). Similarly,
Blumenfeld, et al. (1998) described numerous classrooms where
project based learning activities were
being conducted, but where project results did not live up to
expectations because the students got
“stuck” or channeled their inquiry efforts in unproductive
directions. They concluded that teacher
involvement and guidance is needed for optimal learning.
3
LITERATURE REVIEW ON THE EFFECTIVENESS OF
PROJECT BASED LEARNING
35. Regardless of the opinions of theorists, the idea that students
can become independent, motivated
learners, able to apply their skills to real-world problems
through personal and group inquiry is an
energizing prospect that, as Kirschner (2006) put it, “appeals to
(educators) intuitively”, and project-
based programs and materials such as Expeditionary Learning
(http://elschools.org), the The Jasper
Series from Vanderbilt University (The Adventures of Jasper
Woodbury Videodisc Series, 1992), and
other commercial products which bundle resources and simplify
implementation for practitioners, have
met with some commercial and pragmatic success (David, 2008;
Thomas, 2000). A number of school
reform efforts (e.g., Ravitz, 2008) utilize project-based learning
as a cornerstone of their design. Yet, for
most schools and teachers, project-based instruction is carried
out on an individual classroom scale that
exists outside the eye of the research community. A review of
the literature prior to the year 1999
(Thomas, 2000) found little research on home-grown, project-
based learning in single schools and
classrooms, while more recently, David (2008) reported that
although project-based instructional
practice continues to take place most typically in isolated
schools and classrooms, little is known about
the effectiveness of this approach in these settings, particularly
when compared with other methods of
instruction.
What does current research say about the effectiveness of
project-based learning at the individual
classroom level? The purpose of this literature review is to
summarize peer-reviewed research on the
effectiveness of project-based learning over the past decade, as
it pertains to prekindergarten through
36. 12th grade classrooms. It includes studies that address academic
outcomes, developmental gains, student
perceptions about project-based versus traditional learning,
attitudes toward subject matter, group
process, perceptions of peers, and in some cases, perceptions of
efficacy. Efficacy in this context can be
defined as a belief in the abilities of a group or an individual to
meet a goal, or achieve a desired
outcome.
Method
The review was conducted by means of searches of electronic
databases of education-related journals
and publications, including Academic Search Premier,
Education Research Complete and ERIC.
Articles were identified using the terms ‘project method’ and
‘teaching’ in combination with search
restrictions to peer-reviewed articles in the English language
that were published between January 2000
and June 2011. The initial search results yielded 768 articles.
Manual sorting of these results was used to
retain only articles pertaining to research relating to
prekindergarten through 12th grade students and
related to the instructional effectiveness of project-based
learning as carried out in classroom settings (as
opposed to distance learning), and the reference sections of the
remaining articles checked for other
articles that would meet the review criteria. Altogether, a total
of seventeen articles were identified for
inclusion.
In order to provide a frame of reference for the varying quality
of research methods, information,
and reporting across the included articles, the author utilized a
screening process, adapted from Fink
(2005), that focused on identifying whether or not:
37. (a) the main outcome variables were defined;
(b) evidence was offered as to the appropriateness of any
psychometric instruments used in data
collection;
(c) data were collected prospectively;
(d) the study population was randomized;
Margaret Holm
4
(e) the final sample size was explained and/ or response rate
adequacy for interviews and surveys
was explained;
(f) the information offered was directly related to the
effectiveness of project-based learning;
(g) the researchers provided psychometric evidence for the
validity of the data sources used for
the main variables (i.e., achievement, self-efficacy, IT skills,
group process skills, etc.), and
(h) the data analysis process was explicit.
Points were awarded for each factor, with one point
representing partial or present-but-unclear
elements and two points representing elements that were well-
described and fully in place. No points
were given if an element was absent, or the process for
development or inclusion could not be
determined. In the case of studies re-published in English but
that were originally documented in other
38. languages, each study was reviewed as carefully as possible to
determine the researchers’ intended
meaning and minimize translation effects. A list of the articles
included and the scores for each are
provided in Table 1. Summary information for the articles is
provided in Table 2.
Table 1. Evaluative scores for articles identified in the
literature review.
Category Scores
Article a b c d e f g h Total
Alacapinar, 2008 2 2 1 0 1 - 2 - 8
Aral, Kandir, Ayhan & Yasir, 2010 2 2 2 1 1 - 2 2 12
Baumgartner & Zabin, 2008 2 2 2 1 1 - 2 2 12
Beneke & Ostrosky, 2008 2 1 2 0 1 1 2 2 11
Bickaki & Gursoy, 2010 2 2 2 1 1 - 2 2 12
Cheng, Lam & Chan, 2008 2 1 2 2 1 - 0 2 10
Chu, Tse & Chow, 2011 2 1 2 0 1 - 1 2 9
Duncan & Tseng, 2010 2 - 2 1 1 - 2 1 9
Faris, 2008 2 0 2 1 1 - 2 0 8
Gutelkin, 2005 2 0 2 1 1 - 2 1 9
39. Geier, et al., 2008 2 2 2 2 2 - 2 2 14
Grant & Branch, 2005 2 1 2 1 1 - 2 1 10
Hertzog, 2007 2 1 2 1 1 1 2 2 12
Kaldi, Fillipatou & Govaris, 2011 2 1 2 1 2 - 2 2 10
Mergendoller & Maxwell, 2006 2 2 2 2 1 - 2 2 13
Mioduser & Betzer, 2007 2 1 2 2 1 - 2 1 11
Tal, Krajcik & Blumenfeld, 2006 2 1 2 2 1 - 2 1 11
5
LITERATURE REVIEW ON THE EFFECTIVENESS OF
PROJECT BASED LEARNING
Table 2. Summary information for articles included in the
literature review.
