Today, we are witnessing a data explosion of unimaginable magnitude. Much of this Big Data is being generated through the emergence of new technologies, devices, networks, mobility and interoperability. Big Data is seldom useful in itself - given its size and variety, it lends itself to meaningful scrutiny only when viewed through the prism of the business problem or process of interest.
Smart decisions increasingly lie at this intersection of Big Data, Smart Technology and Domain Knowledge. This presentation, through several illustrative case studies, talks about how Big Data generated through social media is emerging as a strong source of insights for demand signaling.
(1) Big Data refers to the large volumes of various types of data that are constantly being generated from numerous sources; (2) Analyzing big data can provide valuable insights and opportunities, but traditional systems are limited in their ability to process large, diverse datasets; (3) IBM offers a big data platform that can integrate, manage, and analyze petabytes of data from many sources using technologies like Hadoop and stream computing. The platform allows organizations to gain insights from all available data in real-time.
The Facilities Frontier: Third Places and New Corporate WorkplacesJames Ware, PhD
This document discusses the shifting nature of work away from traditional offices to more distributed environments. It notes that currently 35% of corporate work is done at home and 30% is done in third places outside of traditional offices. There are business benefits to distributed work such as reduced real estate and support costs. However, distributed work also faces challenges such as distractions and lack of professional environments. The document proposes local workspace centers as a solution that provide professional environments for distributed workers near their homes with amenities and services catering to mobile work needs. Case studies and costs analyses suggest both individual workers and employers can realize savings through the use of such distributed workspaces.
Lotusphere2010 presentation, session ID: SMART203; learn how to increase your ROI by 30% and decrease your TCO by 50% with Smart Work tools from IBM -- one of the four component of their Smarter Planet initiative.
This document discusses research into personalized and context-aware information access, particularly on mobile devices. It describes how social search engines and mobile applications can help users by tapping into friends' interactions to provide more relevant results. However, it notes that crowds are not always reliable sources of information and that experts may provide more thoughtful evaluations in some domains. The document presents some prototypes developed by Telefonica Research & Development that use social networks and identify domain experts to improve search and recommendation systems.
RHI implemented a hybrid cloud solution using AWS and on-premise data centers to deploy Oracle PeopleSoft environments for a $8 million project. This allowed them to quickly provision environments, reduce costs by 30% compared to an on-premise only solution, and improve support for a global development team. Key aspects included encrypting data, masking sensitive fields, and establishing monitoring and support across regions to ensure security, performance and 100% availability.
Presentation at the Bernadotte Academy in 2007 by Infosphere CEO Mats Björe about the concept of OSINT. Examples from tools like Silobreake is included
The document discusses data-driven marketing and analytics. It provides an overview of how companies can move from simply collecting data to generating insights and taking action. It also discusses key metrics for measuring online success like conversion funnels and discusses how the consumer decision journey has become more circular with online research playing a bigger role.
The document outlines a new approach to marketing communications that utilizes cost-effective non-traditional tactics such as press releases, email blasts, blogs, social media, and trade shows to support goals and achieve brand recognition while highlighting communication vehicles and skills needed such as writing, graphic design, and video production.
(1) Big Data refers to the large volumes of various types of data that are constantly being generated from numerous sources; (2) Analyzing big data can provide valuable insights and opportunities, but traditional systems are limited in their ability to process large, diverse datasets; (3) IBM offers a big data platform that can integrate, manage, and analyze petabytes of data from many sources using technologies like Hadoop and stream computing. The platform allows organizations to gain insights from all available data in real-time.
The Facilities Frontier: Third Places and New Corporate WorkplacesJames Ware, PhD
This document discusses the shifting nature of work away from traditional offices to more distributed environments. It notes that currently 35% of corporate work is done at home and 30% is done in third places outside of traditional offices. There are business benefits to distributed work such as reduced real estate and support costs. However, distributed work also faces challenges such as distractions and lack of professional environments. The document proposes local workspace centers as a solution that provide professional environments for distributed workers near their homes with amenities and services catering to mobile work needs. Case studies and costs analyses suggest both individual workers and employers can realize savings through the use of such distributed workspaces.
Lotusphere2010 presentation, session ID: SMART203; learn how to increase your ROI by 30% and decrease your TCO by 50% with Smart Work tools from IBM -- one of the four component of their Smarter Planet initiative.
This document discusses research into personalized and context-aware information access, particularly on mobile devices. It describes how social search engines and mobile applications can help users by tapping into friends' interactions to provide more relevant results. However, it notes that crowds are not always reliable sources of information and that experts may provide more thoughtful evaluations in some domains. The document presents some prototypes developed by Telefonica Research & Development that use social networks and identify domain experts to improve search and recommendation systems.
