The document summarizes the process and progress of the "Sharing Personal Media Project". It describes 4 steps in their process: 1) defining the project focus and problem statement, 2) defining user groups and conducting user research, 3) studying product features and functionality, and 4) creating product scenarios and forms. It provides details of each step, including redefining their problem statement, findings from user interviews, proposed product features, and a sample usage scenario.

1. Sharing Personal Media Project
A3 | Concept Selection and First Iteration
Interim Critique
March 19, 2003

2. A3 | Concept Selection and First Iteration
Interim Critique
Agenda
A3 Process Overview
Product Use Scenarios
Next Steps
Discussion
Estimated Time: ~30 Minutes Presentation + 10 Minutes Discussion

3. 34.2∫ | Our Process in A3
Overview of Our Process in A3
* Step 1 | Defining Project Focus & Redefining
Problem Statement
* Step 2 | Defining User Group & User Research
* Step 3 | Product Feature / Functionality Study
* Step 4 | Product Scenarios and Form Study
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4. 34.2∫ | Redefining Problem
Overview of Our Process in A3
* Step 1 | Defining Project Focus & Redefining
Problem Statement
* Step 2 | Defining User Group & User Research
* Step 3 | Product Feature / Functionality Study
* Step 4 | Product Scenarios and Form Study
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5. 34.2∫ | Redefining Problem
Defining Our Focus
Coming into A3, our focus area was still pretty undefined.
We started by evaluating the pros and cons of our 3 larger themes. We
decided that the idea of community, particularly sharing and communication
within the organic farming and eating community was the most intriguing.
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6. 34.2∫ | Redefining Problem
Initial User Research to Identify Problem Space
We did some early user research that included observing and talking to
the people in the East End Co-op. We also talked to people in the Strip
about their grocery buying habits and tapped into our international
department with questions about food buying overseas.
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7. 34.2∫ | Redefining Problem
Findings of the Initial User Research
Our initial pass at user research left us a little unclear about how we could
specifically target the organic food community and what type of
communication we would be fostering. So, with time ticking down, we
took a 3 prong approach.
* We went back out and talked to more users with more focused questions.
* We did some communication models of what type of information could
be exchanged between the co-op and the people who shop there.
* We explored the setup and artifacts within the Co-op to get a sense of
what types of forms might enhance and fit into that experience.
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8. 34.2∫ | Redefining Problem
Redefinition Problem Statement
How can we enhance the grocery shopping of a co-operative to allow
for increased communication and sharing among the community of
customers who shop for food, and between this community, the co-
op that sell the food and the farmers & distributors who grow and ship
the food?
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9. 34.2∫ | User Research
Overview of Our Process in A3
* Step 1 | Defining Project Focus & Redefining
Problem Statement
* Step 2 | Defining User Group & User Research
* Step 3 | Product Feature / Functionality Study
* Step 4 | Product Scenarios and Form Study
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10. 34.2∫ | User Research
Defining User Group and User Research
Since we had redefined our problem statement and user group, we
formed a user research team. We defined co-op member / non-member
users and co-op staff to interview.
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11. 34.2∫ | User Research
Findings of User Research
What we found in this pass was that people turn to organic food when
they are experiencing a change often brought on their health conditions.
These health conditions range from pregnancy to old age to a heart attack
to the recommendation of a nutritionist or doctor.
So these people turn to or are referred to places like the Co-op for help
in understanding what these new dietary requirements mean and how
they can be effectively integrated into their lives. The Co-op is considered
a trusted place to find out about new health related eating styles.
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12. 34.2∫ | Product Functionality
Overview of Our Process in A3
* Step 1 | Defining Project Focus & Redefining
Problem Statement
* Step 2 | Defining User Group & User Research
* Step 3 | Product Feature / Functionality Study
* Step 4 | Product Scenarios and Form Study
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13. 34.2∫ | Product Functionality
Product Features
Generic Co-op Device (used by members & non-members in the co-
op to customize the shopping experience)
* allow selection of generic food and preferences / options (non-members)
* allow input of identification key
* display a shopping list
* identify member containers (image, weight)
* remember bulk food labels for checkout (?)
* identify co-op specials and recommendations
* allow for contacting co-op staff with a question
* shopping list item indicator (?)