Author(s) Location School
Setting
Focus of Study Findings
Alacapinar,
F. (2008)
40. Turkey Public, 5th Quasi-Experimental,
Qualitative: The effects of
project-based learning (PBL)
on cognitive and
psychomotor achievements
and affective domain.
Data collection: Video,
interviews, psychomotor
instrument.
Students in the experimental group showed gains
in achievement, and in cognitive and
psychomotor domains. Students enjoyed the
project work and noted improved self-
confidence, creativity, ability to plan and develop
ideas, problem-solving skills, and the benefits of
working in groups.
Aral, et al.
(2010)
Turkey Public, K Quasi-Experimental: The
effects of project-based
instruction on learning
outcomes. Data Collection:
BBCS-R, a measure of basic
concepts, for kindergarten
Students in the experimental group showed
slightly greater gains after weekly PBL
instruction over 12 weeks. Results on the BBCS-
R were not strongly indicative of difference,
however.
Baumgartne
41. r, et al.
(2008)
United
States
Charter,
9th
Qualitative: Examined
whether PBL would increase
students’ knowledge of
scientific investigation and
foster positive attitudes about
the content. Data Collection:
Pre/post self-reporting of
content knowledge, essays,
field journals.
Students reported increased content knowledge,
and understanding of the processes of scientific
investigation. Student comments reflected a
change toward more positive views by the
conclusion of the project.
Beneke &
Ostrosky
(2008)
United
States
Public,
Pre-K
42. Qualitative: Explored
preschool teacher perceptions
of PBL and the responses of
their students. Data
Collection: Pre/post
interviews
All teachers reported positive views of PBL.
Most felt that their students were successful,
noting improved interest and motivation, a shift
from functional to representational play, and
fewer disciplinary issues. The projects offered
ways for differently-abled students to serve as
experts in certain areas. Most teachers felt there
were benefits in bringing "real" objects into the
classroom for play and construction.
Bicaki &
Gursoy
(2010)
Turkey Private,
Pre-K
Quasi-Experimental: The
effect of PBL on specific
developmental areas in
preschool children. Data
Collection: Pre/post testing
on the Brigance Early
Development Inventory II
and retention test.
The children in the experimental group scored
higher on the posttest on the overall scores of the
Brigance II, more specifically in the areas of
43. receptive and productive language area A follow
up test indicated that these gains were long-term.
Margaret Holm
6
Cheng, et
al. (2008)
Hong
Kong
Public,
7th-9th
Quantitative: The effect of
achievement level and group
heterogeneity on group
process and self-efficacy in
PBL. Data Collection:
Questionnaire of group- and
self-efficacy.
The quality of group process was determined to
be a predictor of self-efficacy in PBL for both
high and low achieving students. Group makeup
did not appear to be a predictor for efficacy for
high or low achieving students.
Chu, et al.
(2011)
44. Hong
Kong
Public, 4th Mixed Methods: The effects
of combining a collaborative
teaching approach with
inquiry project-based
learning. Data Collection: Pre
and post intervention student
questionnaires and semi-
structured parent and student
interviews.
Collaborative and project-based approaches had
a positive effect on student development of
information literacy and information technology
(IT) skills. Students also reported that the IT
skills they learned had a discernible application.
Duncan &
Tseng
(2010)
United
States
Public, 9th Mixed Methods: To
document the development
and pilot implementation of a
PBL biology unit. Data
Collection: Video/audio,
student artifacts, observation,
curriculum-based measures.
Substantial general gains in student learning of
45. content concepts, although the depth and detail
of what was learned was less than researchers
had anticipated. When compared to achievement
results in a related study, PBL students showed
improved understanding overall.
Faris (2008) Qatar Private,
9th
Qualitative: To determine if
PBL affects student
perceptions of group work,
content and PBL itself. Data
collection: Questionnaire,
observations.
Students viewed group work more positively and
the subject matter more favorably after
participation in a project-based science unit.
Geier, et al.
(2008)
United
States
Public,
7th-8th
Quasi-Experimental: To
compare student science
achievement under PBL to
achievement under traditional
instruction. Data Collection:
Standardized assessments in
46. science.
PBL was shown to be more effective in
delivering content. Researchers point out that this
study was conducted within a wider school
reform, and that other factors may also have
contributed to the results.
Grant &
Branch
(2005)
United
States
Private,
8th
Qualitative (Case Study): To
explore how individual
differences and abilities
(multiple intelligences) were
employed in the completion
of projects. Data collection:
Interviews and project
artifacts.
PBL was found to offer flexibility in allowing for
the expression of individual differences and
preferences in project development. Some
multiple intelligence domains were not employed
in the completion of the projects. Students cited
practical reasons.
47. 7
LITERATURE REVIEW ON THE EFFECTIVENESS OF
PROJECT BASED LEARNING
Gultekin
(2005)
Turkey Public, 5th Quasi-Experimental,
Qualitative: To determine the
effects of project-based
instruction on learning
outcomes for 5th grade social
studies students. Data
Collection: Achievement
testing, interviews.
Students in the project-based class showed
greater academic gains than their traditionally
taught peers. Gains were also noted in higher
order thinking and research skills. Students
reported positive views of project-based learning,
the content, and their efforts in completing the
work.
Hertzog
(2007)
United
States
Public, 1st Qualitative: To document
48. how a project-based approach
was implemented in two first
grade classrooms and to
identify benefits and barriers.
Data Collection: Interview
and observational data.
Teachers had difficulty implementing the project
approach because of their beliefs regarding
teaching and children, and felt ambivalent about
devoting time to projects instead of other types
of instruction. District and school policies and
curriculum also acted as constraining factors.