RHI implemented a hybrid cloud solution using AWS and on-premise data centers to deploy Oracle PeopleSoft environments for a $8 million project. This allowed them to quickly provision environments, reduce costs by 30% compared to an on-premise only solution, and improve support for a global development team. Key aspects included encrypting data, masking sensitive fields, and establishing monitoring and support across regions to ensure security, performance and 100% availability.
Presentation at the Bernadotte Academy in 2007 by Infosphere CEO Mats Björe about the concept of OSINT. Examples from tools like Silobreake is included
The document discusses data-driven marketing and analytics. It provides an overview of how companies can move from simply collecting data to generating insights and taking action. It also discusses key metrics for measuring online success like conversion funnels and discusses how the consumer decision journey has become more circular with online research playing a bigger role.
The document outlines a new approach to marketing communications that utilizes cost-effective non-traditional tactics such as press releases, email blasts, blogs, social media, and trade shows to support goals and achieve brand recognition while highlighting communication vehicles and skills needed such as writing, graphic design, and video production.
Social media is increasingly being used for customer service purposes. A survey found that over half of executives see it as a way to get customer input and over a third measure its value for customer care. Companies can use social media to identify issues and improve products. A framework is proposed to aggregate customer information from various sources, apply analysis and provide insights and alerts to address issues proactively. Case studies demonstrate how monitoring social media can improve customer experience, service and sales. Benefits include quicker issue resolution, increased productivity and cost savings.
Analytics infrastructure across organizations in diverse industry verticals are often designed to deliver insights based on quantitative data. However, data aggregation and consolidation for analysis is largely internal and includes a combination of data sources at the enterprise level. While such analysis and insights lead to smart decisions, decision-makers are however deprived of unsolicited, qualitative insights that exist in the external universe of social networking and interactions amongst related stakeholders.
As Social Media witnesses tremendous adoption levels, it is becoming a powerful source of customer opinions and influence.
The webinar will focus on the following:
Social Media as a source of insights for decision-making
How can Social Media add more meaning to your traditional analytics and insights?
Case examples from diverse industries
In recent years, Social Media has grown from a simple conversation platform to an essential business tool providing a rich repository of unbiased feedback for organizations throughout the world. It is imperative that insurance leaders tune in, listen and learn to profit from the insights social media can provide regarding their brand, products, customers, services, competitors, and ways to innovate to satisfy the market.In this presentation, you will learn how most successful executives are leveraging this unprecedented tool to acquire and retain new customers and drive growth even in these times
Today Social Media is witnessing a rise in customer participation leading to an equivalent rise in social media applications for customer service. Therefore, organizations need an actionable framework that can respond efficiently and proactively to customer requests and unmet needs.
This presentation focuses on the following
Listening to the entire universe - Why is it important and how should it be approached?
Understanding and measuring customer experience through social media – the possibilities today
Enabling ongoing social media engagement for improving customer experience
This document discusses how market research is moving from traditional methods like surveys and focus groups to analyzing social media data. It outlines both the pros and cons of using social media for insights. Specifically, it explains how the company EmPower Research uses pattern recognition and human analysis of online opinions to generate structured insights from unstructured social media data. EmPower applies this approach across different types of online communities to supplement traditional research methods.
The document summarizes the use of social media across different stages of the drug lifecycle. It provides examples of how pharmaceutical companies can use social media for idea generation and patient recruitment in pre-launch phases. During drug launch, social media can be used for stakeholder insights, key opinion leader identification, launch tracking, and crisis management. In later stages, it can track patient adherence, identify off-label drug uses, and correlate social media metrics to sales performance indicators. The document aims to demonstrate various applications of social media beyond just marketing across the entire drug development and commercialization process.
Healthcare organizations today are seeking commercial effectiveness as a source of competitive advantage especially in light of current day challenges – patent loss, cost pressures, new product approval processes, and emerging new influencers to name a few. Towards this end, organizations are using Social Media as a marketing, communication and engagement tool. Common outcomes and measures include Facebook likes, Twitter followers, increased awareness, and share of voice.
But, can Social Media impact revenues? Is this even a realistic expectation? Debjani Deb,Managing Partner, EmPower Research and Buddy Scalera,SVP - Interactive Content & Market Research, Ogilvy CommonHealth Worldwide, two distinguished thought-leaders, share their perspectives on how Social Media can enable stakeholder insights and impact revenues.
Good Design is Good Business: Business Design with RSA and SARoger Snook
The document discusses integrating enterprise and software architectures. It provides an agenda that covers why the integration is important, an overview of IBM's architecture technologies, how to set up the integration, and what can be done with it. The integration allows enterprise architects, software architects, and infrastructure architects to link models and tools from different domains. This helps address common questions that arise across roles and improves collaboration. The document demonstrates how to set up and follow links between IBM Rational Software Architect and IBM Rational Design Manager.
