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Strategic Parent Engagement
for Colleges & Universities
Info@CampusESP.com
267.908.ESP1
Measuring the Impact of Parent Eng...
Show the data that will help you position parent
involvement as an opportunity
Create a narrative that will help demonstra...
CampusESP Services
1. ASSESS 2. ENGAGE 3. MANAGE
Connect with student supporters
to drive results that matter
Understand a...
We provide a platform that focuses family involvement on
student success
(we like to say “nudge the nudgers”)
A One-stop S...
Turn parents into partners
Boost retention and graduation rates
Alert parents when support is needed through automated
ema...
Parent involvement: problem or opportunity?
Summarized results from
CampusESP’s research study
• Over 9000 completed paren...
Based on input from over 9,000 college parents
RESEARCH COLLABORATORS
© CampusESP 2016
Communication Frequency –
How frequently do parents communicate with their child?
Parent Involvement with Students –
How i...
Communication Frequency
How frequently do you communicate with your child?
82% of college parents interact with their students more than once a week.
37% of college parents interact with their stud...
How frequently do you communicate
with your student?
© CampusESP 2016
Frequency of parent involvement by
class year
© CampusESP 2016
Frequency of parent involvement by
ethnicity
Frequency of parent involvement by
first-in-family
© CampusESP 2016
Frequency of parent involvement by
parent education level
© CampusESP 2016
What is the primary method you use to
communicate with your student?
© CampusESP 2016
Parent Involvement with Students
How involved are you with your student’s college journey?
65% of students share academic progress with parents “often” or “very often”.
Students that share academic progress most o...
How often does your student share their
academic progress with you?
© CampusESP 2016
Students that share academic progress
most often show higher GPAs
© CampusESP 2016
How often do you contact college officials to
solve problems your student may be having?
© CampusESP 2016
Does your student share their college
self-service ID and password with you?
© CampusESP 2016
Parent Programs at Colleges and Universities
How satisfied are you with college’s parent programs?
57% of parents, especially minorities, are open to becoming more involved with
college programming and activities.
74% of ...
Would you like to become more involved
with college programming and activities?
© CampusESP 2016
Involvement preference varies by
ethnicity
© CampusESP 2016
Would you like to stay involved after your
student graduates?
© CampusESP 2016
Parent Engagement with Colleges and
Universities
How would you like to be engaged with your college?
Most parents want access to student financial and academic information.
92% of parents would like a college update at leas...
Top parent engagement interests
4 4.5 5 5.5 6 6.5 7
Receiving invitations to special events (athletic
events, fundraisers,...
How often would you like to receive
updates from your student’s college?
© CampusESP 2016
A new way to look at
parent involvement
Connect with us today to schedule a demo!
Info@CampusESP.com
267.908.ESP1
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Measuring the impact of parent engagement on student success

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Research presentation given at AHEPPP 2016 by CampusESP. CampusESP provides parent engagement services that help support student recruitment, student retention, and parent giving.