Both teachers made a shift toward more student-
centered activities, even when they were not
engaged in formal project based units. Both
teachers noted greater engagement when students
were doing projects.
Mergendoll
er &
Maxwell
(2006)
United
States
Public,
12th
Qualitative: To compare the
relative effectiveness of
traditional and project-based
instruction in 12th grade
social studies. Data
49. Collection: Quick Word Test-
Level 1, Interest survey on
Economics, survey on group
work, measure of problem
solving ability, curriculum-
based measure on the content.
Quantitative analysis of student achievement
yielded modestly higher achievement in the PBL
group. Students who scored in the mid to low
tertiles on the Quick Word Test showed the
greatest gains in content learning; these gains
were not particularly significant on the group
scale, but at the student level, translated to about
one-half grade difference, suggesting potential
use of PBL as a means of heightening
achievement in students who struggle with
traditional methods. PBL was also found to
foster relatively higher interest in the subject
matter.
Mioduser &
Betzer
(2007)
Israel Public,
11th-12th
Quasi-Experimental: To
determine the effect of PBL
on high achieving students'
academic performance, skills
acquisition and attitudes
toward technology, in
comparison to students in
50. technologically-focused
schools. Data Collection:
Pre/post national exam on
content, survey, observations,
rating scale.
Students in the experimental groups, and girls in
particular, showed higher gains in academic
content knowledge when compared to the
traditionally taught students. Students in the PBL
group also showed greater improvement in their
attitudes toward technology. The researchers
conclude that PBL has the potential to increase
academic attainment and to foster greater student
engagement in the subject matter.
Margaret Holm
8
Tal,
Krajcik, &
Blumenfeld
(2006)
United
States
Public,
7th-8th
Qualitative: To document
instances of good teaching in
51. PBL. (Student outcomes were
reported as part of this study).
Data Collection: Interviews,
observations, student
achievement data on course
content.
PBL yielded greater student performance on
posttests when compared to other classrooms
taught by less skilled teachers, suggesting that
teacher skill is an important factor in the success
of project-based instruction, contributing to
classroom management, planning, positive
interactions, high expectations, open-ended and
student centered questioning. Suitable curriculum
materials and solid teacher content knowledge
are also keys in the success of PBL.
Discussion
Examination of the included studies yielded a number of areas
of interest. These areas include
comparisons to traditional lecture-based instruction, effect on
student attitudes and self-perception,
developmental effects, effects on diverse learners, teacher
attributes, and the overall quality of the
identified research studies.
Overall Quality of the Research
Given the constructivist theoretical underpinnings of project-
based instruction, it is perhaps not surpri-
sing that only a third of the identified studies offered
comparative data as a major component
(Alacapinar, 2008; Aral, Kandir, Ayhar, Yasar, 2010; Bickaki &
Gursoy, 2010; Fillipatou & Govaris,
2011; Geier, et al., 2008), and a handful of other studies some
52. lesser degree of comparative analysis
(Faris, 2008; Krajcik, Neill & Reiser, 2007; Mergendoller &
Maxwell, 2006; Tal & Krajcik, 2006). The
remaining studies, comprising a majority of those identified,
provided information that was more
descriptive and qualitative in nature. It is interesting to note
that most of the quantitative, comparative,
studies originated outside the United States (Alacapinar, 2008;
Aral, Kandir, Ayhan, Yasar, 2010; Bicaki
& Gursoy, 2010; Faris, 2008; Gultekin, 2005; Kaldi, Fillipatou
& Govaris, 2011), raising the possibility
that the predominance of qualitative studies is a result of this
review’s self-restriction to studies
published in English. The multi-national nature of this grouping
of studies posed additional challenges
due to ambiguous translations, and internal reference to
citations that were not available in English, for
clarification.
Project-Based Learning and Traditional Lecture-Based
Instruction
Although descriptive studies of project-based learning provide
important information on participant
perspective and experience, studies that compare project-based
learning to traditional instruction offer
factual insight into the relative value of project-based
instruction as a means of reaching student mastery
of curricular content and process skills. Overall, comparative
studies identified for this review found
project-based learning to be an effective means of teaching both
content information and related skills.
Students in project-based classrooms exhibited greater gains in
content knowledge than their
traditionally taught peers (Baumgartner & Zabin, 2008; Duncan
& Tseng, 2010; Geier, et al., 2008;
Gultekin, 2005; Kaldi, Fillipatou & Govaris, 2011;
53. Mergendoller & Maxwell, 2006; Mioduser & Betzer,
2007; Tal, Krajcik & Blumenfeld, 2006). Gains were also higher
in the areas of process and group skill
development and information literacy skills when compared to
lecture-based classrooms (Baumgartner
& Zabin, 2008; Cheng, Lam & Chan, 2008; Chu, Tse & Chow,
2011; Kaldi, Fillipatou & Diamanto,
2011; Mergendoller & Maxwell, 2006; Mioduser & Betzer,
2007).
9
LITERATURE REVIEW ON THE EFFECTIVENESS OF
PROJECT BASED LEARNING
Effects on Student Attitudes and Self Perception
Many of the qualitative studies in this review sought to
illuminate student reactions to participation in
project-based instruction, and to create a window to some of the
less-tangible effects of learning through
projects. In all studies where student attitude was examined,
project-based learning was perceived
positively by participants, and described as fostering greater
engagement with the subject matter.
Students reported enjoying the active, hands-on approach to
content, as well as improved perceptions of
the subject matter. (Barron, et al., 1998; Baumgartner & Zabin,
2008; Beneke & Ostrosky, 2008;
Blumenfeld, et al., 1991; Chu, Tse, & Chow, 2011; Faris, 2008;
Hertzog, 2007; Hmelo-Silver, Duncan,
& Chinn, 2007).