The document discusses EmPower Research's Mom Index for Purchase Intention (MIPI), which uses social media conversations to gauge mothers' purchase intentions for various product categories and brands. Key findings from analyzing Q1-Q2 2011 data include:
1) For juice, Tropicana had higher share of voice but lower purchase intent due to negative sentiment around smaller package sizes.
2) For soup, Campbell topped in both share of voice and purchase intent, followed by Progresso whose purchase intent increased due to a promotional event.
3) The MIPI is a more powerful metric than share of voice alone as it allows marketers to discover real purchase intentions among target segments like mothers.
Webinar - Big Data: Einführung in Hadoop und MapReduceinovex GmbH
This document provides an overview of Hadoop and MapReduce. It discusses the origins and evolution of Hadoop from Google's MapReduce paper in 2004 to connectors from IBM, Microsoft and SAP in later years. It also presents a sample use case of using Hadoop for logfile analytics processing 80 TB of data per month. The key components of Hadoop discussed include MapReduce, HDFS, APIs and cluster sizing.
The document discusses measuring return on investment (ROI) from social media. It notes that most marketing dollars are spent on awareness and interest rather than later stages of the purchase funnel. This does not help prove ROI to leadership. The document then outlines how social media data can be used to better measure impact on purchase intent, purchases, and loyalty when aggregated at scale. It provides examples of how sentiment analysis and purchase intention metrics can provide insights into sales fluctuations and the impact of promotions.
2013 Good Design is Good Business mobile and RSARoger Snook
Rational Software Architect is one of IBM Rational's most popular downloads because of the productivity gains you get in your projects. This presentation covers what's NEW in RSA, but also covers some popular uses of RSA and how RSA and Mobile application development intersect.
University of Miami Briefing: DevOps Steer – an agile response to customer fe...Roger Snook
Understand the mobile application development marketplace and challenges
Get an overview of a DevOps approach and learn to accelerate these DevOps practice STEER: direct your application based on continuous feedback from testers and users
Teenage relationships with parents can be challenging, as around 1 million children run away from home each year due to defiance and oppositional behavior from parents. Parenting styles influence how children develop relationship skills. Conflict is normal but parents should focus on listening, assertive communication, discussing feelings, and showing empathy and support. Parents should avoid reacting fast or being judgmental, talk about positive aspects first, and differentiate important issues from non-issues. Parents need to understand peer dynamics and include teens in decisions affecting their lives.
The document discusses how social media can be used as an alternative to traditional market research methods to derive consumer insights. It outlines various ways social media data can be analyzed, including tracking key performance indicators for brands, analyzing consumer sentiment around events, testing hypotheses, and generating alerts for emerging negative discussions. Examples are provided for how social media was used to better understand categories, segments, communities, and innovation opportunities for different companies. The document advocates a two-pronged approach of both aggregating large amounts of social media data and identifying influential online opinions.
this series of Service-oriented computing will explain in details session after another , the core knowledge about service orientation , so be ready ..
Hadoop World 2011: Hadoop Trends & Predictions - Vanessa Alverez, ForresterCloudera, Inc.
Hadoop is making its way into the enterprise, as organizations look to extract valuable information and intelligence from the mountains of data in their storage environments. The way in which this data is analyzed and stored is changing, and Hadoop has become a critical part of this transformation. In this session, Vanessa will cover the trends we are seeing in the enterprise in regards to Hadoop adoption and how it’s being used, as well as predictions on where we see Hadoop and Big Data in general, going as we enter 2012.
This document discusses several topics related to big data and data science over time, including:
1. In the past, competition and control were key issues in big data, while cloud computing and crowdsourcing became popular.
2. More recently, topics like curation, culture, and containers have become important in data science, as context and the container may be more important than just content alone.
3. Looking to the future, predictive analytics, smart data, and making data actionable will be important trends, as will balancing accuracy and real-time capabilities in big data applications.
Emerging Big Data & Analytics Trends with Hadoop InnoTech
The document discusses big data opportunities with Hadoop solutions from EMC. It describes how big data is transforming business through use cases in healthcare, financial services, and utilities. EMC addresses challenges of the Hadoop platform through its Isilon scale-out NAS storage and Greenplum's unified analytics platform. The solutions provide enterprise-grade data protection, management, and scalability for Hadoop implementations.
Vilka framgångsfaktorer har allra störst inverkan på skapandet av den optimala kundupplevelsen? Utnyttja denna information för att på ett smartare sätt förstå, förutsäga och påverka kundernas beteende.
Robert Moberg, Prediktiv Analysexpert, IBM Sverige
The document discusses big data and EMC's big data solutions. It begins with an introduction to big data and how data volumes and sources are growing exponentially. It then outlines EMC's big data "stack" including solutions for storage, analysis, and collaboration across structured and unstructured data. Specific EMC solutions highlighted include Isilon for scale-out file storage, Greenplum for analytics, and Hadoop. Case studies and capabilities of these solutions for big data are presented. The document emphasizes that big data is driving major changes and opportunities.