Published in: Education

Measuring the impact of parent engagement on student success

  1. 1. Strategic Parent Engagement for Colleges & Universities Info@CampusESP.com 267.908.ESP1 Measuring the Impact of Parent Engagement on Student Success © CampusESP 2016
  2. 2. Show the data that will help you position parent involvement as an opportunity Create a narrative that will help demonstrate that parent engagement can: ◦ Improve student success ◦ Increase parent giving ◦ Protect student privacy Grow your funding! Goals of the presentation © CampusESP 2016
  3. 3. CampusESP Services 1. ASSESS 2. ENGAGE 3. MANAGE Connect with student supporters to drive results that matter Understand and measure your parents’ & family expectations Organize news, events, student updates and alerts in a single platform © CampusESP 2016
  4. 4. We provide a platform that focuses family involvement on student success (we like to say “nudge the nudgers”) A One-stop Shop for Parents © CampusESP 2016
  5. 5. Turn parents into partners Boost retention and graduation rates Alert parents when support is needed through automated emails and real-time advice to make them better advisors. Reduce administrative burden Parents can view a student dashboard so that they get the information they need, before questions become calls. Keep parents informed and happy Personalized news & deadlines are automatically emailed to parents.
  6. 6. Parent involvement: problem or opportunity? Summarized results from CampusESP’s research study • Over 9000 completed parent surveys • 42 questions • Research collaboration with Penn State DO PARENTS MATTER? (let’s find out…) © CampusESP 2016
  7. 7. Based on input from over 9,000 college parents RESEARCH COLLABORATORS © CampusESP 2016
  8. 8. Communication Frequency – How frequently do parents communicate with their child? Parent Involvement with Students – How involved are parents with their child’s college journey? Parent Programs – How satisfied are parents with college parent programming? Parent Engagement – How would parents like to be engaged? Structure of the research © CampusESP 2016
  9. 9. Communication Frequency How frequently do you communicate with your child?
  10. 10. 82% of college parents interact with their students more than once a week. 37% of college parents interact with their students at least once a day. Highest levels of communication from: Moms and daughters Rural parents First-in-family Minorities (Hispanic, African American) First-year students 88% of students interact with their parents via phone. How frequently do college students communicate with their parents? © CampusESP 2016
  11. 11. How frequently do you communicate with your student? © CampusESP 2016
  12. 12. Frequency of parent involvement by class year © CampusESP 2016
  13. 13. Frequency of parent involvement by ethnicity
  14. 14. Frequency of parent involvement by first-in-family © CampusESP 2016
  15. 15. Frequency of parent involvement by parent education level © CampusESP 2016
  16. 16. What is the primary method you use to communicate with your student? © CampusESP 2016
  17. 17. Parent Involvement with Students How involved are you with your student’s college journey?
  18. 18. 65% of students share academic progress with parents “often” or “very often”. Students that share academic progress most often show higher levels of academic achievement. 1 in 3 parents report involvement in resolving student problems with their student’s college. 63% of parents have their students’ IDs and passwords. How involved are college parents with their students’ experience? © CampusESP 2016
  19. 19. How often does your student share their academic progress with you? © CampusESP 2016
  20. 20. Students that share academic progress most often show higher GPAs © CampusESP 2016
  21. 21. How often do you contact college officials to solve problems your student may be having? © CampusESP 2016
  22. 22. Does your student share their college self-service ID and password with you? © CampusESP 2016
  23. 23. Parent Programs at Colleges and Universities How satisfied are you with college’s parent programs?
  24. 24. 57% of parents, especially minorities, are open to becoming more involved with college programming and activities. 74% of parents are open to maintaining involvement with their student’s college after graduation. 53% of parents are at risk of not becoming “Parent-Alumni” (potential donors). How satisfied are parents with college engagement efforts? © CampusESP 2016
  25. 25. Would you like to become more involved with college programming and activities? © CampusESP 2016
  26. 26. Involvement preference varies by ethnicity © CampusESP 2016
  27. 27. Would you like to stay involved after your student graduates? © CampusESP 2016
  28. 28. Parent Engagement with Colleges and Universities How would you like to be engaged with your college?
  29. 29. Most parents want access to student financial and academic information. 92% of parents would like a college update at least monthly. 41% of parents would like a college update at least weekly. How would parents like to be engaged with colleges and universities? © CampusESP 2016
  30. 30. Top parent engagement interests 4 4.5 5 5.5 6 6.5 7 Receiving invitations to special events (athletic events, fundraisers, etc.) Accessing your student's schedule Receiving information, news and events on a regular basis from the university Receiving alerts on your student's financial aid eligibility and information Updates on your student's status changes Receiving alerts on your student's performance (dean's list, failing grades, etc.) Receiving bills and statement alerts for your student Score © CampusESP 2016
  31. 31. How often would you like to receive updates from your student’s college? © CampusESP 2016
  32. 32. A new way to look at parent involvement Connect with us today to schedule a demo! Info@CampusESP.com 267.908.ESP1

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