Developmental Effects
54. Two studies focused upon the comparative effects of project-
based instruction versus traditional
instruction on early concept development in preschool children
(Aral, Kandir, Ayhan & Yasir, 2010;
Bicacki & Gursoy, 2010). While the sample sizes for each study
were relatively small, in both cases,
project-based instruction was found to result in greater
developmental growth in language and concept
development than traditional instruction.
Effects on Varied Learners
Several studies looked at the effects of project-based learning
on categories of learners or learner
characteristics that are associated with school failure in
traditional classroom situations. Beneke and
Ostrosky (2008) examined teacher perceptions of how project-
based instruction affected diverse learners
in seven preschool classrooms. Teachers reported that the real-
world focus of the projects allowed
students who did not generally shine in academic discussions to
share their knowledge about subject-
matter that was familiar and accessible. Teachers in this study
also reported a reduced need for
disciplinary actions during project-based study, citing increased
student engagement as the chief reason.
Additionally, several studies indicated that the beneficial
academic effects of project-based instruction
were most pronounced for middle- to low-achieving students
(Mergendoller & Maxwell, 2006; Tal,
Krajcik and Blumenfeld, 2006).
Teacher and Setting Attributes
A number of researchers focused on identifying the specific
teacher skills, expectations, and other
attributes that might be contributing to the success of project-
based instruction. Duncan and Tseng
55. (2010) found that good classroom management skills, solid
content knowledge, the ability to set clear
learning goals, the ability to anticipate difficulties, willingness
to support students on an as-needed basis,
an understanding of individual differences, and a positive and
encouraging approach to interactions with
students were all important. Consisting predominantly of skills
already known to enhance student
achievement regardless of educational setting or specific
teaching methodology, this list raises the
possibility that much of the success in project-based learning is
not due to the core values or practices
unique to student-centered instruction, but rather that teachers
simultaneously implement a variety of
evidence-based practices – in other words, that good teaching
transcends methodology.
The fact that project-based instruction requires multiple and
fundamental shifts in classroom
practices is highlighted by teachers’ reactions to it. Across a
number of studies, teachers expressed
reservations about putting project-based instruction into place
because of the changes it required in the
way they taught, the materials and resources they offered, and
in the way they prepared and planned for
instruction. Both Beneke & Ostrosky (2008) and Hertzog (2007)
cited teacher resistance as a limiting
factor in student success and overall effectiveness of project-
based instruction; similarly, Mergendoller
and Maxwell (2006) found that teacher expectations regarding
the potential of project work and teacher
Margaret Holm
56. 10
views of student abilities and limitations were directly
connected to student learning outcomes, and
concluded that not all teachers might be well-suited to project-
based instruction. Hertzog (2007)
recommended that professional development occur over an
extended period with follow-up and
mentoring to facilitate success for both teachers and students.
While it is tempting to blame teachers who are reluctant to
adopt project-based instruction, it is
important to note that such teachers may be reacting to genuine
factors in their schools or setting that
can make adoption of new teaching methodologies genuinely
difficult. In an educational system that
seems chronically short of personnel and funds, little is known
about the cost of pursuing a project-
based approach in terms of time, resources, balance with other
school and system demands, teacher
workload, and the interaction between project-based instruction
and other requirements, such as teaching
to standardized tests, that are placed on educators. As in many
areas of educational achievement,
systems variables have their own effects. Ravitz (2007)
surveyed teachers from a variety of high schools
that were using project-based approaches. Not surprisingly,
achievement was higher in schools where
the systems and policies aligned with project-based ideals were
higher. The optimal application of
project-based instruction requires change not only in the
classroom, but at school and system levels to
optimize effectiveness (Barron, et al., 1998; Blumenfeld, et al.,
1991; Duncan and Tseng, 2010; Geier, et
al., 2008; Ravitz, 2007).
57. It is notable that nearly all the project-based instruction in a
single content area reported in these
studies occurred in the content areas of social studies or
science. Given that the first application of
problem-based instruction as a classroom teaching tool
originated in the medical sciences (Knoll, 1997),
the continuing connection with science is not surprising. In
regard to social studies, one can speculate
that it offers a flexibility to choose topics and themes which are
easily adapted for project work, as
opposed to subject areas that are more systematically introduced
and might require a somewhat different
approach in order to develop successful project-based activities.
Conclusion
Overall, studies conducted over the last ten years confirm
earlier, generally positive findings (Thomas,
2000; Barron, et al., 1998) regarding the efficacy of project-
based instruction. Project-based instruction
in prekindergarten through 12th grade has yielded improved
content learning, higher levels of
engagement and more positive perceptions of the subject matter.
With such a clear research base in
support of its effectiveness, project-based methods appear to
offer the possibility of success both overall
and to a broader range of students than traditional lecture-based
instruction.
Research clearly indicates that project-based learning is
beneficial, with positive outcomes
including increases in level of student engagement, heightened
interest in content, more robust
development of problem-solving strategies, and greater depth of
learning and transfer of skills to new
situations (Hmelo-Silver, 2007; Thomas, 2000; Barron, et al.,
1998). With renewed emphasis being
58. placed on the basics of education, and increasing pressure to
streamline instruction and teach to specific
standards, the idea that the most effective instruction for these
goals is also one that fosters depth of
learning and engages students on a personal level is quite
appealing.