Social media is increasingly being used for customer service purposes. A survey found that over half of executives see it as a way to get customer input and over a third measure its value for customer care. Companies can use social media to identify issues and improve products. A framework is proposed to aggregate customer information from various sources, apply analysis and provide insights and alerts to address issues proactively. Case studies demonstrate how monitoring social media can improve customer experience, service and sales. Benefits include quicker issue resolution, increased productivity and cost savings.
Analytics infrastructure across organizations in diverse industry verticals are often designed to deliver insights based on quantitative data. However, data aggregation and consolidation for analysis is largely internal and includes a combination of data sources at the enterprise level. While such analysis and insights lead to smart decisions, decision-makers are however deprived of unsolicited, qualitative insights that exist in the external universe of social networking and interactions amongst related stakeholders.
As Social Media witnesses tremendous adoption levels, it is becoming a powerful source of customer opinions and influence.
The webinar will focus on the following:
Social Media as a source of insights for decision-making
How can Social Media add more meaning to your traditional analytics and insights?
Case examples from diverse industries
In recent years, Social Media has grown from a simple conversation platform to an essential business tool providing a rich repository of unbiased feedback for organizations throughout the world. It is imperative that insurance leaders tune in, listen and learn to profit from the insights social media can provide regarding their brand, products, customers, services, competitors, and ways to innovate to satisfy the market.In this presentation, you will learn how most successful executives are leveraging this unprecedented tool to acquire and retain new customers and drive growth even in these times
Today Social Media is witnessing a rise in customer participation leading to an equivalent rise in social media applications for customer service. Therefore, organizations need an actionable framework that can respond efficiently and proactively to customer requests and unmet needs.
This presentation focuses on the following
Listening to the entire universe - Why is it important and how should it be approached?
Understanding and measuring customer experience through social media – the possibilities today
Enabling ongoing social media engagement for improving customer experience
This document discusses how market research is moving from traditional methods like surveys and focus groups to analyzing social media data. It outlines both the pros and cons of using social media for insights. Specifically, it explains how the company EmPower Research uses pattern recognition and human analysis of online opinions to generate structured insights from unstructured social media data. EmPower applies this approach across different types of online communities to supplement traditional research methods.
The document summarizes the use of social media across different stages of the drug lifecycle. It provides examples of how pharmaceutical companies can use social media for idea generation and patient recruitment in pre-launch phases. During drug launch, social media can be used for stakeholder insights, key opinion leader identification, launch tracking, and crisis management. In later stages, it can track patient adherence, identify off-label drug uses, and correlate social media metrics to sales performance indicators. The document aims to demonstrate various applications of social media beyond just marketing across the entire drug development and commercialization process.
Healthcare organizations today are seeking commercial effectiveness as a source of competitive advantage especially in light of current day challenges – patent loss, cost pressures, new product approval processes, and emerging new influencers to name a few. Towards this end, organizations are using Social Media as a marketing, communication and engagement tool. Common outcomes and measures include Facebook likes, Twitter followers, increased awareness, and share of voice.
But, can Social Media impact revenues? Is this even a realistic expectation? Debjani Deb,Managing Partner, EmPower Research and Buddy Scalera,SVP - Interactive Content & Market Research, Ogilvy CommonHealth Worldwide, two distinguished thought-leaders, share their perspectives on how Social Media can enable stakeholder insights and impact revenues.
Good Design is Good Business: Business Design with RSA and SARoger Snook
The document discusses integrating enterprise and software architectures. It provides an agenda that covers why the integration is important, an overview of IBM's architecture technologies, how to set up the integration, and what can be done with it. The integration allows enterprise architects, software architects, and infrastructure architects to link models and tools from different domains. This helps address common questions that arise across roles and improves collaboration. The document demonstrates how to set up and follow links between IBM Rational Software Architect and IBM Rational Design Manager.
The document discusses EmPower Research's Mom Index for Purchase Intention (MIPI), which uses social media conversations to gauge mothers' purchase intentions for various product categories and brands. Key findings from analyzing Q1-Q2 2011 data include:
1) For juice, Tropicana had higher share of voice but lower purchase intent due to negative sentiment around smaller package sizes.
2) For soup, Campbell topped in both share of voice and purchase intent, followed by Progresso whose purchase intent increased due to a promotional event.
3) The MIPI is a more powerful metric than share of voice alone as it allows marketers to discover real purchase intentions among target segments like mothers.
Webinar - Big Data: Einführung in Hadoop und MapReduceinovex GmbH
This document provides an overview of Hadoop and MapReduce. It discusses the origins and evolution of Hadoop from Google's MapReduce paper in 2004 to connectors from IBM, Microsoft and SAP in later years. It also presents a sample use case of using Hadoop for logfile analytics processing 80 TB of data per month. The key components of Hadoop discussed include MapReduce, HDFS, APIs and cluster sizing.
