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First, discuss the role of observational research as a key
methodology for studying society.
Second, utilizing nonparticipant observation, participant
observation, ethnography or netnography observe and record a
detailed account of a social context or virtual social context that
you are no stranger to (think local coffee shop, shopping mall,
church or night club, a blog, twitter feed, or Instagram) from a
sociological perspective. Be careful to be objective and
ethically neutral. Do not include judgments or opinions of
behaviors but rather, as best as possible, systematic
observations. Third, discuss how a common-sense view of that
social setting may look different from a sociological one. Does
looking through the lens of sociological research methodology
transform how that social space may be viewed. Substantiate
your views.

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First, discuss the role of observational research as a key metho.docx

  • 1. First, discuss the role of observational research as a key methodology for studying society. Second, utilizing nonparticipant observation, participant observation, ethnography or netnography observe and record a detailed account of a social context or virtual social context that you are no stranger to (think local coffee shop, shopping mall, church or night club, a blog, twitter feed, or Instagram) from a sociological perspective. Be careful to be objective and ethically neutral. Do not include judgments or opinions of behaviors but rather, as best as possible, systematic observations. Third, discuss how a common-sense view of that social setting may look different from a sociological one. Does looking through the lens of sociological research methodology transform how that social space may be viewed. Substantiate your views.