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14. 34.2∫ | Product Functionality
Product Features
Product Display (product specific displays throughout the co-op)
* provide product description and uses
* provide wellness information
* provide organic/non-organic information
* provide ripeness/spoilage information
* provide farmer/manufacturer information
* provide general preperation information
* display member recommendations
* input of comments & recommendations (?)
* provide nutritional information
* shoping list item indicator (?)
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15. 34.2∫ | Product Functionality
Product Features
Member Home Device (used in a members home to communicate and
share information with the co-op)
* needs to allow input of identification key
* allow access to recipes
* access product specific information including:
* ripeness/spoilage
* general preperation
* wellness information
* add items to a shopping list
* add recipes to co-op database
* submit product comments & recommendations
* submit recipe comments & recommendations
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16. 34.2∫ | Product Functionality
Product Features
Identification Key (holds user preferences and data)
* authenticate members at the co-op
* record members shopping history
* carry data between the co-op and home
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17. 34.2∫ | Scenarios of Use
Overview of Our Process in A3
* Step 1 | Defining Project Focus & Redefining
Problem Statement
* Step 2 | Defining User Group & User Research
* Step 3 | Product Feature / Functionality Study
* Step 4 | Product Scenarios and Form Study
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18. 34.2∫ | Scenarios of Use
Initial Key Considerations in Product Form
* People need to be able to use the device while carrying a basket, dealing
with children, etc.
* We wanted something that integrated into the shopping experience
rather than be a PDA that the customer looks at for all their information.
* There is a social / sharing component of the co-op that could be better
integrated with the whole shopping experience.
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19. 34.2∫ | Scenarios of Use
Product Use Scenarios
Scenario 1 ~ Jenny
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20. 34.2∫ | Scenarios of Use
Scenario 1 01 of 11
Jenny is 30 years old and she found out she
was pregnant a month ago. She is very excited
about the pregnancy but it is her first child and
she has be getting a lot of advice from her older
sister: add more a folic acid to her diet and avoid
all foods that are not organic. Her neighbor
recommended joining the co-op and buying
these items at a discount. After Jenny became
a member, she received a device to take home.
It could record her shopping list and she could
also customize it with her diet preferences and
her pregnancy.
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21. 34.2∫ | Scenarios of Use
Scenario 1 02 of 11
A couple of days later she was thinking
about her sisterís advice while taking a
multivitamin. She decides to look up some
new ways to get more folic acid into her
diet, since pills always upset her stomach.
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22. 34.2∫ | Scenarios of Use
Scenario 1 03 of 11
She walks over to the device on her refrigerator
and opens it. She looks up that spinach and
wheat germ are excellent sources of folic acid
so she adds them to her shopping list; she also
adds oatmeal cookies since she has a strong
craving for them.
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23. 34.2∫ | Scenarios of Use
Scenario 1 04 of 11
The next day she picks up her device and
hangs it around her neck to go grocery
shopping.
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24. 34.2∫ | Scenarios of Use
Scenario 1 05 of 11
When she enters the store, she feels a little
overwhelmed by all of the choices so she
looks to see if someone could help her.
Unfortunately, all of the employees are
occupied but then she remembers that
her device will help guide her.
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25. 34.2∫ | Scenarios of Use
Scenario 1 06 of 11
Reaching down and opening it, a small
map appears with the layout of the store
and her location on it. She also sees her
shopping list with points lit up around the
store map representing the location of
items on her list.
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26. 34.2∫ | Scenarios of Use
Scenario 1 07 of 11
She walks over to the produce section and
holds it over the spinach.
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27. 34.2∫ | Scenarios of Use
Scenario 1 08 of 11
She notices that the screen changes to
show the information about the spinach,
telling her about the farmer who grew it.
She even has recommendations about
how to prepare it to maintain the peak
nutritional value.
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28. 34.2∫ | Scenarios of Use
Scenario 1 09 of 11
Looking at the wheat germ, she sees some
helpful ideas about adding it to yogurt.
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29. 34.2∫ | Scenarios of Use
Scenario 1 10 of 11
Looking at the oatmeal cookies, she learns
why they meet the standards for organic
foods.