The document discusses measuring return on investment (ROI) from social media. It notes that most marketing dollars are spent on awareness and interest rather than later stages of the purchase funnel. This does not help prove ROI to leadership. The document then outlines how social media data can be used to better measure impact on purchase intent, purchases, and loyalty when aggregated at scale. It provides examples of how sentiment analysis and purchase intention metrics can provide insights into sales fluctuations and the impact of promotions.
2013 Good Design is Good Business mobile and RSARoger Snook
Rational Software Architect is one of IBM Rational's most popular downloads because of the productivity gains you get in your projects. This presentation covers what's NEW in RSA, but also covers some popular uses of RSA and how RSA and Mobile application development intersect.
University of Miami Briefing: DevOps Steer – an agile response to customer fe...Roger Snook
Understand the mobile application development marketplace and challenges
Get an overview of a DevOps approach and learn to accelerate these DevOps practice STEER: direct your application based on continuous feedback from testers and users
Teenage relationships with parents can be challenging, as around 1 million children run away from home each year due to defiance and oppositional behavior from parents. Parenting styles influence how children develop relationship skills. Conflict is normal but parents should focus on listening, assertive communication, discussing feelings, and showing empathy and support. Parents should avoid reacting fast or being judgmental, talk about positive aspects first, and differentiate important issues from non-issues. Parents need to understand peer dynamics and include teens in decisions affecting their lives.
The document discusses how social media can be used as an alternative to traditional market research methods to derive consumer insights. It outlines various ways social media data can be analyzed, including tracking key performance indicators for brands, analyzing consumer sentiment around events, testing hypotheses, and generating alerts for emerging negative discussions. Examples are provided for how social media was used to better understand categories, segments, communities, and innovation opportunities for different companies. The document advocates a two-pronged approach of both aggregating large amounts of social media data and identifying influential online opinions.
this series of Service-oriented computing will explain in details session after another , the core knowledge about service orientation , so be ready ..
Hadoop World 2011: Hadoop Trends & Predictions - Vanessa Alverez, ForresterCloudera, Inc.
Hadoop is making its way into the enterprise, as organizations look to extract valuable information and intelligence from the mountains of data in their storage environments. The way in which this data is analyzed and stored is changing, and Hadoop has become a critical part of this transformation. In this session, Vanessa will cover the trends we are seeing in the enterprise in regards to Hadoop adoption and how it’s being used, as well as predictions on where we see Hadoop and Big Data in general, going as we enter 2012.
This document discusses several topics related to big data and data science over time, including:
1. In the past, competition and control were key issues in big data, while cloud computing and crowdsourcing became popular.
2. More recently, topics like curation, culture, and containers have become important in data science, as context and the container may be more important than just content alone.
3. Looking to the future, predictive analytics, smart data, and making data actionable will be important trends, as will balancing accuracy and real-time capabilities in big data applications.
Emerging Big Data & Analytics Trends with Hadoop InnoTech
The document discusses big data opportunities with Hadoop solutions from EMC. It describes how big data is transforming business through use cases in healthcare, financial services, and utilities. EMC addresses challenges of the Hadoop platform through its Isilon scale-out NAS storage and Greenplum's unified analytics platform. The solutions provide enterprise-grade data protection, management, and scalability for Hadoop implementations.
Vilka framgångsfaktorer har allra störst inverkan på skapandet av den optimala kundupplevelsen? Utnyttja denna information för att på ett smartare sätt förstå, förutsäga och påverka kundernas beteende.
Robert Moberg, Prediktiv Analysexpert, IBM Sverige
The document discusses big data and EMC's big data solutions. It begins with an introduction to big data and how data volumes and sources are growing exponentially. It then outlines EMC's big data "stack" including solutions for storage, analysis, and collaboration across structured and unstructured data. Specific EMC solutions highlighted include Isilon for scale-out file storage, Greenplum for analytics, and Hadoop. Case studies and capabilities of these solutions for big data are presented. The document emphasizes that big data is driving major changes and opportunities.
Tackling big data with hadoop and open source integrationDataWorks Summit
The document discusses Talend's goal of democratizing integration and big data. It describes how big data involves transactions, interactions and observations from diverse sources, requiring a different approach than traditional data integration. Talend aims to make big data accessible to everyone with its open source Talend Open Studio for Big Data, which improves the efficiency of designing big data jobs with intuitive interfaces and generates code to run transforms within Hadoop. Poor data quality in big data projects can magnify problems, so Talend recommends incorporating data quality checks into loading processes or via separate map reduce jobs.