In order to retain the beneficial aspects of project-based
instruction and avoid the confusion that
occurred in the mid 20th century when increasing numbers of
theorists promoted related methodologies,
but failed to prescribe adequate practical information to support
successful long-term practice (e.g.,
Mayer in 2008), research that seeks to clearly distinguish
between effective and ineffective elements of
project-based instruction should continue. Areas in particular
need of further exploration include how
11
LITERATURE REVIEW ON THE EFFECTIVENESS OF
PROJECT BASED LEARNING
and when project-based instruction is most appropriate, how
school structures and policies might be
adjusted to best support teachers and learners, and how to
maintain content integrity and meet federal
and state learning standards while incorporating the authenticity
of real-world issues and ideas.
Project-based methodology offers highly desirable benefits, yet
implementation poses some
practical difficulties within the current context of American
59. classrooms. What is needed is a realistic
approach that encourages teachers to incorporate successful,
proven elements of project-based learning
into classroom practice. Researchers should continue to refine
understanding and respond to the
practical challenges of this teaching method.
Acknowledgement
Dr. Naomi Schoenfeld of Rivier College provided editing advice
and technical assistance in preparing
the tables for publication. Comments or inquiries about this
article can be made via email to
[email protected]
References
References marked with an asterisk are those included in the
research literature review.
*Alacapınar, F. (2008). Effectiveness of project-based learning.
Eurasian Journal of Educational Research, 32,
17-35.
*Aral, N., Kandir, A., Ayhan, A. B., & Yaşar, M. C. (2010).
The influence of project-based curricula on six-year-
old preschoolersʼ conceptual development. Social Behavior and
Personality: An International Journal,
38(8), 1073-1079. doi:10.2224/sbp.2010.38.8.1073.
Barron, B., Schwartz, D., Vye, N., Moore, A., Petrosino, A.
Zech, L., Bransford, J., and the Cognition and
Technology Group at Vanderbilt University, (1998). Doing with
understanding: Lessons from research on
problem-and project-based learning. The Journal of the
Learning Sciences, 7(3&4), 271-311.
*Baumgartner, E., & Zabin, C. (2008). A case study of project-
60. based instruction in the ninth grade: a semester-
long study of intertidal biodiversity. Environmental Education
Research, 14(2), 97-114. doi:
10.1080/13504620801951640.
Berends, H., Boersma, K. and Weggeman, M. (2003). The
structuration of organizational learning. Human
Relations, 56:9 1035-1056.
*Beneke, S., & Ostrosky, M. M. (2008). Teachers’ views of the
efficacy of incorporating the project approach
into classroom practice with diverse learners. Young Children,
(1), 1-9.
*Bicaki, M., Gursoy, F. (2010). A study on the effectiveness of
project-based education. International Journal of
Academic Research, 2(5), 379-388.
Blumenfeld, P. C., Soloway, E., Marx, R.W., Krajcik, J. S.,
Gudzial, M., & Palinscar, A. (1991). Motivating
project-based learning: Sustaining the doing, supporting the
learning. Educational Psychologist, 26(3&4),
269-398.
Borgatta, C.G. & Corsini, R.J. (1964) Quick Word Test. New
York: Harcourt, Brace and World.
Bransford, J. Ed.(2000) How People Learn: Brain, Mind
Experience and School. Washington, D.C.: National
Academy of the Sciences.
Brigance Early Development Inventory-II. (2010). North
Billerica, MA: Curriculum Associates.
Bruner, J.S. (1961) The art of discovery. Harvard Educational
Review, 31, 21-32.
Chang, L.-C., & Lee, G. C. (2010). A team-teaching model for
practicing project-based learning in high school:
61. Collaboration between computer and subject teachers.
Computers & Education, 55(3), 961-969. doi:
10.1016/j.compedu.2010.04.007.
Margaret Holm
12
Cheng, R. W.-yi, Lam, S.-fong, & Chan, J. C.-yan. (2008).
When high achievers and low achievers work in the
same group: the roles of group heterogeneity and processes in
project-based learning. The British Journal of
Educational Psychology, 78(Pt 2), 205-221. doi:
10.1348/000709907X218160.
Chu, S.K.W. & Tse, S.K. & Chow, K. (2011). Using
collaborative teaching and inquiry project-based learning to
help primary students develop information literacy and
information skills. Library and Information Science
Research, 33, 132-143.
David, J. (2008). What the research says about project-based
learning. Educational Leadership, 65(5), 81-83.
Duncan, R. & Tseng, K. A. (2010). Designing Project-based
instruction to foster generative and mechanistic
understandings in genetics. Journal of Research in Science
Teaching, 45(8), 922-939.
*Faris, A. (2008). The impact of project-based learning on the
students’ attitudes towards science among nine
graders in Hamza independent school. Analysis, 1-8.
Farkas, A. (2010). Projectpedagogy - Interpretations and
62. background principles. Education, 7(4), 30-37.
Fink, A. (2005). Conducting Research Literature Reviews From
Internet to Paper. Thousand Oaks, CA: Sage
Publications.
*Geier, R., Blumenfeld, P. C., Marx, R. W., Krajcik, J. S.,
Fishman, B., Soloway, E., et al. (2008). Standardized
test outcomes for students engaged in inquiry-based science
curricula in the context of urban reform. Journal
of Research in Science Teaching, 45(8), 922-939. doi:
10.1002/tea.20248.
*Grant, M. M., & Branch, R. M. (2005). Project-based learning
in a middle school: Tracing abilities through the
artifacts of learning. Journal of Research on Technology in
Education, 65-99.
*Gultekin, M. (2005). The effect of project based learning on
learning outcomes in the 5th grade social studies
course in primary education. Educational Sciences, Theory and
Practice, 5(November), 548-557.
*Hertzog, B. (2007). Transporting pedagogy: Implementing the
project approach in two first-grade classrooms.
Journal of Advanced Academics, 18(4), 530-564.
Heyl, A. (2008). Fostering engagement for students from low-
socioeconomic status backgrounds using project-
based mathematics. Review Literature and Arts of the Americas,
(May), 1-34.
