2. Overview
• Raised $1,701 (567 Gallons)
• Raised awareness
• What next
• Demographics
• Henry Doorly Zoo - Red Barn Park
• Future ideas
• How UNO can get help
• NodeXL Graph
3. Demographics
• Maintain Target Audience, change the strategy/execution.
• Utilize the Partner Middle and High School Students
• Make it easy for them to participate.
• It’s not free, it’s low cost promotion.
• Utilize Involved Parents/Grandparents
• Facebook (Young to Middle Aged Parents)
• Partner with Teachers - continue education
• Partner with Parents
• Encourage the spread of the message
5. Henry Doorly Zoo - Red Barn Park
Make a presentation at the Red Barn Park/
Dairy Education Center on #Milk4Kids
-Part of the presentation could feature
a guest speakers who can talk about
the need for calcium as well as a few
of the students who helped start the
campaign
- Bring in school mascots
-Offer fun activities and games
-Have a spot available for donations
-Encourage crowd to share their
photos #Milk4Kids
6. Children’s Museum - Once Upon a Farm
Offer a fun craft/game at the “Once Upon a Farm” exhibit. Have students present who can
work with children/ parents and explain the need for milk as well as telling parents about the
campaign.
-Encourage people to share their photos #Milk4Kids. Have a donation bucket available.
7. Our future Ideas
● Our ideas are from a student’s perspective.
○ innovative. fun. fresh.
● We will need a higher budget, but it’s for a good cause.
○ it costs more to effectively advertise.
○ consider funds from UNO, a local donor, or a fundraiser.
● All of this will be well-worth the work when Milk4Kid gets more
attention and the need for milk is lowered.
8. Our ideas
● Redesign the Flyer
○ consider a graphic designer or
a UNO student.
○ more professional look.
● Target local opinion leaders for
promotion.
○ high school student athletes.
○ local opinion leaders such as
Ben Gray, Ernie Chambers,
even Warren Buffett.
● Over advertise the campaign
○ Word of mouth
○ post the flyer for the campaign
everywhere on campus
○ utilize social media with
hashtags, Instagram with
pictures, Facebook with page
shares.
● Utilize UNO’s learning communities
○ Thompson Learning
Community, Goodrich, Young
Avenue Scholars,
○ Most require students to do
service hours.
● Collaborate with Girl Scout cookies.
○ It’s a successful business.
Revenue from sales is 700
million
○ GSC are on campus now.
College students love them.
Easy for M4K
● Consider human interest when
promoting the event.
○ spotlight a child affected by a
milk shortage.
6. Have you guys utilized local opinion leaders or even
student athletes who have a huge fan base. I know
Lipshultz mentioned utilizing high schools.
9. Ideas (cont.)
● Utilize time of the month and day to
campaign’s advantage
○ People get paid the first of the
month
○ On weekdays, shoppers arrive
at 4pm-5pm. On weekends,
shoppers start at 11am
● Have UNO students create a
promotional video
○ Can give more information
about the milk shortage.
● Reach out to Fraternities and
Sororities
○ They need philanthropies
○ have a strong presence on
campus - free advertising.
• Have hunger collaborative host an
on-campus event for the affected
children.
• get money from university
• have college students pay for
milk and breakfast
• highly promote this with news
coverage, social media, and
UNO’s website.