SplunkLive: New Visibility=New Opportunity: How IT Can Drive Business Value Splunk
We know Splunk helps us solve problems at the IT operations level. But more and more Splunk helps us to make machine-generated data relevant for non-technical business users. With Splunk you can ask any question at any time, without planning questions or structures in advance. And once you’ve built initial dashboards, you can empower business users to access them so they can get instant, accurate data on their own. Join us for this session where we’ll review how to build custom dashboards that provide both up-to-the-minute and long-term trending analysis that business users need to make the decisions that impact revenue.
This document discusses building big data analytics platforms and infrastructure using Supermicro, Greenplum, and SAS. It provides an agenda that covers big data analytics platforms and infrastructure as well as a 1,000 node Hadoop cluster built using EMC and Supermicro. The document then discusses Greenplum's data computing appliances and how Greenplum has become the foundation of EMC's data computing division. It also provides an overview of SAS and discusses building the big data analytics "stack" using analytic toolsets, Greenplum Chorus, Greenplum data computing appliances, Greenplum Database, Greenplum HD, and SAS.
This document discusses integrating Supermicro, Greenplum, and SAS to enable big data analytics platforms and infrastructure. It provides an agenda that includes discussing big data analytics platforms and infrastructure as well as a 1,000 node Hadoop cluster using EMC and Supermicro.
TDWI NYC Chapter - Tony Baer Ovum on Big data, Data quality, and BI ConvergenceFitzgerald Analytics, Inc.
Intersecting with Neil Raden's keynote, Ovum Principal Analyst Tony Baer asks, “what does it take to turn the promise of Big Data into tangible results?” Big opportunities to benefit from new technology have come and gone, yet the consistent challenge has been translating new potential into concrete benefits. Mr. Baer shared a practical perspective on making big data manageable by understanding key challenges you must overcome to leverage big data, especially the unique data quality issues the Big Data sources introduce.
Mr. Baer also shared his insight that while Business Intelligence and Big Data are viewed and managed separately, in reality "Big Data and Business Intelligence must converge." Big Data needs to be approached with "less of a silo mentality," and so does Business Intelligence.
Data can be collected from various sources and processed to provide useful information and insights. It can be analyzed at different levels from basic profiles to inferred behaviors to help understand consumers and drive marketing objectives like reach, interactions, and conversions. The value comes from collecting, collating, and concluding on data to gain intelligence and make data-driven decisions. Regularly running marketing campaigns, reviewing results, and revising strategies based on lessons learned can help improve outcomes over time.
Progress with confidence into next generation ITPaul Muller
The keynote from my recent Amazing Summer 2012 tour where I spoke about the need for us to flip out thinking from traditional change control to a more forward looking approach by moving change and security up to the design phase.
The document discusses 10 common misconceptions about VoIP. It begins by providing background on the changing business environment and technology trends enabling new ways of working. It then outlines the status of VoIP adoption and barriers to adoption. The main part of the document addresses the top 10 misconceptions about VoIP, providing the myths and realities for each. It concludes by emphasizing that VoIP is a mature and reliable technology that can transform collaboration and mobility when properly implemented.
This document outlines a vision for the future of organizations and describes trends driving the evolution from Organization 1.0 to Organization 2.0. Key points include: (1) knowledge is becoming decentralized and located outside of traditional institutions, (2) organizations must have an open innovation mindset and global operational platform, and (3) future organizations will function more like organic networks than traditional hierarchical structures.
With Hadoop entering the mainstream, can -- and should -- it benefit from best practices from the world of Data Warehousing. Should the same ground rules developed for capacity-constrained internal enterprise DWs apply to Hadoop data stores designed for scale out, or for harvesting data from the Internet? We will pinpoint 3 key areas: data quality, privacy & confidentiality, and lifecycle management, addressing issues such as: 1. Does it make sense to apply traditional data cleansing practices to Hadoop data? Or will removing "errors" remove the possibility for discovering new insights? 2. Do different standards for privacy protection apply when harvesting sources such as social media that are already public? Should enterprises track their customers on Facebook or Twitter? 3. Will Hadoop make conventional data archiving practices obsolete? Is it cost effective to "move" petabytes of data offline? Just because the Googles & Yahoos of the world retain all their data, should mainstream enterprises? Should Hadoop be considered the new tape?
iStrategy Melbourne - Redefining Commerce in the Age of the Empowered Consume...iStrategy
This session will examine how today's hyper-aware consumer will continue to change the engagement approach of today's organisations. It will focus on the importance of meeting the needs of today's consumer and look at the key imperatives required by marketers to succeed in this ever changing environment by knowing your customer as an individual, creating value at every touch point and being an authentic brand and culture.