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30. 34.2∫ | Scenarios of Use
Scenario 1 11 of 11
On her way to the checkout, she walks
past the baby food aisle. Looking at a jar,
Jenny sees that, as a member, she could
buy it by the case at a substantial discount.
Something she decides to keep in mind
for later.
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31. 34.2∫ | Scenarios of Use
Product Use Scenarios
Scenario 1 ~ Jenny and Edna
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32. 34.2∫ | Scenarios of Use
Scenario 2 01 of 14
Jenny is back.
Just like before she is pregnant
and a new member of the co-op.
Edna in is her 60s and has been
a member of the co-op for many
years. She will be teaching a
Lamaze class this year and want
to advertise it at the co-op. She
was also planning to share some
useful tips for dealing with
pregnancy.
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33. 34.2∫ | Scenarios of Use
Scenario 2 02 of 14
When Jennys sister was pregnant
she started eating more spinach
and wheat germ to get more folic
acid. And she thinks Jenny should
too.
Talking to her daughter (who is
pregnant again) she recalled her
techniques for dealing with
morning sickness.
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34. 34.2∫ | Scenarios of Use
Scenario 2 03 of 14
Jenny adds these items to her
shopping list and oatmeal cookies
too.
After she hung up the phone she
adds these tips to her co-op
device and the schedule for her
class.
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35. 34.2∫ | Scenarios of Use
Scenario 2 04 of 14
Goes to the co-op.
Edna stops by the co-op for
lunch.
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36. 34.2∫ | Scenarios of Use
Scenario 2 05 of 14
Feeling a little overwhelmed, but
her device will help guide her to
the spinach.
She sees her friend Sara and
chats for a few minutes.
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37. 34.2∫ | Scenarios of Use
Scenario 2 06 of 14
When she walks toward the back
of the store, she feels a slight
vibration from her device as she
approaches spinach.
They decide to eat lunch together.
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38. 34.2∫ | Scenarios of Use
Scenario 2 07 of 14
Near by she sees a viewer attached
to the shelves. She grabs it and
pulls it in front the spinach.
After lunch, Edna walks over to
the social table in the cafe.
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39. 34.2∫ | Scenarios of Use
Scenario 2 08 of 14
Same information as before about
spinach...
She takes her device from around
her neck and places it on the
table with the some of the empty
icons. When the icons pulse once
she knows that her heath tips
and class schedule transferred.
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40. 34.2∫ | Scenarios of Use
Scenario 2 09 of 14
...and wheat germ...
She moves these icons to the
health tips and events sections
on the table.
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41. 34.2∫ | Scenarios of Use
Scenario 2 10 of 14
...and oatmeal cookies...
While she is here she decides to
look for an interesting recipe for
dinner, something vegetarian but
spicy.
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42. 34.2∫ | Scenarios of Use
Scenario 2 11 of 14
...and baby food...
After making her selection, a
couple of recipe icons light up.
She adds the recipes to her
device to take home.
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43. 34.2∫ | Scenarios of Use
Scenario 2 12 of 14
Jenny walks back to the cafÈ to
check out their menu.
Edna leaves the co-op to go pick
up her daughter.
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44. 34.2∫ | Scenarios of Use
Scenario 2 13 of 14
None of the food looks interesting
to her so she decides to try out
the social table. She selects heath
tips for pregnancy and looks for a
Lamaze class.
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45. 34.2∫ | Scenarios of Use
Scenario 2 14 of 14
The icons Edna left behind light
up. Jenny copies this to her device
and leaves the cafÈ to finish her
shopping.
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46. 34.2∫ | Our Next Steps
In the next phase of the project:
1. We need to focus and reduce the type of information and amount of
data we will be displaying for each individual product.
2. We want to take these and some other product mock-ups and try them
out in the Co-op to see how they would actually operate. In addition, figuring
out how the shopping experience merges with the community experience
for a more fulfilling trip to the grocery store will be important.
3. We have decided to focus on co-op custmers who are going through
these types of change of behavior and will be developing more detailed
scenarios that will become the basis for our final presentation, building to
those.
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47. A3 | Concept Selection and First Iteration
Interim Critique
Discussion
Estimated Time: 10 Minutes

48. A3 | Concept Selection and First Iteration
Interim Critique
Thank you!
We appreciate your comments.
March 19, 2003