Hmelo-Silver, C. E., Duncan, R. G., & Chinn, C. A. (2007).
Scaffolding and achievement in problem-based and
inquiry learning: A response to Kirschner, Sweller, and Clark
(2006). Response, 42(2), 99-107.
63. *Kaldi, S., Filippatou, D., Govaris, C. (2011). Project based
learning in primary schools: effects on learning and
attitudes. Education, 39(1), 35-47.
Kilpatrick, W.H. (1918). The project method. Teacher’s College
Record, 19, 319-335.
Kirschner, P. A., & Clark, R. E. (2006). Why minimal guidance
during instruction does not work: An analysis of
the failure of constructivist, discovery, problem-based,
experiential, and inquiry-based teaching. Learning,
41(2), 75-86.
Knoll, M. (1997). The Project Method: Its Vocational Education
Origin and International Development. Journal
of Industrial Teacher Education, 34(3), 59-80.
*Krajcik, J., Neill, K. L. M. C., & Reiser, B. J. (2007).
Learning-goals-driven design model: Developing
curriculum materials that align with national standards and
incorporate project-based pedagogy. Science. doi:
10.1002/sce.
Lam, Shui-Fong; Cheng, Rebecca Wing-Yi; Choy, H. (2010).
School support and teacher motivation to
implement project-based learning. Learning and Instruction, 20,
487-497.
Mayer, R. E. (2004). Should there be a three-strikes rule against
pure discovery learning? The case for guided
methods of instruction. The American Psychologist, 59(1), 14-9.
doi: 10.1037/0003-066X.59.1.14.
Mergendoller, J.R. (2006) Project Based Learning Handbook,
2nd edition. Novato, CA: Buck Institute for
64. Education.
*Mergendoller, J. R., & Maxwell, N. L. (2006). The
effectiveness of problem-based instruction: A Comparative
study of instructional methods and student characteristics. The
Interdisciplinary Journal of Problem-Based
Learning, 1(2), 49-69.
Meyer, D., Spencer, C., Turner, J. C. (1997). Challenge in a
mathematics classroom: Students’ motivation and
strategies in project-based learning. The Elementary School
Journal, 97(5), 501-521.
13
LITERATURE REVIEW ON THE EFFECTIVENESS OF
PROJECT BASED LEARNING
*Mioduser, D., & Betzer, N. (2007). The contribution of
Project-based-learning to high-achievers’ acquisition of
technological knowledge and skills. International Journal of
Technology and Design Education, 18(1), 59-
77. doi: 10.1007/s10798-006-9010-4.
Mitchell, S., Foulger, T. S., Wetzel, K., & Rathkey, C. (2008).
The negotiated project approach: Project-based
learning without leaving the standards behind. Early Childhood
Education Journal, 36(4), 339-346. doi:
10.1007/s10643-008-0295-7.
Moylan, A. (2008). Learning by project: Developing essential
21st century skills using student team projects.
International Journal, 15(9).
65. Papert, S. (1980) Mindstorms: Children, computers, and
powerful ideas. New York: Basic Books.
Piaget, J. (1970). Science of education and the psychology of
the child. New York: Oxford University Press.
Prince, M., & Felder, R. (2007). The many faces of inductive
teaching and learning. Journal of College Science
Teaching. March/April, 14-20.
*Ravitz, J. (2008). New tech high schools: Results of the
National Survey of Project Based Learning and High
School Reform. Conducted by the Buck Institute for Education.
Online
http://www.newtechnetwork.org/sites/default/files/news/new_te
ch_bie_survey_results8-08.pdf, 1-4.
Ravitz, J. (2010). Beyond changing culture in small schools:
Reform model and changing instruction with project
based learning. Peabody Journal of Education, 85, 290-312. doi:
10.1080/0161956X.2010.491432.
Scarbrough H , Bresnen, M., Edelman, L., Laurent, S., Newell
S. and Swan, J. A. The processes of project-based
learning: An exploratory study. Management Learning, 35
(2004). 491-506.
*Tal. T. & Krajcik, J. & Blumenfeld, P. (2006). Urban schoolsʼ
teachers enacting project-based science. Journal
of Research in Science Teaching, 43(7), 722-745.
Thomas, J. W. (2000). A review of research on project-based
learning. Online. Retrieved June 24, 2011, from
http://www.bobpearlman.org/BestPractices/PBL_Research.pdf.
Tsang, E. (2007). Organizational learning and the learning
66. organization: A dichotomy between descriptive and
prescriptive research. Human Relations, 50, 73-89.
____________________________
§ MARGARET HOLM, M.A., M.Ed., is a doctoral student at
Rivier College. She is Curriculum Coordinator for Language
Arts and Social Studies, K-8 for the Bedford, NH School
District. Her current research interests include project-based
and
cooperative learning, literacy development and writing
instruction. She lives in Londonderry, NH, with her very
supportive
husband and is mother to three exceptional daughters. She
began her educational journey at California State University,
Los Angeles, but has been a New Hampshire resident since
1984. In addition to her interest in all things educational,
Maggie is an avid cook, collector of children’s picture books,
gardener and potter.