The Failure of Information Security Classification: A New Model is Afoot!InnoTech
The document discusses shortcomings of traditional information classification systems and proposes a new model. It argues current models lack definition, automation, and a way to assess individual data value. The proposed model groups data by its value to the owner, competitors/military, and if lost. It considers how value changes over time and is influenced by multiple actors and their motivations. The model provides a simple and flexible way to assess risk and take appropriate security actions.
Third presentation in our seminar on business intelligence dashboards. Derek Murphy works for National Grid and related learning points from over 30 years experience of delivering business intelligence projects
Presentation also available on YouTube https://www.youtube.com/watch?v=Er90qIA2S7U
Top things to consider when building your outsourcing strategyraulzamorano
The document discusses key considerations for an outsourcing strategy. It addresses what processes are good candidates for outsourcing, the type of relationship needed with suppliers, and whether innovation is possible through outsourcing. Some risks of outsourcing include vendor selection, contracting issues, and relationship management challenges. The document emphasizes thoroughly understanding your needs and risks before outsourcing, and maintaining open communication channels with suppliers.
Similar to Finding the “Sweet Spot”: Big Data, Smart Technology, and Domain Knowledge (20)
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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Finding the “Sweet Spot”: Big Data, Smart Technology, and Domain Knowledge
1. a company
www.empowerresearch.com
Finding the “Sweet Spot”: Big Data, Smart
Technology, and Domain Knowledge
Debjani Deb
Managing Partner
ddeb@empowerresearch.com
1
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2. 2005 130
We are drowning in
Vo l um e o f G l o b a l D a t a i n E xa b y t e s
a sea of data
2720 2012
2015
7910
2
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3. But it’s not just the volume of data we are dealing with
The 4Vs of “Big Data”
1 2 3 4
Volume of Velocity of Variety of Value
data data data from data
3
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4. While historically focus has been on processing big “volumes” of
data, the real value lies somewhere else
Cost of data processing has
often exceeded the value
High The “Big”
O p p o r t u n i t y To d a y
This is where you need to be
(integrated view on volumes,
velocity and variety) 1 Ve l o c i t y
Real time insights on
Va l u e
customer preferences and
issues faced
Most companies are here
(high data processing and technology costs) 2 Va r i e t y
Bringing together disparate
data-forms for holistic and
Low actionable insights
Low Costs / Investment High
4
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5. The advent of social media: volumes, velocity and variety leading
to greater value for businesses
66% 14% 21% 31%
Of those online now use 14% either publish a blog/ web 21% post ratings or 31% post updates on
social media page or upload videos comments in forums social sites
HOW MANY INTERNET USERS TURN TO SOCIAL REGULARLY TURN TO SOCIAL MEDIA
MEDIA WHEN MAKING PURCHASES SOMETIMES TURN TO SOCIAL MEDIA
Travel Financial Eating Clothes or Mobile Groceries or Personal
Services Services Out Fashion Phones Food Care
4% & 24% 4% & 10% 3% & 21% 4% & 23% 2% & 21% 2% & 15% 3% & 15%
$$
Sources: www.sanfranciscosentinel.com, wwwblogs.forrester.com, Knowledge Networks
5
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6. The market is waking up to the velocity , variety and value of
insights possible from this data stream: example 1
According to a study
conducted by scientists
from Indiana University
and the University of
Manchester, social
media has an 86.7%
accuracy rate at
predicting the stock
market
Sentiment of companies
$$
on Twitter closely
follows market Twitter Lead
movements. Also shows Trends Indicator
positive correlation
between trading volume
and message volume
on Twitter
Sprenger and Welpe (2010)
6
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7. The market is waking up to the velocity , variety and value of
insights possible from this data stream: example 2
A leading data Sales alerts Service
products company alerts
(B2B) uses social
media for
Identifying
opportunities of sales,
engagement and
service improvements
Engagement alerts
Impact
30 alerts every
month leading to Determine
annual sales Pain areas related to customer services
ENABLE ACTION
pipeline of over The most important product attributes for
$12 million exceeding end user expectations
Develop
Strategies that address enduring customer
service needs and expectations
7
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8. The market is waking up to the velocity , variety and value of
insights possible from this data stream: example 3
A global leader in Increase in Awareness Sentiment
confectionary
products wanted to
identify the impact of
negativity / Negative
Sentiment
sentiments on overall
brand loyalty
Week 1 Week 2 Week 3 Week 4
Impact
Predictive models to First timers
Loyalist
measure impact of
negativity on
loyalists
Switchers
8
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9. The key to insights depends on how one can integrate disparate
forms of data in a near real time framework
Internal Data External Data
E-mails Surveys Call Records Social Media
Data Diagnostics Data cleansing Data Standardization
(One time) (Ongoing) (Ongoing)
Detailed understanding of Detecting and correcting (or Ensuring that field entries
various data forms in which removing) corrupt or from one source match field
data is captured inaccurate records entries from another
Bytes + Brains
Processing
Insights
9
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10. Case study 1
10
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11. About the client and
their business
problem
Our Client
A global leader in credit cards
Business The client wanted to understand a holistic net promoter score across
Problem countries which included disparate new and existing data sources
11
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12. Our approach to integrate disparate data forms
Data source Systems Output measures Outcome
Social Media
NPS
Unstructured
System 1 Indicative drivers
Responsiveness
System 2 Performance Empathy
Emails
measures (Top
Reliability
box excellence)
System 3 Respect
Call Records Satisfaction Security
System 4
measures (CSI)
Structured
Surveys
EmPower Media Competitor Competitor
Interactive Dashboard Insights
Feedback
Co-relate sentiment, advocacy, loyalty and influence in real-time to
directional NPS
12
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13. Business Outcomes
Product attributes that
Client Competitor impact customer
experience were brought
into focus, reorienting
33% Unhappy about resources from non-
Service verification
59% charges performing ones
Competitive benchmark of
26% Safe transactions 1
product attributes
Security won customer
58% confidence Identification of customer
2
satisfaction drivers in real-time
premium cards
30%
Respect provided were
48% admired
Sentiments (%)
13
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14. Case study 2
14
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15. About the client and
their business
problem
Our Client
A leading venture capital firm
Business While comprehensive CRM solutions existed on profiling target
Problem portfolios and prospect companies, the existing solutions lacked ability
to integrate real-time data on sentiments, trends, perceptions etc.