http://www.newtechnetwork.org/sites/default/files/news/new_te
ch_bie_survey_results8-08.pdf�
http://www.bobpearlman.org/BestPractices/PBL_Research.pdf�
Running head: INQUIRY-BASED PROJECT PLAN &
RATIONALE 1
INQUIRY-BASED PROJECT PLAN & RATIONALE 16
67. Inquiry-Based Project Plan & Rationale
Inquiry-Based Project Plan & Rationale
1. Kindergarten.
2. Arctic Animals.
3. My class of students will consist of kindergarteners.
Kindergartens have a general awareness of various types of
animals. However, they have limited knowledge on why certain
animals live in specific areas while others live in completely
different regions. They might have visited the normal zoos that
have animals that live in tropical areas but do not understand
why they do not have arctic animals that they might have seen
on television, for instance, polar bears and arctic foxes. They do
not understand how such animals survive in very cold areas
characterized by snow. Also, they do not understand how
national parks are operated and the way security is afforded to
the animals that live in them. Therefore, I intend to teach them
about how national parks operate, how the animals survive in
the cold, and the diverse personnel that are responsible for the
management of a national park. From penguins, to harp seals, to
arctic foxes, and polar bears. I believe that teaching my students
about the various animals that populate the arctic or polar areas
can extend each if their learning into multiple and diverse
content areas. Although lessons, which focus on arctic animals,
might appear as only falling under the discipline of science,
such forms of nature based activities might also entail creative
movement, art, and literacy. Rather than only dealing with only
one content realm, I will utilize the arctic animals into study
areas that encourage creative and critical thought.
4. While observing my students, I noticed that during their play
time, they sometimes mimic animals that they observe in
television or zoos. However, their knowledge on the various
types of animals with regards to climate is inhibited by their
experience and age. Especially for the arctic animals, they have
68. limited knowledge on why they live in polar areas and how they
survive the cold. As for national parks, they also have limited
knowledge on their mode of operation. With this regard, I will
commence my project plan by organizing a trip for the students
to Wapusk National Park.
When we get to the national park, the students will learn that
there are various animals live in this national park. We will then
explore these animals including penguins, harp seals, arctic
foxes, and polar bears. This visit will be to offer the children a
real life experience on how these animals live in the cold
region. At the park, they will be curious about the various
people that work at the national park. They will first meet the
tour guide in his/ her office. I will explain to them that this is
the individual who is responsible for guiding us through the
park and telling us about the diverse animals that we will see in
the park, in addition to the historical data about the park. The
children may ask me about how the tour guide gathers all this
information. This will make us visit the historians' office. The
students will learn the historians' work that is responsible for
compiling reports on the history of the park. Also, the
zoologist, who are responsible for providing information about
the diverse types of animals. As we tour the park, the children
will ask me about what would happen in case we got attacked by
some of the wild animals. I will then take them to the park
rangers’ office so that they can gain valuable insight of how
park rangers help people. Also, I will inform the students that
these rangers are not only responsible for the protection of the
visitors to the park against any harm, but also for ensuring that
the animals are protected against poachers. I will go further
ahead and given them the meaning of poachers as people who
kill the animals so as to sell part of their bodies. I will ensure
that they are aware this is an illegal act that lands people in jail.
When they see the water bodies in the park, they may ask me if
there are life guards similar to what they are used to in
swimming pools. I will take them to the lifeguards' office to
know their job. So, the lifeguards will explain that their mission
69. is nobody drowns in the lakes or gets attacked by any wild
animals in the area.
The children will also be carious and interested to know how
these arctic animals survive the cold without the need for any
source of warmth such as the way humans rely on warm
clothing or heaters in their homes. After we return to school
from the national park, I will then give them a hand on lesson as
to how they survive. Rather than just talk and give them a
theoretical explanation, I will incorporate the use of a blubber
glove. This will be used to teach them about the animals that
utilize blubber for the purpose of keeping warm. I will use an
ice experiment so as to show them the manner in which blubber
works. I will offer them plastic gloves so as to protect their
hands, then instruct them to place their gloved hands into bags
filled with shortening. In this case, the shortening will be a
representation of the blubber. Their other hands will then be
placed into plain and unfilled bags. Thereafter each of them will
submerge their hands into a prepared ice bath for the purpose of
comparing which of their hands is warmer as compared to the
other. This exercise will be essential in aiding them understand
the reason why most arctic animals have an added layer of fat in
their bodies and how it offers them protection from the cold.
After this experiment, children would ask me about how people
survived in the cold weather in the past. This question will lead
me to create a trip to a museum. So, children will learn how
people can protect themselves from the cold by seeing their
shelter and the heater machine in the past.
The students might then be interested in drawing what they saw
during art class. For this, I will incorporate the use of arctic art
in the classroom. I will hang diverse pictures of the arctic
animals on the classroom wall and ask the students to identify
each of them. Then the students will be required to draw their
own versions and any other things that they remembered about
the trips. They will have to use markers or crayons onto
construction paper. During play time, the students might feel
like modeling the things that they saw on the trip to the national
70. park. I will help the children construct small models of the
arctic animals they saw in the park, in addition to other things
such as the tour guides, lifeguards, and park rangers. I will
complete the craft by asking them to add habitat components,
and help them to form shoe-box dioramas. Each student can be
invited to paint the desired polar scenes on the insides of shoe
box bottoms through the use of blue and white temperas. After
the paint dries out, the students will be allowed to add their
sculptures on to the three-dimension project.
The children might ask me to read to them stories about arctic
animals. Therefore, I will incorporate literacy learning, and I
will let them choose relevant picture books, which feature arctic
animals. I will explore polar bears with the students through the
use of Where Do Polar Bears Live by Sarah Thompson or
alternatively, I will aid them in discovering different creatures
through the use of Animal Survivors of the Arctic by Somerville
Barbara. The vocabulary of the students during literacy learning
can be enhanced through the creation of a word wall based on
the various books that will be used or from the class discussions
that will feature the arctic animals explored. During recreation
time, the students might feel like re-enacting what they saw at
the park. Based on their interest, acting can be incorporated into
learning in which the students will have to get creative with
respect to the arctic animals seen and their behaviors. After the
visit to the national park and the discussions and activities
carried out in class, I will have the students act or behave
similarly to the way the arctic animals do. For instance,
students can dash around swiftly similarly to the arctic fox or
simply get down on all fours and then lumber around like the
way the polar bear does. Moreover, the children can incorporate
the arctic animal noises that they remember or simply act out
scenes that are realistic and feature the polar animals gently
frolicking in the snow. To make it more interesting, I will invite
the parents to see their children while they mimic the arctic
animals and the national park employees. Also, the parents will
get an opportunity to see their children's drawing and the three-
71. dimensional objects.