15
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16. Our approach to integrate real-time insights into CRM
Data Pull from the Sites into Salesforce done real-time; optimized
to filter noise; and produce customized profiles for client
Salesforce Connector
Content Mining
Filtering
Semantic Analysis Company
NLP Profiling
Machine Learning
Client
Salesforce
Influential sources
1 SMMART 2 Crawling 3 Seamless
Building Learning Engine Integration
blocks of white-list sources, comprehensive A 2 way seamless
our solution keyword hierarchy crawling from a wide integration
and service bureau variety of sources interface
SMMART: Social Media Multi-Attribute Rating Tool
16
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17. Business Outcomes
A system that enables
investment professionals
Sectoral Viral news Executive hire / with comprehensive social
trends fire updates media insights on their
Performance target companies
updates Perception of
between results management Near-term value
Velocity of actionable insights
being integrated in their CRM in
Customer near- real time mode
Sentiment
trending satisfaction
Long-term value
Scalability across different media
Stakeholder New product or types, languages, user groups,
perception on innovation target companies
performance
17
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18. Case study 3
18
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19. About the client and
their business
problem
Our Client
World leader in pharmaceutical products
Business Existing databases captured point of sales and promotional data but
Problem there was not qualitative input which explained sales fluctuations or
business impact of competitor initiatives
19
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20. Our approach
S t a r t i ng Hyp o t h e s i s Marketing efforts, product features and competitor actions drive sales
IMS Data Social Media
IMS Data
(Lag) Data (Lead)
Sentiment
Medical Data
Awareness
Sales
Share of
Voice
Promo Data Perception Sentiment
20
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21. Business Outcomes
Negative discussions seen on
Competitor_X side effects Social media integrated
influenced sales in a poitive way with IMS data to explore
Patients felt better and SALES
correlations between drug
well after using KPIs and drug’s sales
Competitor_Y
performance
SALES Ability to predict and positively
1
influence sales pipelines
Real time insights on strategy
2
Mon 1 Mon 2 Mon 3 Mon 4 Mon 5 Mon 6 Mon 7 and tactics
Competitor_X Negative Competitor_Y Conversations
o Competitor_X’s negative tonality increased sales
o Competitor_Y’s conversations affected sales performance in a
negative way
21
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22. In Conclusion
The rate of change in data creation is only increasing multi-
fold each day !
Companies are challenged with existing data repositories that
does not complement new sources and repositories
The challenge has to be dealt with, with the right combination
of bytes and brains, to be cost effective!
The value of harnessing the data should be thought through in
light of actions that it can enable….
22
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23. www.empowerresearch.com www.genpact.com
a company
Retail/CPG Advertising Communications/ High Tech/ Pharmaceuticals Financial
Public Relations Telecom Health Care Services
Corporate Headquarters
EmPower Research LLC
404 East 79th Street
Suite 16E
New York, NY 10075
Tel : +1 646 435 0030
Fax : +1 646 472 5806
Global Research Center
Disclaimer: The data presented in this presentation is collected
from publically available resources. EmPower Research doesn’t
EmPower Research Knowledge Services Pvt. Ltd. take any responsibility on the authenticity of the data disclosed
Ozone Manay Tech Park in this presentation and outcomes of decisions taken based on
3rd floor, Block B such data by the recipient of this presentation.
Kudlu Gate, Hosur Road
Bangalore 560 068
Tel : +91 80 4020 5300
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