5. National Park Components
· Wildlife habitat
· Lakes and springs
· Tour guide's office
· The historians' office
· The park rangers’ office
· Lifeguards' office
· Food court.
Animals
· Penguins
· Polar bears
· Arctic foxes
· Harp seals
· Peregrine falcons
· Snow geese
National Park Employees
· Tour guides
· Lifeguards
· Park rangers
· Historians
· Zoologists
6.
1) Papers: these will be utilized for drawing purposes so that
the students can illustrate what they saw of the arctic animals at
the national park.
2) Markers and crayons: these will be utilized to color and
emphasize the features of the drawings.
3) Books about arctic animals: these will be utilized in the
classroom to get more in-depth information about the arctic
animals.
4) Pictures: there will be various pictures of the arctic animals
and other features seen at the national park to be used in the
classroom to jog the students’ memories.
5) Plastic gloves, shortening, and bucket of ice: these will be
72. utilized for the experiment of how blubber is used by animals in
the arctic to protect themselves against the cold.
6) Shoe-box dioramas and blue and white temperas: these will
be used for the creation of the three dimensional project.
7) Animal costumes: these will be worn by the students when
they are mimicking the arctic animals seen at the national park.
8) Props: these will be sued by the students to emphasize the
acting plays when mimicking the arctic animals seen at the
national parks.
9) Computers: these can be used by the children to search for
some of the answers to their queries with the help of the
teacher.
10) National park employees’ costumes: these will be used by
the children to mimic the tour guides, lifeguards, and park
rangers.
7.
1) Field trip to Wapusk National Park: the students will go to
the national park and explore the arctic animals and other
diverse aspects of the park.
Knowledge: The students will learn about the habitat of the
national park including the animals, employees, and other
aspects such as lakes and trees.
Skill: The students will get the opportunity to enhance their
communication skills since they will be asking questions to the
teacher and the tour guide.
Emotion: The students will enjoy their visit to the national park
and get a sense of fulfillment from seeing all the arctic animals
and other things on show.
2) Create a play and act out the diverse aspects of the national
park: the children will mimic both the arctic animals and the
employees of the park so as to re-animate what they saw.
Knowledge: The students will be able to retain most of the
information that they learnt from visiting the park in a fun way.
Skill: The children will gain important motor skills through the
use of the given costumes and props.
Emotion: The children will get excited as they act out and
73. mimic the arctic animals
3) Draw pictures of the arctic animals and others aspects of the
national park: the students will illustrate whatever they saw on
paper by using markers and crayons.
Knowledge: The students will be able to illustrate what is in
their mind onto paper and in doing so aid in retaining the learnt
information.
Skill: The students will gain fine motor skills from the
utilization of markers and crayons.
Emotion: The students will thoroughly enjoy the exercise of
drawing on paper without any major restrictions.
4) Carry out an experiment: the students will perform a
procedure to find out how the arctic animals protect themselves
from the cold.
Knowledge: The students will gain pertinent information on
how animals in the Polar Regions are able to withstand and
survive the cold.
Skill: The students will gain valuable hands on experience and
learn how to experiment to test out problems.
Emotion: The students will be excited as they will be learning
pertinent knowledge practically rather than theoretically.
5) Carry out a literacy learning session: in addition to learning
about science aspects, the children will also use the opportunity
to enhance their vocabulary.
Knowledge: The students will learn more aspects of the survival
of the animals in arctic regions, in addition to what they already
saw at the park.
Skill: The children will learn communication skills by asking
questions, in addition to learning new words.
Emotion: The children will be interested in gaining more
information to the one that they already have.
6) Crafting of three dimensional objects: the students will get
an opportunity to create models of the arctic animals and
employees seen at the park.
Knowledge: The children will get a practical experience of
crafting the aspects that they saw at the park, which might aid
74. in the retaining of information.
Skill: The children will gain fine motor skills as the create
models of the aspects seen at the park.
Emotion: The children will be very excited to create models on
their own with minimal supervision.
8.
1) Where Do Polar Bears Live by Sarah Thompson. I will use
this book to help the children understand how polar bears live in
the arctic areas.
2) Arctic Tundra Habitats by Michael H. Forman. This book
offers a realistic insight on the living conditions of the polar or
arctic areas. I will divide this book into some parts. Then, I
will let each student to read one part loudly to their friends.
3) Animal Survivors of the Arctic by Somerville Barbara. I will
read this book out loud to the children so that they can know
about the diverse animals that live in the cold snowy areas.
4) Amazing Arctic Animals by Jackie Glassman. This is another
book that will offer more insight on the types of inhabitants of
the polar areas. I will leave this book in the library section. So,
children can use it when they want to read.
5) Arctic Tundra by Donald M. Silver. This book will give an
emphasis on the living conditions of the polar animals. Firstly, I
will let the students see just the illustration of the book.
Secondly, we will figure out the name of the natural scenes and
the animals without seeing the text. Finally, I will read the story
to them.
9.
· A museum: To learn about how people in the past survived in
the cold.
· The historians' office: To see historians' resources and tools
that they use them to compile reports on the history of the park.
· The park rangers' office: To gain valuable insight about their
job.
10. Habit goal: Children will get more in the habit of asking
questions about things that they do not understand.